导读：掌握外贸沟通的黄金钥匙
在国际商务中，一封得体、专业的英文邮件往往能决定订单的成败。尤其在报价与议价环节，语言的精准与礼貌直接影响客户对你的信任与合作意愿。本文精心整理12个高频外贸场景下的英文邮件模板，涵盖初次报价、价格协商、折扣请求、付款方式讨论等，每一封都配有精准中文翻译，并附上【点评】与【重点提示】，帮助你在实际业务中灵活运用，提升沟通效率与成交转化率。
1. 初次报价邮件（Initial Quotation Email）
📤Subject: Quotation for [Product Name] - [Your Company Name]
Dear [Customer's Name],
Thank you for your inquiry regarding [Product Name]. We are pleased to provide you with our best quotation as follows:
- Product: [Product Name]
- Specification: [Details]
- Unit Price: USD [X] per [unit]
- MOQ: [Minimum Order Quantity]
- Delivery Time: [X] days after order confirmation
- Payment Terms: [e.g., T/T 30% in advance, 70% before shipment]
Please note that this quotation is valid for 15 days. Should you have any questions, feel free to contact us.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：关于[产品名称]的报价 - [公司名称]
尊敬的[客户姓名]：
感谢您对[产品名称]的询盘。我们很高兴为您提供以下最优报价：
- 产品：[产品名称]
- 规格：[详细信息]
- 单价：每[单位] [X] 美元
- 最小起订量：[数量]
- 交货期：订单确认后[X]天
- 付款方式：[例如：30%预付，70%发货前付清]
请注意，本报价有效期为15天。如有任何疑问，欢迎随时联系我们。
此致
敬礼！
[您的姓名]
[职位]
[公司名称]
✅【点评】 这是一封标准的初次报价邮件，结构清晰，信息完整。适合用于回应客户询盘。
✅【重点提示】 报价有效期（valid for 15 days）是关键，可促使客户尽快决策；MOQ（最小起订量）和付款方式需明确，避免后续争议。
2. 报价更新邮件（Updated Quotation Email）
📤Subject: Updated Quotation for [Product] - Revised Pricing
Dear [Customer's Name],
Due to recent increases in raw material costs, we regret to inform you that we need to adjust our previous quotation. Please find the updated pricing below:
- Product: [Product Name]
- New Unit Price: USD [X] per [unit] (previously USD [Y])
- Effective Date: [Date]
We understand this may cause inconvenience, and we appreciate your understanding. We remain committed to providing high-quality products and excellent service.
Best regards,
[Your Name]
📤主题：关于[产品]的更新报价 - 价格调整通知
尊敬的[客户姓名]：
由于近期原材料成本上涨，我们很遗憾地通知您，需对之前的报价进行调整。更新价格如下：
- 产品：[产品名称]
- 新单价：每[单位] [X] 美元（原价 [Y] 美元）
- 生效日期：[日期]
我们理解这可能带来不便，感谢您的理解。我们将继续致力于提供优质产品与服务。
此致
敬礼！
[您的姓名]
✅【点评】 价格上调是敏感话题，邮件语气需诚恳、专业，解释原因并表达歉意。
✅【重点提示】 “Due to recent increases in raw material costs” 是常见且合理的解释，避免客户误解为随意涨价。
3. 客户要求折扣的回复（Reply to Discount Request）
📤Subject: Response to Your Request for Discount
Dear [Customer's Name],
Thank you for your interest in our products. We appreciate your request for a discount. While our current pricing is already competitive, we are willing to offer a 5% discount for orders exceeding 1,000 units.
Additionally, we can provide free packaging customization for bulk orders. Please let us know if this works for you.
Looking forward to your reply.
Best regards,
[Your Name]
📤主题：关于您折扣请求的回复
尊敬的[客户姓名]：
感谢您对我们产品的关注。我们已收到您的折扣请求。虽然当前价格已具竞争力，但我们愿意为订单超过1000件的客户提供5%的折扣。
此外，大订单还可享受免费包装定制服务。请告知我们此方案是否可行。
期待您的回复。
此致
敬礼！
[您的姓名]
✅【点评】 拒绝直接降价但提供替代优惠（如折扣门槛、附加服务），是谈判中的常见策略。
✅【重点提示】 “While our current pricing is already competitive” 既维护了价格立场，又显得尊重客户。
4. 还价邮件（Counter-Offer Email）
📤Subject: Counter Proposal on Pricing for [Product]
Dear [Customer's Name],
Thank you for your offer. After careful consideration, we would like to propose a unit price of USD [X] per [unit], based on an order quantity of [Y] units.
