导读：掌握商务沟通节奏，提升成交转化率
在国际贸易或跨境业务中，一封得体、专业的英文邮件往往是促成合作的第一步。从客户初次询盘到最终确认订单，整个流程中包含多个关键沟通节点。本文精选7个高频场景的英文邮件模板，覆盖从初次回复询盘、产品报价、样品安排、谈判议价、订单确认、付款提醒到最终成交的全过程。
每封邮件均附有精准中文翻译，并通过【重点提示】和【点评学习】帮助读者掌握语言表达技巧与商务礼仪，助力提升英语写作能力与业务转化效率。
1. 回复客户初次询盘（Initial Inquiry Response）
📤Subject: Thank You for Your Inquiry – We’re Ready to Assist!
Dear [Customer's Name],
Thank you for your inquiry regarding our [product name]. We appreciate your interest and would be happy to provide more information.
Our [product name] is designed for [brief benefit or application], and has been widely used in [market/region]. Please find the attached product catalog and specification sheet for your reference.
If you have any specific requirements or need a customized solution, feel free to let us know. We look forward to the opportunity to work with you.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：感谢您的咨询——我们随时准备为您提供帮助！
尊敬的[客户姓名]：
感谢您对我们[产品名称]的询盘。我们非常感谢您的关注，并乐意为您提供更多信息。
我们的[产品名称]专为[简要说明用途或优势]设计，已在[市场/地区]广泛应用。随信附上产品目录和规格表，供您参考。
若您有特殊需求或需要定制化方案，欢迎随时告知。我们期待与您合作的机会。
此致
敬礼！
[您的姓名]
[职位]
[公司名称]
✅【重点提示】
- 使用“Thank you for your inquiry”作为开头，礼貌专业。
- 提及产品优势和应用市场，增强客户兴趣。
- 附件说明清晰，便于客户查阅。
✅【点评学习】
此邮件是建立第一印象的关键。语言应简洁、热情，避免冗长。使用“we would be happy to...”表达服务意愿，语气友好且专业。
2. 发送产品报价单（Quotation Email）
📤Subject: Quotation for [Product Name] – [Reference Number]
Dear [Customer's Name],
As requested, please find our quotation for [product name] below:
- Product: [Product Name]
- Model: [Model Number]
- Quantity: [Quantity]
- Unit Price: USD [Price]
- Total Amount: USD [Total]
- Delivery Time: [Number] weeks after order confirmation
- Payment Terms: [e.g., 30% deposit, 70% before shipment]
- Validity: This quotation is valid for 15 days.
Should you have any questions or require further details, please do not hesitate to contact us. We hope this quotation meets your expectations and look forward to your confirmation.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：[产品名称] – [参考编号]的报价单
尊敬的[客户姓名]：
根据您的要求，以下是[产品名称]的报价详情：
- 产品：[产品名称]
- 型号：[型号]
- 数量：[数量]
- 单价：[价格] 美元
- 总金额：[总金额] 美元
- 交货期：订单确认后[数字]周内
- 付款方式：[例如：30%定金，70%发货前付清]
- 报价有效期：本报价有效期为15天。
如您有任何疑问或需要进一步资料，请随时与我们联系。希望此报价能满足您的需求，期待您的确认。
此致
敬礼！
[您的姓名]
[职位]
[公司名称]
✅【重点提示】
- 报价信息条理清晰，使用项目符号列出关键点。
- 明确标注报价有效期，增加紧迫感。
- 使用“do not hesitate to contact us”鼓励客户回复。
✅【点评学习】
报价邮件是促成交易的核心环节。数据准确、格式规范是基本要求。使用“we hope this quotation meets your expectations”表达期待，既礼貌又不失主动。
3. 安排样品寄送（Sample Arrangement）
📤Subject: Sample of [Product Name] – Shipment Arranged
Dear [Customer's Name],
We are pleased to inform you that the sample of [product name] has been prepared and will be shipped via [courier name] today.
Tracking Number: [Tracking Number]
Estimated Delivery: [Date]
We hope the sample meets your quality requirements. Once you receive it, please let us know your feedback so we can proceed accordingly.
Thank you for your interest, and we look forward to your positive response.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：[产品名称]样品已安排发货
尊敬的[客户姓名]：
我们很高兴通知您，[产品名称]的样品已准备就绪，将于今日通过[快递公司]寄出。
追踪单号：[单号]
预计送达时间：[日期]
希望样品能满足您的质量要求。收到后，请告知您的反馈意见，以便我们后续跟进。
感谢您的关注，期待您的积极回复。
此致
敬礼！
[您的姓名]
[职位]
[公司名称]
✅【重点提示】
- 明确说明寄送方式和追踪信息，增强客户信任。
- 主动请求反馈，推动流程进展。
- 使用“we are pleased to inform you”表达积极态度。
✅【点评学习】
样品是客户决策的重要依据。此邮件应传递出高效、可靠的形象。提供物流信息体现专业性，“proceed accordingly”表达灵活性，便于后续沟通。
4. 回应价格谈判（Price Negotiation Response）
📤Subject: Revised Quotation Based on Your Feedback
Dear [Customer's Name],
Thank you for your feedback on our quotation. We understand your concerns regarding the pricing, and after careful consideration, we are able to offer a revised price as follows:
- Product: [Product Name]
- New Unit Price: USD [New Price] (reduced from [Original Price])
- Minimum Order Quantity: [MOQ]
This special price is offered as a gesture of goodwill for our potential long-term cooperation. However, please note that this offer is valid only until [date].
