在国际贸易中，一封专业、清晰且礼貌的英文邮件，往往是促成合作的关键。从客户初次询盘到最终确认订单，每一个环节的沟通都影响着客户的信任与决策。本文精心整理了从询盘到成交的10个完整英文邮件模板链，覆盖外贸全流程，每封邮件均附中文翻译、重点词汇与表达点评，帮助你提升英语写作能力，同时实现高效客户转化。
1. 回复客户初次询盘
Dear [Customer's Name],
Thank you for your inquiry regarding our [Product Name]. We appreciate your interest and are pleased to provide you with the information you requested.
Please find the attached product catalog and price list for your review. If you have any specific requirements or need samples, feel free to let us know. We look forward to the possibility of working with you.
尊敬的[客户姓名]：
感谢您对我们[产品名称]的询盘。我们非常感谢您的关注，并很高兴为您提供所需信息。
随信附上产品目录和价格表，供您查阅。如果您有具体需求或需要样品，请随时告知。我们期待与您合作的机会。
✍️点评与重点：
• "Thank you for your inquiry" 是标准开场，礼貌得体。
• "appreciate your interest" 表达重视，增强好感。
• 使用 "attached" 明确说明附件内容，避免遗漏。
• 结尾表达合作意愿，为后续沟通铺垫。
2. 提供报价与产品细节
Dear [Customer's Name],
Following up on your request, we are pleased to offer you the following quotation:
Product: [Product Name]
Unit Price: USD [Price] per [Unit]
MOQ: [Minimum Order Quantity]
Delivery Time: [Number] days after order confirmation
Payment Terms: T/T 30% in advance, 70% before shipment
Please note that the prices are valid for 15 days. Should you require further details or wish to place an order, please don't hesitate to contact us.
尊敬的[客户姓名]：
根据您的要求，我们很高兴为您提供以下报价：
产品：[产品名称]
单价：每[单位] [价格] 美元
最小起订量：[数量]
交货时间：订单确认后[天数]天内
付款方式：30%预付，70%发货前付清
请注意，以上报价有效期为15天。如需更多细节或下单，请随时联系我们。
✍️点评与重点：
• 使用清晰的项目符号列出关键信息，便于客户阅读。
• "valid for 15 days" 设定报价有效期，制造紧迫感。
• "don't hesitate to contact us" 是常用鼓励语，促进客户行动。
3. 回应客户还价
Dear [Customer's Name],
Thank you for your feedback on our quotation. We understand your concern about the pricing, and after careful consideration, we are able to offer a special price of USD [New Price] per unit for an order of [Quantity] or more.
This is our best offer, as we aim to maintain high quality while remaining competitive. We hope this revised quotation meets your expectations.
尊敬的[客户姓名]：
感谢您对我们报价的反馈。我们理解您对价格的关注，经慎重考虑，若订单数量达到[数量]或以上，我们可以提供每单位[新价格]美元的特别优惠价。
这是我们最优惠的报价，因为我们致力于在保持高质量的同时保持竞争力。希望调整后的报价能满足您的期望。
✍️点评与重点：
• "after careful consideration" 表明你认真对待客户诉求。
• 提出“阶梯价格”策略，鼓励客户增加订单量。
• "best offer" 暗示让步极限，避免无休止议价。
4. 确认订单细节
Dear [Customer's Name],
We are delighted to confirm your order for [Product Name], Order No. [Number].
Quantity: [Quantity]
Unit Price: USD [Price]
Total Amount: USD [Total]
Delivery Date: [Date]
Shipping Method: [Method]
Please confirm these details at your earliest convenience. Once confirmed, we will proceed with production.
尊敬的[客户姓名]：
我们很高兴确认您关于[产品名称]的订单，订单号：[编号]。
数量：[数量]
单价：[价格]美元
总金额：[总额]美元
交货日期：[日期]
运输方式：[方式]
请尽快确认以上信息。确认后，我们将立即安排生产。
✍️点评与重点：
• "delighted to confirm" 表达积极情绪，增强客户信心。
• 列出所有关键细节，避免后续争议。
• "at your earliest convenience" 是礼貌催促的常用表达。
5. 请求预付款
Dear [Customer's Name],
Thank you for confirming the order. To proceed with production, we kindly request a 30% deposit payment as per our agreed terms.
Please send the payment to our bank account and provide us with the remittance advice once completed. Production will begin upon receipt of the deposit.
