导读：掌握外贸沟通节奏，高效转化客户
在国际商务交流中，一封结构清晰、语言得体的英文邮件，往往是促成合作的第一步。从客户初次询盘，到最终确认订单，整个流程通常包含7个关键阶段。本文将为你逐一解析每个阶段的英文邮件模板，提供精准中文翻译，并附上实用点评与重点标注，帮助你提升英语写作能力，同时增强客户转化效率。无论是外贸新人还是资深业务员，这些模板都值得收藏与灵活运用。
阶段一：客户询盘回复（Reply to Inquiry）
📤Subject: Thank you for your inquiry – Product details and quotation enclosed
Dear [Customer's Name],
Thank you for your interest in our products. We appreciate your inquiry and are pleased to provide you with the detailed product specifications and quotation as requested.
Please find the attached catalog and price list for your reference. Should you have any further questions or need samples, feel free to let us know. We look forward to the opportunity of working with you.
Best regards,
[Your Name]
[Your Position]
📤主题：感谢您的咨询——产品详情及报价已附上。
尊敬的[客户姓名]：
感谢您对我们产品的关注。我们非常感谢您的询盘，并很高兴为您提供所需的产品详细规格和报价。
随信附上产品目录和价格表，供您参考。如您有任何其他问题或需要样品，请随时告知。我们期待与您合作的机会。
此致问候，
[您的姓名]
[您的职位]
✍️点评与重点：
• 开头表达感谢，体现专业与礼貌；
• 使用“as requested”强调响应客户需求；
• “feel free to let us know”语气友好，鼓励进一步沟通；
• 附件提示清晰，便于客户查阅。
阶段二：报价与议价（Quotation and Price Negotiation）
📤Subject: Quotation for [Product Name] – Special offer for first-time cooperation
Dear [Customer's Name],
As per your request, we are pleased to offer our best price for [Product Name] as follows:
Product: [Product Name]
Quantity: [Quantity]
Unit Price: USD [Price] FOB [Port]
Payment Terms: T/T 30% in advance, 70% before shipment
Delivery Time: Within 20 days after order confirmation
To support our first cooperation, we can offer a 5% discount if the order is confirmed within this week. Please let us know your decision at your earliest convenience.
Looking forward to your positive reply.
Best regards,
[Your Name]
📤主题：[产品名称]报价——首次合作特别优惠
尊敬的[客户姓名]：
根据您的要求，我们很高兴为您提供以下[产品名称]的最优报价：
产品：[产品名称]
数量：[数量]
单价：[价格]美元 FOB [港口]
付款方式：30%预付，发货前付70%
交货时间：订单确认后20天内
为支持首次合作，若本周内确认订单，可享受5%折扣。请尽快告知您的决定。
期待您的积极回复。
此致问候，
[您的姓名]
✍️点评与重点：
• 报价信息结构清晰，便于客户快速阅读；
• 使用“best price”和“special offer”增强吸引力；
• 设定时间限制（this week）制造紧迫感，促进成交；
• “at your earliest convenience”是商务邮件常用委婉催促表达。
阶段三：样品请求与发送（Sample Request and Dispatch）
📤Subject: Sample shipment confirmation for [Product Name]
Dear [Customer's Name],
Thank you for your sample request. We have arranged to send you one set of free samples of [Product Name] via DHL. The tracking number is: [Tracking Number]. You should receive it within 5–7 business days.
We hope the samples meet your expectations. Once you confirm satisfaction, we can proceed with the formal order.
Should you have any feedback, please don’t hesitate to contact us.
Best regards,
[Your Name]
📤主题：[产品名称]样品发货确认
尊敬的[客户姓名]：
感谢您的样品申请。我们已安排通过DHL免费寄出一套[产品名称]样品，运单号为：[运单号]，您将在5至7个工作日内收到。
希望样品能满足您的期望。一旦您确认满意，我们即可进入正式订单流程。
如有任何反馈，请随时与我们联系。
此致问候，
[您的姓名]
✍️点评与重点：
• 明确说明样品免费，增强客户好感；
• 提供物流信息（tracking number）体现专业服务；
• “proceed with the formal order”自然引导下一步；
• “don’t hesitate to contact us”鼓励客户主动反馈。
阶段四：订单确认（Order Confirmation）
📤Subject: Confirmed: Your Order # [Order Number] – Next Steps
Dear [Customer's Name],
Thank you for confirming your order. We are pleased to confirm receipt of your purchase order for [Product Name], Quantity: [Quantity], Unit Price: USD [Price].