We believe this price reflects a fair balance between quality and cost, and we hope it meets your expectations. Please let us know if this is acceptable.
Best regards,
[Your Name]
📤主题：关于[产品]价格的还价建议
尊敬的[客户姓名]：
感谢您的报价。经慎重考虑，我们建议在订单量为[Y]件的基础上，单价为每[单位] [X] 美元。
我们认为此价格在质量与成本之间达成了合理平衡，希望符合您的预期。请告知是否可接受。
此致
敬礼！
[您的姓名]
✅【点评】 还价邮件需体现专业与诚意，避免强硬语气。
✅【重点提示】 “based on an order quantity of [Y] units” 将价格与订单量挂钩，增强谈判筹码。
5. 接受客户还价的回复（Accepting Counter-Offer）
📤Subject: Acceptance of Your Counter-Offer for [Product]
Dear [Customer's Name],
We are pleased to accept your counter-offer of USD [X] per [unit] for [Product Name]. We will proceed with the order preparation immediately upon your confirmation.
Please confirm the order details and payment terms at your earliest convenience.
Thank you for your cooperation.
Best regards,
[Your Name]
📤主题：接受您对[产品]的还价
尊敬的[客户姓名]：
我们很高兴接受您对[产品名称]每[单位] [X] 美元的还价。待您确认后，我们将立即安排订单生产。
请尽快确认订单细节与付款方式。
感谢您的合作。
此致
敬礼！
[您的姓名]
✅【点评】 接受还价后应迅速推动订单确认，避免客户反悔。
✅【重点提示】 “proceed with the order preparation immediately” 体现高效响应，增强客户信心。
6. 拒绝客户还价的邮件（Rejecting Counter-Offer）
📤Subject: Response to Your Counter-Offer on [Product]
Dear [Customer's Name],
Thank you for your counter-offer. After reviewing our production costs and profit margins, we regret to inform you that we cannot accept a price lower than USD [X] per [unit].
However, we can offer a 3% discount for orders over 500 units. We hope this compromise is acceptable.
Looking forward to your feedback.
Best regards,
[Your Name]
📤主题：关于您对[产品]还价的回复
尊敬的[客户姓名]：
感谢您的还价。经评估生产成本与利润空间，我们很遗憾无法接受低于每[单位] [X] 美元的价格。
但订单超过500件可享3%折扣。希望此折中方案可行。
期待您的反馈。
此致
敬礼！
[您的姓名]
✅【点评】 拒绝时提供替代方案，保持合作可能性。
✅【重点提示】 “cannot accept a price lower than” 表达坚定立场，同时“offer a 3% discount” 展现灵活性。
7. 请求延长报价有效期（Request to Extend Quotation Validity）
📤Subject: Request to Extend Quotation Validity for [Product]
Dear [Customer's Name],
Our quotation for [Product] is set to expire on [Date]. As we are still finalizing internal approvals, we kindly request an extension of the validity period to [New Date].
We remain highly interested in this opportunity and hope for your understanding.
Best regards,
[Your Name]
📤主题：请求延长[产品]报价有效期
尊敬的[客户姓名]：
我方对[产品]的报价将于[日期]到期。由于内部审批仍在进行，特此请求将有效期延长至[新日期]。
我们对此合作机会高度重视，恳请理解。
此致
敬礼！
[您的姓名]
✅【点评】 延长有效期是常见需求，语气应礼貌且表达合作诚意。
✅【重点提示】 “still finalizing internal approvals” 是合理理由，避免客户误以为拖延。
8. 客户要求降价，解释成本结构（Explaining Cost Structure）
📤Subject: Explanation of Pricing for [Product]
Dear [Customer's Name],
We understand your request for a lower price. However, our pricing reflects high-quality materials, strict quality control, and sustainable production practices.
For example, we use [specific material], which ensures durability and performance. We believe this justifies the current price point.
We are open to discussing volume-based discounts if you consider increasing your order quantity.
