导读:为什么一封好的英文报价邮件如此重要?
在国际商务沟通中,一封清晰、专业、礼貌的英文报价邮件,不仅能展现你的职业素养,还能显著提高客户的回复率和成交概率。许多人在写英文报价邮件时,要么过于简略显得不专业,要么过于冗长让客户失去耐心。
本文精心整理了9个实用英文报价邮件模板,涵盖初次报价、价格调整、批量优惠、限时优惠等多种场景。每个模板都配有精准中文翻译,并附有【点评】和【重点词汇/句型】标注,帮助你在实际工作中灵活运用,提升客户信任与转化率。
模板1:初次报价邮件(简洁专业型)
Dear [Client's Name],
Thank you for your inquiry. We are pleased to provide you with our quotation for the requested products/services.
Please find the detailed pricing and specifications attached. Should you have any questions or need further assistance, feel free to contact us.
We look forward to your reply.
Best regards,
[Your Name]
✨中文翻译:
尊敬的[客户姓名],
感谢您的咨询。我们很高兴为您提供所需产品/服务的报价。
详细价格和规格请见附件。如有任何疑问或需要进一步协助,欢迎随时联系我们。
期待您的回复。
此致问候,
[你的名字]
✅点评:适用于首次回复客户询盘,语气礼貌、结构清晰,附件提示明确。
✅重点词汇:inquiry(咨询),quotation(报价),specifications(规格),look forward to(期待)
模板2:带有效期的报价邮件(制造紧迫感)
Dear [Client's Name],
Thank you for reaching out. Please find our quotation for [Product/Service] attached.
This offer is valid until [Date]. We recommend confirming your order before the deadline to secure the current pricing.
If you have any questions, we’re happy to assist.
Sincerely,
[Your Name]
✨中文翻译:
尊敬的[客户姓名],
感谢您的联系。请查收我们针对[产品/服务]的报价单。
本报价有效期至[日期]。建议您在截止日前确认订单,以锁定当前价格。
如有疑问,我们乐意为您解答。
此致,
[你的名字]
✅点评:通过设置报价有效期,有效提升客户决策速度。
✅重点句型:This offer is valid until...(本报价有效期至……),secure the current pricing(锁定当前价格)
模板3:批量采购优惠报价
Dear [Client's Name],
Thank you for your interest in our [Product]. We’re pleased to offer you a special discount for bulk orders.
For orders of 500 units or more, the unit price will be reduced to $X. The quotation is attached for your review.
We hope this pricing meets your expectations and look forward to building a long-term partnership.
Best regards,
[Your Name]
✨中文翻译:
尊敬的[客户姓名],
感谢您对我们[产品]的关注。我们很高兴为批量订单提供特别折扣。
订购500件及以上,单价将降至X美元。报价单已附上供您审阅。
希望此报价符合您的预期,期待与您建立长期合作关系。
此致问候,
[你的名字]
✅点评:突出“批量优惠”可刺激客户增加订单量。
✅重点词汇:bulk orders(批量订单),special discount(特别折扣),long-term partnership(长期合作)
模板4:价格调整通知邮件
Dear [Client's Name],
We hope this message finds you well. Due to recent increases in material costs, we regret to inform you that there will be a slight adjustment to our pricing effective [Date].
However, we would be happy to honor the previous pricing for orders confirmed before [Date].
Please find the updated quotation attached. Thank you for your understanding.
Warm regards,
[Your Name]
✨中文翻译:
尊敬的[客户姓名],
祝您一切顺利。由于近期原材料成本上涨,我们遗憾地通知您,自[日期]起价格将略有调整。
但若您在[日期]前确认订单,我们将仍按原价执行。
更新后的报价单请见附件。感谢您的理解。
此致问候,
[你的名字]
✅点评:解释调价原因并提供“缓冲期”,体现专业与客户关怀。
✅重点句型:due to...(由于……),honor the previous pricing(按原价执行),effective [Date](自[日期]起生效)

模板5:对比报价邮件(突出优势)
Dear [Client's Name],
Thank you for considering our solution. We’ve prepared a detailed quotation comparing our [Product A] with [Competitor’s Product B] in terms of features, pricing, and after-sales service.
