导读：在国际贸易和跨境沟通中，英语邮件是促成合作的关键工具。从客户初次询盘到最后确认订单，每一个环节的邮件都影响着客户的信任与决策。本文精选从询盘到成交的9个关键阶段，提供实用、地道的英文邮件模板，并附上精准中文翻译。每封邮件均配有【点评】和【重点词汇/句型】，帮助你提升商务英语写作能力，轻松赢得客户信赖！
1. 初次询盘回复（Reply to Initial Inquiry）
📤Subject: Re: Inquiry about Your Products
Dear [Customer's Name],
Thank you for your interest in our products. We appreciate your inquiry and would be happy to provide more information.
Could you please let us know which specific items you are interested in, along with your required quantities and any other specifications? This will allow us to provide you with an accurate quotation.
Looking forward to your reply.
Best regards,
[Your Name]
[Your Position]
📤主题：关于您产品的咨询
尊敬的[客户姓名]：
感谢您对我们产品的关注。我们很高兴收到您的询盘，并愿意为您提供更多信息。
请您告知具体感兴趣的产品、所需数量及其他规格要求，以便我们为您提供准确的报价。
期待您的回复。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】：这是建立第一印象的关键邮件，语气要礼貌、专业。避免直接报价，先了解客户需求，体现服务意识。
✅【重点词汇/句型】：
• appreciate your inquiry（感谢您的询盘）——正式且礼貌
• provide more information（提供更多信息）——常用商务表达
• accurate quotation（准确报价）——专业术语
2. 报价邮件（Sending the Quotation）
📤Subject: Quotation for [Product Name] - Ref: [Reference Number]
Dear [Customer's Name],
Thank you for your inquiry dated [Date]. Please find our quotation as follows:
Product: [Product Name]
Model: [Model Number]
Quantity: [Quantity]
Unit Price: USD [Price] per unit
Delivery Time: [Timeframe]
Payment Terms: [e.g., T/T 30% in advance, 70% before shipment]
Validity: This quotation is valid for 15 days.
If you have any questions or need further details, please feel free to contact us. We look forward to your confirmation.
Best regards,
[Your Name]
[Your Position]
📤主题：[产品名称]报价单 - 参考号：[参考编号]
尊敬的[客户姓名]：
感谢您于[日期]的询盘。我们的报价如下：
产品：[产品名称]
型号：[型号]
数量：[数量]
单价：每件[价格]美元
交货期：[时间]
付款条款：[例如：30%预付，70%发货前付清]
有效期：本报价有效期为15天。
如有任何问题或需要进一步信息，请随时联系我们。期待您的确认。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】：报价邮件要清晰、完整，包含所有关键信息，避免客户反复询问。使用项目符号（此处为换行）提升可读性。
✅【重点词汇/句型】：
• quotation is valid for...（报价有效期为……）——重要条款
• delivery time（交货期）——客户最关心之一
• payment terms（付款条款）——避免后续纠纷
3. 客户还价后的回应（Responding to Price Negotiation）
📤Subject: Re: Price Discussion for [Product]
Dear [Customer's Name],
Thank you for your feedback. We understand your concern regarding the price.
While our current quotation is based on high-quality materials and efficient production, we are willing to offer a 5% discount if you can confirm an order of 500 units or more.
We believe this adjustment balances quality and value for your business. Please let us know if this works for you.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[产品]价格的回复
尊敬的[客户姓名]：
感谢您的反馈。我们理解您对价格的关注。
虽然我们的报价基于高质量材料和高效生产，但如果贵方能确认订购500件以上，我们愿意提供5%的折扣。
我们相信这一调整能在质量和价值之间取得良好平衡。请告知此方案是否可行。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】：还价是常见环节，回应时要既保持利润又展现合作诚意。用“we are willing to...”表达灵活性。
✅【重点词汇/句型】：
• understand your concern（理解您的顾虑）——缓和语气
• offer a discount（提供折扣）——谈判常用语
• balances quality and value（平衡质量与价值）——提升说服力
4. 样品请求处理（Handling Sample Request）
📤Subject: Sample Request for [Product]
Dear [Customer's Name],
Thank you for your interest in requesting a sample.
We are happy to provide one free sample for quality evaluation. However, the shipping cost will need to be covered by your side. Please provide your full shipping address and preferred courier (e.g., DHL, FedEx).
Once we receive your details, we will arrange shipment immediately.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[产品]的样品请求
尊敬的[客户姓名]：
感谢您提出样品请求。
我们很乐意免费提供一个样品用于质量评估，但运费需由贵方承担。请提供完整收货地址及首选快递公司（如DHL、FedEx）。
收到信息后，我们将立即安排发货。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】：免费样品可促进成交，但需明确运费责任，避免误解。语气积极，推动客户行动。
✅【重点词汇/句型】：
• quality evaluation（质量评估）——专业表达
• covered by your side（由贵方承担）——礼貌说明责任
• arrange shipment immediately（立即安排发货）——体现效率
5. 样品寄出通知（Sample Shipment Notification）
📤Subject: Your Sample Has Been Shipped - Tracking No. [Number]
Dear [Customer's Name],
We are pleased to inform you that your sample has been shipped today via [Courier Name].