We hope this adjustment meets your expectations and look forward to your confirmation.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：根据您的反馈对报价进行了修改
尊敬的[客户姓名]：
感谢您对我们报价的反馈。我们理解您对价格方面的顾虑，经慎重考虑，现提供调整后的报价如下：
- 产品：[产品名称]
- 新单价：[新价格] 美元（原价[原价]）
- 最小起订量：[MOQ]
此优惠价格是我们为促进长期合作所做出的诚意让步。但请注意，本报价仅在[日期]前有效。
希望此次调整能满足您的期望，期待您的确认。
此致
敬礼！
[您的姓名]
[职位]
[公司名称]
✅【重点提示】
- 使用“after careful consideration”表明让步是经过深思熟虑的。
- 强调“goodwill”和“long-term cooperation”，提升合作意愿。
- 设定新的有效期，制造紧迫感。
✅【点评学习】
价格谈判是常见环节。避免直接拒绝，而是用“revised quotation”表达灵活性。语言要体现尊重与诚意，同时守住底线。
5. 确认订单细节（Order Confirmation）
📤Subject: Order Confirmed – Thank You!
Dear [Customer's Name],
We are pleased to confirm your order for [product name] as follows:
- Order Number: [Order Number]
- Product: [Product Name]
- Quantity: [Quantity]
- Unit Price: USD [Price]
- Total Amount: USD [Total]
- Delivery Date: [Date]
- Payment Terms: [e.g., 30% deposit received, balance due before shipment]
Production will begin immediately. We will keep you updated on the progress and notify you before shipment.
Thank you for your trust in our products. We are committed to delivering high-quality goods on time.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：订单已确认——谢谢！
尊敬的[客户姓名]：
我们很高兴确认您订购的[产品名称]，详情如下：
- 订单编号：[订单号]
- 产品：[产品名称]
- 数量：[数量]
- 单价：[价格] 美元
- 总金额：[总金额] 美元
- 交货日期：[日期]
- 付款条款：[例如：已收30%定金，余款发货前付清]
生产将立即启动。我们将持续向您汇报进度，并在发货前通知您。
感谢您对我们产品的信任。我们将确保按时交付高质量产品。
此致
敬礼！
[您的姓名]
[职位]
[公司名称]
✅【重点提示】
- 使用“we are pleased to confirm”表达积极确认。
- 列出所有关键订单信息，避免后续争议。
- 承诺跟进进度，增强客户信心。
✅【点评学习】
订单确认邮件是正式合作的开始。语言应正式、清晰，体现责任感。“We are committed to...”句式表达承诺，提升客户信任感。
6. 发送付款提醒（Payment Reminder）
📤Subject: Friendly Reminder: Balance Payment Due Before Shipment
Dear [Customer's Name],
This is a gentle reminder that the balance payment of USD [Amount] for Order #[Order Number] is due before shipment.
As per our agreement, the remaining [X]% should be settled prior to delivery. Once we receive the payment, we will arrange shipment immediately.
Please find the payment details below:
[Bank Name]: [Account Details]
SWIFT Code: [Code]
If you have already made the payment, please ignore this email and accept our thanks. Otherwise, we kindly ask you to complete the payment at your earliest convenience.
Should you have any questions, feel free to contact us.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：友情提醒：发货前需结清余额支付款项
尊敬的[客户姓名]：
此邮件为温馨提醒：订单#[订单号]的尾款[金额]美元需在发货前支付。
根据我们的协议，剩余[X]%款项应在发货前结清。我们收到款项后将立即安排发货。
付款信息如下：
[银行名称]：[账户信息]
SWIFT代码：[代码]
如您已付款，请忽略此邮件，并接受我们的感谢。否则，敬请尽快完成付款。
如有任何疑问，欢迎随时联系我们。
此致
敬礼！
[您的姓名]
[职位]
[公司名称]
✅【重点提示】
- 使用“friendly reminder”和“gentle reminder”避免语气生硬。
- 明确付款条件和后果（收到即发货）。
- 提供完整银行信息，方便客户操作。
✅【点评学习】
催款邮件需保持礼貌与专业。“kindly ask”比“you must”更得体。使用“at your earliest convenience”表达尊重，避免压迫感。
7. 成交后感谢信（Post-Sale Thank You Email）
📤Subject: Thank You for Your Order – We Appreciate Your Business!
Dear [Customer's Name],
We would like to extend our sincere thanks for your recent order. It was a pleasure working with you, and we truly appreciate your trust in our products and services.
Your order has been shipped and is on its way to you. We hope you are satisfied with both the product and our service.
If you have any feedback or need support, please don’t hesitate to reach out. We value your opinion and look forward to serving you again in the future.
Wishing you great success in your business!
Warm regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：感谢您的订购——我们非常感谢您的支持！
尊敬的[客户姓名]：
衷心感谢您最近的订单。与您合作非常愉快，我们非常感谢您对我们产品与服务的信任。
您的订单已发货，正在运送途中。希望您对产品和服务均感到满意。
如有任何反馈或需要支持，请随时与我们联系。我们重视您的意见，并期待未来再次为您服务。
祝您生意兴隆！
此致
敬礼！
[您的姓名]
[职位]
[公司名称]
✅【重点提示】
- 使用“sincere thanks”和“truly appreciate”表达真诚感谢。
- 主动邀请反馈，提升客户体验。
- 结尾祝福语增强好感。
✅【点评学习】
成交后邮件是维系客户关系的重要一环。使用“we value your opinion”体现客户至上理念。语言温暖真诚，有助于建立长期合作关系。