导读：在国际商务沟通中，一封专业、得体的英文邮件往往是促成交易的关键。从客户初次询盘到最终确认订单，每个环节的邮件都承担着不同的沟通使命。本文精选从询盘到成交的7个核心节点，提供完整英文邮件模板、精准中文翻译，并附上实用点评与重点词汇/句型标注，帮助你掌握外贸邮件写作精髓，提升客户转化率，同时强化商务英语表达能力。
1. 回复客户初次询盘（Initial Inquiry Response）
📧Email Subject: Re: Inquiry about [Product Name] - [Your Company Name]
Dear [Customer's Name],
Thank you for your inquiry regarding our [Product Name]. We appreciate your interest in our products.
We are a professional supplier of [Product Category] with over [X] years of experience. Our [Product Name] is known for its high quality, competitive pricing, and reliable performance. Attached is our product catalog and quotation for your reference.
If you have any specific requirements or need further information, please feel free to let us know. We’d be happy to assist you.
Looking forward to your reply.
Best regards,
[Your Full Name]
[Your Position]
[Company Name]
[Phone Number]
[Website]
📧邮件主题：回复：关于[产品名称]的询盘 - [公司名称]
尊敬的[客户姓名]：
感谢您对我们[产品名称]的询盘。我们非常感谢您对我们产品的关注。
我们是[产品类别]的专业供应商，拥有超过[X]年的行业经验。我们的[产品名称]以高质量、有竞争力的价格和可靠的性能著称。随信附上产品目录和报价单供您参考。
如果您有具体需求或需要进一步信息，请随时告知。我们很乐意为您提供帮助。
期待您的回复。
此致问候，
[您的姓名]
[您的职位]
[公司名称]
[电话号码]
[网站]
✍️点评与重点：
• 开头致谢体现专业与礼貌；
• 简要介绍公司背景增强信任感；
• 使用“appreciate your interest”比“thank you”更正式；
• “feel free to let us know”是鼓励客户提问的常用表达；
• 附件说明清晰，便于客户查阅。
2. 提供详细报价单（Sending Detailed Quotation）
📧Email Subject: Quotation for [Product Name] - Valid Until [Date]
Dear [Customer's Name],
Following up on our previous discussion, please find the detailed quotation for [Product Name] as requested.
Product: [Product Name]
Model No.: [Model Number]
Unit Price: USD [Price] / [Unit]
MOQ: [Minimum Order Quantity]
Delivery Time: [X] days after order confirmation
Payment Terms: T/T 30% deposit, 70% before shipment
Validity: This quotation is valid until [Date]
We offer competitive pricing and excellent after-sales service. Should you place an order, we can arrange production immediately.
Please don’t hesitate to contact us if you have any questions.
Best regards,
[Your Name]
📧邮件主题：[产品名称]报价单 - 报价有效期至[日期]
尊敬的[客户姓名]：
根据我们之前的沟通，现按要求提供[产品名称]的详细报价单。
产品：[产品名称]
型号：[型号]
单价：美元 [价格] / [单位]
起订量：[最小起订量]
交货期：订单确认后[X]天
付款方式：电汇，30%定金，发货前付70%
有效期：本报价单有效期至[日期]
我们提供有竞争力的价格和优质的售后服务。如您下单，我们将立即安排生产。
如有任何问题，请随时与我们联系。
此致问候，
[您的姓名]
✍️点评与重点：
• 使用“Following up on our previous discussion”自然衔接对话；
• 报价信息分项列出，清晰易读；
• “valid until”明确报价时效，制造紧迫感；
• “don’t hesitate to contact us”是鼓励沟通的礼貌表达；
• 强调“立即安排生产”提升客户下单意愿。
3. 跟进未回复客户（Follow-up on No Response）
📧Email Subject: Follow-up: Quotation for [Product Name]
Dear [Customer's Name],
I hope this email finds you well. I’m writing to follow up on the quotation we sent on [Date] for [Product Name].
We understand you may be busy or still evaluating options. If you have any questions or need clarification on the quotation, please let us know. We’re happy to provide samples or arrange a video call.
As a reminder, this offer is valid until [Date]. We’d hate for you to miss this opportunity.
Looking forward to hearing from you soon.
Best regards,
[Your Name]
📧邮件主题：跟进：关于[产品名称]的报价单
尊敬的[客户姓名]：
希望您一切顺利。我写此邮件是想跟进我们于[日期]发送的[产品名称]报价单。
我们理解您可能事务繁忙或仍在评估选项。如果您对报价有任何疑问或需要进一步说明，请随时告知。我们很乐意提供样品或安排视频会议。
提醒一下，此报价有效期至[日期]。我们不希望您错过这次机会。
期待尽快收到您的回复。
此致问候，
[您的姓名]
✍️点评与重点：
• “I hope this email finds you well”是温和的开场白；
• 使用“you may be busy”体现同理心，避免催促感；
• 主动提出提供样品或视频会议，增加互动机会；
• “we’d hate for you to miss”委婉表达紧迫性；
• 保持礼貌与专业，避免咄咄逼人。
4. 确认订单细节（Order Confirmation）
📧Email Subject: Order Confirmed: [PO Number] - [Product Name]
Dear [Customer's Name],
Thank you for your order! We are pleased to confirm receipt of your purchase order [PO Number] for [Product Name].
