导读：在国际商务沟通中，价格谈判是决定合作成败的关键环节。一封措辞得体、逻辑清晰的英文议价或还盘邮件，不仅能有效传达立场，还能维护双方关系，守住利润空间。本文精选8个高频实用的英文议价与还盘邮件模板，涵盖初次询价、价格异议、还盘建议、让步策略等典型场景，每一封都附有精准中文翻译，并进行重点词汇、句型结构和谈判策略点评，助你提升商务英语写作能力，从容应对跨境谈判。
1. 初次询价后提出价格异议
Dear [Supplier's Name],
Thank you for your prompt quotation and detailed product specifications. After reviewing the pricing, we find it slightly above our target budget. Given the potential for long-term cooperation and larger order volumes in the future, could you please reconsider your pricing and offer a more competitive rate?
We believe a mutually beneficial arrangement can be reached and look forward to your revised offer.
Best regards,
[Your Name]
尊敬的[供应商姓名]：
感谢您及时提供报价及详细的产品规格。在审阅报价后，我们发现价格略高于我们的目标预算。考虑到未来长期合作及更大的订单量，您能否重新考虑报价，提供更具竞争力的价格？
我们相信可以达成双赢的合作，期待您的更新报价。
此致敬礼！
[你的名字]
✍️点评与重点：
• "slightly above our target budget"：委婉表达价格偏高，避免直接否定。
• "Given the potential for long-term cooperation"：以长期合作为筹码，增强议价力。
• 使用"could you please..."礼貌请求，体现专业与尊重。
2. 基于市场行情提出还盘
Dear [Supplier's Name],
Thank you for your quotation dated [Date]. We appreciate your efforts in preparing this offer. However, based on our market research, similar products are currently available at approximately 10% lower than your proposed price.
To move forward, we would like to propose a counteroffer of [Amount] per unit, which we believe reflects current market conditions and allows for sustainable collaboration.
Kindly let us know if this is acceptable or if we can discuss further.
Sincerely,
[Your Name]
尊敬的[供应商姓名]：
感谢您于[日期]提供的报价。我们感谢您为此所做的努力。然而，根据我们的市场调研，同类产品目前的售价比您提出的报价低约10%。
为推进合作，我们提议将单价调整为[金额]，我们认为这更符合当前市场情况，并有助于可持续合作。
请告知此报价是否可接受，或我们是否可进一步商讨。
此致
[你的名字]
✍️点评与重点：
• "based on our market research"：用客观数据支撑还盘理由，增强说服力。
• "proposed a counteroffer"：正式表达还盘动作，专业术语。
• 结尾使用"Kindly let us know..."保持开放沟通态度。
3. 以批量采购为由要求折扣
Dear [Supplier's Name],
We are pleased to confirm our interest in placing an initial order for [Quantity] units. Given the scale of this order and our plans for repeat purchases, we would like to request a volume discount.
Could you offer a price reduction of at least 8%? This would significantly improve the deal’s attractiveness and strengthen our partnership.
Looking forward to your favorable response.
Best regards,
[Your Name]
尊敬的[供应商姓名]：
我们很高兴确认有意下首单[数量]件。鉴于此次订单规模及后续复购计划，我们希望申请批量折扣。
您能否提供至少8%的价格优惠？这将显著提升交易吸引力，并加强双方合作关系。
期待您的积极回复。
此致敬礼！
[你的名字]
✍️点评与重点：
• "Given the scale of this order"：强调订单量作为议价依据。
• "plans for repeat purchases"：暗示未来合作，增加谈判筹码。
• "significantly improve the deal’s attractiveness"：从对方角度说明让利的好处。
4. 接受报价但要求附加服务
Dear [Supplier's Name],
We are happy to accept your quotation for [Product/Service] at [Price]. However, to proceed smoothly, we kindly request the inclusion of free shipping and extended warranty as part of the agreement.
These additions would enhance the overall value and support our customer service commitments.
Please confirm if these terms can be accommodated.
