导读：样品寄出后如何有效跟进客户？
在外贸或B2B业务中，寄出样品往往是促成订单的关键一步。但样品寄出后，若不及时跟进，客户可能遗忘、拖延甚至转向竞争对手。因此，掌握恰当的英文邮件跟进技巧，不仅能展现你的专业度，还能有效推动客户做出购买决策。
本文为你整理了6个实用英文邮件模板，涵盖从确认签收到委婉催单的全过程，每封邮件都附有中文翻译、使用场景说明和重点词汇/句式点评，帮助你在实际沟通中精准表达，提升成单率。
模板1：确认样品已签收（Sample Delivery Confirmation）
📤Subject: Confirmation of Sample Receipt – Follow-up
Dear [Customer's Name],
I hope this message finds you well. I’m writing to confirm that the samples you requested were shipped on [Date] via [Courier Name], tracking number: [Tracking Number]. According to the carrier’s update, the package was delivered and signed for on [Delivery Date].
Could you kindly confirm that you’ve received the samples in good condition? We’d love to hear your initial feedback whenever you have a moment.
Looking forward to your thoughts.
Best regards,
[Your Name]
📤主题：样品接收确认 - 跟进
尊敬的[客户姓名]：
您好！希望您一切顺利。此邮件是想确认您所要求的样品已于[日期]通过[快递公司]寄出，运单号为：[运单号]。根据物流信息，包裹已于[送达日期]送达并签收。
烦请您确认是否已完好收到样品？若您方便，我们也非常期待听取您的初步反馈。
期待您的回复！
此致
[你的名字]
✍️点评与重点：
• 使用“I hope this message finds you well”作为开场，礼貌且自然。
• “were shipped on” 和 “was delivered and signed for” 准确描述物流状态。
• “Could you kindly confirm...” 是委婉请求确认的高阶表达，比直接问 “Did you receive?” 更得体。
• 重点句型： “We’d love to hear your initial feedback” 表达期待反馈，不施加压力。
模板2：首次跟进，询问反馈（First Follow-up – Requesting Feedback）
📤Subject: How Do You Find the Samples?
Dear [Customer's Name],
I hope you're doing well. I wanted to follow up regarding the samples we sent last week. Have you had a chance to evaluate them?
We’d really appreciate it if you could share your thoughts on the quality, texture, and overall suitability for your needs. Your feedback is important to us and helps us better serve your requirements.
If you have any questions or need additional information, please don’t hesitate to let me know.
Best regards,
[Your Name]
📤主题：如何找到样本？
尊敬的[客户姓名]：
您好！希望您一切顺利。我想跟进一下我们上周寄出的样品，不知您是否已有机会进行评估？
如能分享您对样品质量、手感及是否符合您需求的看法，我们将非常感激。您的反馈对我们非常重要，有助于我们更好地满足您的需求。
若您有任何疑问或需要更多信息，欢迎随时联系我。
此致
[你的名字]
✍️点评与重点：
• “Have you had a chance to...” 是询问对方是否完成某事的委婉说法，避免显得催促。
• “We’d really appreciate it if...” 表达感激，增强亲和力。
• 列出具体评估维度（quality, texture, suitability），引导客户给出有效反馈。
• 重点词汇： evaluate（评估），suitability（适用性），don’t hesitate to（尽管……）。
模板3：二次跟进，推动决策（Second Follow-up – Encouraging Decision）
📤Subject: Following Up on Sample Feedback and Next Steps
Dear [Customer's Name],
I hope you're well. I’m following up on the samples we sent on [Date]. We haven’t heard back yet, so I’d like to check if you’ve had time to review them.
Many of our clients have found this material to be durable and cost-effective. If the samples meet your expectations, we can proceed with a trial order or provide a formal quotation based on your volume needs.
Please let me know your thoughts or if there’s anything holding you back. I’m happy to assist in any way.
Warm regards,
[Your Name]
📤主题：跟进样本反馈和下一步
尊敬的[客户姓名]：
您好！希望您一切安好。我在此跟进我们于[日期]寄出的样品，目前尚未收到您的反馈，想确认您是否已有时间查看？
许多客户反馈该材料耐用且性价比高。如果样品符合您的要求，我们可以安排试订单，或根据您的采购量提供正式报价。
请告知您的想法，或是否有任何顾虑？我很乐意为您协助。
此致
[你的名字]
✍️点评与重点：
• “We haven’t heard back yet” 委婉指出对方未回复，避免指责语气。
• 使用客户见证（“Many of our clients have found...”）增强说服力。
• “proceed with a trial order” 提供明确下一步，推动客户行动。
• 重点句型： “Is there anything holding you back?” 直击客户潜在顾虑，打开沟通窗口。
模板4：提供支持，消除疑虑（Offering Support to Address Concerns）
📤Subject: Ready to Support Your Evaluation Process
Dear [Customer's Name],
I understand that selecting the right supplier involves careful consideration. I’m reaching out to see if you’ve encountered any questions or concerns during your evaluation of our samples.
