导读:掌握英文议价邮件,提升商务沟通效率

在国际商务交流中,议价与还盘是谈判的关键环节。一封得体、专业且表达清晰的英文邮件,不仅能有效传达你的立场,还能增强对方的合作意愿。本文精选9个实用英文议价与还盘邮件模板,涵盖价格协商、批量折扣、付款方式调整等多种场景,每个模板均配有精准中文翻译,并附上【点评】与【重点提示】,帮助你快速掌握商务英语邮件写作技巧,提升谈判成功率。

 

模板1:初次询价后的价格协商

Dear [Supplier's Name],
Thank you for your quotation dated [Date]. We appreciate the details provided. However, after reviewing the market prices and our budget constraints, we find the quoted price slightly above our target range. Would you be open to offering a more competitive rate, especially for an initial trial order?
We look forward to your favorable response.
Best regards,
[Your Name]

🌟 中文翻译:
尊敬的[供应商姓名]:
感谢您于[日期]提供的报价单,我们对其中的详细信息表示感谢。然而,在对比市场价格并结合预算限制后,我们认为报价略高于我们的预期范围。请问您是否可以提供更具竞争力的价格,尤其是针对首次试订单?
期待您的积极回复。
此致问候,
[你的姓名]

✅【点评】:语气礼貌,先肯定对方再提出异议,避免直接否定。
✅【重点提示】:“slightly above our target range” 委婉表达价格偏高;“Would you be open to...” 是提出请求的礼貌句型,适合正式场合。

 

模板2:请求批量采购折扣

Dear [Supplier's Name],
We are considering placing a larger order of [Product Name] and would like to discuss the possibility of a volume discount. If we increase our order quantity to [Number] units, could you offer a reduced unit price?
We believe this could be the start of a long-term partnership and hope for your favorable consideration.
Sincerely,
[Your Name]

🌟 中文翻译:
尊敬的[供应商姓名]:
我们正考虑加大[产品名称]的采购量,想就此探讨批量折扣的可能性。如果我们将订单数量增加至[数量]件,您是否可以提供更优惠的单价?
我们相信这可能成为长期合作的开端,期待您积极考虑。
此致,
[你的姓名]

✅【点评】:强调“长期合作”可增强议价筹码。
✅【重点提示】:“volume discount” 是“批量折扣”的标准商务术语;“long-term partnership” 有助于建立信任感。

 

模板3:对报价提出还盘

Dear [Supplier's Name],
Thank you for your quotation. While we are interested in your product, we would like to propose a counter-offer of [Proposed Price] per unit, based on current market conditions and our projected order volume.
We hope this revised price is acceptable and look forward to your confirmation.
Best regards,
[Your Name]

🌟 中文翻译:
尊敬的[供应商姓名]:
感谢您的报价。虽然我们对贵方产品感兴趣,但基于当前市场状况及预计采购量,我们希望提出每件[报价金额]的还盘。
希望此调整后价格可被接受,期待您的确认。
此致问候,
[你的姓名]

✅【点评】:明确提出“counter-offer”(还盘),体现专业性。
✅【重点提示】:“based on...” 提供还价依据,增强说服力;“revised price” 比“lower price”更正式。

 

模板4:要求调整付款方式以换取订单

Dear [Supplier's Name],
We are ready to proceed with the order, but would like to request more flexible payment terms. Instead of 100% upfront, could we arrange 30% deposit and 70% upon shipment?
This adjustment would help us manage cash flow while ensuring a smooth transaction.
Looking forward to your agreement.
Warm regards,
[Your Name]

🌟 中文翻译:
尊敬的[供应商姓名]:
我们已准备下单,但希望协商更灵活的付款方式。能否将原本100%预付,调整为30%定金、70%发货时支付?
这一调整将有助于我们管理现金流,同时确保交易顺利进行。
期待您的同意。
此致问候,
[你的姓名]

✅【点评】:提出替代方案并说明理由,体现合作诚意。
✅【重点提示】:“flexible payment terms” 是常见表达;“manage cash flow” 展示商业合理性。

模板5:以竞争对手报价为依据要求降价

Dear [Supplier's Name],
We have received a competitive quotation from another supplier at [Price]. While we prefer to work with your company due to [Reason, e.g., product quality], we would appreciate it if you could match or beat this price.
This would greatly increase the likelihood of us placing the order with you.
Best regards,
[Your Name]

