导读:节日营销如何打动全球客户?

节日是品牌与客户建立情感连接的黄金时机。一封精心设计的英文促销邮件,不仅能提升转化率,还能展现品牌的国际范儿。本文精选8个适用于不同节日场景的英文邮件模板,涵盖圣诞节、新年、情人节等热门节点,每一封都配有中文翻译、重点词汇标注和写作技巧点评,助你轻松写出专业又有温度的节日营销邮件。

模板1:感恩节促销邮件(Thanksgiving Sale)

📤Subject: 🦃 Give Thanks & Save Big – Up to 50% Off This Thanksgiving!

Dear Valued Customer,

This Thanksgiving, we’re filled with gratitude for your continued support. As a token of our appreciation, enjoy up to 50% off on your favorite items — today through Sunday!

From cozy home goods to stylish apparel, now’s the perfect time to treat yourself or start your holiday shopping.

👉 Shop now and give thanks with savings!

Warm wishes,
The [Brand] Team

📤主题:🦃 感恩节大促——最高立减50%!

亲爱的客户:

在这个感恩节,我们衷心感谢您一直以来的支持。为表谢意,我们为您准备了最高50%的折扣,限时从今天持续到周日!

无论是舒适的家居用品,还是时尚服饰,现在都是犒劳自己或开启节日购物的最佳时机。

👉 立即选购,用优惠表达感恩!

诚挚祝福,
[品牌]团队

点评与重点:
✅ 使用表情符号(🦃)增强节日氛围;
✅ “as a token of our appreciation” 是表达感谢的地道说法;
✅ 强调“up to 50% off”吸引眼球;
✅ 呼吁行动(CTA)清晰:“Shop now”。

模板2:圣诞节预热邮件(Christmas Countdown)

📤Subject: 🎄 The Holiday Magic Begins – 12 Days of Deals Await!

Hi [Name],

The most wonderful time of the year is here! Join us for our 12 Days of Holiday Deals, starting December 14th.

Each day, unlock a new surprise — from exclusive discounts to free gifts with purchase. Don’t miss a single deal!

🔔 Set a reminder and spread the joy.

Cheers to a festive season,
The [Brand] Family

📤主题:🎄 节日魔法开启——12天惊喜优惠等你来!

嗨 [姓名],

一年中最美好的时节到了!从12月14日起,加入我们的12天节日优惠活动

每天解锁一个新惊喜——从独家折扣到购物赠礼,精彩不断!别错过任何一天的优惠。

🔔 设置提醒,传递快乐。

祝节日愉快,
[品牌]大家庭

点评与重点:
✅ “The most wonderful time of the year” 是经典节日表达;
✅ “12 Days of Deals” 制造期待感;
✅ 使用“unlock a new surprise”增强互动感;
✅ 个性化称呼 [Name] 提升亲和力。

模板3:黑色星期五限时抢购(Black Friday Flash Sale)

📤Subject: ⏳ 24-Hour Flash Sale Starts Now – Don’t Miss Out!

Dear Friend,

The wait is over! Our biggest sale of the year is live for the next 24 hours only.

Enjoy massive discounts across all categories — electronics, fashion, home & more — with prices slashed up to 60%.

Hurry! Once the clock runs out, these deals are gone.

🛍️ Shop the Black Friday Sale Now

Happy Shopping,
The [Brand] Team

📤主题:⏳ 24小时限时抢购现已开启——错过不再!

亲爱的朋友:

等待结束!我们一年一度最大促销现已开启,仅限24小时

全品类大促——电子产品、时尚服饰、家居用品等,最高直降60%。

抓紧时间!倒计时结束,优惠即刻下架。

🛍️ 立即参与黑色星期五抢购

购物愉快,
[品牌]团队

点评与重点:
✅ “24 hours only” 制造紧迫感;
✅ “massive discounts” 和 “prices slashed” 强调力度;
✅ 使用“Hurry!”和倒计时符号增强紧迫性;
✅ CTA明确且有力。

模板4:新年促销邮件(New Year, New Deals)

📤Subject: 🎉 Ring in the New Year with Up to 40% Off!

Hi there,

As we say goodbye to the old and welcome the new, we’re celebrating with a New Year Sale!

