导读:节日营销如何打动全球客户?
节日是提升品牌曝光、促进销售的黄金时机。一封简洁有力、情感真挚的英文促销邮件,不仅能吸引海外客户,还能展现品牌的专业形象。本文精选10个适用于不同节日场景的英文邮件模板,每一封都配有精准中文翻译,并附有【点评】与【重点词汇/句型】标注,帮助你在实战中提升英语写作能力,轻松应对节日营销挑战。
1. 圣诞节促销邮件模板
📤Subject: 🎄 Merry Christmas! Enjoy 30% Off Your Holiday Gifts
Dear [Customer's Name],
This holiday season, we’re spreading joy with a special gift for you — 30% off all orders until December 25th! Whether you're shopping for loved ones or treating yourself, now is the perfect time to save.
Our best-selling items are in stock and ready to ship. Don’t miss out — offer ends soon!
Wishing you peace, joy, and warmth this Christmas.
Warm regards,
The [Brand] Team
📤主题:🎄 圣诞快乐!节日礼物享8折优惠
亲爱的[客户姓名]:
在这个节日季,我们为您送上特别好礼——所有订单低至7折,优惠持续至12月25日!无论您是为亲友选购礼物,还是犒劳自己,现在都是省钱的最佳时机。
我们的畅销商品均有现货,随时可发。机会有限,切勿错过!
祝您圣诞平安、喜悦、温暖常在。
此致问候,
[品牌]团队
【点评】:节日祝福+限时折扣+情感共鸣,结构清晰。使用表情符号增加亲和力。
【重点句型】:spreading joy(传递喜悦)、special gift for you(为您准备的特别礼物)、don’t miss out(不要错过)
2. 新年促销邮件模板
📤Subject: 🎉 Start the New Year Right — Up to 50% Off!
Hi [Name],
New Year, new deals! Kick off 2025 with amazing savings on our top products. For a limited time, enjoy up to 50% off sitewide.
It’s the perfect chance to upgrade your lifestyle — shop now before the sale ends on January 5th.
Here’s to a bright and successful year ahead!
Best wishes,
The Team
📤主题:🎉 迎接新年,全场最高5折!
嗨,[姓名]:
新年新优惠!2025年伊始,精选商品限时低至5折,全站促销中。
这是提升生活品质的绝佳机会——优惠截止1月5日,立即选购吧!
祝您新的一年光明灿烂,事业有成!
最诚挚的祝福,
团队
【点评】:利用“新年新开始”的心理,强调“升级生活方式”,提升购买动机。
【重点句型】:kick off(开启)、upgrade your lifestyle(提升生活方式)、here’s to...(为……干杯/祝愿)
3. 情人节促销邮件模板
📤Subject: 💝 Love is in the Air — Surprise Your Special Someone!
Dear [Name],
Valentine’s Day is just around the corner, and we’ve got the perfect gifts to show your love. From romantic sets to personalized items, find something unforgettable for your sweetheart.
Use code LOVE20 for 20% off all Valentine’s items — but hurry, this offer ends February 13th!
Make this February 14th truly special.
With love,
The Team
📤主题:💝 爱意正浓——给心爱的人一个惊喜!
亲爱的[姓名]:
情人节即将到来,我们为您准备了表达爱意的完美礼物。从浪漫礼盒到个性化商品,总有一款能让您的爱人铭记于心。
使用优惠码LOVE20,情人节商品享8折优惠——抓紧时间,优惠截止2月13日!
让这个2月14日变得格外特别。
满怀爱意,
团队
【点评】:营造浪漫氛围,强调“难忘”和“特别”,激发情感消费。
【重点词汇】:just around the corner(即将到来)、personalized items(个性化商品)、sweetheart(心上人)
4. 母亲节促销邮件模板
📤Subject: 🌸 Celebrate Mom — 25% Off All Gifts for Mother’s Day
Hi [Name],
Mother’s Day is the perfect time to say “thank you” to the most important woman in your life. Show your appreciation with a thoughtful gift — and enjoy 25% off all mom-approved items.
Order by May 8th to ensure delivery by May 11th. Let her feel loved and cherished.
Happy Mother’s Day in advance!
Warmly,
The Team
📤主题:🌸 致敬妈妈——母亲节礼物享75折优惠
嗨,[姓名]:
母亲节是向生命中最重要女性说“谢谢”的最佳时刻。用一份贴心礼物表达感恩之情,并享受所有妈妈喜爱商品75折优惠。
请于5月8日前下单,确保5月11日前送达。让她感受到被爱与珍视。
提前祝您母亲节快乐!
