导读：提升商务谈判力，从一封专业英文邮件开始
在国际商务合作中，价格谈判往往是决定合作成败的关键环节。一封措辞得体、逻辑清晰的英文议价或折扣请求邮件，不仅能展现你的专业素养，还能有效提升议价成功率。本文精选8个高频使用场景下的英文议价与折扣邮件模板，每一封都附带精准中文翻译、使用场景说明及语言重点点评，帮助你轻松应对各类商务谈判场景，提升沟通效率与成功率。
模板1：首次询价后请求折扣
Subject: Request for Discount on Initial Quotation
Dear [Supplier's Name],
Thank you for providing the quotation for [product/service]. We are impressed with your offering and would like to explore the possibility of a discounted price, especially for a long-term partnership. If we place a larger initial order, would you be able to offer a special rate?
We believe this collaboration could be mutually beneficial, and we look forward to your favorable response.
Best regards,
[Your Name]
中文翻译：
尊敬的[供应商姓名]：
感谢您提供[产品/服务]的报价。我们对您的产品/服务印象深刻，希望探讨一下价格折扣的可能性，尤其是为建立长期合作关系考虑。如果我们首次订单量较大，您是否可以提供特别优惠价格？
我们相信此次合作将实现互利共赢，期待您的积极回复。
此致
[你的姓名]
点评与重点：
• 使用“explore the possibility”表达委婉请求，避免直接要求，更显礼貌。
• “mutually beneficial”是商务英语高频词，强调双赢，增强说服力。
• 重点词汇：quotation（报价）、discounted price（折扣价）、long-term partnership（长期合作）。
模板2：批量采购议价
Subject: Volume Purchase Inquiry and Price Negotiation
Dear [Vendor's Name],
We are planning to place a substantial order for [product] and would like to discuss a more competitive pricing structure based on volume. Could you please provide a tiered pricing model for orders of 500, 1,000, and 2,000 units?
We are confident in the potential of ongoing business and hope you can offer favorable terms.
Sincerely,
[Your Name]
中文翻译：
尊敬的[供应商姓名]：
我们计划大批量采购[产品]，希望根据采购数量协商更优惠的价格。您能否提供500件、1000件和2000件不同数量的阶梯报价？
我们对未来持续合作充满信心，期待您能提供有利的合作条件。
此致
[你的姓名]
点评与重点：
• “substantial order”比“big order”更正式，适合商务语境。
• “tiered pricing model”指阶梯定价，是专业术语，建议掌握。
• “ongoing business”强调持续合作，提升对方重视度。
模板3：基于竞争对手报价的议价
Subject: Price Matching Request Based on Competitor's Offer
Dear [Sales Manager],
Thank you for your quotation. We have received a similar offer from another supplier at a slightly lower price. If you can match or improve upon this rate, we would prefer to proceed with your company due to your reputation for quality and service.
Could you please review your pricing and let us know if a better offer is possible?
Best regards,
[Your Name]
中文翻译：
尊敬的[销售经理]：
感谢您的报价。我们已收到另一家供应商的类似报价，价格略低。若您方能匹配或提供更优价格，我们将优先选择贵公司，因贵司在品质与服务方面享有良好声誉。
请您重新评估价格，告知是否有更优惠方案？
此致
[你的姓名]
点评与重点：
• 使用“match or improve upon”表达价格对标，语气礼貌但具谈判力。
• 强调“reputation for quality and service”给予对方正面反馈，增加合作意愿。
• 注意：提及竞争对手时避免贬低，保持专业中立。
模板4：长期合作续约时请求折扣
Subject: Renewal Discussion and Request for Loyalty Discount
Dear [Account Manager],
As our current contract is nearing renewal, we would like to express our satisfaction with your service. Having worked together for over two years, we hope you can offer a loyalty discount for the upcoming term.
We are committed to continuing our partnership and believe a small price reduction would further strengthen our relationship.
Looking forward to your proposal.
