导读：掌握外贸邮件沟通，让订单水到渠成
在国际贸易中，一封专业、得体的英文邮件往往是赢得客户信任的第一步。从初次收到询盘，到报价、谈判、确认订单，再到最终发货，每一个环节都需要精准的语言表达。本文精心整理了12个外贸全流程英文邮件模板，覆盖从客户开发到成交的完整链条，每封邮件均附带中文翻译、重点表达解析和使用建议，助你轻松应对各种外贸沟通场景，提升客户转化率。
1. 回复初次询盘（Reply to Initial Inquiry）
📤Subject: Re: Inquiry about [Product Name]
Dear [Customer's Name],
Thank you for your inquiry regarding our [Product Name]. We appreciate your interest in our products and would be happy to provide you with more information.
Please find the product specifications and pricing details in the attached document. If you have any further questions or need samples, feel free to let us know.
Looking forward to your reply.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：关于[产品名称]的询盘回复
尊敬的[客户姓名]：
感谢您对我们[产品名称]的询盘。我们非常感谢您对我们产品的关注，并乐意为您提供更多信息。
请查收附件中的产品规格和价格详情。如您有任何其他问题或需要样品，请随时告知。
期待您的回复。
此致问候，
[您的姓名]
[您的职位]
[公司名称]
✍️点评与重点：
• 开头表达感谢，体现专业与礼貌。
• 使用“appreciate your interest”增强亲和力。
• “attached document”提示附件，避免遗漏。
• 结尾“Looking forward to your reply”是常用期待回复表达，自然得体。
2. 发送报价单（Sending Quotation）
📤Subject: Quotation for [Product/Service]
Dear [Customer's Name],
As requested, please find our quotation for [Product/Service] attached. The price is based on a minimum order quantity (MOQ) of [number] units, with delivery within [number] days after order confirmation.
Payment terms: T/T 30% in advance, 70% before shipment.
Shipping method: By sea/air as per your preference.
If you need any modifications or have questions, please don’t hesitate to contact us.
Best regards,
[Your Name]
📤主题：关于[产品/服务]的报价单
尊敬的[客户姓名]：
根据您的要求，随信附上[产品/服务]的报价单。报价基于最小起订量（MOQ）[数量]件，订单确认后[天数]天内交货。
付款方式：30%预付，70%发货前付清。
运输方式：海运/空运，依您选择。
如需调整或有任何疑问，欢迎随时联系我们。
此致问候，
[您的姓名]
✍️点评与重点：
• “As requested”表明响应客户需求。
• 明确MOQ、交货期、付款方式等关键信息。
• “don’t hesitate to contact us”是鼓励沟通的常用表达，语气友好。
3. 跟进未回复客户（Follow-up on No Response）
📤Subject: Follow-up on Our Quotation
Dear [Customer's Name],
I hope this email finds you well. I’m writing to follow up on the quotation we sent on [date]. We haven’t heard back from you and would like to know if you have any questions or need further assistance.
We’re currently offering a special discount for orders placed before [date], so I’d be glad to help you secure the best deal.
Looking forward to your feedback.
Best regards,
[Your Name]
📤主题：关于报价单的跟进
尊敬的[客户姓名]：
希望您一切安好。我写此邮件是想跟进我们于[日期]发送的报价单。我们尚未收到您的回复，想了解您是否有任何疑问或需要进一步协助。
目前我们在[日期]前下单可享特别折扣，我很乐意帮您争取最优价格。
期待您的反馈。
此致问候，
[您的姓名]
✍️点评与重点：
• “I hope this email finds you well”是礼貌开场白。
• “follow up on”是“跟进”的标准表达。
• 提及限时优惠可增加紧迫感，促进成交。
4. 处理价格异议（Handling Price Objection）
📤Subject: Re: Your Feedback on Our Quotation
Dear [Customer's Name],
Thank you for your feedback. We understand that our price may seem higher than some competitors, but we ensure superior quality, strict quality control, and reliable after-sales service.
We can offer a 5% discount for an order over [quantity], or discuss alternative models that fit your budget.