Warm regards,
[Your Name]
尊敬的[供应商姓名]：
我们很高兴接受您关于[产品/服务]的报价[价格]。但为顺利推进，我们恳请将免费运输和延长保修期纳入协议条款。
这些附加服务将提升整体价值，并支持我们的客户服务承诺。
请确认是否可满足这些要求。
顺致问候！
[你的名字]
✍️点评与重点：
• "happy to accept"：先表达认可，营造积极氛围。
• "kindly request the inclusion of..."：礼貌提出附加条件。
• 通过"enhance the overall value"说明附加服务的合理性。
5. 拒绝报价并保留合作机会
Dear [Supplier's Name],
Thank you for your quotation. After careful evaluation, we regret to inform you that the current pricing does not align with our budget constraints.
While we cannot proceed at this time, we remain interested in future collaboration and would appreciate being contacted if your pricing structure becomes more competitive.
Thank you for your understanding.
Sincerely,
[Your Name]
尊敬的[供应商姓名]：
感谢您的报价。经仔细评估，我们遗憾地通知您，当前价格与我们的预算不符。
尽管目前无法推进合作，我们仍对未来的合作保持兴趣。若您方价格更具竞争力，欢迎随时联系我们。
感谢您的理解。
此致
[你的名字]
✍️点评与重点：
• "regret to inform"：正式且礼貌地表达拒绝。
• "remain interested in future collaboration"：保持关系，为未来留门。
• 语气专业，避免伤害合作关系。
6. 提出折中价格（妥协还盘）
Dear [Supplier's Name],
We appreciate your quotation and understand your cost structure. However, your price of [Original Price] is still beyond our acceptable range.
In the spirit of cooperation, we propose a revised price of [Compromise Price], which we believe balances both parties’ interests. This adjustment reflects our commitment to building a long-term relationship.
We hope you can accept this offer and look forward to your confirmation.
Best regards,
[Your Name]
尊敬的[供应商姓名]：
我们感谢您的报价，并理解您的成本结构。但您方[原价]仍超出我们可接受范围。
本着合作精神，我们提议将价格调整为[折中价格]，我们认为这能平衡双方利益。此调整体现了我们建立长期关系的诚意。
希望您能接受此报价，期待您的确认。
此致敬礼！
[你的名字]
✍️点评与重点：
• "in the spirit of cooperation"：强调合作意愿，软化立场。
• "balances both parties’ interests"：突出“双赢”理念。
• 用"commitment to building a long-term relationship"增强情感共鸣。
7. 要求价格匹配竞争对手
Dear [Supplier's Name],
We have received a competitive offer from another supplier at [Price] per unit, including similar specifications and delivery terms.
To continue our partnership, we kindly ask if you can match this price. If so, we are ready to finalize the order immediately.
Your prompt response will be highly appreciated.
Sincerely,
[Your Name]
尊敬的[供应商姓名]：
我们已从另一供应商处获得报价，单价为[价格]，规格与交货条款相似。
为延续合作，我们恳请您是否可匹配此价格？若可，我们将立即确认订单。
期待您的尽快回复。
此致
[你的名字]
✍️点评与重点：
• "competitive offer from another supplier"：施加合理压力，但不具威胁性。
• "match this price"：明确诉求，简洁有力。
• "ready to finalize the order immediately"：提供即时成交的激励。
8. 接受还盘并确认合作
Dear [Supplier's Name],
Thank you for your revised quotation. We are pleased to confirm acceptance of your offer at [Agreed Price] per unit, including [list key terms, e.g., delivery time, warranty].
Please proceed with preparing the contract. We look forward to a successful and long-term partnership.
Best regards,
[Your Name]
尊敬的[供应商姓名]：
感谢您更新的报价。我们很高兴确认接受您方每单位[协议价格]的报价，包含[列出关键条款，如交货时间、保修等]。
请着手准备合同。我们期待一次成功且长期的合作。
此致敬礼！
[你的名字]
✍️点评与重点：
• "pleased to confirm acceptance"：积极确认，传递合作信心。
• "including [key terms]"：明确关键条款，避免后续争议。
• 结尾表达对"long-term partnership"的期待，巩固关系。
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