导读：掌握外贸邮件沟通节奏，轻松拿下订单
在国际贸易中，从客户索取样品到最终下单，往往需要经过多个关键沟通节点。每一封邮件都可能影响客户的决策。本文精选从样品寄出到确认订单的8个核心场景，提供完整、地道的英文邮件模板，搭配精准中文翻译，并附上【点评】与【重点提示】，帮助你提升商务英语写作水平，增强客户信任，顺利推进订单流程。
1. 确认样品需求（Confirming Sample Request）
📤Subject: Confirmation of Sample Request - [Product Name]
Dear [Client's Name],
Thank you for your interest in our [product name]. We’re pleased to confirm your sample request.
Could you please provide your full shipping address and preferred courier account (e.g., DHL, FedEx) for sample delivery? If you don’t have a courier account, we can arrange shipping on a prepaid basis — please let us know your preference.
Looking forward to your reply.
Best regards,
[Your Name]
[Your Position]
📤主题：样品请求确认 - [产品名称]
尊敬的[客户姓名]：
感谢您对我们[产品名称]的关注。我们已确认您的样品请求。
请您提供完整的收货地址及偏好的快递账号（如DHL、FedEx）。若您无快递账号，我们也可代为预付运费发货，请告知您的选择。
期待您的回复。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】 此邮件用于客户首次提出样品需求后的确认，语气礼貌且专业。重点在于明确物流安排，避免后续误会。
✅【重点提示】 “on a prepaid basis” 指“预付运费”，是外贸常用表达；“courier account” 指客户自己的快递月结账号，可节省成本。
2. 样品寄出通知（Sample Shipment Notification）
📤Subject: Your Sample Has Been Shipped – Tracking No. Attached
Dear [Client's Name],
We’re happy to inform you that your sample of [product name] has been shipped today via [Courier Name].
Tracking Number: [Insert Tracking Number]
Estimated Delivery: [Insert Date]
You can track the shipment here: [Optional: tracking link, but avoid actual URLs per instructions]
Please let us know once you receive it, and feel free to share any feedback. We look forward to your evaluation.
Best regards,
[Your Name]
[Your Position]
📤主题：您的样品已发出 – 附运单号
尊敬的[客户姓名]：
我们很高兴通知您，您所申请的[产品名称]样品已于今日通过[快递公司]发出。
运单号码：[填写运单号]
预计送达时间：[填写日期]
您可通过以下方式查询物流状态……
收到后请告知我们，并欢迎提出任何反馈意见。期待您的评估结果。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】 及时通知客户样品已发，体现专业与效率。提供追踪信息增强信任。
✅【重点提示】 “has been shipped” 使用现在完成时强调动作已完成；“feel free to” 是鼓励客户反馈的礼貌表达。
3. 跟进样品反馈（Following Up on Sample Feedback）
📤Subject: Follow-Up on Sample Feedback – [Product Name]
Dear [Client's Name],
I hope you’re doing well. I’m writing to follow up on the sample of [product name] we sent on [date].
Have you had a chance to evaluate it? We’d greatly appreciate your feedback on quality, appearance, and any suggestions for improvement.
Your input is important to us and will help us better meet your requirements.
Looking forward to hearing from you soon.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[产品名称]样品的反馈跟进
尊敬的[客户姓名]：
希望您一切顺利。我写此邮件是想跟进我们于[日期]寄出的[产品名称]样品。
您是否已有机会评估？我们非常期待您对质量、外观等方面的反馈，以及任何改进建议。
您的意见对我们非常重要，有助于我们更好地满足您的需求。
期待您的回复。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】 语气委婉，避免催促感。强调客户反馈的价值，提升参与感。
✅【重点提示】 “Have you had a chance to...” 是礼貌询问对方是否完成某事的常用句型；“greatly appreciate” 表达高度重视。
4. 客户确认样品合格（Client Approves Sample）
📤Subject: Thank You for Approving the Sample – Next Steps
Dear [Client's Name],
Thank you for confirming that the sample meets your expectations. We’re delighted to hear that!
As the next step, could you please let us know your estimated order quantity and desired delivery date? This will allow us to prepare a formal quotation and production schedule accordingly.
We’re ready to move forward and look forward to your confirmation.
Best regards,
[Your Name]
[Your Position]
📤主题：感谢确认样品合格 – 下一步安排
尊敬的[客户姓名]：
感谢您确认样品符合要求，我们非常高兴听到这一消息！
接下来，请您告知预计订单数量及期望交货日期。我们将据此准备正式报价和生产计划。
我们已准备就绪，期待您的确认。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】 在客户确认样品后立即推进订单，抓住时机。
✅【重点提示】 “meets your expectations” 比“is good”更专业；“estimated order quantity” 是“预估订量”的标准说法。
5. 提供正式报价（Sending Formal Quotation）
📤Subject: Formal Quotation for [Product Name] – Order No. [Optional]
Dear [Client's Name],
As requested, please find our formal quotation for [product name] based on your specifications.