尊敬的[客户姓名]：
感谢您确认订单。为启动生产，我们恳请按约定支付30%的预付款。
请将款项汇至我方银行账户，并在完成后提供汇款凭证。收到预付款后，我们将立即开始生产。
✍️点评与重点：
• "kindly request" 比 "require" 更礼貌。
• "remittance advice" 是专业术语，指汇款通知单。
• 明确付款与生产的关系，增强客户履约意识。
6. 通知生产进度
Dear [Customer's Name],
We would like to inform you that your order is currently in production. As of today, [Percentage]% of the items have been completed.
We are on schedule to meet the delivery date of [Date]. Photos of the production process are attached for your reference. Should you have any questions, please feel free to ask.
尊敬的[客户姓名]：
我们特此通知您，您的订单目前正在生产中。截至目前，已完成[百分比]%的产品。
我们预计能如期在[日期]前完成交货。附上生产过程的照片供您参考。如有任何问题，欢迎随时咨询。
✍️点评与重点：
• 主动更新进度，体现专业与透明。
• 附照片增强信任感，是加分项。
• "on schedule" 强调按时交付，缓解客户焦虑。
7. 通知发货并提供物流信息
Dear [Customer's Name],
We are pleased to inform you that your order has been shipped today via [Shipping Method].
Tracking Number: [Number]
Estimated Arrival Date: [Date]
Cargo Weight: [Weight]
Bill of Lading: Attached
You can track the shipment using the link: [Tracking Link]
We hope the goods arrive safely and on time.
尊敬的[客户姓名]：
我们很高兴通知您，您的订单已于今日通过[运输方式]发出。
追踪号码：[号码]
预计到达日期：[日期]
货物重量：[重量]
提单：见附件
您可通过以下链接追踪物流：[追踪链接]
希望货物能安全准时抵达。
✍️点评与重点：
• "pleased to inform" 表达积极情绪。
• 提供完整物流信息，方便客户跟进。
• 附提单是专业做法，体现规范流程。
8. 请求尾款支付
Dear [Customer's Name],
As per our agreement, the remaining 70% balance is due before shipment. Since the goods have now been shipped, we kindly request you to settle the outstanding amount of USD [Amount] at your earliest convenience.
Payment details are as previously provided. Thank you for your prompt attention to this matter.
尊敬的[客户姓名]：
根据我们的协议，剩余70%尾款应在发货前支付。由于货物已发出，我们恳请您尽快安排支付未结款项[金额]美元。
付款信息与之前一致。感谢您对此事的及时处理。
✍️点评与重点：
• 明确付款节点（发货后），合理合法。
• "settle the outstanding amount" 是专业表达。
• 语气礼貌但坚定，避免显得咄咄逼人。
9. 确认收到尾款
Dear [Customer's Name],
We would like to confirm that we have received the balance payment of USD [Amount]. Thank you for your prompt payment.
This completes all financial obligations for Order No. [Number]. We hope you are satisfied with our service and look forward to future cooperation.
尊敬的[客户姓名]：
我们确认已收到您支付的尾款[金额]美元。感谢您的及时付款。
至此，订单号[编号]的所有款项均已结清。希望您对我们的服务感到满意，期待未来继续合作。
✍️点评与重点：
• 及时确认收款，建立信任。
• "completes all financial obligations" 表达交易闭环。
• 结尾表达长期合作意愿，为复购铺垫。
10. 售后跟进与客户维护
Dear [Customer's Name],
We hope your order has arrived in good condition and meets your expectations. We truly value your business.
If you have any feedback or need further assistance, please don't hesitate to contact us. We would also appreciate it if you could share your experience with others.
Looking forward to serving you again in the near future.
尊敬的[客户姓名]：
希望您的订单已安全抵达并符合您的期望。我们非常重视与您的合作。
如有任何反馈或需要进一步协助，请随时联系我们。如能分享您的合作体验，我们将不胜感激。
期待在不久的将来再次为您服务。
✍️点评与重点：
• 售后跟进是提升客户忠诚度的关键。
• "value your business" 表达尊重与感激。
• 鼓励客户分享体验，有助于口碑传播。
总结：闭环沟通，赢得客户信任
以上10封英文邮件构成了一个完整的外贸沟通闭环，从初次接触到售后维护，每一步都至关重要。掌握这些模板不仅能提升你的英语写作能力，更能帮助你在国际市场上建立专业形象，提高成交转化率。建议收藏并根据实际情况灵活调整，让每一次沟通都成为促成合作的契机。
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