导读：样品寄出后如何有效跟进？
在外贸或B2B业务中，寄出样品往往是促成订单的关键一步。然而，样品寄出后若不及时、专业地跟进，很可能导致客户遗忘、兴趣减弱甚至流失。因此，掌握恰当的英文邮件沟通技巧至关重要。
本文为你整理了8个实用的样品跟进英文邮件模板，涵盖从样品寄出通知、物流更新、到确认收货与推动下单的全过程。每个模板均配有中文翻译、使用场景说明及重点表达点评，帮助你提升客户沟通效率，同时提升英语写作能力。
1. 样品已寄出通知邮件
📤Subject: Sample Shipped – Tracking Information Attached
Dear [Customer's Name],
I hope this message finds you well. I’m writing to inform you that the samples you requested have been shipped today via [Courier Name].
Below are the shipping details:
Tracking Number: [Number]
Estimated Delivery: [Date]
You can track the shipment here: [Tracking Link]
Please let me know once you receive the samples, and feel free to share any feedback. I look forward to your response.
Best regards,
[Your Name]
📤主题：样品已寄出——附上追踪信息
尊敬的[客户姓名]：
您好！特此通知您，您所要求的样品已于今日通过[快递公司]寄出。
物流信息如下：
运单号码：[号码]
预计送达时间：[日期]
您可通过以下链接追踪包裹：
[追踪链接]
收到样品后请告知我们，并欢迎提出任何反馈意见。期待您的回复！
此致
敬礼！
[你的名字]
点评与重点：
• “I hope this message finds you well” 是商务邮件常用开场白，礼貌得体。
• “I’m writing to inform you that...” 明确说明写信目的。
• 提供完整物流信息体现专业性。
• 结尾鼓励反馈，为后续沟通铺垫。
2. 样品寄出后一周内的温和提醒
📤Subject: Follow-up on Sent Samples
Dear [Customer's Name],
I hope you're doing well. I wanted to follow up regarding the samples we sent last week. Have you had a chance to receive and review them?
We’d love to hear your initial thoughts and answer any questions you might have. Your feedback is important to us as we aim to meet your requirements exactly.
Looking forward to your reply.
Best regards,
[Your Name]
📤主题：已发送样本的后续处理事宜
尊敬的[客户姓名]：
您好！希望您一切顺利。我想跟进一下我们上周寄出的样品，请问您是否已收到并查看？
我们非常希望了解您的初步看法，并解答您可能有的任何问题。您的反馈对我们精准满足您的需求至关重要。
期待您的回复。
此致
敬礼！
[你的名字]
点评与重点：
• “I wanted to follow up” 是温和且专业的跟进表达。
• “Have you had a chance to...” 比直接问“Did you receive?” 更礼貌。
• 强调“feedback is important” 让客户感受到被重视。
3. 确认客户已收货的确认邮件
📤Subject: Confirmation of Sample Receipt
Dear [Customer's Name],
Thank you for confirming that you’ve received the samples. I’m glad they arrived in good condition.
Please take your time to evaluate them. If you need additional information, test reports, or more sample colors/sizes, just let me know – I’m happy to assist.
I’ll check in with you again next week. Have a great day!
Best regards,
[Your Name]
📤主题：样品收讫确认函
尊敬的[客户姓名]：
感谢您确认已收到样品。很高兴它们安全送达。
请您慢慢评估。如需更多信息、检测报告或更多颜色/尺寸样品，请随时告知，我将乐意协助。
我将在下周再次联系您。祝您有美好的一天！
此致
敬礼！
[你的名字]
点评与重点：
• “Thank you for confirming” 表达感谢，建立良好关系。
• “take your time” 显示尊重客户决策节奏。
• 主动提出可提供更多支持，增加客户好感。
4. 样品寄出10天后未回复的跟进邮件
📤Subject: Checking In – Sample Feedback Request
Dear [Customer's Name],
I hope you're well. It’s been about 10 days since we sent the samples, and I wanted to check if you’ve had the opportunity to review them.
We’re eager to know your opinion and whether the quality, color, or size meets your expectations. Any feedback will help us move forward.
If you have any concerns or need adjustments, please don’t hesitate to let me know.
Looking forward to hearing from you.
Warm regards,
[Your Name]
📤主题：进度汇报——征求样本反馈意见
尊敬的[客户姓名]：
您好！自我们寄出样品已过去约10天，想确认您是否有时间查看？
我们非常期待了解您对质量、颜色或尺寸的看法是否符合预期。任何反馈都将有助于我们推进合作。
若您有任何疑虑或需要调整，请随时告知。
期待您的回复。
此致
敬礼！
[你的名字]
点评与重点：
• “It’s been about 10 days” 自然引出跟进理由。
• “eager to know” 表达积极态度但不过于急切。
• 使用“move forward” 暗示合作进展，推动客户回应。
5. 推动客户测试样品并反馈的激励邮件
📤Subject: How Are the Samples Working for You?
