导读：外贸沟通从一封得体的英文邮件开始
在国际贸易中，英文邮件是建立客户关系、促成交易的重要桥梁。尤其对于新手外贸员而言，掌握一些实用、规范的英文邮件模板，不仅能提升沟通效率，还能展现专业形象。本文精心整理了12个高频场景下的英文邮件模板，涵盖询盘回复、报价、催款、售后等环节，每个模板均附带中文翻译、重点解析和使用提示，助你轻松应对各种外贸沟通场景。
1. 初次询盘回复（Reply to Initial Inquiry）
Dear [Customer's Name],
Thank you for your inquiry regarding our [Product Name]. We appreciate your interest and are pleased to provide you with the requested information.
Please find the product details and quotation attached. Should you have any further questions, feel free to contact us.
We look forward to the opportunity of working with you.
Best regards,
[Your Name]
[Your Position]
✨中文翻译：
尊敬的[客户姓名]：
感谢您对我方[产品名称]的询盘。我们非常感谢您的关注，并很高兴为您提供所需信息。
随信附上产品详情及报价单。如有任何疑问，欢迎随时联系我们。
期待与您合作的机会。
此致
敬礼
[你的姓名]
[你的职位]
📌点评与重点：
• 开头表达感谢，体现礼貌与专业；
• 使用“appreciate your interest”增强亲和力；
• “attached”指附件，常用于发送文件；
• 结尾表达合作意愿，营造积极氛围。
2. 报价邮件（Quotation Email）
Dear [Customer's Name],
As requested, please find our quotation for [Product/Service] below:
- Product: [Product Name]
- Unit Price: USD [Price]
- MOQ: [Minimum Order Quantity]
- Delivery Time: [Number] days after order confirmation
- Payment Terms: T/T 30% in advance, 70% before shipment
Please let us know if you need any modifications or further details.
We hope our offer meets your requirements.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
根据您的要求，以下是[产品/服务]的报价：
– 产品：[产品名称]
– 单价：USD [价格]
– 最小起订量：[数量]
– 交货期：订单确认后[天数]天
– 付款方式：30%预付，70%发货前付清
如需调整或了解更多细节，请告知。
希望我们的报价能满足您的需求。
此致
敬礼
[你的姓名]
📌点评与重点：
• 使用项目符号（-）清晰列出关键条款；
• “MOQ”为外贸高频缩写，意为最小起订量；
• “T/T”指电汇（Telegraphic Transfer）；
• “meets your requirements”表达期望，语气委婉。
3. 样品请求回复（Reply to Sample Request）
Dear [Customer's Name],
Thank you for your interest in our products. We are happy to send you samples for evaluation.
Please provide your full shipping address and preferred courier account (e.g., DHL, FedEx) so we can arrange shipment promptly.
Sample cost: [Amount] USD (refundable upon order placement).
We look forward to your feedback.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
感谢您对我方产品的关注。我们很乐意为您提供样品用于测试。
请提供完整的收货地址及您偏好的快递账号（如DHL、FedEx），以便我们尽快安排寄送。
样品费用：[金额]美元（下单后可退还）。
期待您的反馈。
此致
敬礼
[你的姓名]
📌点评与重点：
• “for evaluation”说明样品用途；
• “courier account”指客户承担运费的快递账号；
• “refundable upon order placement”表示费用可退，增加吸引力；
• 语气积极，鼓励客户反馈。
4. 订单确认邮件（Order Confirmation）
Dear [Customer's Name],
We are pleased to confirm your order as follows:
- Order No.: [Number]
- Product: [Product Name]
- Quantity: [Quantity]
- Total Amount: USD [Amount]
- Delivery Date: [Date]
Please arrange the advance payment as per our agreed terms. Once received, we will proceed with production.
Thank you for your business.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
我们很高兴确认您的订单如下：
– 订单号：[编号]
– 产品：[产品名称]
– 数量：[数量]
– 总金额：USD [金额]
– 交货日期：[日期]
请按约定安排预付款。收到后，我们将立即安排生产。
感谢您的合作。
此致
敬礼
[你的姓名]
📌点评与重点：
• “as follows”引出详细信息，结构清晰；
• “arrange the advance payment”为常用表达；
• “proceed with production”表示进入生产流程；
• 强调“感谢合作”，增强客户关系。
5. 付款提醒邮件（Payment Reminder）
Dear [Customer's Name],
This is a gentle reminder that the payment for Order No. [Number] is due on [Due Date].
As of today, we have not yet received the payment. Kindly arrange it at your earliest convenience to avoid any delay in shipment.
Please let us know once the payment is made, and we will update you on the shipping status.
Thank you for your attention.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
此邮件提醒您，订单号[编号]的款项应于[到期日]前支付。
截至目前，我们尚未收到付款。烦请尽快安排，以免影响发货进度。
付款后请通知我们，我们将及时更新物流信息。
感谢您的关注。
此致
敬礼
[你的姓名]
📌点评与重点：
• “gentle reminder”语气委婉，避免冒犯；
• “at your earliest convenience”表示“尽快”，礼貌表达 urgency；
• “avoid any delay”强调后果，促使行动；
• 保持专业，不带情绪。
6. 装运通知（Shipping Notification）
Dear [Customer's Name],
We are pleased to inform you that your order (No. [Number]) has been shipped today via [Shipping Method].
Tracking Number: [Number]
Estimated Delivery Date: [Date]
Shipping Documents are attached for your reference.
Should you have any questions, please feel free to contact us.