Let us know your thoughts so we can find the best solution for you.
Best regards,
[Your Name]
📤主题：关于您对报价的反馈回复
尊敬的[客户姓名]：
感谢您的反馈。我们理解我们的价格可能比一些竞争对手略高，但我们保证产品质量更优、品控严格，并提供可靠的售后服务。
若订单数量超过[数量]，我们可以提供5%的折扣，或为您推荐符合预算的其他型号。
请告知您的想法，以便我们为您找到最佳解决方案。
此致问候，
[您的姓名]
✍️点评与重点：
• 承认价格偏高但强调价值，是应对异议的关键。
• “superior quality”“reliable service”突出优势。
• 提供折扣或替代方案，展现灵活性。
5. 确认订单细节（Confirming Order Details）
📤Subject: Order Confirmation for [Product]
Dear [Customer's Name],
Thank you for placing the order! We’re pleased to confirm your purchase of [Product] as follows:
• Quantity: [number] units
• Unit Price: USD [price]
• Total Amount: USD [total]
• Delivery Date: [date]
• Payment: 30% received, balance due before shipment
Please review and let us know if everything is correct. We’ll proceed with production immediately.
Best regards,
[Your Name]
📤主题：关于[产品]的订单确认
尊敬的[客户姓名]：
感谢您下单！我们很高兴确认您购买[产品]的订单详情如下：
• 数量：[数量]件
• 单价：[价格]美元
• 总金额：[总额]美元
• 交货日期：[日期]
• 付款：已收30%，余款发货前付清
请核对信息，如有问题请告知。我们将立即安排生产。
此致问候，
[您的姓名]
✍️点评与重点：
• 使用项目符号（•）清晰列出关键信息。
• “We’re pleased to confirm”表达积极态度。
• “proceed with production”表明行动迅速。
6. 请求预付款（Request for Deposit Payment）
📤Subject: Reminder: Balance Payment for Order #[Number]
Dear [Customer's Name],
Our records show that the balance payment for your order #[Number] is due. As per our agreement, the remaining [amount]% should be paid before shipment.
Please arrange the payment at your earliest convenience so we can proceed with delivery.
Thank you for your cooperation.
Best regards,
[Your Name]
📤主题：提醒：订单#[编号]的尾款支付
尊敬的[客户姓名]：
根据记录，您订单#[编号]的尾款已到期。根据协议，剩余[金额]%应在发货前支付。
请尽快安排付款，以便我们安排发货。
感谢您的配合。
此致问候，
[您的姓名]
✍️点评与重点：
• “Our records show”客观陈述，避免指责语气。
• “at your earliest convenience”是礼貌催促的常用表达。
• 强调付款与发货的关联性，推动客户行动。
7. 通知生产完成（Production Completion Notice）
📤Subject: Your Order is Ready for Shipment
Dear [Customer's Name],
We’re happy to inform you that your order #[Number] has been completed and passed final quality inspection.
The goods are ready for shipment. Please confirm the shipping details and arrange the balance payment if not yet done.
We’ll send the packing list and photos upon request.
Best regards,
[Your Name]
📤主题：您的订单已准备发货
尊敬的[客户姓名]：
我们很高兴通知您，您的订单#[编号]已完成生产并通过最终质检。
货物已准备发货。请确认运输细节，并完成尾款支付（如尚未支付）。
如需装箱单和产品照片，我们将随时提供。
此致问候，
[您的姓名]
✍️点评与重点：
• “passed final quality inspection”增强客户信心。
• “ready for shipment”明确当前状态。
• 主动提供照片和清单，体现服务细致。
8. 发送装运通知（Shipping Advice）
📤Subject: Shipment Details for Order #[Number]
Dear [Customer's Name],
Your order #[Number] has been shipped today via [shipping method].
Tracking Number: [number]
Estimated Arrival: [date]
Bill of Lading: Attached
Please check with your local agent for customs clearance. Let us know once the goods are received.
Thank you for your business!
