导读：为什么一封好的开发信如此重要？
在外贸业务中，开发信（Cold Email）是打开国际客户大门的第一把钥匙。一封结构清晰、语言得体、重点突出的英文开发信，不仅能引起客户的兴趣，还能建立专业可信的第一印象。然而，许多外贸人因语言表达不地道或内容缺乏吸引力而错失良机。
本文精心整理了10个高频实用的外贸开发信英文模板，涵盖初次联系、产品推荐、展会后续、价格咨询等多种场景，每封邮件均提供完整英文原文、中文翻译、重点词汇标注及写作点评，助你轻松掌握高效客户开发技巧，同时提升商务英语实战能力。
模板1：初次联系型开发信
📤Subject: Introduction to High-Quality [Product] from [Your Company]
Email:
Dear [Client's Name],
I hope this message finds you well. My name is [Your Name], and I represent [Your Company], a professional manufacturer of [Product Category] based in China. We specialize in producing high-quality [Product] that meet international standards.
After researching your business, I believe our products could be a great fit for your needs. I would appreciate the opportunity to send you our catalog and price list for your review.
Looking forward to your reply.
Best regards,
[Your Name]
[Your Position]
[Your Company]
📤主题：来自[公司名]的高品质[产品]介绍
尊敬的[客户姓名]：
希望您一切顺利！我是[你的名字]，来自中国的一家专业生产[产品类别]的制造商[公司名]。我们专注于生产符合国际标准的高品质[产品]。
在了解贵公司业务后，我认为我们的产品可能非常契合您的需求。希望能有机会向您发送我们的产品目录和报价单供您参考。
期待您的回复。
此致
[你的名字]
[职位]
[公司名]
✍️点评与重点：
• 开头使用“I hope this message finds you well”是商务邮件中非常得体的问候语。
• “specialize in” 强调专业性，增强可信度。
• “could be a great fit” 表达委婉，避免强推感。
• 重点词汇：manufacturer（制造商）、international standards（国际标准）、catalog（目录）。
模板2：产品推荐型开发信
📤Subject: New Arrival – Premium [Product Name] for Your Market
Email:
Dear [Name],
We are excited to introduce our latest product – the [Product Name], designed specifically for markets like yours. This item features [Key Feature 1] and [Key Feature 2], offering excellent performance and competitive pricing.
Many of our clients in [Region/Country] have already seen great success with this product. I’ve attached the product sheet for your reference.
Would you be interested in a sample? We’d be happy to send one at no cost.
Best regards,
[Your Name]
📤主题：新品上市——适合您市场的优质[产品名称]
尊敬的[姓名]：
我们很高兴向您介绍我们的最新产品——[产品名称]，专为像您这样的市场设计。该产品具备[特点1]和[特点2]，性能优越，价格具有竞争力。
我们许多[地区/国家]的客户已凭借此产品取得良好销售成绩。附件为产品资料供您参考。
您是否有兴趣获取样品？我们可免费寄送。
此致
[你的名字]
✍️点评与重点：
• “excited to introduce” 传递积极情绪，吸引注意。
• 使用“designed specifically for”突出定制化服务。
• 提供免费样品是促成初步合作的有效策略。
• 重点句型：“Would you be interested in…?” 是礼貌询问兴趣的万能句式。
模板3：展会后续跟进信
📤Subject: Great Meeting You at [Exhibition Name]
Email:
Dear [Name],
It was a pleasure meeting you at [Exhibition Name] last week. Thank you for taking the time to visit our booth and learn about our [Product/Service].
As discussed, I’m sending you the detailed specifications and pricing for the [Product]. Please let me know if you need any further information or samples.
I look forward to the possibility of working together.