From January 1st to 7th, enjoy up to 40% off sitewide. It’s the perfect way to start the year with savings and style.

✨ New year, new you — and new deals!

Cheers to 2025,
The [Brand] Team

📤主题:🎉 迎接新年,全场最高40%折扣!

你好,

辞旧迎新之际,我们推出新年特惠

1月1日至7日,全站商品最高立减40%。用优惠与时尚开启全新一年。

✨ 新的一年,新的你——还有新的优惠!

致敬2025,
[品牌]团队

点评与重点:
✅ “Ring in the New Year” 是迎接新年的地道表达;
✅ 使用“New year, new you”形成押韵,增强记忆点;
✅ 时间范围明确,便于客户规划;
✅ 节日祝福自然融入结尾。

模板5:情人节促销邮件(Valentine’s Day Special)

📤Subject: 💝 Love is in the Air – Surprise Someone Special Today!

Dear [Name],

Valentine’s Day is just around the corner, and we’ve got the perfect gifts to help you say “I love you.”

From romantic candles to personalized jewelry, find something meaningful for your someone special.

❤️ Show your love — shop our Valentine’s collection now.

With love,
The [Brand] Team

📤主题:💝 爱意正浓——今天就给特别的人一个惊喜!

亲爱的[姓名]:

情人节即将到来,我们为您准备了表达“我爱你”的完美礼物。

从浪漫香薰蜡烛到定制珠宝,总有一款能打动你心中的那个人。

❤️ 表达爱意——立即选购情人节专属系列。

充满爱意地,
[品牌]团队

点评与重点:
✅ “Love is in the air” 是情人节常用表达;
✅ 强调“meaningful”提升礼物情感价值;
✅ 使用爱心符号营造浪漫氛围;
✅ 适合情侣、夫妻等多种关系场景。

模板6:复活节促销邮件(Easter Sale)

📤Subject: 🐣 Hop Into Easter with Sweet Savings – Up to 35% Off!

Hello [Name],

This Easter, fill your basket with joy and savings! Enjoy up to 35% off on spring essentials, kids’ toys, and festive decor.

Whether you’re hosting a family brunch or hunting eggs with the kids, we’ve got you covered.

🐰 Shop the Easter Sale before it’s gone!

Happy Easter,
The [Brand] Team

📤主题:🐣 欢乐复活节,甜蜜优惠——最高35%折扣!

你好 [姓名],

这个复活节,让您的篮子装满快乐与优惠!春季必备品、儿童玩具和节日装饰品最高立减35%

无论您是举办家庭早午餐,还是陪孩子寻找彩蛋,我们都能满足您的需求。

🐰 抓紧选购复活节特惠,优惠即将结束!

复活节快乐,
[品牌]团队

点评与重点:
✅ “Hop into Easter” 双关“跳跃”与“参与”;
✅ 使用“fill your basket”呼应复活节传统;
✅ 场景化描述增强代入感;
✅ 适合家庭客户群体。

模板7:母亲节感恩邮件(Mother’s Day Appreciation)

📤Subject: 🌸 Celebrate Mom – The Perfect Gift Awaits

Dear [Name],

Mother’s Day is a time to honor the amazing women in our lives. Help her feel cherished with a thoughtful gift from our curated collection.

From spa sets to floral fashion, show your love with something she’ll truly love.

💐 Make her day unforgettable — shop now.

With appreciation,
The [Brand] Team

📤主题:🌸 致敬妈妈——完美礼物已为您准备好

亲爱的[姓名]:

母亲节是向生命中伟大的女性致敬的时刻。从我们精心挑选的系列中,为她送上一份贴心礼物,让她感受到被珍爱。

无论是SPA护理套装,还是花卉主题服饰,用她真正喜欢的东西表达爱意。

💐 让她的节日难忘——立即选购。

满怀感激,
[品牌]团队

点评与重点:
✅ “honor the amazing women” 提升情感高度;
✅ “thoughtful gift” 和 “curated collection” 强调用心;
✅ 使用“Make her day unforgettable”增强情感共鸣;
✅ 适合主打礼品、美妆、家居类品牌。

 

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