导读：外贸沟通从写好一封邮件开始
对于刚入行的外贸业务员来说，如何用专业、得体的英语与海外客户沟通，是一大挑战。一封清晰、礼貌的英文邮件不仅能提升客户信任感，还能有效推动订单进展。本文精选8个外贸日常沟通中最常见的英文邮件模板，涵盖客户开发、报价、订单处理等核心场景，每封邮件均提供中英双语对照、翻译解析及重点词汇/句型提示，帮助你在实战中快速提升英语沟通能力。
1. 回复客户询盘（Reply to Inquiry）
Subject: Re: Inquiry about [Product Name]
Dear [Customer's Name],
Thank you for your inquiry regarding our [Product Name]. We appreciate your interest in our products.
We are pleased to inform you that we can supply the items you requested. Please find the detailed quotation attached for your review. Should you have any further questions or require additional samples, feel free to let us know.
We look forward to the opportunity of working with you.
Best regards,
[Your Name]
[Your Position]
[Company Name]
中文翻译：
主题：关于[产品名称]的询盘回复
尊敬的[客户姓名]：
感谢您对我们[产品名称]的询盘，我们非常感谢您对我们产品的关注。
我们很高兴告知您，我们可以供应您所需的产品。详细的报价单已附在邮件中，请您查阅。如您有任何其他问题，或需要样品，请随时告知。
期待与您的合作机会。
此致问候，
[您的姓名]
[您的职位]
[公司名称]
点评与重点：
• “Thank you for your inquiry” 是标准开场句，礼貌且专业。
• “appreciate your interest” 表达对客户关注的感谢，增强好感。
• “look forward to the opportunity of working with you” 是经典结束语，表达合作意愿。
2. 发送报价单（Sending Quotation）
Subject: Quotation for [Product/Service]
Dear [Customer's Name],
As requested, please find our quotation for [Product/Service] attached. The price is valid for 30 days from today.
Our quotation includes:
- Product price: USD XX per unit
- Packaging: Standard export packaging
- Delivery time: Within 15 days after order confirmation
- Payment terms: T/T 30% in advance, 70% before shipment
If you have any questions or would like to place an order, please don’t hesitate to contact us.
Best regards,
[Your Name]
[Your Position]
中文翻译：
主题：关于[产品/服务]的报价单
尊敬的[客户姓名]：
根据您的要求，随信附上[产品/服务]的报价单。本报价自今日起30天内有效。
报价包含：
- 产品单价：每件XX美元
- 包装：标准出口包装
- 交货时间：订单确认后15天内
- 付款方式：30%预付，70%发货前付清
如您有任何疑问或准备下单，请随时联系我们。
此致问候，
[您的姓名]
[您的职位]
点评与重点：
• “valid for 30 days” 明确报价有效期，避免后续争议。
• 使用项目符号（-）清晰列出报价细节，提升可读性。
• “don’t hesitate to contact us” 是鼓励客户行动的常用表达。
3. 跟进未回复客户（Follow-up Email）
Subject: Follow-up on Our Quotation
Dear [Customer's Name],
I hope this email finds you well. I’m writing to follow up on the quotation we sent you on [Date].
We understand you may be busy, but we’d like to know if you have any questions or need further information. We are ready to assist you at any time.
Looking forward to your reply.
Best regards,
[Your Name]
中文翻译：
主题：关于我方报价单的跟进
尊敬的[客户姓名]：
希望您一切安好。我写此邮件是想跟进我们于[日期]发送给您的报价单。
我们理解您可能较忙，但想了解您是否有任何疑问或需要更多信息。我们随时准备为您提供帮助。
期待您的回复。
此致问候，
[您的姓名]
点评与重点：
• “I hope this email finds you well” 是温和的开场白，体现关怀。
• “follow up on” 是“跟进”的标准表达，适用于多种场景。
• 语气礼貌不催促，避免给客户压力。
4. 确认订单（Order Confirmation）
Subject: Order Confirmation – [Order Number]
Dear [Customer's Name],
Thank you for your order. We are pleased to confirm that we have received your purchase order for [Product Name], Order No. [Number].
Production will begin immediately, and we expect to ship the goods by [Date]. We will keep you updated on the progress.
Thank you once again for your business. We value your trust in us.