Thank you for your trust in our service.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
我们很高兴通知您，您的订单（编号[编号]）已于今日通过[运输方式]发出。
追踪号码：[号码]
预计送达日期：[日期]
随附运输单据供您参考。
如有疑问，欢迎随时联系。
感谢您对我们服务的信任。
此致
敬礼
[你的姓名]
📌点评与重点：
• “has been shipped”使用现在完成时，强调动作已完成；
• “Tracking Number”为关键信息，务必准确；
• 附件提供单据，体现专业；
• “Thank you for your trust”增强客户忠诚度。
7. 催单跟进邮件（Follow-up After Quotation）
Dear [Customer's Name],
I hope this email finds you well. I'm following up on the quotation we sent on [Date] for [Product].
We would appreciate it if you could let us know your decision or if you need any further assistance.
Our offer is valid until [Date], so we encourage you to confirm your order soon to secure the current pricing.
Looking forward to your reply.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
希望您一切顺利。此邮件是关于我们于[日期]发送的[产品]报价的跟进。
如能告知您的决定或是否需要进一步协助，我们将不胜感激。
本报价有效期至[日期]，建议您尽快确认订单以锁定当前价格。
期待您的回复。
此致
敬礼
[你的姓名]
📌点评与重点：
• “I hope this email finds you well”为经典开场白；
• “following up on”表示跟进某事；
• “offer is valid until”说明报价有效期；
• “secure the current pricing”强调紧迫性，促进成交。
8. 客户投诉回复（Reply to Customer Complaint）
Dear [Customer's Name],
Thank you for bringing this issue to our attention. We sincerely apologize for the inconvenience caused.
We have investigated the matter and found that [brief explanation]. To resolve this, we will [solution, e.g., resend the missing items / issue a refund].
We value your business and will take steps to ensure this does not happen again.
Please let us know if you have any further concerns.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
感谢您向我们反馈此问题。对于由此带来的不便，我们深表歉意。
我们已调查此事，发现[简要说明原因]。为解决此问题，我们将[解决方案，如补发货物/退款]。
我们重视您的合作，并将采取措施避免再次发生。
如有其他问题，请随时告知。
此致
敬礼
[你的姓名]
📌点评与重点：
• “bring this issue to our attention”礼貌表达客户投诉；
• “sincerely apologize”体现诚意；
• 提供具体解决方案，展现负责态度；
• “value your business”安抚客户情绪。
9. 售后服务跟进（After-Sales Follow-up）
Dear [Customer's Name],
I hope you are satisfied with the product you received. We would like to follow up and see if everything is working well.
If you have any questions or need technical support, please don’t hesitate to contact us.
Your feedback is highly appreciated and will help us improve our service.
Wishing you a great day!
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
希望您对收到的产品感到满意。我们想跟进了解使用情况是否正常。
如有任何问题或需要技术支持，请随时联系我们。
您的反馈对我们非常重要，有助于我们提升服务。
祝您今天愉快！
此致
敬礼
[你的姓名]
📌点评与重点：
• “I hope you are satisfied”表达关怀；
• “don’t hesitate to contact us”鼓励客户沟通；
• “highly appreciated”强调反馈价值；
• 结尾祝福语增加亲和力。
10. 价格调整通知（Price Increase Notice）
Dear [Customer's Name],
Due to rising raw material costs, we regret to inform you that we will need to adjust our prices effective [Date].
The new price for [Product] will be USD [New Price], an increase of [Percentage]%.
Orders confirmed before [Date] will be honored at the current rate.
We appreciate your understanding and continued support.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
由于原材料成本上涨，我们遗憾地通知您，自[日期]起将调整产品价格。
[产品]的新价格为USD [新价格]，上涨[百分比]%。
在[日期]前确认的订单仍按原价执行。
感谢您的理解与持续支持。
此致
敬礼
[你的姓名]
📌点评与重点：
• “Due to rising costs”说明涨价原因，增强说服力；
• “regret to inform”表达歉意，缓和语气；
• 提供过渡期优惠，维护客户关系；
• “continued support”表达感激。
11. 新产品推荐（New Product Introduction）
Dear [Customer's Name],
We are excited to introduce our latest product: [Product Name], designed to [benefit, e.g., improve efficiency, reduce cost].
Key Features:
- Feature 1: [Description]
- Feature 2: [Description]
- Feature 3: [Description]
We believe this product will be a great fit for your needs. A sample is available upon request.
Looking forward to your feedback.
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
我们很高兴向您介绍我们的最新产品：[产品名称]，专为[优势，如提升效率、降低成本]而设计。
主要特点：
– 特点1：[描述]
– 特点2：[描述]
– 特点3：[描述]
我们相信该产品能很好地满足您的需求。如需样品，欢迎索取。
期待您的反馈。
此致
敬礼
[你的姓名]
📌点评与重点：
• “excited to introduce”传递积极情绪；
• 使用项目符号列出卖点，清晰明了；
• “great fit for your needs”强调匹配度；
• 主动提供样品，促进转化。
12. 节日问候邮件（Festival Greeting Email）
Dear [Customer's Name],
On the occasion of [Festival, e.g., Christmas, New Year], we would like to extend our warmest greetings to you and your team.
Thank you for your trust and partnership throughout the year. We look forward to continuing our successful cooperation in the coming year.
Wishing you and your family a joyful and prosperous holiday season!
Best regards,
[Your Name]
✨中文翻译：
尊敬的[客户姓名]：
值此[节日，如圣诞节、新年]来临之际，谨向您及您的团队致以最诚挚的问候。
感谢您一年来的信任与合作。我们期待在新的一年继续携手共赢。
祝您和家人节日愉快，事业兴旺！
此致
敬礼
[你的姓名]
📌点评与重点：
• 节日问候增强客户情感联系；
• “extend our warmest greetings”为正式祝福语；
• 感谢合作，展望未来；
• 个性化节日名称，提升诚意。