在国际贸易或跨境业务中，能否成功拿下大客户，往往取决于你如何专业、及时地进行报价跟进。一封得体的英文邮件不仅能展示你的专业素养，还能有效提升客户信任度。本文精心整理了7个实用英文报价跟进邮件模板，涵盖不同场景，并附上中文翻译、使用点评与最佳发送时机建议，帮助你在关键时刻精准出击，提高成单率。
一、初次报价后跟进邮件（24-48小时内）
📤Subject: Follow-up on Quotation Submitted – [Product/Service Name]
Dear [Client's Name],
I hope this message finds you well. I’m writing to follow up on the quotation we sent you yesterday for [Product/Service Name]. I wanted to ensure you received it and to offer any clarification or additional details you might need.
We believe our solution offers excellent value in terms of quality, reliability, and pricing. Please don’t hesitate to reach out if you have any questions or would like to discuss customization options.
Looking forward to your feedback.
Best regards,
[Your Name]
[Your Position]
📤主题：已提交的报价的后续处理事宜 – [产品/服务名称]
尊敬的[客户姓名]，
您好！希望您一切顺利。我写这封邮件是想跟进我们昨天发送的关于[产品/服务名称]的报价单，确认您是否已收到，并愿意为您提供进一步的说明或补充资料。
我们相信，我们的解决方案在质量、可靠性与价格方面都极具优势。若您有任何疑问或希望了解定制化选项，欢迎随时联系。
期待您的回复。
此致
[您的姓名]
[您的职位]
✍️点评与重点：
• 发送时机：报价发出后24-48小时内，体现响应速度。
• 语气礼貌且主动，强调“已发送”+“可协助”，避免咄咄逼人。
• 划重点句：“ensure you received it” 和 “offer any clarification” 展示专业与服务意识。
二、客户未回复时的温和提醒（第5-7天）
📤Subject: Gentle Reminder: Quotation for [Project/Product]
Dear [Client's Name],
I hope you're doing well. I wanted to gently follow up on the quotation we provided on [Date] for [Project/Product]. I understand you may be busy, but I’d appreciate it if you could let me know if you have any questions or need further information.
We’re happy to adjust the proposal based on your specific requirements and would be glad to schedule a short call if helpful.
Thank you for your time and consideration.
Warm regards,
[Your Name]
[Your Position]
📤主题：温馨提醒：[项目/产品]的报价事宜
尊敬的[客户姓名]，
您好！希望您一切顺利。我想温和地跟进我们于[日期]提供的关于[项目/产品]的报价。我理解您可能比较繁忙，但若您有任何问题或需要更多信息，烦请告知。
我们可根据您的具体需求调整方案，也乐意安排一次简短通话进一步沟通。
感谢您的时间与考虑。
顺致问候
[您的姓名]
[您的职位]
✍️点评与重点：
• 使用“gently follow up”和“I understand you may be busy”降低压迫感。
• 提供“调整方案”和“安排通话”两个行动选项，增加互动可能。
• 划重点句：“appreciate it if you could let me know” 体现尊重与期待。
三、强调优势与限时优惠（第10天左右）
📤Subject: Special Offer: Discount Available Until [Date]
Dear [Client's Name],
Thank you again for considering our quotation for [Product/Service]. To support your decision-making, we’re pleased to offer a special discount of [X]% if the order is confirmed by [Date].
This offer includes [briefly mention key benefits, e.g., free shipping, extended warranty], adding even greater value to your investment.
We’d be happy to reserve inventory or capacity for you upon confirmation. Please let us know your thoughts soon so we can assist you promptly.
Best regards,
[Your Name]
[Your Position]
📤主题：特别优惠：折扣有效期至[日期]
尊敬的[客户姓名]，
再次感谢您考虑我们为[产品/服务]提供的报价。为支持您的决策，若订单在[日期]前确认，我们将提供[X]%的特别折扣。
此优惠包含[简要说明优势，如免费运输、延保服务]，进一步提升您的投资价值。
一旦确认，我们可为您预留库存或产能。烦请尽快告知您的想法，以便我们及时协助。
此致
[您的姓名]
[您的职位]
✍️点评与重点：
• 引入“限时优惠”制造轻微紧迫感，促进决策。
• 明确优惠内容与截止日期，增强可信度。
• 划重点句：“support your decision-making” 展现客户导向思维。
四、客户已对比多家供应商时的差异化邮件
📤Subject: Why Our Solution Stands Out for [Client’s Industry/Project]
Dear [Client's Name],
I understand you may be evaluating several options for [Project/Need]. While price is important, we believe long-term reliability, after-sales support, and technical expertise are equally critical.
Our clients in [Industry] consistently highlight our responsive service and consistent product quality. We also offer [unique feature, e.g., 24/7 support, modular design] that others may not provide.
I’d be happy to share case studies or connect you with a reference client if that would help.
Looking forward to the opportunity to serve you.
