导读：如何用英文礼貌又有效地跟进客户？
在跨境沟通或外贸业务中，客户迟迟不回复邮件是常见难题。过于频繁的催促可能显得急躁，而沉默等待又可能错失商机。本文为你整理了7个实用英文跟进邮件模板，涵盖从首次提醒到最终确认的各个阶段，每封邮件均附带中文翻译、使用场景说明及语言学习重点，帮助你在保持专业的同时提升成交率。
模板1：首次温和提醒（Send after 3-5 days of no reply）
📤Subject: Following Up on My Previous Email
Dear [Client's Name],
I hope you're doing well. I wanted to follow up on the email I sent on [date] regarding [briefly mention the topic, e.g., the quotation for your order].
I understand you may be busy, but I’d appreciate it if you could let me know if you have any questions or need further information.
Looking forward to your reply.
Best regards,
[Your Name]
📤主题：关于我之前发送的电子邮件的后续事宜
亲爱的[客户姓名]，
希望您一切顺利。我想跟进一下我于[日期]发送的关于[简要说明主题，如订单报价]的邮件。
我理解您可能很忙，但如果您有任何问题或需要更多信息，烦请告知。
期待您的回复。
此致问候，
[你的名字]
✍️点评与重点：
• 使用“I hope you're doing well”作为开场，体现礼貌与关怀。
• “I understand you may be busy” 表达同理心，避免让客户感到被指责。
• “I’d appreciate it if...” 是请求帮助的经典句型，语气委婉得体。
模板2：二次跟进，提供帮助（Send after 7-10 days）
📤Subject: Checking In – Can I Help with Anything?
Dear [Client's Name],
I’m writing to check in regarding the proposal I sent last week. I haven’t heard back from you yet, and I wanted to make sure you received it.
If you have any concerns or need clarification on any part, please don’t hesitate to let me know. I’m happy to assist in any way I can.
Thank you for your time, and I look forward to hearing from you soon.
Best regards,
[Your Name]
📤主题：办理入住手续——需要帮忙吗？
亲爱的[客户姓名]，
我写这封邮件是想跟进一下上周发送的提案。目前尚未收到您的回复，想确认您是否已收到。
如果您有任何疑虑或需要进一步解释的地方，请随时告知。我很乐意为您提供帮助。
感谢您的时间，期待尽快收到您的回复。
此致问候，
[你的名字]
✍️点评与重点：
• “Checking in” 是非正式但专业的表达，意为“跟进、确认情况”。
• “make sure you received it” 既表达关心，又避免直接质问。
• “don’t hesitate to let me know” 是鼓励对方开口的经典句式，增强互动意愿。
模板3：强调价值与紧迫性（Send after 10-14 days）
📤Subject: Quick Reminder: [Offer/Deadline] Expires Soon
Dear [Client's Name],
I’m following up on our previous conversation about [product/service]. I just wanted to remind you that the current offer will expire on [date].
This includes [briefly highlight key benefits], which could be a great fit for your needs.
If you’d like to move forward, please let me know by [deadline], and I’ll make sure everything is arranged promptly.
Best regards,
[Your Name]
📤重要提醒：[优惠活动/截止日期]即将结束
亲爱的[客户姓名]，
我在此跟进我们之前关于[产品/服务]的沟通。提醒您，当前优惠将于[日期]截止。
该优惠包含[简要说明主要优势]，可能非常符合您的需求。
如您希望继续推进，请在[截止日期]前告知我，我将立即为您安排相关事宜。
此致问候，
[你的名字]
✍️点评与重点：
• 使用“Quick Reminder”作为标题，简洁明了，引起注意。
• “will expire on [date]” 制造轻微紧迫感，促进决策。
• “could be a great fit” 强调产品与客户需求的匹配度，提升说服力。
模板4：提供新信息或更新（Re-engage with value）
📤Subject: Updated Information on [Topic] – Thought You Might Be Interested
Dear [Client's Name],
I hope you're doing well. I’m following up on our earlier discussion about [topic].
