导读:外贸沟通的关键在于专业、清晰与及时
在国际贸易中,电子邮件是与客户建立联系、推动合作的核心工具。一封结构清晰、语言得体的英文邮件,不仅能提升客户信任度,还能显著提高成交转化率。本文精选从客户询盘到最终成交的8个关键环节英文邮件模板,涵盖询盘回复、报价、样品安排、付款确认等全流程场景,每封邮件均附带精准中文翻译、重点解析与使用提示,帮助外贸从业者提升沟通效率,同时助力英语学习者掌握实用商务表达。
1. 回复客户询盘(Inquiry Reply)
📧Subject: Thank You for Your Inquiry – [Product Name] Details Attached
Dear [Customer's Name],
Thank you for your inquiry regarding our [Product Name]. We appreciate your interest and are pleased to provide the information you requested.
Please find the product specifications, pricing, and MOQ (Minimum Order Quantity) attached. If you have any further questions or would like to discuss customization options, feel free to let us know.
We look forward to the opportunity to work with you.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📧中文翻译:
尊敬的[客户姓名]:
感谢您对我们[产品名称]的询盘。我们非常感谢您的关注,并很高兴为您提供所请求的信息。
随信附上产品规格、价格及最小起订量(MOQ)。如果您有其他问题或希望讨论定制选项,请随时告知。
期待与您合作的机会。
此致问候,
[您的姓名]
[您的职位]
[公司名称]
✍️点评与重点:
• 开头表达感谢,体现专业礼貌;
• 使用“MOQ (Minimum Order Quantity)”时建议首次出现标注全称;
• “feel free to let us know”是常用委婉表达,鼓励客户进一步沟通。
2. 发送正式报价单(Quotation Email)
📧Subject: Quotation for [Product/Service] – [Your Company Name]
Dear [Customer's Name],
As requested, please find our detailed quotation for [Product/Service] attached in PDF format.
The price is valid for 30 days and includes [shipping method, e.g., FOB Shanghai]. Payment terms: 30% deposit, 70% before shipment.
If you require any modifications or have technical questions, we are happy to assist.
Looking forward to your confirmation.
Best regards,
[Your Name]
[Your Position]
📧主题:[产品/服务]报价-[贵公司名称]
尊敬的[客户姓名]:
根据您的要求,随附我们关于[产品/服务]的详细报价单(PDF格式)。
报价有效期为30天,包含[运输方式,如FOB上海]。付款条件:30%预付款,70%发货前付清。
如需调整或有技术问题,我们乐意为您提供协助。
期待您的确认。
此致问候,
[您的姓名]
[您的职位]
✍️点评与重点:
• 明确报价有效期和贸易术语(如FOB)是关键;
• “as requested”体现响应客户需求;
• “looking forward to your confirmation”礼貌催促回复。
3. 安排样品寄送(Sample Arrangement)
📧Subject: Sample Shipment Confirmation for [Product Name]
Dear [Customer's Name],
We are pleased to inform you that your requested sample of [Product Name] has been dispatched today via [Courier Name, e.g., DHL].
Tracking number: [Number]
Estimated delivery time: 3–5 business days.
Please confirm receipt once you receive it, and let us know your feedback. We hope the sample meets your expectations.
Best regards,
[Your Name]
[Your Position]
📧主题:【产品名称】样品发货确认
尊敬的[客户姓名]:
我们很高兴通知您,您所要求的[产品名称]样品已于今日通过[快递公司,如DHL]寄出。
追踪单号:[号码]
预计送达时间:3–5个工作日。
收到后请确认收货,并告知我们您的反馈。希望样品能满足您的期望。
此致问候,
[您的姓名]
[您的职位]
✍️点评与重点:
• 使用“dispatched”比“sent”更正式;
• 提供追踪号和预计时间,增强客户信任;
• “let us know your feedback”引导客户互动。
4. 跟进样品反馈(Follow-up After Sample Delivery)
📧Subject: Follow-up on [Product Name] Sample – Feedback Request
Dear [Customer's Name],
I hope you have received the sample of [Product Name] safely. Could you please share your feedback on the quality, packaging, and appearance?
We value your opinion and are ready to make any necessary adjustments to meet your requirements.
Additionally, if you are ready to proceed with a trial order, we can offer a special discount for the first shipment.
Looking forward to hearing from you.
Best regards,
[Your Name]
[Your Position]
📧主题:跟进[产品名称]样品–反馈请求
尊敬的[客户姓名]:
希望您已安全收到[产品名称]的样品。能否请您就质量、包装和外观提供反馈?