Best regards,
[Your Name]
📤主题：订单#[编号]的发货通知
尊敬的[客户姓名]：
您的订单#[编号]已于今日通过[运输方式]发出。
追踪号：[号码]
预计到达时间：[日期]
提单：见附件
请与当地代理联系办理清关手续。货物收到后请告知我们。
感谢您的合作！
此致问候，
[您的姓名]
✍️点评与重点：
• 提供完整物流信息，提升透明度。
• “Tracking Number”“Bill of Lading”为关键术语。
• “Thank you for your business”增强客户好感。
9. 请求客户反馈（Request for Feedback）
📤Subject: How Was Your Experience with Us?
Dear [Customer's Name],
We hope your order has arrived safely and meets your expectations. We’d love to hear your feedback on the product and our service.
Your opinion helps us improve and serve you better in the future.
Feel free to reply to this email or leave a review.
Warm regards,
[Your Name]
📤主题：您对我们的服务满意吗？
尊敬的[客户姓名]：
希望您的订单已安全抵达并符合预期。我们非常希望了解您对产品和我们服务的反馈。
您的意见将帮助我们不断改进，为您提供更好的服务。
欢迎回复此邮件或留下评价。
诚挚问候，
[您的姓名]
✍️点评与重点：
• “meets your expectations”是询问满意度的委婉表达。
• 强调反馈的价值，鼓励客户回应。
• “Warm regards”比“Best regards”更显亲切。
10. 推荐新产品（Product Recommendation）
📤Subject: New Arrival: [Product Name] – Perfect for Your Business
Dear [Customer's Name],
We’re excited to introduce our latest product: [Product Name]. It features [key feature 1] and [key feature 2], making it ideal for [target use].
As a valued customer, you’re eligible for an exclusive discount on your first order.
Would you like a sample or quotation?
Best regards,
[Your Name]
📤主题：新品上市：[产品名称]——适合您业务的理想选择
尊敬的[客户姓名]：
我们很高兴推出最新产品：[产品名称]。该产品具备[特点1]和[特点2]，非常适合[用途]。
作为尊贵客户，您首次订购可享专属折扣。
是否需要样品或报价？
此致问候，
[您的姓名]
✍️点评与重点：
• “excited to introduce”传递热情。
• 突出产品卖点和客户利益。
• 利用“valued customer”增强归属感，提升转化。
11. 处理客户投诉（Handling Customer Complaint）
📤Subject: Re: Issue with Order #[Number]
Dear [Customer's Name],
Thank you for bringing this issue to our attention. We sincerely apologize for the inconvenience caused.
We are investigating the matter and will provide a solution within 24 hours. In the meantime, we’ll send a replacement/issue a refund as needed.
Your satisfaction is our top priority.
Best regards,
[Your Name]
📤主题：关于订单#[编号]问题的回复
尊敬的[客户姓名]：
感谢您向我们反馈此问题。我们对由此带来的不便深表歉意。
我们正在调查此事，并将在24小时内提供解决方案。同时，我们将根据需要发送替换品或退款。
您的满意是我们的首要任务。
此致问候，
[您的姓名]
✍️点评与重点：
• 第一时间道歉，展现负责态度。
• “sincerely apologize”表达诚恳。
• 承诺解决时限，增强客户信任。
12. 维护长期客户关系（Maintaining Long-term Relationship）
📤Subject: Thank You for 1 Year of Partnership!
Dear [Customer's Name],
It’s been one year since we started working together, and we truly appreciate your trust and support.
To celebrate, we’d like to offer you a special gift or discount on your next order.
Looking forward to many more successful collaborations!
Warm regards,
[Your Name]
📤主题：感谢您一年来的合作！
尊敬的[客户姓名]：
自我们合作以来已满一年，我们衷心感谢您的信任与支持。
为表感谢，我们愿为您提供一份特别礼物或下一次订单的专属折扣。
期待未来更多成功合作！
诚挚问候，
[您的姓名]
✍️点评与重点：
• 回顾合作历程，增强情感连接。
• “truly appreciate”表达真诚感谢。
• 提供奖励，激励客户持续合作。