Tracking Number: [Number]
Estimated Delivery: [Date]
You can track the package using the following link: [Tracking Link]
We hope the sample meets your expectations. Please let us know your feedback once received.
Best regards,
[Your Name]
[Your Position]
📤主题：您的样品已发货 - 运单号：[编号]
尊敬的[客户姓名]：
我们很高兴通知您，您的样品已于今日通过[快递公司]发出。
运单号：[编号]
预计送达时间：[日期]
您可通过以下链接追踪包裹：[追踪链接]
希望样品符合您的期望。收到后请告知我们反馈意见。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】：主动通知体现专业服务。提供追踪信息增强客户信任。
✅【重点词汇/句型】：
• shipped today（今日已发货）——及时性表达
• tracking number（运单号）——关键信息
• meets your expectations（符合您的期望）——积极期待反馈
6. 订单确认请求（Request for Order Confirmation）
📤Subject: Awaiting Your Order Confirmation
Dear [Customer's Name],
We hope you are satisfied with the sample and our quotation.
To proceed with production, we kindly ask you to confirm your order by replying to this email. Please include your official purchase order or required details such as quantity, delivery address, and preferred shipping method.
Once confirmed, we will issue a Proforma Invoice for payment.
Looking forward to your confirmation.
Best regards,
[Your Name]
[Your Position]
📤主题：等待您的订单确认
尊敬的[客户姓名]：
希望您对样品和报价感到满意。
为启动生产，请您通过回复此邮件确认订单，并附上正式采购单或所需信息，如数量、收货地址及运输方式。
确认后，我们将开具形式发票以便付款。
期待您的确认。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】：推动成交的关键一步。使用“kindly ask”显得礼貌而不强硬。
✅【重点词汇/句型】：
• proceed with production（启动生产）——流程术语
• official purchase order（正式采购单）——标准流程
• Proforma Invoice（形式发票）——外贸常见文件
7. 形式发票发送（Sending Proforma Invoice）
📤Subject: Proforma Invoice No. [Number] for Your Order
Dear [Customer's Name],
Thank you for confirming your order. Please find attached the Proforma Invoice No. [Number] for your reference.
Payment Terms: [e.g., 50% advance, 50% before shipment]
Bank Details: [Your Bank Information]
Deadline for Advance Payment: [Date]
Kindly arrange the payment at your earliest convenience. Once we receive the payment, production will begin immediately.
Best regards,
[Your Name]
[Your Position]
📤主题：您的订单形式发票 No. [编号]
尊敬的[客户姓名]：
感谢您确认订单。随附形式发票No. [编号]供您参考。
付款条款：[例如：50%预付，50%发货前付]
银行信息：[银行资料]
预付款截止日期：[日期]
请尽快安排付款。收到款项后，我们将立即启动生产。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】：形式发票是付款依据，信息必须准确。强调付款后立即生产，激励客户尽快付款。
✅【重点词汇/句型】：
• Proforma Invoice（形式发票）——外贸必备
• arrange the payment（安排付款）——常用表达
• at your earliest convenience（尽快）——礼貌催促
8. 生产进度更新（Production Update）
📤Subject: Production Update - Your Order is 70% Complete
Dear [Customer's Name],
We are pleased to update you that your order is currently 70% complete and on schedule.
Production started on [Start Date] and is expected to finish by [End Date]. We will begin packing and preparing for shipment shortly after completion.
Photos of the production process are attached for your review.
Should you have any special requests, please let us know.
Best regards,
[Your Name]
[Your Position]
📤主题：生产进度更新——您的订单已完成70%
尊敬的[客户姓名]：
很高兴向您更新：您的订单目前已完成70%，进度正常。
生产始于[开始日期]，预计于[结束日期]完成。完成后将立即开始包装和发货准备。
随附生产过程照片供您查看。
如有特殊要求，请随时告知。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】：主动更新进度增强客户信心，附照片更具说服力。
✅【重点词汇/句型】：
• on schedule（按计划进行）——缓解客户焦虑
• expected to finish by...（预计完成时间）——明确时间点
• attached for your review（随附供您查看）——专业表达
9. 出货通知（Shipment Notification）
📤Subject: Your Order Has Been Shipped - Tracking No. [Number]
Dear [Customer's Name],
We are happy to inform you that your order has been successfully shipped today via [Shipping Method].
Bill of Lading No.: [Number]
Tracking Number: [Number]
Estimated Arrival: [Date]
Shipping Documents (including Invoice, Packing List, etc.) are attached.
Thank you for your business. We look forward to serving you again in the future.
Best regards,
[Your Name]
[Your Position]
📤主题：您的订单已发货 - 运单号：[编号]
尊敬的[客户姓名]：
我们很高兴通知您，您的订单已于今日通过[运输方式]成功发出。
提单号：[编号]
运单号：[编号]
预计到达时间：[日期]
随附运输文件（包括发票、装箱单等）。
感谢您的合作。期待未来再次为您服务。
此致
敬礼！
[您的姓名]
[您的职位]
✅【点评】：出货邮件是交易闭环的重要一环，体现专业与诚信。表达感谢，为长期合作铺垫。
✅【重点词汇/句型】：
• successfully shipped（成功发货）——积极语气
• Bill of Lading（提单）——核心运输文件
• look forward to serving you again（期待再次合作）——建立长期关系