我们重视您的意见,并可根据您的要求进行必要调整。
此外,若您准备下试订单,我们可为首次发货提供特别折扣。
期待您的回复。
此致问候,
[您的姓名]
[您的职位]
✍️点评与重点:
• 使用“could you please”礼貌提问;
• “value your opinion”体现客户导向;
• 提出“special discount”作为促成订单的激励。
5. 确认订单细节(Order Confirmation)
📧Subject: Order Confirmation – [Order Number]
Dear [Customer's Name],
Thank you for placing your order with us. We confirm receipt of your purchase order for [Product Name], quantity: [Qty], total amount: [Amount].
Production will begin immediately. Estimated completion date: [Date].
Payment of [Deposit Amount] has been received. The remaining balance is due before shipment.
We will keep you updated on the production progress.
Best regards,
[Your Name]
[Your Position]
📧主题:订单确认-[订单号]
尊敬的[客户姓名]:
感谢您向我们下单。我们确认已收到您关于[产品名称]的采购订单,数量:[数量],总金额:[金额]。
生产将立即开始。预计完成日期:[日期]。
已收到[预付款金额]的付款,余款需在发货前支付。
我们将持续向您更新生产进度。
此致问候,
[您的姓名]
[您的职位]
✍️点评与重点:
• 明确订单编号、数量、金额等关键信息;
• “production will begin immediately”传递高效响应;
• 承诺进度更新,增强客户信心。
6. 通知生产完成(Production Completion Notice)
📧Subject: Production Completed – [Order Number] Ready for Shipment
Dear [Customer's Name],
We are pleased to inform you that the production of your order [Order Number] has been completed and passed our quality inspection.
Photos and inspection report are attached for your review.
Please confirm the remaining payment so we can arrange shipment as scheduled.
If you have any last-minute requests, please let us know within 48 hours.
Best regards,
[Your Name]
[Your Position]
📧主题:生产已完成-[订单号]准备发货
尊敬的[客户姓名]:
我们很高兴通知您,您的订单[订单编号]已生产完成并通过我方质检。
随附照片和检验报告供您审阅。
请确认支付尾款,以便我们按计划安排发货。
如有任何临时需求,请在48小时内告知。
此致问候,
[您的姓名]
[您的职位]
✍️点评与重点:
• “passed our quality inspection”强调品控;
• 附上照片和报告提升透明度;
• 设定48小时反馈时限,避免延误。
7. 发货通知(Shipment Notification)
📧Subject: Shipment Dispatched – [Order Number] – Tracking Info Inside
Dear [Customer's Name],
Your order [Order Number] has been shipped today via [Shipping Method].
Carrier: [Courier Name]
Tracking Number: [Number]
Estimated Arrival: [Date]
Attached are the packing list, commercial invoice, and bill of lading.
Should you need any further documentation, please don’t hesitate to contact us.
Thank you for your business!
Best regards,
[Your Name]
[Your Position]
📧主题:发货-[订单号]-内部跟踪信息
尊敬的[客户姓名]:
您的订单[订单编号]已于今日通过[运输方式]发出。
承运商:[快递公司]
追踪单号:[号码]
预计到达时间:[日期]
随附装箱单、商业发票和提单。
如需其他文件,请随时联系我们。
感谢您的合作!
此致问候,
[您的姓名]
[您的职位]
✍️点评与重点:
• 标题注明“Tracking Info Inside”吸引客户打开;
• 列出关键单据名称,体现专业性;
• “don’t hesitate to contact us”鼓励客户联系。
8. 成交后维护客户关系(Post-Sale Follow-up)
📧Subject: Thank You for Your Order – Feedback & Future Cooperation
Dear [Customer's Name],
We hope your order [Order Number] has arrived in good condition and meets your expectations.
We would greatly appreciate your feedback on the product quality, delivery time, and overall service.
As a valued customer, you will receive priority support for future orders. Please let us know if you have any new requirements.
Looking forward to a long-term partnership.
Warm regards,
[Your Name]
[Your Position]
📧主题:感谢您的订单–反馈与未来合作
尊敬的[客户姓名]:
希望您的订单[订单编号]已安全抵达并符合您的期望。
我们非常期待您对产品质量、交货时间及整体服务的反馈。
作为我们的尊贵客户,您将在后续订单中享有优先支持。如有新需求,请随时告知。
期待与您建立长期合作关系。
此致问候,
[您的姓名]
[您的职位]
✍️点评与重点:
• 使用“valued customer”增强客户归属感;
• 主动索要反馈,体现服务意识;
• “long-term partnership”传递合作愿景。
总结:模板灵活使用,语言自然得体
以上8个英文邮件模板覆盖外贸交易全流程,语言简洁专业,适合直接套用或根据实际情况调整。建议在使用时注意客户称呼、产品信息、日期金额等细节的准确性。同时,通过学习这些模板中的常用表达,如“as requested”、“looking forward to”、“feel free to”等,可有效提升商务英语写作能力。坚持专业、及时、有温度的沟通,是赢得客户信任、实现持续成交的关键。
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