在外贸业务中，一封简洁有力的英文开发信往往是打开国际市场大门的第一把钥匙。许多新手业务员苦于不知如何下笔，担心语言不地道或内容缺乏吸引力。本文精心整理了7个高频实用的外贸开发信英文邮件模板，涵盖初次联系、产品推荐、展会后续跟进等多种场景，每封邮件均附带精准中文翻译、重点词汇标注与写作点评，帮助你快速掌握专业表达，提升客户回复率，同时提升英语写作实战能力。
模板一：初次联系型开发信
Dear [Customer's Name],
I hope this message finds you well. My name is [Your Name], and I represent a professional manufacturer of [Product Category] based in China. We have been supplying high-quality products to clients in over 50 countries for more than 10 years.
I noticed your company specializes in [Customer's Industry], and I believe our [specific product] could be a valuable addition to your current offerings. We offer competitive pricing, OEM/ODM services, and reliable delivery.
May I send you our product catalog and quotation for your review? I’d be happy to answer any questions you may have.
Best regards,
[Your Full Name]
[Your Position]
[Company Name]
[Phone Number]
[Website]
尊敬的[客户姓名]：
希望您一切安好。我是[你的名字]，来自中国一家专业生产[产品类别]的制造商。我们已为全球50多个国家的客户提供高品质产品超过10年。
我注意到贵公司在[客户行业]领域有专长，相信我们的[具体产品]可为贵司现有产品线带来增值。我们提供有竞争力的价格、OEM/ODM服务以及可靠的交货保障。
我可以发送产品目录和报价单供您参考吗？非常乐意为您解答任何问题。
此致问候，
[你的全名]
[职位]
[公司名]
[电话]
[网站]
点评与重点：
✅ 开头礼貌问候，建立良好第一印象。
✅ 简明介绍公司背景，突出“10年经验”“50+国家”增强可信度。
✅ 使用“I noticed...”体现个性化调研，避免群发感。
✅ 明确提出“发送目录”的请求，推动下一步沟通。
📌 重点词汇：competitive pricing（有竞争力的价格）、OEM/ODM（代工服务）、reliable delivery（可靠交货）。
模板二：产品推荐型开发信
Dear [Name],
We’ve recently launched a new product – the [Product Name], designed specifically for [target market/use case]. With features like [Feature 1], [Feature 2], and [Feature 3], it has already gained strong interest in Europe and North America.
Given your focus on [related product/category], I thought this might be of interest to you. I’ve attached a product brochure for your reference.
If you’d like a sample or a detailed quote, please let me know. We offer flexible MOQs and fast shipping.
Looking forward to your reply.
Best regards,
[Your Name]
尊敬的[姓名]：
我们最近推出了一款新产品——[产品名称]，专为[目标市场/使用场景]设计。该产品具备[功能1]、[功能2]和[功能3]等特点，已在欧美市场获得广泛关注。
鉴于贵司主营[相关产品/类别]，我认为这款产品可能符合您的需求。随信附上产品手册供您参考。
如需样品或详细报价，请随时告知。我们提供灵活的最小起订量和快速发货服务。
期待您的回复。
此致问候，
[你的名字]
点评与重点：
✅ 主题突出“New Arrival”，吸引客户点击。
✅ 强调产品已获市场认可（“gained strong interest”），增强说服力。
✅ 使用“Given your focus on...”体现针对性。
✅ 提供“样品+灵活MOQ”降低客户决策门槛。
📌 重点词汇：new arrival（新品上市）、product brochure（产品手册）、MOQ（最小起订量）。
模板三：展会后续跟进信
Dear [Name],
It was a pleasure meeting you at [Exhibition Name] last week. Thank you for taking the time to visit our booth and learn about our [Product/Service].
As discussed, I’m sending you the product specifications and pricing list for the [Product Name]. We can customize the design and packaging according to your market needs.
If you have any questions or would like to proceed with a sample order, please don’t hesitate to contact me.
Looking forward to building a successful partnership.
Best regards,
[Your Name]
尊敬的[姓名]：
上周在[展会名称]与您见面非常愉快。感谢您抽时间参观我们的展位并了解我们的[产品/服务]。
如我们所讨论，现附上[产品名称]的产品规格和价格清单。我们可以根据您所在市场的需求定制设计和包装。
如有任何问题，或希望下单样品，请随时联系我。
期待与您建立成功的合作关系。
此致问候，
[你的名字]
点评与重点：
✅ 展会后24-48小时内发送，保持热度。
✅ 使用“It was a pleasure”表达真诚感谢。
✅ 明确提及“as discussed”增强信任感。
✅ 强调“customization”满足客户需求。
📌 重点句型：“don’t hesitate to contact me”（请随时联系我）是商务英语高频表达。
模板四：节日问候+业务推介
Dear [Name],
Wishing you and your team a joyful [Festival] and a prosperous new year!