Best regards,
[Your Name]
📤主题：很高兴在[展会名称]与您见面
尊敬的[姓名]：
上周在[展会名称]与您见面非常愉快。感谢您抽空参观我们的展位并了解我们的[产品/服务]。
如之前所谈，我现将[产品]的详细规格和报价发送给您。如需更多信息或样品，请随时告知。
期待未来有机会合作。
此致
[你的名字]
✍️点评与重点：
• 展会后续邮件要及时发送（建议24-48小时内）。
• “It was a pleasure meeting you” 是标准且亲切的开场。
• 强调“as discussed”体现专业性和记忆点。
• 重点词汇：booth（展位）、specifications（规格）、possibility of working together（合作可能性）。
模板4：价格咨询回复信
📤Subject: Quotation for [Product] – [Your Company]
Email:
Dear [Name],
Thank you for your inquiry regarding our [Product]. We appreciate your interest.
Please find attached our detailed quotation, including pricing, MOQ, and delivery terms. All prices are based on FOB [Port] unless otherwise specified.
If you have any questions or need customization, feel free to contact me. We also offer sample orders to help you evaluate quality.
Looking forward to your feedback.
Best regards,
[Your Name]
📤主题：关于[产品]的报价——[公司名]
尊敬的[姓名]：
感谢您对我司[产品]的询价，我们非常重视您的关注。
附件为详细报价单，包含价格、最小起订量（MOQ）及交货条款。所有报价默认为离岸价（FOB）[港口]，除非另有说明。
如有任何疑问或需要定制服务，欢迎随时联系。我们也提供样品订单，便于您评估产品质量。
期待您的反馈。
此致
[你的名字]
✍️点评与重点：
• “Thank you for your inquiry” 是标准回应开头。
• 明确说明贸易术语（如FOB）避免后续误解。
• 提及“customization”和“sample orders”增加合作可能性。
• 重点术语：MOQ（最小起订量）、FOB（离岸价）、quotation（报价单）。
模板5：客户未回复的温和跟进信
📤Subject: Following Up on Our Previous Email
Email:
Dear [Name],
I’m writing to follow up on my previous email sent on [Date] regarding our [Product]. I understand you may be busy, but I’d like to ensure you received the information.
If you have any questions or need additional details, I’d be happy to assist. We’re currently offering special pricing for new clients – let me know if you’re interested.
Thank you for your time.
Best regards,
[Your Name]
📤主题：关于此前邮件的跟进
尊敬的[姓名]：
我写此邮件是想跟进我于[日期]发送的关于我司[产品]的邮件。理解您可能事务繁忙，但希望确认您已收到相关信息。
如有任何疑问或需要更多资料，我很乐意为您解答。目前我们正为新客户提供特别优惠价格——如感兴趣请告知。
感谢您的时间。
此致
[你的名字]
✍️点评与重点：
• 跟进信要保持礼貌，避免催促感。
• “I understand you may be busy” 体现同理心。
• 提供“special pricing”作为激励点，提高回复率。
• 重点句型：“I’d like to ensure…” 用于确认信息传达。
模板6：基于客户网站的定制化开发信
📤Subject: Compliments on Your Website – Potential Supply Opportunity
Email:
Dear [Name],
I recently visited your website and was impressed by your product range, especially your [Specific Product Line]. We manufacture high-quality [Related Product] that could complement your current offerings.
For example, our [Product] is known for [Unique Selling Point], and has been well-received in markets like [Country]. I’d love to explore whether there’s a potential fit for your business.
May I send you our catalog?
Best regards,
[Your Name]
📤主题：赞赏您的网站——潜在供货合作机会
尊敬的[姓名]：
我最近浏览了贵公司网站，对你们的产品系列印象深刻，尤其是[具体产品线]。我们生产高品质的[相关产品]，可与您现有产品线形成互补。
例如，我司[产品]以[独特卖点]著称，在[国家]等市场广受欢迎。希望能探讨是否适合贵司业务需求。
我可以发送产品目录给您吗？
此致
[你的名字]
✍️点评与重点：
• 以赞美开头建立好感，提升打开率。
• “complement your offerings” 强调协同效应，非直接竞争。
• “well-received in markets like…” 增强说服力。
• 重点词汇：complement（补充）、unique selling point（独特卖点）、potential fit（潜在契合）。
模板7：节日问候+业务推广结合信
📤Subject: Happy [Holiday] – Special Offer Inside
Email:
Dear [Name],
Wishing you and your team a wonderful [Holiday] season! May this time bring you joy and success.
