导读：提升商务谈判效率的英文邮件技巧
在国际商务沟通中，如何礼貌而有效地提出价格谈判或申请折扣，是每位职场人必备的技能。一封结构清晰、语气得体的英文邮件不仅能展现专业素养，还能显著提高谈判成功率。本文精心整理了8个实用英文价格谈判与折扣申请邮件模板，涵盖初次询价、批量采购、长期合作、竞争压力等多种场景，每封邮件均附带精准中文翻译、使用点评与重点词汇/句型标注，帮助你在实际应用中游刃有余，同时提升商务英语写作能力。
模板1：初次询价并试探折扣空间
Dear [Supplier's Name],
I hope this message finds you well. We are currently evaluating potential suppliers for [product/service], and your company has come highly recommended. Could you please provide a detailed quotation for [specific item or service]? Additionally, we would appreciate it if you could let us know whether any discounts are available for trial orders or future cooperation.
Thank you in advance for your support. We look forward to your reply.
Best regards,
[Your Name]
中文翻译：
尊敬的[供应商姓名]，
希望您一切安好。我们目前正在评估[产品/服务]的潜在供应商，贵公司被高度推荐。能否请您提供[具体项目或服务]的详细报价？此外，如能告知试单或未来合作是否有折扣政策，我们将不胜感激。
提前感谢您的支持，期待您的回复。
此致问候，
[您的姓名]
点评与重点：
✅ 礼貌开场：“I hope this message finds you well” 是商务邮件经典开头，体现尊重。
✅ 间接试探折扣：使用“we would appreciate it if…”句型委婉提问，避免显得过于功利。
📌 重点句型：“come highly recommended”（被高度推荐）可用于建立信任感。
模板2：批量采购申请价格优惠
Dear [Supplier's Name],
We are interested in placing a bulk order for [product name] and would like to discuss pricing accordingly. Our initial order volume will be approximately [quantity], with the possibility of regular reorders in the future.
Given the scale of our order, we kindly request a discounted unit price. We believe this could be the beginning of a mutually beneficial partnership.
Looking forward to your favorable response.
Sincerely,
[Your Name]
中文翻译：
尊敬的[供应商姓名]，
我们有意批量采购[产品名称]，希望就此讨论相应价格。首批订单量约为[数量]，未来可能定期复购。
鉴于订单规模，恳请提供优惠的单价。我们相信这可能成为双方互利合作的开端。
期待您的积极回复。
此致，
[您的姓名]
点评与重点：
✅ 强调“批量”与“长期”：使用“bulk order”和“regular reorders”增强议价筹码。
✅ 使用“mutually beneficial”：突出共赢理念，提升合作意愿。
📌 重点词汇：bulk order（批量订单）、discounted unit price（优惠单价）。
模板3：基于长期合作提出价格调整请求
Dear [Supplier's Name],
We have been working with your company for over [duration], and we truly value the quality and reliability of your products/services. As our business continues to grow, we are looking to optimize costs and strengthen our partnership.
With this in mind, we would like to request a review of the current pricing structure. We believe a small reduction in price would reflect our long-term collaboration and encourage even greater order volumes in the future.
Thank you for considering this request. We remain committed to our partnership.
Best regards,
[Your Name]
中文翻译：
尊敬的[供应商姓名]，
我们与贵公司合作已超过[时长]，非常认可贵方产品/服务的质量与可靠性。随着我方业务持续增长，我们希望优化成本并深化合作关系。
因此，恳请贵方重新评估当前价格结构。我们认为适当降价将体现双方长期合作的价值，并促进未来更大的订单量。
感谢您考虑此请求，我们始终致力于维护合作关系。
此致问候，
[您的姓名]
点评与重点：
✅ 情感+数据双驱动：先肯定合作历史，再提出合理请求。
✅ “review of the current pricing structure”：比直接说“lower price”更专业。
📌 重点表达：“optimize costs”（优化成本）、“long-term collaboration”（长期合作）。
模板4：引用竞争对手报价进行议价
Dear [Supplier's Name],
Thank you for your recent quotation. We appreciate the quality of your offering; however, we have received a more competitive price from another supplier for a similar product.
We would prefer to continue working with you due to our established relationship. Could you please reconsider your pricing and let us know if a better rate is possible? This would help us justify choosing your solution over others.
We look forward to your response.
Best regards,
[Your Name]
中文翻译：
尊敬的[供应商姓名]，
感谢您最近的报价。我们认可贵方产品的质量，但已从另一供应商处获得类似产品的更具竞争力的报价。
由于已有合作关系，我们更希望继续与您合作。能否请您重新考虑报价，告知是否可提供更优惠价格？这将有助于我们优先选择贵方方案。
期待您的回复。
此致问候，
[您的姓名]
点评与重点：
✅ 以退为进策略：强调“更希望与你合作”，降低对方防御心理。
✅ “more competitive price”：比“cheaper”更专业，避免贬低对方产品。
📌 关键句型：“justify choosing your solution”（为选择贵方方案提供理由）。
模板5：新客户申请首次合作折扣
Dear [Supplier's Name],
My name is [Your Name], and I represent [Your Company]. We are interested in becoming a new customer and placing our first order for [product/service].