Sincerely,
[Your Name]
[Your Position]
📤主题：为什么我们的解决方案在[客户的行业/项目]中显得尤为突出
尊敬的[客户姓名]，
我理解您可能正在评估多个[项目/需求]的解决方案。虽然价格很重要，但我们认为长期可靠性、售后服务和技术专长同样关键。
我们在[行业]的客户普遍称赞我们响应迅速、产品质量稳定。此外，我们还提供[独特优势，如24/7支持、模块化设计]，这是其他供应商可能不具备的。
若您需要，我很乐意分享案例研究或为您对接参考客户。
期待有机会为您服务。
此致
[您的姓名]
[您的职位]
✍️点评与重点：
• 针对客户“比价”心理，巧妙转移焦点至“长期价值”。
• 使用客户证言和独特卖点增强说服力。
• 划重点句：“long-term reliability, after-sales support” 直击采购决策核心。
五、收到客户反馈后的回应邮件（针对价格异议）
📤Subject: Revisiting Your Feedback on Our Quotation
Dear [Client's Name],
Thank you for your honest feedback regarding our quotation. We appreciate your transparency about the pricing concerns.
To better align with your budget, we’ve reviewed our proposal and can offer a revised package with [adjusted scope, e.g., reduced features, extended timeline] at a more competitive rate.
Alternatively, we can keep the original scope and discuss a phased implementation to ease the initial investment.
Please let me know which option works better for you, or if you’d like to explore other possibilities.
Best regards,
[Your Name]
[Your Position]
📤主题：重新审视您对我们报价的反馈意见
尊敬的[客户姓名]，
感谢您对我们报价的坦诚反馈。我们非常理解您对价格的顾虑。
为更好地匹配您的预算，我们已重新评估方案，可提供一个调整后（如减少功能、延长周期）的版本，价格更具竞争力。
或者，我们也可保留原方案，采用分阶段实施，减轻初期投入压力。
请告知您更倾向哪种方式，或是否有其他想法。
此致
[您的姓名]
[您的职位]
✍️点评与重点：
• 展现灵活性与合作意愿，避免僵持。
• 提供两个替代方案，体现解决问题的能力。
• 划重点句：“reviewed our proposal” 和 “discuss a phased implementation” 展示专业应对。
六、临近决策期的最后确认邮件（第14-18天）
📤Subject: Final Check: Are You Ready to Move Forward?
Dear [Client's Name],
I hope you’re satisfied with the information we’ve provided so far. As we approach the final stage of your decision process, I’d like to check in and see if there’s anything else we can assist with.
If you’re ready to proceed, we can finalize the agreement and begin preparations immediately. If you’re still evaluating, I’d be glad to answer any last-minute questions.
Your next steps will help us serve you better.
Best regards,
[Your Name]
[Your Position]
📤主题：最终确认：你准备好继续前进了吗？
尊敬的[客户姓名]，
希望我们提供的信息已满足您的需求。随着您进入决策的最后阶段，我想确认是否还有其他我们可以协助的事项。
若您已准备推进，我们可以立即完成协议并启动准备工作。若您仍在评估，我也很乐意解答任何最后疑问。
您的下一步将帮助我们更好地为您服务。
此致
[您的姓名]
[您的职位]
✍️点评与重点：
• 语气温和但明确推动决策，使用“final check”和“next steps”引导行动。
• 提供“立即启动”与“解答疑问”两种路径，降低客户压力。
• 划重点句：“Your next steps will help us serve you better” 巧妙激发责任感。
七、成单前最后机会邮件（第21天，最后一次跟进）
📤Subject: Last Opportunity to Secure This Offer
Dear [Client's Name],
This will be my final follow-up regarding the quotation for [Product/Service]. We’ve held the quoted price and terms for you, but due to rising material costs, we’ll need to review our pricing after [Date].
If you’d like to move forward, now is the best time to confirm. We’re ready to support you and deliver high-quality results.
Thank you for considering us. I hope we have the opportunity to work together.
Sincerely,
[Your Name]
[Your Position]
📤主题：获取此优惠的最后机会
尊敬的[客户姓名]，
这是我就[产品/服务]报价的最后一次跟进。我们已为您保留了当前报价和条款，但由于原材料成本上涨，我们将在[日期]后重新评估价格。
若您希望推进合作，现在是确认的最佳时机。我们已准备就绪，为您提供高质量的服务。
感谢您对我们的考虑。期待未来合作的机会。
此致
[您的姓名]
[您的职位]
✍️点评与重点：
• 明确“最后一次跟进”，制造最后机会感。
• 用“rising material costs”作为提价理由，增强合理性。
• 划重点句：“last opportunity” 和 “best time to confirm” 强化紧迫性，但结尾保持礼貌与尊重。
总结：报价跟进邮件的三大核心原则
1. 时机为王：初次跟进在24-48小时内，后续每5-7天一次，避免过度打扰。
2. 语气专业且友好：避免催促感，多用“we’d be happy to”、“please let us know”等合作性表达。
3. 提供价值而非单纯催单：每次邮件都应带来新信息或解决方案，如优惠、案例、调整方案等。
掌握这7个模板与发送策略，你不仅能提升客户回复率，还能在潜移默化中建立专业、可靠的国际形象。收藏并灵活运用，让每一封邮件都成为成单的助推器！