As agreed:
– Payment: 30% deposit received. Remaining 70% to be paid before shipment.
– Production will begin immediately.
– Estimated completion date: [Date].
We will keep you updated on the production progress and provide photos for your review upon request.
Thank you again for your trust in our company.
Sincerely,
[Your Name]
📤主题：已确认：您的订单# [订单号]——后续步骤
尊敬的[客户姓名]：
感谢您确认订单。我们很高兴确认已收到您关于[产品名称]的采购订单，数量：[数量]，单价：[价格]美元。
根据协议：
– 付款：30%定金已收到，余款70%发货前支付；
– 生产将立即启动；
– 预计完成日期：[日期]。
我们将持续向您汇报生产进度，并可根据要求提供产品照片供您审核。
再次感谢您对我们的信任。
此致，
[您的姓名]
✍️点评与重点：
• 使用“Confirmed”在主题中增强正式感；
• 分条列出关键信息，清晰易读；
• “keep you updated”展现主动服务意识；
• “upon request”体现灵活性，尊重客户选择。
阶段五：生产进度汇报（Production Update）
📤Subject: Production Update – Order # [Order Number] at 60% Completion
Dear [Customer's Name],
We would like to provide you with a brief update on your order # [Order Number].
As of today, production is 60% complete. The quality inspection has been passed at this stage, and everything is on schedule for delivery by [Date].
Attached are photos of the current production status. If you would like a video or additional images, please let us know.
We appreciate your continued cooperation.
Best regards,
[Your Name]
📤主题：生产进度更新——订单# [订单号]已完成60%
尊敬的[客户姓名]：
我们想向您简要汇报订单# [订单号]的生产进展。
截至目前，生产已完成60%。本阶段质量检验已通过，整体进度正常，预计可于[日期]前交付。
随信附上当前生产状态的照片。如需视频或更多图片，请告知。
感谢您持续的合作与支持。
此致问候，
[您的姓名]
✍️点评与重点：
• 主题中注明完成百分比，信息明确；
• 强调“quality inspection passed”增强客户信心；
• 主动提供照片/视频，体现透明度；
• “on schedule”缓解客户对交期的担忧。
阶段六：发货通知（Shipping Notification）
📤Subject: Shipment Arranged – Tracking & Documents for Order # [Order Number]
Dear [Customer's Name],
We are pleased to inform you that your order # [Order Number] has been shipped today via [Shipping Method].
Below are the shipping details:
– Vessel Name: [Vessel Name]
– Departure Date: [Date]
– Estimated Arrival: [Date]
– Tracking Number: [Tracking Number]
The full set of shipping documents (Bill of Lading, Invoice, Packing List) is attached for your reference.
Should you need any assistance upon arrival, please let us know.
Best wishes,
[Your Name]
📤主题：已安排发货——订单# [订单号]物流信息及单据
尊敬的[客户姓名]：
我们很高兴通知您，您的订单# [订单号]已于今日通过[运输方式]发出。
具体物流信息如下：
– 船名：[船名]
– 启运日期：[日期]
– 预计到达：[日期]
– 运单号：[运单号]
全套运输单据（提单、发票、装箱单）已随信附上，供您查阅。
货物到港后如需协助，请随时告知。
此致问候，
[您的姓名]
✍️点评与重点：
• 主题中“Shipment Arranged”清晰传达核心信息；
• 列出关键物流数据，便于客户跟进；
• 附件注明具体单据名称，专业规范；
• 结尾表达后续支持意愿，提升客户体验。
阶段七：成交后跟进与维护（Post-Sale Follow-up）
📤Subject: Thank you for your order – We value your feedback
Dear [Customer's Name],
Thank you once again for your recent order. We hope the products have arrived in good condition and meet your expectations.
We truly value your business and would appreciate it if you could share your feedback on the product quality and service experience.
If you are satisfied, we would be honored to serve you again. Should you have any new requirements, please don’t hesitate to contact us.
Wishing you continued success.
Warm regards,
[Your Name]
📤主题：感谢您的订单——我们重视您的反馈
尊敬的[客户姓名]：
再次感谢您近期的订单。希望产品已安全抵达并符合您的期望。
我们非常重视与您的合作，诚挚邀请您对产品质量和服务体验提出宝贵反馈。
如您满意，我们期待再次为您服务。若有新需求，请随时联系。
祝您事业顺利。
此致问候，
[您的姓名]
✍️点评与重点：
• 表达感谢，建立情感连接；
• 主动请求反馈，体现服务意识；
• “would be honored”语气谦逊有礼；
• 为后续合作埋下伏笔，促进复购。
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