As we are just beginning our relationship, we would like to kindly ask if you offer any special pricing or introductory discounts for new clients. We are confident this will lead to a long-term business connection.
Thank you for your consideration. We await your reply.
Warm regards,
[Your Name]
中文翻译：
尊敬的[供应商姓名]，
我是[您的姓名]，来自[您的公司]。我们有意成为贵方新客户，并首次订购[产品/服务]。
鉴于我们刚刚建立合作关系，不知贵方是否为新客户提供特殊价格或首次合作折扣？我们相信这将促成长期业务往来。
感谢您的考虑，期待回复。
此致问候，
[您的姓名]
点评与重点：
✅ 突出“新客户”身份：利用“introductory discounts”这一常见商业惯例提出请求。
✅ “long-term business connection”：暗示未来潜力，增强说服力。
📌 实用表达：special pricing（特殊定价）、introductory discounts（入门折扣）。
模板6：基于付款方式申请价格优惠
Dear [Supplier's Name],
We are preparing to place an order for [product] and would like to discuss the possibility of a discount in exchange for early payment.
Specifically, we are willing to make full payment within [number] days of invoice receipt. In return, could you please offer a reduced price or a payment-term discount?
We believe this arrangement would benefit both parties by improving cash flow and securing business.
Looking forward to your positive reply.
Best regards,
[Your Name]
中文翻译：
尊敬的[供应商姓名]，
我们即将下单采购[产品]，希望探讨提前付款换取价格优惠的可能性。
具体而言，我们愿意在收到发票后[天数]天内全额付款。作为回报，贵方能否提供降价或付款期折扣？
我们认为此安排将通过改善现金流和锁定业务实现双赢。
期待您的积极回复。
此致问候，
[您的姓名]
点评与重点：
✅ 以“提前付款”为筹码：展现诚意，提升谈判成功率。
✅ “improving cash flow”：从对方利益出发，增强说服力。
📌 关键词汇：early payment（提前付款）、payment-term discount（付款期折扣）。
模板7：年度续约时申请价格维持或下调
Dear [Supplier's Name],
As our annual contract is coming up for renewal, we would like to discuss the pricing terms for the upcoming year.
While we understand market conditions may affect costs, we kindly request that the current pricing be maintained—or, if possible, improved—given our consistent order volume and timely payments.
We value our partnership and hope to continue working together under favorable terms.
Sincerely,
[Your Name]
中文翻译：
尊敬的[供应商姓名]，
随着年度合同即将续约，我们希望就下一年度的价格条款进行讨论。
尽管我们理解市场环境可能影响成本，但鉴于我们稳定的订单量和准时付款，恳请维持当前价格，或尽可能给予更优条件。
我们重视合作关系，希望在有利条件下继续合作。
此致，
[您的姓名]
点评与重点：
✅ 强调“稳定订单”与“准时付款”：展示客户价值。
✅ “maintained—or, if possible, improved”：语气灵活，留有协商空间。
📌 重点表达：contract renewal（合同续约）、consistent order volume（稳定订单量）。
模板8：因市场变化请求临时价格支持
Dear [Supplier's Name],
Due to recent market fluctuations, we are currently facing increased cost pressures on our end. To maintain our competitiveness, we kindly request your support through temporary price adjustments for the next [time period].
We have always prioritized our partnership with you and hope you can assist us during this challenging time. Any concession would be greatly appreciated and remembered for future collaboration.
Thank you for your understanding.
Best regards,
[Your Name]
中文翻译：
尊敬的[供应商姓名]，
由于近期市场波动，我方正面临成本上升的压力。为保持竞争力，恳请贵方在接下来的[时间段]内提供临时价格支持。
我们始终重视与贵方的合作关系，希望您能在这一困难时期给予协助。任何让步都将被铭记，并有助于未来合作。
感谢您的理解。
此致问候，
[您的姓名]
点评与重点：
✅ 以“共渡难关”为情感切入点：增强同理心。
✅ “temporary price adjustments”：强调“临时性”，降低对方顾虑。
📌 关键表达：market fluctuations（市场波动）、cost pressures（成本压力）。
结语：灵活运用，提升谈判成功率
以上8个英文价格谈判与折扣申请邮件模板覆盖了商务沟通中的常见场景，语言得体、结构清晰，既维护了双方关系，又明确表达了诉求。建议读者根据实际情况灵活调整内容，注意语气礼貌、逻辑清晰，并善用“共赢”“长期合作”等关键词增强说服力。通过不断练习与应用，你将逐步掌握高阶商务英语沟通技巧，在国际舞台上更加自信从容。