Warm regards,
[Your Name]
中文翻译：
尊敬的[客户经理]：
当前合同即将到期，我们对贵司服务表示满意。鉴于我们已合作两年以上，希望贵方能在新合同期提供忠诚客户折扣。
我们致力于继续合作，相信小幅降价将有助于进一步巩固双方关系。
期待您的方案回复。
此致
[你的姓名]
点评与重点：
• “loyalty discount”是忠诚折扣的常用表达，适合老客户使用。
• “strengthen our relationship”强调关系维护，提升情感共鸣。
• 使用“small price reduction”弱化要求，降低对方防御心理。
模板5：试用后转正式合作请求优惠
Subject: Transition to Full Contract – Request for Introductory Pricing
Dear [Vendor Contact],
Following the successful trial period of [service], we are ready to move forward with a full contract. As this is our first official agreement, we kindly request an introductory discount for the first six months.
We hope this will set a positive tone for our long-term collaboration.
Thank you for considering our request.
Best regards,
[Your Name]
中文翻译：
尊敬的[供应商联系人]：
在[服务]试用期顺利结束后，我们准备签订正式合同。由于这是我们的首次正式合作，恳请贵方提供前六个月的入门优惠价格。
我们希望这能为长期合作奠定良好基础。
感谢您的考虑。
此致
[你的姓名]
点评与重点：
• “introductory discount”指新客户优惠，是常见促销术语。
• “set a positive tone”表达积极开端，语言优雅。
• 适用于从试用转向正式合作的关键节点。
模板6：节日或年度促销期间请求特别折扣
Subject: Inquiry About Year-End Promotion and Special Pricing
Dear [Sales Team],
We understand that this is your year-end sales period. We are interested in placing a large order and would like to know if there are any special discounts or promotional offers available.
Could you please share the details of your current promotion? We hope to finalize the order before the deadline.
Thank you in advance for your support.
Sincerely,
[Your Name]
中文翻译：
尊敬的[销售团队]：
我们了解到目前是贵司的年终促销期。我们有意下大订单，想了解是否有特别折扣或促销活动。
请您提供当前促销活动的具体信息。我们希望能在截止日前完成订单。
提前感谢您的支持。
此致
[你的姓名]
点评与重点：
• “year-end sales period”点明时间背景，增强合理性。
• “finalize the order”是“确定订单”的标准表达，建议掌握。
• 利用促销节点提出请求，时机恰当，成功率更高。
模板7：付款方式优化换取折扣
Subject: Request for Early Payment Discount
Dear [Finance Contact],
We would like to propose early payment for our next invoice. If we settle the amount within 10 days instead of the standard 30, would you be able to offer a 2% discount?
We believe this arrangement benefits both parties by improving cash flow and reducing administrative costs.
Please let us know if this is feasible.
Best regards,
[Your Name]
中文翻译：
尊敬的[财务联系人]：
我们计划提前支付下一张发票。若我们在10天内付款，而非标准的30天，贵方是否可提供2%的折扣？
我们认为此安排对双方有利，有助于改善现金流并降低管理成本。
请告知此方案是否可行。
此致
[你的姓名]
点评与重点：
• “early payment discount”是财务常见术语，体现专业性。
• 明确提出“2% discount”和“within 10 days”，条件清晰。
• 强调“benefits both parties”，提升对方接受意愿。
模板8：多产品打包采购议价
Subject: Bundle Purchase Proposal and Pricing Negotiation
Dear [Supplier],
We are considering purchasing multiple products from your catalog, including [Product A], [Product B], and [Service C]. If we place a combined order, would you offer a bundled discount?
We expect the total value to exceed $[amount], and we hope for a special rate based on the overall volume.
Looking forward to your quotation.
Kind regards,
[Your Name]
中文翻译：
尊敬的[供应商]：
我们计划从贵司产品目录中采购多种产品，包括[产品A]、[产品B]和[服务C]。若我们合并下单，贵方是否可提供打包折扣？
预计总金额将超过[金额]美元，希望贵方能根据总体采购量提供特别优惠价格。
期待您的报价。
此致
[你的姓名]
点评与重点：
• “bundle purchase”和“bundled discount”是打包采购的关键词。
• “combined order”强调整合订单，提升议价筹码。
• 提及“total value”突出订单规模，增强说服力。
结语：掌握模板，灵活运用，提升谈判软实力
以上8个英文议价与折扣邮件模板覆盖了常见商务场景，语言得体、结构清晰。建议读者在实际使用中根据具体情境微调内容，保持真诚与专业。同时，注意邮件语气应礼貌而不卑微，有理有据地提出请求，才能最大化谈判成功率。坚持练习这些表达，你的商务英语沟通能力将显著提升！