To celebrate this special season, we’re offering an exclusive 10% discount on all orders placed before [Date]. This is a great opportunity to stock up on our best-selling [Product Category] at a lower cost.
If you’re currently sourcing [Product], feel free to reply for a tailored quote. We ensure quality, on-time delivery, and excellent after-sales service.
Warmest wishes,
[Your Name]
尊敬的[姓名]：
祝您和您的团队[节日]愉快，新年兴旺！
为庆祝这一特别时节，凡在[日期]前下单的客户均可享受全场9折独家优惠。这是以更低成本备货热销[产品类别]的绝佳机会。
若您正在采购[产品]，欢迎回复获取定制化报价。我们保证品质、准时交货和优质售后服务。
诚挚祝福，
[你的名字]
点评与重点：
✅ 节日营销结合促销信息，提升打开率。
✅ 使用“exclusive discount”营造稀缺感。
✅ 将节日祝福与业务自然结合，不显突兀。
📌 重点短语：“stock up on”（备货）、“sourcing”（采购中）、“tailored quote”（定制报价）。
模板五：客户网站调研后定制信
Dear [Name],
I recently visited your website and was impressed by your [specific product line or design style]. Your focus on [quality/sustainability/innovation] aligns well with our manufacturing values.
We specialize in producing [Product Category] for brands that value [same value]. Many of our clients have successfully launched products in [Region] using our solutions.
I’d love to explore how we can support your future projects. May I send you a few relevant product samples?
Best regards,
[Your Name]
尊敬的[姓名]：
我最近浏览了贵司网站，对您的[具体产品线或设计风格]印象深刻。贵司对[品质/可持续性/创新]的重视与我们的生产理念高度契合。
我们专注于为注重[相同价值]的品牌生产[产品类别]。许多客户已借助我们的解决方案成功在[地区]推出产品。
希望能探讨如何支持贵司未来的项目。我可以寄送几款相关产品样品供您参考吗？
此致问候，
[你的名字]
点评与重点：
✅ 体现深度调研，提升专业形象。
✅ 使用“impressed by”“aligns well”表达认同与共鸣。
✅ 以“support your projects”定位为合作伙伴而非单纯供应商。
📌 高级表达：“aligns well with”（与……高度契合）是商务英语加分项。
模板六：LinkedIn联系后跟进信
Dear [Name],
Thank you for connecting with me on LinkedIn. I appreciate the opportunity to introduce our company – a leading supplier of [Product Category] from China.
We help global brands reduce costs by up to 20% while maintaining high quality. Our clients include companies in the US, Germany, and Australia.
If you’re involved in procurement or product development, I’d be happy to share our latest product innovations and pricing.
Looking forward to a potential collaboration.
Best,
[Your Name]
尊敬的[姓名]：
感谢您在LinkedIn上与我建立联系。很高兴借此机会介绍我们公司——中国[产品类别]的领先供应商。
我们帮助全球品牌在保持高品质的同时降低成本高达20%。客户遍布美国、德国和澳大利亚。
若您负责采购或产品开发，我很乐意分享我们最新的产品创新与报价。
期待潜在合作机会。
此致，
[你的名字]
点评与重点：
✅ 利用LinkedIn社交关系建立信任。
✅ 强调“reduce costs by 20%”量化优势，更具说服力。
✅ 明确目标人群“procurement or product development”。
📌 数据化表达：“up to 20%”比“save money”更专业有力。
模板七：样品寄送确认信
Dear [Name],
This is to inform you that your requested sample of [Product Name] has been shipped today via [Courier Name]. The tracking number is [Tracking Number]. You can expect delivery within 3–5 business days.
We hope you’ll be satisfied with the quality and craftsmanship. Once you’ve evaluated the sample, I’d appreciate your feedback and the opportunity to discuss a potential order.
Feel free to reach out with any questions.
Best regards,
[Your Name]
尊敬的[姓名]：
特此通知您，您申请的[产品名称]样品已于今日通过[快递公司]发出。运单号为[运单号]，预计3-5个工作日内送达。
希望您对产品的品质与工艺感到满意。收到样品后，如能提供反馈，并进一步洽谈订单事宜，我们将非常感激。
如有任何问题，欢迎随时联系。
此致问候，
[你的名字]
点评与重点：
✅ 及时通知样品寄送，体现专业服务。
✅ 提供快递信息与预计时间，增强客户体验。
✅ 使用“appreciate your feedback”礼貌请求反馈。
📌 关键信息：tracking number（运单号）、business days（工作日）。
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