Dear [Customer's Name],
I hope the samples are meeting your expectations. Have you been able to test them in your application?
We’ve received positive feedback from similar clients in your industry, and we believe our product can offer you reliable performance and cost efficiency.
If testing is complete, we’d appreciate your feedback. If not, please let us know when we can expect your evaluation.
We’re ready to support your next steps.
Best regards,
[Your Name]
📤主题：这些样本对您来说效果如何？
尊敬的[客户姓名]：
希望样品符合您的期望。您是否已将其用于实际测试？
我们已收到同行业客户的积极反馈，相信我们的产品能为您提供可靠的性能和成本优势。
如已完成测试，敬请反馈；如未完成，请告知预计评估时间。
我们已准备好支持您的下一步行动。
此致
敬礼！
[你的名字]
点评与重点：
• “How are the samples working for you?” 是自然且具互动性的提问方式。
• 提及“positive feedback from similar clients” 增强可信度。
• “ready to support your next steps” 暗示准备接单，推动决策。
6. 样品满意后推动下单的邮件
📤Subject: Ready to Move Forward with Your Order?
Dear [Customer's Name],
Great to hear that you’re satisfied with the samples! I’m excited about the possibility of working together.
Could you please let me know your estimated order quantity and preferred delivery timeline? I’ll prepare a formal quotation and production schedule accordingly.
If you need any help with specifications or packaging details, I’m here to assist.
Looking forward to your confirmation.
Best regards,
[Your Name]
📤主题：准备好继续完成您的订单了吗？
尊敬的[客户姓名]：
很高兴听说您对样品感到满意！我们非常期待与您合作。
请告知您的预计订单数量及期望交货时间，我将据此准备正式报价和生产计划。
如需协助确认规格或包装细节，请随时联系。
期待您的确认。
此致
敬礼！
[你的名字]
点评与重点：
• “Great to hear…” 表达积极情绪，增强亲和力。
• 直接询问“order quantity”和“delivery timeline”，推动进入订单阶段。
• “prepare a formal quotation” 显示专业流程。
7. 客户反馈样品需改进时的回应邮件
📤Subject: Thank You for Your Feedback – Let’s Improve the Sample
Dear [Customer's Name],
Thank you for your honest feedback regarding the sample. We appreciate your detailed comments on [specific issue, e.g., color shade or material texture].
We’ve discussed your suggestions with our team and can make the necessary adjustments. Would you like us to send a revised sample for your approval?
Our goal is to fully meet your requirements, and we’re committed to making it right.
Please let me know your thoughts.
Best regards,
[Your Name]
📤主题：感谢您的反馈——让我们共同改进样品质量。
尊敬的[客户姓名]：
感谢您对样品的坦诚反馈。我们非常重视您关于[具体问题，如颜色深浅或材质手感]的详细意见。
我们已与团队讨论您的建议，可进行相应调整。您是否希望我们寄送修改后的样品供您确认？
我们的目标是完全满足您的要求，我们承诺会妥善处理。
请告知您的想法。
此致
敬礼！
[你的名字]
点评与重点：
• “Thank you for your honest feedback” 展现开放态度。
• 具体提及客户指出的问题，体现认真对待。
• 主动提出寄送“revised sample”，展示服务诚意。
8. 长时间未回复客户的最终跟进邮件
📤Subject: Final Follow-up on Sample Evaluation
Dear [Customer's Name],
I hope you’re doing well. I’m writing as a final follow-up regarding the samples we sent over two weeks ago.
We’d still love to hear your thoughts. If you’re no longer interested, please let us know so we can update our records. Otherwise, we’re here to assist with any questions or next steps.
Thank you for your time, and I hope we can work together in the future.
Best regards,
[Your Name]
📤主题：关于样本评估的最终跟进事宜
尊敬的[客户姓名]：
您好！希望您一切顺利。此为关于我们两周前寄出样品的最后一次跟进。
我们仍希望能听到您的意见。若您不再感兴趣，请告知我们以便更新记录。否则，我们随时准备解答问题或推进下一步。
感谢您的时间，期待未来有机会合作。
此致
敬礼！
[你的名字]
点评与重点：
• “final follow-up” 表明这是最后一次礼貌跟进，避免骚扰感。
• “if you’re no longer interested” 提供退出选项，尊重客户选择。
• 结尾保持友好，为未来合作留门。
结语：善用邮件模板，提升转化率
样品跟进不是简单地“问一句”，而是建立信任、推动决策的过程。以上8个英文邮件模板覆盖了样品沟通的关键节点，语言得体、结构清晰，既适合直接使用，也适合根据实际情况修改。
建议收藏本文，在实际工作中结合客户反馈节奏灵活运用。同时，通过模仿这些表达，持续提升自己的商务英语写作能力。
关键词提示：样品跟进邮件、英文邮件模板、外贸沟通技巧、客户跟进话术、商务英语写作
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