Sincerely,
[Your Name]
中文翻译：
主题：订单确认 – [订单编号]
尊敬的[客户姓名]：
感谢您的订单。我们很高兴确认已收到您关于[产品名称]的采购订单，订单编号为[编号]。
生产将立即启动，预计将于[日期]前发货。我们将持续向您更新进展。
再次感谢您的合作，我们珍视您的信任。
此致敬礼，
[您的姓名]
点评与重点：
• “We are pleased to confirm” 表达积极态度，增强客户信心。
• “keep you updated” 是告知客户将收到后续通知的常用表达。
• “value your trust” 有助于建立长期合作关系。
5. 通知发货（Shipping Notification）
Subject: Shipment Arranged – Tracking Information Attached
Dear [Customer's Name],
We are pleased to inform you that your order (No. [Number]) has been shipped today via [Shipping Method].
Please find the tracking number and shipping documents attached. Estimated delivery date is [Date].
If you have any questions upon receipt of the goods, please feel free to contact us.
Thank you for your business!
Best regards,
[Your Name]
中文翻译：
主题：已安排发货 – 附跟踪信息
尊敬的[客户姓名]：
我们很高兴通知您，您的订单（编号[编号]）已于今日通过[运输方式]发出。
随信附上运单号及运输文件。预计送达日期为[日期]。
如您收货后有任何问题，请随时与我们联系。
感谢您的支持！
此致问候，
[您的姓名]
点评与重点：
• “has been shipped” 使用现在完成时，强调动作已完成。
• “tracking number” 是关键信息，务必准确提供。
• “feel free to contact us” 体现服务意识。
6. 请求付款（Payment Reminder）
Subject: Reminder: Payment Due for Order [Number]
Dear [Customer's Name],
This is a gentle reminder that the payment for Order No. [Number] is due on [Due Date]. As of today, we have not yet received the payment.
Could you please confirm when we can expect the payment? Timely payment will help us process your future orders smoothly.
Thank you for your attention to this matter.
Best regards,
[Your Name]
中文翻译：
主题：提醒：订单[编号]的付款即将到期
尊敬的[客户姓名]：
此邮件为温馨提醒，订单编号[编号]的付款截止日期为[到期日]。截至目前，我们尚未收到相关款项。
请您确认预计何时付款？及时付款将有助于我们顺利处理您后续的订单。
感谢您对此事的关注。
此致问候，
[您的姓名]
点评与重点：
• “gentle reminder” 表达委婉，避免显得咄咄逼人。
• “Could you please confirm…” 是礼貌请求的典型句型。
• 强调“timely payment”的好处，引导客户配合。
7. 处理客户投诉（Handling Complaint）
Subject: Apology for the Inconvenience – [Order Number]
Dear [Customer's Name],
We sincerely apologize for the issue you experienced with your recent order. We understand your frustration and take this matter very seriously.
Our team is currently investigating the issue, and we will provide a solution within 24 hours. We will also take steps to ensure this does not happen again.
Thank you for bringing this to our attention. Your feedback helps us improve.
Sincerely,
[Your Name]
中文翻译：
主题：对不便表示歉意 – 订单[编号]
尊敬的[客户姓名]：
对于您在最近订单中遇到的问题，我们深表歉意。我们理解您的不满，并对此事高度重视。
我们的团队正在调查此事，将在24小时内提供解决方案。我们也将采取措施，确保此类问题不再发生。
感谢您向我们反馈。您的意见有助于我们改进服务。
此致敬礼，
[您的姓名]
点评与重点：
• “sincerely apologize” 表达真诚歉意，建立信任。
• “take this matter seriously” 让客户感受到重视。
• 提供具体解决时限（within 24 hours）增强可信度。
8. 维护客户关系（Relationship Maintenance）
Subject: Thank You for Your Continued Support
Dear [Customer's Name],
We would like to express our sincere gratitude for your continued support and trust in our company.
As a valued customer, we would like to keep you informed about our new products and special offers. If you have any upcoming projects, please let us know – we’re here to help.
Wishing you continued success!
Warm regards,
[Your Name]
中文翻译：
主题：感谢您的持续支持
尊敬的[客户姓名]：
我们谨向您对我们公司持续的支持与信任表示诚挚的感谢。
作为我们的尊贵客户，我们将持续向您通报新产品及特别优惠。如您有即将开展的项目，请告知我们——我们随时为您提供支持。
祝您事业蒸蒸日上！
顺致问候，
[您的姓名]
点评与重点：
• “sincere gratitude” 表达真挚感谢，增强情感连接。
• “valued customer” 让客户感受到被重视。
• 主动提出支持，有助于促成新订单。
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