As shown in the table, our product offers better value for money and longer warranty.
We believe this makes us the ideal choice for your needs. Please let us know your thoughts.
Best regards,
[Your Name]
✨中文翻译:
尊敬的[客户姓名],
感谢您考虑我们的解决方案。我们已准备了一份详细报价,从功能、价格和售后服务方面,将我们的[产品A]与[竞品B]进行了对比。
如表格所示,我们的产品性价比更高,保修期更长。
我们相信这是最适合您需求的选择。请告知您的想法。
此致问候,
[你的名字]
✅点评:通过对比突出自身优势,增强说服力,但避免贬低竞争对手。
✅重点词汇:value for money(性价比),after-sales service(售后服务),ideal choice(理想选择)
模板6:样品后跟进报价
Dear [Client's Name],
We hope you’re satisfied with the sample we sent last week. Based on your feedback, we’re pleased to provide a formal quotation for mass production.
The pricing is competitive and scalable based on your order volume. Please find the details attached.
We’d be happy to discuss customization options if needed.
Looking forward to your confirmation.
Best regards,
[Your Name]
✨中文翻译:
尊敬的[客户姓名],
希望您对我们上周寄出的样品感到满意。根据您的反馈,我们现提供正式的大货生产报价。
价格具有竞争力,并可根据订单量进一步调整。
如有定制需求,我们也乐意为您讨论方案。
期待您的确认。
此致问候,
[你的名字]
✅点评:结合样品反馈进行报价,体现服务连贯性。
✅重点句型:based on your feedback(根据您的反馈),scalable pricing(可扩展价格),mass production(大货生产)
模板7:限时优惠报价邮件
Dear [Client's Name],
We’re excited to offer you an exclusive limited-time discount on [Product/Service]!
From [Start Date] to [End Date], you can enjoy a 10% reduction on all orders above $5,000.
This is a great opportunity to stock up at a lower cost. The quotation is attached for your reference.
Don’t miss out—offer ends soon!
Best regards,
[Your Name]
✨中文翻译:
尊敬的[客户姓名],
我们很高兴为您推出[产品/服务]的限时专属折扣!
从[开始日期]至[结束日期],所有5000美元以上的订单可享受9折优惠。
这是以更低成本备货的绝佳机会。报价单请见附件。
不要错过——优惠即将结束!
此致问候,
[你的名字]
✅点评:使用“exclusive”和“limited-time”增强吸引力,激发客户行动。
✅重点词汇:exclusive(专属的),limited-time(限时的),stock up(备货)
模板8:针对老客户的特别报价
Dear [Client's Name],
Thank you for your continued trust and support. As a valued returning customer, we’re pleased to offer you a special discount on your next order.
Please find the preferential quotation attached. We hope this strengthens our partnership and brings you even greater value.
Let us know how we can assist you further.
Warm regards,
[Your Name]
✨中文翻译:
尊敬的[客户姓名],
感谢您一直以来的信任与支持。作为尊贵的老客户,我们很高兴为您下一次订单提供特别优惠。
优惠报价单已附上。希望这能进一步巩固我们的合作关系,为您带来更多价值。
如有需要,请随时告知。
此致问候,
[你的名字]
✅点评:强调客户价值,增强归属感与忠诚度。
✅重点词汇:continued trust(持续信任),valued customer(尊贵客户),preferential quotation(优惠报价)
模板9:报价后跟进邮件(温和催促)
Dear [Client's Name],
I’m following up on the quotation we sent on [Date] regarding [Product/Service].
We’d appreciate it if you could let us know your decision or if you need any additional information.
We’re ready to proceed at your convenience and ensure timely delivery.
Looking forward to hearing from you soon.
Best regards,
[Your Name]
✨中文翻译:
尊敬的[客户姓名],
我在此跟进我们于[日期]发送的关于[产品/服务]的报价单。
如能告知您的决定,或是否需要更多信息,我们将不胜感激。
我们已准备好随时推进,并确保及时交货。
期待您的尽快回复。
此致问候,
[你的名字]
✅点评:语气礼貌不催促,适合报价后3-5天跟进使用。
✅重点句型:I’m following up on...(我在此跟进……),at your convenience(在您方便时),timely delivery(及时交货)