导读：掌握外贸邮件沟通技巧，提升转化率
在国际贸易中，一封专业、清晰且礼貌的英文邮件往往是促成合作的第一步。从客户初次询盘到最终成交，每一个环节的沟通都至关重要。本文精心整理了10个外贸全流程英文邮件模板，覆盖从初次回复询盘、产品报价、样品安排、付款方式协商、订单确认到最终发货通知等关键节点。
每个模板均提供完整英文原文 + 中文翻译 + 点评与重点标注，帮助外贸从业者提升邮件写作能力，同时助力英语学习者掌握实用商务表达。
1. 回复客户初次询盘（Reply to Initial Inquiry）
💻Subject: Re: Inquiry about [Product Name]
Dear [Customer's Name],
Thank you for your inquiry regarding our [product name]. We appreciate your interest and would be happy to assist you.
Please find attached our product catalog and detailed specifications. If you have any specific requirements or need a quotation, feel free to let us know.
Looking forward to your reply.
Best regards,
[Your Name]
[Your Position]
[Company Name]
💻主题：回复：关于[产品名称]的询问
尊敬的[客户姓名]：
感谢您对我们[产品名称]的询价。我们非常感谢您的关注，并乐意为您提供帮助。
随信附上我们的产品目录和详细规格。如果您有具体需求或需要报价，请随时告知。
期待您的回复。
此致
敬礼！
[您的姓名]
[您的职位]
[公司名称]
✍️点评与重点：
• 开头表达感谢，体现专业与礼貌。
• 使用“appreciate your interest”比“I’m glad”更正式。
• “feel free to let us know”是常用口语化表达，拉近距离。
• 附件说明清晰，便于客户操作。
2. 提供产品报价（Quotation Offer）
💻Subject: Quotation for [Product Name] – [Your Company]
Dear [Customer's Name],
Thank you for your interest in our [product]. As requested, please find below our quotation:
- Product: [Product Name]
- Quantity: [Quantity]
- Unit Price: USD [Price]
- Total Amount: USD [Total]
- Payment Terms: T/T in advance / L/C at sight (choose one)
- Delivery Time: Within [X] days after receiving payment
- Validity: This quotation is valid for 7 days.
Should you have any questions or wish to place an order, please don’t hesitate to contact us.
Best regards,
[Your Name]
💻主题：【产品名称】-【贵公司】报价单
尊敬的[客户姓名]：
感谢您对我们[产品]的关注。根据您的要求，报价如下：
- 产品：[产品名称]
- 数量：[数量]
- 单价：[价格]美元
- 总金额：[总额]美元
- 付款方式：预付电汇 / 即期信用证（选择其一）
- 交货时间：收到付款后[X]天内
- 报价有效期：7天
如您有任何问题或希望下单，请随时联系我们。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 报价结构清晰，使用项目符号便于阅读。
• “valid for 7 days”设定有效期，增加紧迫感。
• “don’t hesitate to contact us”是经典鼓励语，促进客户行动。
3. 安排寄送样品（Sample Arrangement）
💻Subject: Sample Shipment for [Product Name]
Dear [Customer's Name],
We are pleased to inform you that the samples of [product name] will be shipped today via [Courier Name, e.g., DHL].
Tracking number: [Tracking Number]
Estimated delivery time: [X] business days.
Please confirm receipt once you receive the samples. We look forward to your feedback.
Best regards,
[Your Name]
💻主题：[产品名称]的样品装运
尊敬的[客户姓名]：
我们很高兴通知您，[产品名称]的样品将于今日通过[快递公司，如DHL]寄出。
追踪号码：[追踪号]
预计送达时间：[X]个工作日。
收到样品后，请确认收货。我们期待您的反馈。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 使用“pleased to inform you”表达积极态度。
• 明确提供快递名称和追踪号，增强信任。
• “look forward to your feedback”引导客户回应。
4. 确认订单细节（Order Confirmation）
💻Subject: Order Confirmation – PO# [Number]
Dear [Customer's Name],
Thank you for your order. We hereby confirm the following details:
- Product: [Product Name]
- Quantity: [Quantity]
- Unit Price: USD [Price]
- Total Amount: USD [Total]
- Payment: [Payment Method]
- Shipment: [Shipping Method]
- Estimated Delivery: [Date]
Please review and confirm if everything is correct. We will proceed with production upon your confirmation.
Best regards,
[Your Name]
💻主题：订单确认-订单号[编号]
尊敬的[客户姓名]：
感谢您的订单。我们确认以下信息：
- 产品：[产品名称]
- 数量：[数量]
- 单价：[价格]美元
- 总金额：[总额]美元
- 付款方式：[付款方式]
- 运输方式：[运输方式]
- 预计交货时间：[日期]
请核对并确认信息是否正确。收到确认后，我们将安排生产。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 使用“hereby confirm”体现正式性。
• 列出所有关键信息，避免后续争议。
• “upon your confirmation”强调下一步动作依赖客户确认。
5. 请求付款（Payment Request）
💻Subject: Payment Request for Order # [Number]
Dear [Customer's Name],
We kindly remind you that the payment for Order # [Number] is due as per our agreed terms.