Since we last spoke, we’ve made some improvements to [product/service], including [new feature/benefit]. I thought this might be relevant to your project.
Would you be open to a quick call or meeting to discuss how this could benefit you?
Looking forward to your thoughts.
Best regards,
[Your Name]
📤主题：关于[主题]的更新信息——觉得您可能会感兴趣
亲爱的[客户姓名]，
希望您一切顺利。我在此跟进我们之前关于[主题]的讨论。
自上次沟通以来，我们对[产品/服务]做了一些改进，包括[新功能/优势]。我认为这可能对您的项目有帮助。
您是否愿意安排一次简短通话或会议，探讨这对您可能带来的好处？
期待您的反馈。
此致问候，
[你的名字]
✍️点评与重点：
• “Thought You Might Be Interested” 体现为客户着想的态度，非强推。
• “Since we last spoke” 自然衔接时间线，避免重复感。
• “Would you be open to...” 是非常礼貌地提出建议的句型，降低压迫感。
模板5：最后一次友好提醒（Final polite follow-up）
📤Subject: Final Follow-Up on [Topic]
Dear [Client's Name],
I’ve sent a few emails regarding [topic], but I haven’t received a response yet. I understand you may have other priorities at the moment.
I’ll take this as a sign that you’re not ready to move forward, but please don’t hesitate to reach out if your situation changes.
Wishing you all the best.
Best regards,
[Your Name]
📤主题：关于[主题]的最终跟进事宜
亲爱的[客户姓名]，
我已就[主题]发送了几封邮件，但尚未收到回复。我理解您目前可能有其他优先事项。
我将理解为您暂时不准备推进，但若您情况有变，欢迎随时联系我。
祝您一切顺利。
此致问候，
[你的名字]
✍️点评与重点：
• “I understand you may have other priorities” 展现理解与尊重，维护关系。
• “I’ll take this as a sign...” 委婉表达放弃跟进，但留有余地。
• 结尾祝福语“Wishing you all the best” 温和收尾，保持专业形象。
模板6：重新激活沉默客户（Re-engagement after long silence）
📤Subject: Checking In After Some Time
Dear [Client's Name],
It’s been a while since we last connected, and I wanted to check in to see how things are going on your end.
I remember we discussed [previous topic], and I’d love to know if you’re still considering it or if there’s anything new I can assist with.
No pressure at all—just wanted to stay in touch.
Best regards,
[Your Name]
📤主题：时隔一段时间后再次报到
亲爱的[客户姓名]，
距离我们上次联系已有一段时间，我想跟进一下，了解您那边的近况。
我记得我们曾讨论过[之前的话题]，想了解您是否仍在考虑，或是否有新的需求我可以协助。
完全无压力——只是想保持联系。
此致问候，
[你的名字]
✍️点评与重点：
• “It’s been a while” 自然开启长期未联系的对话。
• “No pressure at all” 明确减轻客户心理负担，提升回复意愿。
• 适用于客户沉默超过一个月后的温和重启。
模板7：电话未接后的邮件跟进（After missed call）
📤Subject: Missed Your Call – Let’s Reschedule
Dear [Client's Name],
I tried reaching you earlier today but couldn’t get through. I was calling about [purpose of the call].
Would you be available for a quick call tomorrow at [time]? If not, please let me know a time that works better for you.
Looking forward to connecting.
Best regards,
[Your Name]
📤主题：错过了您的电话，我们重新安排时间吧
亲爱的[客户姓名]，
我今天早些时候尝试联系您，但未能接通。我打电话是想沟通[通话目的]。
您明天[时间]是否方便进行一次简短通话？如果不方便，请告知您合适的时间。
期待与您联系。
此致问候，
[你的名字]
✍️点评与重点：
• “couldn’t get through” 是“未接通”的地道表达。
• 提供具体时间并允许对方调整，体现灵活性。
• “Looking forward to connecting” 比“hearing from you”更强调双向沟通，适合电话跟进场景。