导读：样品寄出后如何高效跟进？
在外贸或B2B业务中，寄出样品往往是促成订单的关键一步。然而，很多客户在收到样品后迟迟不回复，导致沟通中断，错失成交机会。此时，主动、专业且礼貌的英文跟进邮件就显得尤为重要。
本文为你整理了6个实用英文跟进邮件模板，涵盖不同阶段的沟通需求，每封邮件均配有中文翻译，并附上重点词汇和写作技巧点评，帮助你提升客户回复率，推动订单转化。
模板一：样品寄出后确认送达（确认型跟进）
📤Subject: Sample Shipped – Tracking Information Attached
Dear [Customer's Name],
We’ve shipped the requested samples today via express delivery. The tracking number is [Tracking Number], and you can check the delivery status here.
We hope the samples arrive in good condition and meet your expectations. Please let us know once you receive them, and feel free to share any feedback.
Looking forward to your thoughts!
Best regards,
[Your Name]
📤主题：样品已寄出，附上追踪信息
亲爱的[客户姓名]：
我们已于今日通过快递寄出您所要求的样品，运单号为[Tracking Number]，您可随时查询物流状态。
希望样品能顺利送达并符合您的期望。收到后请告知我们，并欢迎提出任何反馈意见。
期待您的回复！
此致敬礼，
[你的名字]
✍️点评与重点：
• “shipped” 表示“已发货”，比“sent”更专业。
• “tracking number” 是关键信息，务必准确提供。
• 结尾用 “Looking forward to your thoughts” 既礼貌又引导反馈，避免显得催促。
模板二：样品送达后3天跟进（温和询问）
📤Subject: Follow-up on Sample Delivery
Dear [Customer's Name],
I hope this message finds you well. I understand you received the samples earlier this week. I’d love to hear your initial thoughts on the quality and design.
If you have any questions or need additional information—such as pricing, MOQ, or lead time—please don’t hesitate to let me know. We’re ready to support your decision-making process.
Looking forward to your feedback.
Best regards,
[Your Name]
📤主题：关于样品交付事宜的后续跟进
亲爱的[客户姓名]：
希望您一切安好。了解到您本周早些时候已收到样品，想了解一下您对产品品质和设计的初步看法。
如果您有任何问题，或需要进一步了解价格、最小起订量（MOQ）或交货周期等信息，请随时告知。我们愿全力协助您的决策。
期待您的反馈。
此致敬礼，
[你的名字]
✍️点评与重点：
• “I hope this message finds you well” 是英文邮件常用开场白，礼貌得体。
• “initial thoughts” 表示“初步看法”，降低客户回复压力。
• 主动提出提供 pricing, MOQ, lead time 等关键信息，展现专业性。
模板三：一周未回复，再次温和提醒（提醒型跟进）
📤Subject: Checking In – Sample Feedback
Dear [Customer's Name],
Just a quick follow-up regarding the samples we sent last week. I hope they’ve been helpful in your evaluation process.
Many of our clients appreciate the durability and finish of this material. I’d be happy to arrange a call or send more technical details if needed.
Your feedback would be greatly appreciated as we aim to meet your requirements exactly.
Best regards,
[Your Name]
📤主题：入住登记——示例反馈意见
亲爱的[客户姓名]：
就我们上周寄出的样品，特此简短跟进。希望这些样品对您的评估有所帮助。
许多客户都对我们材料的耐用性和表面处理表示认可。如需安排电话沟通或获取更多技术资料，我很乐意协助。
非常期待您的反馈，以便我们精准满足您的需求。
此致敬礼，
[你的名字]
✍️点评与重点：
• “Just a quick follow-up” 降低压迫感，显得自然不唐突。
• 引入 “Many of our clients appreciate...” 借助社会认同增强说服力。
• 提出 “arrange a call” 为下一步沟通铺路。
模板四：客户表示满意后的推动订单（转化推动）
📤Subject: Great to Hear the Samples Met Your Expectations!
Dear [Customer's Name],
Thank you for your positive feedback on the samples—we’re glad to hear they met your expectations!
To help move forward, I’ve attached a formal quotation based on your requested quantity. The price includes shipping via [Shipping Method] and delivery within [Number] business days.
If you’d like to proceed with a trial order, please let me know and I’ll prepare the contract and proforma invoice right away.
Looking forward to working with you!
Best regards,
[Your Name]
📤主题：很高兴听到这些样品符合您的期望！
亲爱的[客户姓名]：
感谢您对样品的积极反馈！很高兴它们符合您的期望。
为推进合作，我已附上基于您所需数量的正式报价单。价格包含通过[运输方式]发货，并在[数字]个工作日内送达。
若您愿意下试订单，请告知我，我将立即准备合同和形式发票。
期待与您合作！
此致敬礼，
[你的名字]
✍️点评与重点：
• “positive feedback” 明确客户态度，建立正向沟通基调。
• “formal quotation” 和 “proforma invoice” 是订单关键术语，需准确使用。
• 使用 “move forward” 和 “proceed with” 推动客户行动，自然过渡到下单阶段。
模板五：客户提出改进建议后的回应（应对反馈）
📤Subject: Thank You for Your Feedback – Sample Adjustments
Dear [Customer's Name],
Thank you for sharing your feedback on the samples. We appreciate your detailed comments regarding the [specific aspect, e.g., color, size, material].
We’ve discussed your suggestions with our production team and can confirm that the adjustments are feasible. We’d be happy to send revised samples at your convenience.
Please let us know your preferred timeline, and we’ll arrange shipment promptly.
Best regards,
[Your Name]
📤主题：感谢您的反馈——样本调整事宜
亲爱的[客户姓名]：
感谢您对样品的反馈。我们非常重视您关于[具体方面，如颜色、尺寸、材质]的详细建议。
我们已与生产团队沟通，确认所提修改可行。我们很乐意在您方便时寄出调整后的样品。
请告知您期望的时间安排，我们将尽快安排寄送。
此致敬礼，
[你的名字]
✍️点评与重点：
• “appreciate your detailed comments” 表达尊重，增强客户好感。
• “adjustments are feasible” 明确回应可行性，展现灵活性。
• 主动提出 “send revised samples” 显示服务响应速度。
模板六：长时间无回复的最终跟进（最后提醒）
📤Subject: Final Follow-up on Sample Evaluation
Dear [Customer's Name],
I hope you’re doing well. This will be my final follow-up regarding the samples we sent on [Date].
If you’re no longer considering this product, I’d appreciate a quick note so we can update our records. Otherwise, I’d be happy to assist with any remaining questions.
Thank you for your time, and I wish you all the best in your sourcing process.
Warm regards,
[Your Name]
📤主题：关于样本评估的最终跟进事宜
亲爱的[客户姓名]：
希望您一切顺利。这是我们就[日期]寄出的样品所做的最后一次跟进。
若您已不再考虑该产品，烦请简单告知，以便我们更新记录。若您仍有疑问，我也很乐意继续协助。
感谢您的时间，祝您采购顺利。
顺致问候，
[你的名字]
✍️点评与重点：
• “final follow-up” 明确为最后一次联系，避免后续骚扰感。
• “I’d appreciate a quick note” 用请求语气，保持礼貌。
• 结尾表达祝福，维持良好关系，为未来合作留门。