Total amount: USD [Amount]
Payment method: [e.g., Bank Transfer]
Please complete the payment at your earliest convenience so we can proceed with shipment.
Once payment is made, kindly send us the bank slip for verification.
Thank you for your cooperation.
Best regards,
[Your Name]
💻主题：订单号[编号]的付款请求
尊敬的[客户姓名]：
我们谨提醒您，订单# [编号]的款项已按约定到期。
总金额：[金额]美元
付款方式：[如银行转账]
请尽快完成付款，以便我们安排发货。
付款完成后，请将银行回单发送给我们以便核对。
感谢您的配合。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• “kindly remind”语气礼貌，避免显得咄咄逼人。
• “at your earliest convenience”是委婉催促的常用表达。
• 要求提供“bank slip”有助于财务对账。
6. 通知生产完成（Production Completion Notice）
💻Subject: Production Completed – Order # [Number]
Dear [Customer's Name],
We are pleased to inform you that your order # [Number] has been completed and passed our quality inspection.
All items are packed according to your requirements and are ready for shipment.
We will arrange shipping once we receive confirmation of payment.
Please let us know if you have any special instructions.
Best regards,
[Your Name]
💻主题：生产完成-订单号[编号]
尊敬的[客户姓名]：
我们很高兴通知您，您的订单# [编号]已生产完成并通过质检。
所有产品已按您的要求包装完毕，准备发货。
收到付款确认后，我们将安排运输。
如有特殊要求，请随时告知。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• “passed our quality inspection”增强客户信任。
• 强调“packed according to your requirements”体现定制服务。
• 为后续物流留出沟通空间。
7. 发货通知（Shipping Notification）
💻Subject: Shipment Arranged – Tracking Info Inside
Dear [Customer's Name],
Your order # [Number] has been shipped today via [Shipping Method].
Tracking number: [Tracking Number]
Estimated arrival: [Date]
Shipping documents (Bill of Lading, Invoice, Packing List) are attached.
Please track your shipment using the link: [Tracking Link]
Let us know once you receive the goods.
Best regards,
[Your Name]
💻主题：已安排发货-内部跟踪信息
尊敬的[客户姓名]：
您的订单# [编号]已于今日通过[运输方式]发出。
追踪号码：[追踪号]
预计到达时间：[日期]
运输单据（提单、发票、装箱单）已附上。
请使用以下链接跟踪物流：[追踪链接]
收到货物后请告知我们。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 邮件主题明确，含“Tracking Info”吸引注意。
• 列出所有关键运输单据，体现专业。
• 附上追踪链接方便客户操作。
8. 请求客户反馈（Request for Feedback）
💻Subject: How Was Your Experience with Us?
Dear [Customer's Name],
We hope you have received your order and everything is to your satisfaction.
We would greatly appreciate it if you could share your feedback on the product and service.
Your opinion helps us improve and serve you better in the future.
Looking forward to hearing from you!
Best regards,
[Your Name]
💻主题：您对我们的体验如何？
尊敬的[客户姓名]：
希望您已收到订单，且一切令您满意。
如能分享您对产品和服务的反馈，我们将不胜感激。
您的意见有助于我们改进，并在未来为您提供更好的服务。
期待您的回复！
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 使用“greatly appreciate”表达重视。
• 强调反馈对“improve and serve better”的作用，提升客户参与感。
• 语气真诚，不强求。
9. 处理客户投诉（Handling Customer Complaint）
💻Subject: Re: Issue with Order # [Number]
Dear [Customer's Name],
Thank you for bringing this matter to our attention. We sincerely apologize for the inconvenience caused.
We have reviewed your concern and are taking immediate action to resolve it.
Please provide photos or details of the issue so we can investigate further.
We value your business and will ensure a satisfactory solution.
Best regards,
[Your Name]
💻主题：回复：订单号[编号]的问题
尊敬的[客户姓名]：
感谢您向我们反映此问题。对于由此带来的不便，我们深表歉意。
我们已了解您的情况，并正在立即采取措施解决。
请提供问题的照片或详细说明，以便我们进一步调查。
我们重视与您的合作，将确保提供满意的解决方案。
此致
敬礼！
[您的姓名]
✍️点评与重点：
• 第一时间道歉，使用“sincerely apologize”表达诚意。
• “taking immediate action”展现积极态度。
• 要求提供证据，便于后续处理。
10. 维护长期客户关系（Maintaining Long-term Relationship）
💻Subject: Thank You for Your Continued Support
Dear [Customer's Name],
We would like to express our sincere gratitude for your continued trust and support.
As a valued customer, we will keep you updated on new products, promotions, and industry trends.
Please feel free to contact us if you have any upcoming projects or needs.
Wishing you continued success!
Best regards,
[Your Name]
💻主题：感谢您的持续支持
尊敬的[客户姓名]：
我们诚挚感谢您一直以来的信任与支持。
作为我们的尊贵客户，我们将持续向您推送新产品、促销活动及行业动态。
如有任何项目或需求，请随时联系我们。
祝您事业蒸蒸日上！
此致
敬礼！
[您的姓名]
✍️点评与重点：
• “sincere gratitude”表达真挚感谢。
• 使用“valued customer”增强客户归属感。
• 主动提供信息更新，建立长期联系。
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