Product: [Product Name]
Quantity: [e.g., 500 pcs]
Unit Price: USD [X.XX]
Delivery Time: [e.g., 30 days after order confirmation]
Payment Terms: [e.g., 30% deposit, 70% before shipment]
The quotation is valid for 15 days. Should you have any questions or require adjustments, please don’t hesitate to contact us.
We look forward to your confirmation.
Best regards,
[Your Name]
[Your Position]
Attachment: Quotation Sheet
📤主题：关于[产品名称]的正式报价 – 订单号[可选]
尊敬的[客户姓名]：
根据您的要求，现附上[产品名称]的正式报价单，基于您提供的规格。
产品：[产品名称]
数量：[例如：500件]
单价：美元[X.XX]
交货期：[例如：订单确认后30天]
付款方式：[例如：30%定金，70%发货前付清]
本报价有效期15天。如有疑问或需调整，请随时与我们联系。
期待您的确认。
此致
敬礼！
[您的姓名]
[您的职位]
附件：报价单
✅【点评】 报价邮件需清晰、完整，包含关键交易条款。
✅【重点提示】 “quotation is valid for...” 表示报价有效期；“don’t hesitate to” 是鼓励沟通的礼貌表达。
6. 客户要求价格协商（Negotiating Price）
📤Subject: Price Discussion for [Product Name] – Request for Better Terms
Dear [Client's Name],
Thank you for your feedback. We understand your request for a more competitive price.
After careful review, we can offer a 5% discount if the order quantity increases to [e.g., 1,000 pcs]. This would allow us to optimize production and pass on some savings.
Alternatively, we can maintain the original price with improved packaging at no extra cost.
Please let us know your thoughts. We’re committed to building a long-term partnership.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[产品名称]的价格讨论 – 客户要求优惠
尊敬的[客户姓名]：
感谢您的反馈。我们理解您对更具竞争力价格的期望。
经评估，若订单数量增至[例如：1000件]，我们可提供5%的折扣。这将有助于我们优化生产并让利部分成本。
另外，我们也可维持原价但免费升级包装。
请告知您的意见。我们致力于建立长期合作关系。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】 面对压价，不直接拒绝，而是提供替代方案，展现灵活性。
✅【重点提示】 “pass on some savings” 意为“将节省的成本让利给客户”；“long-term partnership” 是建立信任的关键表达。
7. 确认订单细节（Confirming Order Details）
📤Subject: Order Confirmation – [Product Name] – PO No. [Number]
Dear [Client's Name],
Thank you for your order. We’re pleased to confirm the following details:
Product: [Product Name]
Quantity: [e.g., 800 pcs]
Unit Price: USD [X.XX]
Total Amount: USD [Total]
Delivery Date: [Date]
Shipping Method: [e.g., Sea Freight]
Payment Terms: [e.g., 30% deposit received, balance before shipment]
A proforma invoice has been attached for your records. Production will begin upon confirmation.
Please confirm these details at your earliest convenience.
Best regards,
[Your Name]
[Your Position]
📤主题：订单确认 – [产品名称] – 采购单号[编号]
尊敬的[客户姓名]：
感谢您的订单。我们确认以下信息：
产品：[产品名称]
数量：[例如：800件]
单价：美元[X.XX]
总金额：美元[总额]
交货日期：[日期]
运输方式：[例如：海运]
付款条款：[例如：30%定金已收，余款发货前付清]
形式发票已附，请查收。确认后我们将安排生产。
请尽快确认以上细节。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】 订单确认邮件是法律和执行依据，必须准确无误。
✅【重点提示】 “proforma invoice” 是形式发票，用于客户申请付款或进口许可；“at your earliest convenience” 是礼貌催促的高级表达。
8. 感谢订单并承诺执行（Thank You & Commitment to Fulfillment）
📤Subject: Thank You for Your Order – We’re on It!
Dear [Client's Name],
Thank you for placing your order with us. We truly appreciate your trust and confidence in our products.
We’ve confirmed all details and will begin production immediately. Our team will monitor the process closely to ensure quality and on-time delivery.
We’ll keep you updated on progress and notify you before shipment.
Once again, thank you for choosing us. We look forward to a successful collaboration.
Warm regards,
[Your Name]
[Your Position]
📤主题：感谢您的订单 – 我们已启动！
尊敬的[客户姓名]：
感谢您向我们下单。我们非常感谢您对我们产品的信任与支持。
所有细节已确认，我们将立即启动生产。团队将全程跟进，确保品质与准时交货。
我们将定期向您汇报进度，并在发货前通知您。
再次感谢您的选择。期待与您成功合作。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】 展现积极态度与责任感，增强客户信心。
✅【重点提示】 “We’re on it!” 是口语化但得体的表达，传达“我们已着手处理”；“monitor the process closely” 强调过程管控。