We’re fully committed to supporting your decision-making process. Whether it’s technical specifications, customization options, or pricing details, I’m here to help clarify anything you need.
Your satisfaction is our priority, and we’re ready to tailor our solutions to your requirements.
Looking forward to your reply.
Best regards,
[Your Name]
📤主题：准备支持您的评估过程
尊敬的[客户姓名]：
我理解选择合适的供应商需要仔细考量。此次联系是想了解您在评估我们样品的过程中，是否遇到任何问题或疑虑？
我们全力支持您的决策过程。无论是技术参数、定制选项还是价格细节，我都可为您详细解答。
您的满意是我们的首要目标，我们也愿意根据您的需求定制解决方案。
期待您的回复。
此致
[你的名字]
✍️点评与重点：
• “I understand that...” 展现同理心，拉近距离。
• “I’m reaching out to see if...” 是主动关怀的表达方式，体现服务意识。
• 列出具体支持内容（technical specs, customization, pricing），增强可信度。
• 重点词汇： careful consideration（仔细考虑），clarify（澄清），tailor solutions（定制方案）。
模板5：限时优惠促单（Urgency-Based Follow-up with Incentive）
📤Subject: Special Offer for Early Confirmation
Dear [Customer's Name],
Thank you again for testing our samples. To support your decision, we’re offering a 5% discount on your first order if confirmed before [Date].
This limited-time offer is designed to help you get started with confidence. The samples you received reflect our standard quality, and we’re ready to scale up production based on your needs.
Please let me know if you’d like to take advantage of this offer or need any adjustments to the quotation.
Best regards,
[Your Name]
📤主题：早期确认特别优惠
尊敬的[客户姓名]：
感谢您试用我们的样品。为支持您的决策，若您在[日期]前确认订单，我们可为您提供首单5%的折扣优惠。
此限时优惠旨在帮助您更有信心地启动合作。您收到的样品即为我们标准品质，我们也已准备好根据您的需求扩大生产。
如需享受此优惠或调整报价，请随时告知。
此致
[你的名字]
✍️点评与重点：
• “To support your decision” 强调优惠是为了帮助客户，而非单纯促销。
• “limited-time offer” 制造紧迫感，促进快速决策。
• “scale up production” 展现供应能力，增强客户信心。
• 重点句型： “take advantage of this offer” 是表达“享受优惠”的地道用法。
模板6：礼貌结束跟进（Polite Closure if No Response）
📤Subject: Final Follow-up on Sample Evaluation
Dear [Customer's Name],
I’ve reached out a few times regarding the samples we sent on [Date], but I understand you may be busy or have other priorities at the moment.
I’ll take this as a pause in the process for now. If you decide to revisit the opportunity in the future, please don’t hesitate to contact me. We’ll be happy to assist you at any time.
Wishing you all the best in your projects.
Kind regards,
[Your Name]
📤主题：样本评估的最终跟进
尊敬的[客户姓名]：
我已多次就我们于[日期]寄出的样品与您联系，理解您可能较忙或有其他优先事项。
我将视此为当前阶段的暂时搁置。若您未来有意重新考虑合作，欢迎随时联系我。我们随时乐意为您提供支持。
祝您项目顺利！
此致
[你的名字]
✍️点评与重点：
• “I understand you may be busy” 体现理解与尊重，保持良好关系。
• “take this as a pause” 比直接说“you’re not interested”更委婉，留有余地。
• “revisit the opportunity” 是“重新考虑合作”的优雅表达。
• 重点句型： “don’t hesitate to contact me” 保持开放沟通渠道。
总结与学习建议
以上6个英文邮件模板覆盖了样品寄出后的完整跟进流程：从确认签收、获取反馈，到推动决策、提供支持，再到限时促单和礼貌收尾。每一封邮件都注重语气得体、表达清晰，并巧妙引导客户行动。
学习建议：
• 背诵并模仿常用句型，如 “We’d love to hear your feedback” 或 “Is there anything holding you back?”
• 根据客户反应灵活调整语气，初期温和，后期可适当增加紧迫感。
• 善用同理心表达（I understand...）和服务导向语言（I’m here to help），提升客户好感度。
掌握这些模板，不仅能提升你的英文沟通能力，更能显著提高样品转化率。建议收藏本文，实际使用时根据客户情况微调内容，效果更佳。
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