导读:节日营销如何用英文邮件打动客户?
节日是提升品牌曝光与客户复购的黄金时机。一封精心设计的英文促销邮件,不仅能传递节日祝福,还能巧妙引导客户再次购买。本文精选8个适用于不同节日场景的英文邮件模板,每一封都配有地道中文翻译,并附上【重点点评】,帮助你掌握节日营销邮件的核心结构与表达技巧,轻松写出既专业又有人情味的英文邮件。
模板1:通用节日问候 + 限时折扣
Subject: 🎉 Holiday Special: 20% Off for a Limited Time Only!
Hi [Customer's Name],
The holiday season is here, and we’re celebrating with you! To show our gratitude, enjoy 20% off your next purchase with code HOLIDAY20.
But hurry — this offer ends on December 25th at midnight!
Wishing you joy, warmth, and wonderful moments this holiday season.
Warm regards,
The [Brand] Team
主题:🎉 节日特惠:限时8折优惠!
亲爱的[客户姓名],
节日季已至,我们与您一同庆祝!为表达感谢,使用优惠码HOLIDAY20,您的下一次购物可享8折优惠。
抓紧时间——本优惠截止至12月25日午夜!
祝您在这个节日季充满喜悦、温暖与美好时光。
此致问候,
[品牌]团队
📢【重点点评】
• 使用“gratitude”(感激)增强情感连接;
• 明确折扣信息与截止时间,制造紧迫感;
• 结尾祝福语简洁温馨,适合节日氛围。
模板2:感恩节专属感恩邮件
Subject: Thank You for Being Part of Our Journey 🍂
Dear [Customer's Name],
This Thanksgiving, we want to take a moment to say thank you. Your support means the world to us.
As a small token of appreciation, enjoy 15% off your next order with code THANKFUL15.
May your day be filled with love, laughter, and delicious food!
Gratefully,
The [Brand] Family
主题:感谢您一路同行 🍂
亲爱的[客户姓名],
在这个感恩节,我们想真诚地说一声谢谢。您的支持对我们意义非凡。
作为一点小小的心意,使用优惠码THANKFUL15可享85折优惠。
愿您今天充满爱、欢笑与美味佳肴!
衷心感谢,
[品牌]大家庭
📢【重点点评】
• “take a moment to say thank you”表达真诚;
• 使用“small token of appreciation”体现谦逊与感恩;
• “Gratefully”作为落款,契合节日主题。
模板3:圣诞节倒计时促销
Subject: ⏳ 3 Days Left to Save on Holiday Gifts!
Hi [Name],
Christmas is just around the corner, and we know you’re busy checking off your gift list.
Good news: You still have 3 days to enjoy 25% off all holiday items with code XMAS25.
Don’t miss out — shop now and make someone’s holiday brighter!
Cheers,
[Brand] Team
主题:⏳ 节日礼物优惠还剩3天!
嗨[姓名],
圣诞节即将到来,我们知道您正在忙着完成购物清单。
好消息:您还有3天时间,使用优惠码XMAS25可享所有节日商品75折。
别错过——立即选购,点亮某个人的节日!
祝好,
[品牌]团队
📢【重点点评】
• “just around the corner”生动表达临近感;
• 使用倒计时增强紧迫性;
• “make someone’s holiday brighter”富有画面感,提升情感共鸣。
模板4:新年促销 + 会员专属福利
Subject: 🎆 New Year, New Savings — Just for You!
Dear Valued Customer,
Welcome to the new year! To help you start strong, we’re offering our exclusive members an early access to our New Year Sale.
From now until January 5th, enjoy 30% off sitewide with code NEWYEAR30.
Here’s to a healthy, happy, and prosperous 2025!
Best wishes,
The [Brand] Team
主题:🎆 新年新优惠——专属于您!
亲爱的尊贵客户,
欢迎来到新的一年!为助您开启精彩开端,我们为专属会员提供新年促销的优先购买权。
即日起至1月5日,使用优惠码NEWYEAR30可享全站7折优惠。
祝您2025年健康、快乐、兴旺!
美好祝愿,
[品牌]团队
📢【重点点评】
• “exclusive members”突出会员尊享感;
• “early access”提升客户优越感;
• 结尾祝福语简洁有力,适合跨年场景。
模板5:情人节浪漫促销
Subject: ❤️ Show Your Love with the Perfect Gift
Hi [Name],
Valentine’s Day is the perfect time to say “I love you” — and we’re here to help.
Explore our curated collection of romantic gifts and enjoy 20% off with code LOVE20.
Free shipping on all orders over $50 — because love shouldn’t wait.
With love,
[Brand] Team
主题:❤️ 用完美礼物表达爱意
嗨[姓名],
情人节是说“我爱你”的最佳时刻——我们来帮您实现。
浏览我们精心挑选的浪漫礼物系列,使用优惠码LOVE20可享8折优惠。
订单满50美元免运费——因为爱不该等待。
充满爱意地,
[品牌]团队
📢【重点点评】
• “curated collection”体现专业与用心;
• “love shouldn’t wait”双关语,巧妙结合免运费政策;
• 落款“With love”契合情人节主题。
模板6:黑色星期五闪电促销
Subject: ⚡ Flash Sale: 50% Off — Today Only!
Dear [Customer],
The Black Friday madness starts now! For the next 24 hours only, enjoy 50% off everything with code BF50.
This is our biggest sale of the year — don’t wait!
Shop now before deals disappear.
Hurry,
[Brand] Team
主题:⚡ 限时闪购:5折优惠——仅限今日!
亲爱的[客户],
黑色星期五大促现在开始!接下来的24小时内,使用优惠码BF50可享全场5折。
这是本年度最大力度促销——别犹豫!
趁优惠还在,立即选购。
抓紧时间,
[品牌]团队
📢【重点点评】
• “madness”渲染节日购物狂热氛围;
• “24 hours only”强调时间限制;
• 简短有力,适合快节奏促销场景。
模板7:母亲节温情致谢
Subject: Mom Deserves the Best — Here’s How to Show It
Hi [Name],
This Mother’s Day, give her something as special as she is.
Our Mother’s Day collection is designed with love — and for a limited time, enjoy 20% off with code MOM20.
Plus, free gift wrapping on all orders!
Because moms make every day brighter.
Warmly,
[Brand] Team
主题:妈妈值得最好的——这样表达心意
嗨[姓名],
这个母亲节,送她一份与她一样特别的礼物。
我们的母亲节系列满载爱意——限时使用优惠码MOM20可享8折。
所有订单还提供免费礼品包装!
因为妈妈让每一天都更明亮。
温馨问候,
[品牌]团队
📢【重点点评】
• “something as special as she is”比喻动人;
• 强调“gift wrapping”提升送礼体验;
• 结尾句情感升华,增强品牌温度。
模板8:复活节趣味促销
Subject: 🐣 Hop Into Easter with Sweet Savings!
Dear [Customer],
The Easter bunny is on the move — and he’s bringing 15% off with code EASTER15!
Shop our spring collection and add a little joy to your season.
Happy Easter from all of us at [Brand]!
Cheers,
The [Brand] Team
主题:🐣 用超值优惠欢度复活节!
亲爱的[客户],
复活节兔子正在行动——还带来了使用优惠码EASTER15可享的85折优惠!
选购我们的春季系列,为这个季节增添一点欢乐。
[品牌]全体成员祝您复活节快乐!
祝好,
[品牌]团队
📢【重点点评】
• “Hop Into Easter”双关语,活泼有趣;
• 使用“bunny”和“spring”营造节日氛围;
• 适合轻松、家庭向品牌调性。
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