Best regards,
[Your Name]
📤主题：关于[产品]价格的说明
尊敬的[客户姓名]：
我们理解您希望降价的要求。但我们的定价反映了高品质材料、严格质检和可持续生产方式。
例如，我们使用[具体材料]，确保产品耐用性与性能。我们认为当前价格合理。
若您考虑增加订单量，我们可讨论基于数量的折扣。
此致
敬礼！
[您的姓名]
✅【点评】 通过解释成本构成，增强价格合理性。
✅【重点提示】 “justifies the current price point” 是关键表达，帮助客户理解价值而非仅关注价格。
9. 提议分期付款（Proposal for Payment in Installments）
📤Subject: Suggested Payment Terms for Large Order
Dear [Customer's Name],
For your large order of [Product], we propose the following payment schedule:
- 30% deposit upon order confirmation
- 40% during production (after 30 days)
- 30% before shipment
This arrangement helps manage cash flow for both parties while ensuring production progress.
Please let us know if you agree.
Best regards,
[Your Name]
📤主题：大订单建议付款方式
尊敬的[客户姓名]：
针对您对[产品]的大额订单，我们建议如下付款安排：
- 订单确认后支付30%定金
- 生产中期（30天后）支付40%
- 发货前支付30%
此安排有助于双方资金流动，同时确保生产进度。
请告知是否同意。
此致
敬礼！
[您的姓名]
✅【点评】 分期付款可降低客户压力，提升成交概率。
✅【重点提示】 “manage cash flow for both parties” 强调双赢，增强说服力。
10. 确认订单与付款（Order Confirmation & Payment Reminder）
📤Subject: Order Confirmed – Payment Required
Dear [Customer's Name],
We are pleased to confirm your order for [Product] as follows:
- Quantity: [X] units
- Total Amount: USD [Amount]
- Payment Due: 30% deposit within 3 working days
Please remit the deposit to our bank account and send us the payment receipt for processing.
Thank you for your business.
Best regards,
[Your Name]
📤主题：订单已确认 – 请付款
尊敬的[客户姓名]：
我们很高兴确认您对[产品]的订单，详情如下：
- 数量：[X] 件
- 总金额：[金额] 美元
- 付款要求：3个工作日内支付30%定金
请将定金汇至我方账户，并发送付款凭证以便我们安排生产。
感谢您的合作。
此致
敬礼！
[您的姓名]
✅【点评】 订单确认后需明确付款时间节点与操作步骤。
✅【重点提示】 “within 3 working days” 设定明确期限，避免拖延。
11. 客户拖延付款的提醒邮件（Gentle Payment Reminder）
📤Subject: Friendly Reminder: Overdue Payment for Order #[Number]
Dear [Customer's Name],
We noticed that the payment for your order #[Number] is now 5 days overdue. We kindly remind you to complete the payment at your earliest convenience.
If you have already made the payment, please ignore this message and accept our thanks.
We value your business and look forward to continuing our cooperation.
Best regards,
[Your Name]
📤主题：温馨提醒：订单#[编号]付款已逾期
尊敬的[客户姓名]：
我们注意到您订单#[编号]的付款已逾期5天。特此温馨提醒，请尽快完成付款。
如您已付款，请忽略此邮件，并接受我们的感谢。
我们珍视与您的合作，期待持续共赢。
此致
敬礼！
[您的姓名]
✅【点评】 逾期提醒需语气友好，避免激化矛盾。
✅【重点提示】 “If you have already made the payment, please ignore” 是礼貌缓冲，避免尴尬。
12. 成功议价后确认合作（Final Confirmation After Negotiation）
📤Subject: Confirmed: Final Agreement on [Product] Order
Dear [Customer's Name],
Thank you for your collaboration during the negotiation process. We are happy to confirm the final terms for your order:
- Product: [Product Name]
- Unit Price: USD [X] (agreed after discussion)
- Quantity: [Y] units
- Delivery: Within [Z] days after payment
We will now proceed with production. Attached is the Proforma Invoice for your records.
Looking forward to a successful partnership.
Best regards,
[Your Name]
📤主题：已确认：[产品]订单最终协议
尊敬的[客户姓名]：
感谢您在谈判过程中的配合。我们很高兴确认订单最终条款：
- 产品：[产品名称]
- 单价：[X] 美元（经协商确定）
- 数量：[Y] 件
- 交货：付款后[Z]天内
我们将立即安排生产。随附形式发票供您存档。
期待成功合作。
此致
敬礼！
[您的姓名]
✅【点评】 谈判成功后需正式确认所有细节，避免误解。
✅【重点提示】 “agreed after discussion” 强调双方共识，增强信任感；附上形式发票（Proforma Invoice）是专业体现。