🌟 中文翻译:
尊敬的[供应商姓名]:
我们已收到另一家供应商的报价,价格为[金额]。尽管我们更倾向于与贵公司合作(例如因产品质量更优),但仍希望您能匹配或低于此价格。
此举将极大提高我们向您下单的可能性。
此致问候,
[你的姓名]

✅【点评】:引用竞争报价时,避免贬低对方,强调偏好以维护关系。
✅【重点提示】:“match or beat this price” 是谈判中常用表达;“increase the likelihood” 体现逻辑推理。

 

模板6:接受报价但要求附加服务

Dear [Supplier's Name],
We accept your quotation for [Product] at [Price]. However, to proceed, we kindly request additional services such as free shipping and extended warranty.
We believe these additions would enhance the overall value of the deal.
Please confirm if this is possible.
Sincerely,
[Your Name]

🌟 中文翻译:
尊敬的[供应商姓名]:
我们接受贵方[产品]以[价格]的报价。但为推进合作,我们恳请增加免费运输和延长保修等附加服务。
我们认为这些附加项将提升整体交易价值。
请确认是否可行。
此致,
[你的姓名]

✅【点评】:在同意价格的基础上争取额外利益,策略高明。
✅【重点提示】:“enhance the overall value” 强调共赢;“kindly request” 语气礼貌而坚定。

 

模板7:因预算限制要求降价

Dear [Supplier's Name],
We are very interested in your product, but our current budget is limited to [Budget Amount]. Would you be able to adjust your price to fit within this range?
We hope to establish a partnership and believe a small price adjustment could make a big difference.
Thank you for your understanding.
Best regards,
[Your Name]

🌟 中文翻译:
尊敬的[供应商姓名]:
我们对贵方产品非常感兴趣,但目前预算仅限于[金额]。您是否可以调整价格以符合此预算范围?
我们希望建立合作关系,并相信小幅调价将带来重大转机。
感谢您的理解。
此致问候,
[你的姓名]

✅【点评】:以“预算有限”为由,降低对方心理防线。
✅【重点提示】:“fit within this range” 表达灵活;“make a big difference” 增强情感共鸣。

 

模板8:还盘失败后尝试二次协商

Dear [Supplier's Name],
Thank you for your response. We understand your position, but we still hope to find a middle ground. Could you consider a compromise price of [New Offer]?
We remain committed to working with you and believe this offer balances both our interests.
Looking forward to your feedback.
Sincerely,
[Your Name]

🌟 中文翻译:
尊敬的[供应商姓名]:
感谢您的回复。我们理解您的立场,但仍希望找到折中方案。您是否可以考虑[新报价]的折中价格?
我们仍致力于与您合作,并相信此报价能兼顾双方利益。
期待您的反馈。
此致,
[你的姓名]

✅【点评】:展现诚意与灵活性,使用“middle ground”和“compromise”体现合作精神。
✅【重点提示】:“committed to working with you” 强化合作意愿;“balances both our interests” 突出公平性。

 

模板9:最终确认还盘并准备签约

Dear [Supplier's Name],
We are pleased to confirm our acceptance of your revised quotation at [Final Price]. We appreciate your flexibility and willingness to negotiate.
Please send the official contract at your earliest convenience so we can proceed with the order.
Thank you for your cooperation.
Best regards,
[Your Name]

🌟 中文翻译:
尊敬的[供应商姓名]:
我们很高兴确认接受您调整后的报价,即[最终价格]。感谢您的灵活态度与合作意愿。
请尽快发送正式合同,以便我们推进订单事宜。
感谢您的配合。
此致问候,
[你的姓名]

✅【点评】:成功还盘后的确认邮件,语气积极,促进关系发展。
✅【重点提示】:“revised quotation” 指代调整后报价;“at your earliest convenience” 是请求对方尽快处理的礼貌表达。

 

结语:善用模板,灵活应对

以上9个英文议价与还盘邮件模板覆盖了商务谈判中的常见场景。建议读者在实际使用时根据具体情境调整措辞,保持礼貌与专业。掌握这些表达,不仅能提升英语写作能力,更能增强国际商务谈判的自信与成功率。

 

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