As a small token, we’re offering a 10% discount on all orders placed before [Date]. This is a great opportunity to try our best-selling [Product] at a special price.
Let me know if you’d like to take advantage of this offer.
Warm regards,
[Your Name]
📤主题：祝您[节日]快乐——内含特别优惠
尊敬的[姓名]：
祝您和您的团队[节日]愉快！愿这个时节为您带来喜悦与成功。
作为一点心意，我们为[日期]前下单的所有订单提供9折优惠。这是以特惠价格尝试我司畅销[产品]的绝佳机会。
如需参与此优惠，请随时告知。
此致
[你的名字]
✍️点评与重点：
• 节日邮件结合促销，情感+利益双驱动。
• “as a small token” 体现诚意，降低商业感。
• 限时折扣制造紧迫感。
• 重点句型：“Wishing you…” 是节日祝福的经典表达。
模板8：样品寄出通知信
📤Subject: Your Sample Has Been Shipped – Tracking No. Inside
Email:
Dear [Name],
This is to inform you that your requested sample of [Product] has been shipped today via [Courier Name]. The tracking number is [Tracking Number], and you can expect delivery within [Number] business days.
We hope you’ll be satisfied with the quality. Please let us know your feedback once you receive it.
Looking forward to your thoughts.
Best regards,
[Your Name]
📤主题：您的样品已寄出——内含追踪单号
尊敬的[姓名]：
特此通知，您所申请的[产品]样品已于今日通过[快递公司]寄出。运单号为[单号]，预计在[天数]个工作日内送达。
希望您对产品质量满意。收货后欢迎反馈您的意见。
期待您的回复。
此致
[你的名字]
✍️点评与重点：
• 及时通知样品寄出，体现专业服务。
• 提供快递信息增强信任感。
• “We hope you’ll be satisfied” 表达期待，引导反馈。
• 重点词汇：tracking number（追踪号）、business days（工作日）、satisfied with quality（对质量满意）。
模板9：客户询盘后的快速响应信
📤Subject: Thank You for Your Inquiry – Here’s the Information
Email:
Dear [Name],
Thank you for your email and interest in our [Product]. I’m pleased to provide the details you requested.
Attached is our product catalog, price list, and available certifications. We offer customization options and competitive lead times.
If you’d like to discuss further, I’m available for a call or video meeting at your convenience.
Best regards,
[Your Name]
📤主题：感谢您的询盘——信息已附上
尊敬的[姓名]：
感谢您对我司[产品]的关注与询盘。很高兴为您提供所需资料。
附件为产品目录、报价单及可提供的认证文件。我们支持定制服务，且交货周期具有竞争力。
如需进一步沟通，我可随时安排电话或视频会议。
此致
[你的名字]
✍️点评与重点：
• 响应速度是赢得客户的关键，建议在24小时内回复。
• “I’m pleased to provide” 表达积极态度。
• 提供多种沟通方式（call/video meeting）提升专业度。
• 重点短语：lead time（交货周期）、certifications（认证）、at your convenience（在您方便时）。
模板10：长期未联系客户的重新激活信
📤Subject: Checking In – New Updates from [Your Company]
Email:
Dear [Name],
I hope you’re doing well. It’s been a while since we last connected, and I wanted to check in and share some exciting updates from our side.
We’ve launched several new products, improved our packaging, and expanded our production capacity. I’d love to know if you have any new requirements or if there’s a chance to restart our conversation.
Looking forward to hearing from you.
Best regards,
[Your Name]
📤主题：问候您——[公司名]最新动态分享
尊敬的[姓名]：
希望您一切安好。我们已有一段时间未联系，特此问候并分享我司一些最新进展。
我们推出了多款新产品，优化了包装，并扩大了生产能力。想了解您是否有新的采购需求，或是否有机会重启合作洽谈。
期待您的回复。
此致
[你的名字]
✍️点评与重点：
• 重新激活老客户需温和且有价值驱动。
• “It’s been a while” 自然引出话题，无压迫感。
• 分享“new products”“improved packaging”等更新，展示成长性。
• 重点句型：“I’d love to know…” 用于开放式提问，促进互动。
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