温馨问候,
团队
【点评】:强调感恩与情感表达,结合物流提醒,提升转化率。
【重点句型】:say “thank you”(表达感谢)、show your appreciation(表达感激)、mom-approved items(妈妈认可的商品)

5. 父亲节促销邮件模板
📤Subject: 🛠️ Dad Deserves the Best — 20% Off Father’s Day Gifts
Dear [Name],
This Father’s Day, give Dad a gift he’ll truly appreciate. From tools to tech, we’ve curated the top picks for the ultimate dad.
Use code DAD20 to save 20% on all Father’s Day items — offer ends June 14th.
Because every great dad deserves something great.
Cheers,
The Team
📤主题:🛠️ 爸爸值得最好的——父亲节礼物享8折优惠
亲爱的[姓名]:
这个父亲节,送爸爸一份他真正会喜欢的礼物。从工具到科技产品,我们为您精选了最适合“超级老爸”的好物。
使用优惠码DAD20,父亲节商品立减20%——优惠截止6月14日。
因为每一位伟大的爸爸,都值得拥有最好的。
致敬,
团队
【点评】:用“curated”体现专业选品,结尾金句增强情感共鸣。
【重点词汇】:deserves(值得)、curated(精心挑选的)、ultimate dad(终极老爸)
6. 感恩节促销邮件模板
📤Subject: 🍁 Thank You! Black Friday Early Access for Our Loyal Customers
Dear [Name],
As Thanksgiving approaches, we want to say thank you for being part of our journey. As a special token of gratitude, you get 48-hour early access to our biggest sale of the year.
Shop Black Friday deals starting now — up to 60% off. Because you matter to us.
With gratitude,
The Team
📤主题:🍁 感恩有你!黑五提前48小时专属通道开启
亲爱的[姓名]:
随着感恩节临近,我们想对您说声感谢,感谢您一路相伴。作为特别回馈,您将享有黑五年度大促48小时提前购特权。
现在即可抢购黑五优惠商品,最高立减60%。因为您对我们很重要。
满怀感激,
团队
✅【点评】:将促销与“感恩”主题结合,增强客户归属感。
✅【重点句型】:a token of gratitude(感谢的象征)、early access(提前进入)、you matter to us(您对我们很重要)
7. 复活节促销邮件模板
📤Subject: 🐣 Hop Into Spring — 25% Off Easter Favorites!
Hi [Name],
Spring is here, and so are our Easter deals! Enjoy 25% off all seasonal favorites — from colorful eggs to cozy pastel outfits.
Perfect for family gatherings or Easter basket ideas. Offer ends April 1st.
Wishing you a joyful Easter!
Cheers,
The Team
📤主题:🐣 跃入春天——复活节精选商品享75折!
嗨,[姓名]:
春天已至,复活节优惠也来了!所有季节性热门商品享75折,从彩蛋到柔和色调的舒适服饰,应有尽有。
无论是家庭聚会还是复活节篮子创意,都是理想之选。优惠截止4月1日。
祝您复活节快乐!
致意,
团队
✅【点评】:使用“hop into spring”双关语(兔子跳跃+进入春天),生动有趣。
✅【重点词汇】:seasonal favorites(季节性热门商品)、pastel outfits(柔和色调服饰)、Easter basket(复活节篮子)
8. 黑色星期五促销邮件模板
📤Subject: ⚡️ Black Friday Is Here — Up to 70% Off. Today Only!
Hi [Name],
The wait is over — our biggest sale of the year is LIVE! Get up to 70% off top brands and bestsellers. But hurry — these deals won’t last.
Thousands of customers are shopping now. Will you miss out?
Shop before midnight — deals end tonight!
Go,
The Team
📤主题:⚡️ 黑色星期五来了——最高7折,仅限今日!
嗨,[姓名]:
等待结束——年度最大促销现已开启!顶级品牌与畅销商品最高立减70%。抓紧时间,优惠不会持久。
已有成千上万顾客在抢购,您要错过吗?
在午夜前下单——今晚优惠结束!
冲吧,
团队
✅【点评】:营造紧迫感(“today only”、“won’t last”),使用问句激发行动。
✅【重点句型】:the wait is over(等待结束)、won’t last(不会持久)、miss out(错过)