Order Details:
• Product: [Product Name]
• Quantity: [Quantity]
• Unit Price: USD [Price]
• Total Amount: USD [Total]
• Delivery Date: On or before [Date]
• Payment: 30% deposit received, balance due before shipment
Production will begin immediately. We will keep you updated on the progress and provide photos if requested.
Thank you for your trust in our company.
Best regards,
[Your Name]
📧邮件主题：订单确认：[采购单号] - [产品名称]
尊敬的[客户姓名]：
感谢您的订单！我们很高兴确认已收到您关于[产品名称]的采购单[采购单号]。
订单详情：
• 产品：[产品名称]
• 数量：[数量]
• 单价：美元 [价格]
• 总金额：美元 [总金额]
• 交货日期：不晚于[日期]
• 付款：已收到30%定金，余款发货前支付
生产将立即启动。我们将及时向您汇报进度，如有需要可提供产品照片。
感谢您对本公司的信任。
此致问候，
[您的姓名]
✍️点评与重点：
• 开头表达感谢与喜悦，增强客户体验；
• 使用“pleased to confirm”体现正式与积极态度；
• 订单信息分点列出，便于核对；
• “keep you updated”展现主动服务意识；
• 强调“信任”有助于建立长期合作关系。
5. 通知生产进度（Production Update）
📧Email Subject: Production Update: [PO Number] - [Product Name]
Dear [Customer's Name],
We’re writing to inform you that the production of your order [PO Number] is progressing smoothly.
As of today, [X]% of the order has been completed. We expect to finish production by [Date] and ship as scheduled on [Date].
Attached are some photos of the current production stage for your review. If you have any feedback, please let us know promptly.
We remain committed to delivering high-quality products on time.
Best regards,
[Your Name]
📧邮件主题：生产进度更新：[采购单号] - [产品名称]
尊敬的[客户姓名]：
我们写信告知您，您的订单[采购单号]的生产正在顺利进行。
截至目前，订单已完成[X]%。预计将于[日期]完成生产，并按计划于[日期]发货。
随信附上当前生产阶段的照片供您审阅。如有任何反馈，请及时告知。
我们始终致力于按时交付高质量产品。
此致问候，
[您的姓名]
✍️点评与重点：
• “progressing smoothly”传递积极信号；
• 提供具体完成百分比，增强可信度；
• 附照片体现透明度与专业性；
• “promptly”强调反馈时效性；
• 重申承诺，巩固客户信心。
6. 发货通知（Shipping Notification）
📧Email Subject: Shipment Arranged: [PO Number] - Tracking Info Inside
Dear [Customer's Name],
We are pleased to inform you that your order [PO Number] has been shipped today via [Shipping Method].
Shipping Details:
• Carrier: [Carrier Name]
• Tracking Number: [Tracking No.]
• Estimated Delivery: [Date]
• Documents: Commercial Invoice and Packing List attached
You can track the shipment using the link: [Tracking Link]
Should you have any questions upon receipt, please don’t hesitate to contact us.
Thank you again for your business!
Best regards,
[Your Name]
📧邮件主题：已安排发货：[采购单号] - 内含追踪信息
尊敬的[客户姓名]：
我们很高兴通知您，您的订单[采购单号]已于今日通过[运输方式]发出。
发货详情：
• 承运商：[承运商名称]
• 运单号：[运单号码]
• 预计送达：[日期]
• 随附文件：商业发票和装箱单
您可通过以下链接追踪货物：[追踪链接]
收货后如有任何问题，请随时与我们联系。
再次感谢您的合作！
此致问候，
[您的姓名]
✍️点评与重点：
• “pleased to inform you”传递积极情绪；
• 关键物流信息清晰列出；
• 提供追踪链接和随附文件，体现周到服务；
• “don’t hesitate to contact us”保持沟通渠道畅通；
• 结尾再次致谢，增强客户好感。
7. 成交后维护关系（Post-Sale Follow-up）
📧Email Subject: Thank You for Your Order - Feedback Welcome
Dear [Customer's Name],
We hope your order [PO Number] has arrived safely and meets your expectations.
We truly appreciate your business and would love to hear your feedback on the product and service. Your input helps us improve.
If you’re satisfied, we’d be grateful if you could share your experience with others. Also, feel free to reach out for future orders—we’re always here to support you.
Looking forward to continuing our partnership.
Warm regards,
[Your Name]
📧邮件主题：感谢您的订单 - 欢迎反馈
尊敬的[客户姓名]：
希望您的订单[采购单号]已安全抵达，并符合您的期望。
我们非常感谢您的合作，并希望了解您对产品和服务的反馈。您的意见将帮助我们不断改进。
如果您满意，恳请您与他人分享您的体验。同时，欢迎随时联系我们进行后续采购——我们始终为您提供支持。
期待与您持续合作。
此致问候，
[您的姓名]
✍️点评与重点：
• 关注货物是否安全抵达，体现关怀；
• 主动索要反馈，展现改进意愿；
• 委婉请求推荐，促进口碑传播；
• “feel free to reach out”鼓励再次合作；
• 使用“continuing our partnership”强调长期关系。
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