导读：样品寄出后如何有效跟进？
在外贸业务中，寄出样品往往是促成订单的关键一步。然而，很多业务员在样品寄出后便陷入“等待模式”，错失了最佳跟进时机。适时、专业且有策略的英文跟进邮件，不仅能提醒客户查看样品，还能增强信任、推动决策，显著提升转化率。
本文为你整理了8个实用英文样品跟进邮件模板，涵盖寄出通知、首次跟进、二次提醒、催促反馈、表达合作意愿等多个场景，每封邮件均附精准中文翻译和学习点评，帮助你在实战中提升英语沟通能力与业务成功率。
模板1：样品寄出通知邮件（寄出当天）
📧Subject: Sample Shipped – Tracking No. Included
Dear [Customer's Name],
I’m pleased to inform you that your requested samples have been shipped today via [Courier Name].
Tracking Number: [Insert Tracking No.]
Estimated Delivery: [Insert Date]
You can monitor the shipment status using the link: [Tracking Link, if allowed]
Please let me know once you receive them. I’d love to hear your feedback when you have a chance to evaluate the quality.
Looking forward to your reply.
Best regards,
[Your Name]
📧主题：样品已发货-包括跟踪号
尊敬的[客户姓名]，
很高兴通知您，您所要求的样品已于今日通过[快递公司]寄出。
运单号：[填写运单号]
预计送达时间：[填写日期]
您可通过以下链接跟踪物流状态：[跟踪链接]
收到后请告知我。若您能抽空评估样品质量，我非常期待您的反馈。
期待您的回复。
此致问候，
[你的名字]
✍️点评与重点：
• 邮件主题清晰，包含“Shipped”和“Tracking No.”，便于客户识别。
• 使用“I’m pleased to inform you”表达积极情绪，提升客户好感。
• 提供完整物流信息，体现专业性。
• 结尾委婉表达期待反馈，不显催促。
模板2：首次跟进邮件（寄出后5-7天）
📧Subject: Follow-up on Sample Delivery
Dear [Customer's Name],
I hope this email finds you well.
I’d like to check if you’ve received the samples we sent on [Date].
We’d really appreciate it if you could share your initial thoughts on the quality and packaging.
If you have any questions or need additional information (e.g., MOQ, pricing, customization), please don’t hesitate to ask.
We’re ready to support your decision-making process.
Best regards,
[Your Name]
📧主题：样品交付的跟进
尊敬的[客户姓名]，
希望您一切顺利。
想确认一下您是否已收到我们于[日期]寄出的样品？
如能分享您对质量与包装的初步看法，我们将不胜感激。
若您有任何疑问，或需要更多信息（如最小起订量、价格、定制选项等），请随时告知。
我们愿全力协助您的决策过程。
此致问候，
[你的名字]
✍️点评与重点：
• 使用“I hope this email finds you well”是英文邮件常见礼貌开头。
• “We’d really appreciate it if...” 表达请求时更委婉得体。
• 主动提供支持，展现服务意识，增强客户信任。
模板3：二次跟进邮件（寄出后10-14天）
📧Subject: Checking In – Your Feedback on Samples?
Dear [Customer's Name],
I’m following up regarding the samples sent on [Date].
Have you had a chance to test or evaluate them?
Your feedback is very important to us, as it helps us understand your requirements better and serve you more effectively.
If there are any concerns about the material, color, or performance, please let me know – we’re happy to make adjustments.
Looking forward to hearing from you soon.
Best regards,
[Your Name]
📧主题：跟进一下-您对样品的反馈？
尊敬的[客户姓名]，
就我们于[日期]寄出的样品，特此跟进。
您是否已抽空测试或评估？
您的反馈对我们非常重要，有助于我们更准确地了解您的需求，从而提供更优质的服务。
若对材质、颜色或性能有任何疑问，欢迎告知——我们乐意进行调整。
期待尽快收到您的回复。
此致问候，
[你的名字]
✍️点评与重点：
• 主题使用“Checking In”显得自然不突兀。
• 强调“feedback is very important”提升客户参与感。
• 提出“make adjustments”展现灵活性，增加合作可能性。
模板4：温和催促反馈（寄出后15天以上）
📧Subject: Gentle Reminder: Your Thoughts on the Samples?
Dear [Customer's Name],
I hope you’re doing well.
This is just a gentle reminder to see if you’ve had time to review the samples we sent.
We understand you may be busy, but your input would help us move forward.
Could you kindly let us know your opinion or any next steps you’re considering?
We’re eager to work with you and can offer support with quotes, samples, or technical details as needed.
Thank you for your time.
Warm regards,
[Your Name]
📧主题：温馨提示：您对样品的看法？
尊敬的[客户姓名]，
希望您一切安好。
特此温馨提醒，您是否已抽空查看我们寄出的样品？
我们理解您可能事务繁忙，但您的意见将有助于我们推进后续工作。
能否请您告知您的看法或下一步的考虑？
我们非常期待与您合作，并可根据需要提供报价、补充样品或技术资料。
感谢您的时间。
顺致问候，
[你的名字]
✍️点评与重点：
• “Gentle reminder”避免显得咄咄逼人。
• “We understand you may be busy”体现同理心，降低客户压力。
• 主动提出可提供报价等支持，推动客户进入决策流程。
模板5：表达合作意愿并推动决策
📧Subject: Ready to Move Forward? Let’s Discuss Your Order
Dear [Customer's Name],
I hope the samples met your expectations.
Many of our clients place their first order within 2 weeks of receiving samples – I’d love to help you do the same.
If you’re ready, I can prepare a formal quotation based on your required quantity and specifications.
We also offer flexible payment terms and fast production turnaround.
Let me know how I can assist you in moving to the next step.
Best regards,
[Your Name]
📧主题：准备好前进了吗？让我们讨论一下你的订单
尊敬的[客户姓名]，
希望样品符合您的期望。
我们许多客户在收到样品后两周内便下了首单——我也很乐意协助您完成这一步。
若您已准备就绪，我可根据您的数量和规格准备正式报价。
我们还提供灵活的付款方式和快速的生产周期。
请告知我如何协助您推进下一步。
此致问候，
[你的名字]
✍️点评与重点：
• 使用“Many of our clients...”制造轻微紧迫感，但不施压。
• 强调“flexible payment terms”和“fast turnaround”突出优势。
• 明确提出“prepare a formal quotation”，引导客户行动。
模板6：样品未收到？确认物流状态
📧Subject: Urgent: Did You Receive the Samples?
Dear [Customer's Name],
Our tracking system shows the samples were delivered on [Date], but we haven’t heard from you yet.
Could you please confirm if you’ve received them?
If not, we’ll immediately contact the courier to investigate and resend if necessary.
We want to make sure you get what you need to make a decision.
Looking forward to your confirmation.
Best regards,
[Your Name]
📧Subject: Urgent: Did You Receive the Samples?
尊敬的[客户姓名]，
我们的物流系统显示样品已于[日期]送达，但至今尚未收到您的回复。
请您确认是否已收到？
若未收到，我们将立即联系快递公司调查，并在必要时重新寄送。
我们希望确保您能顺利获取决策所需样品。
期待您的确认。
此致问候，
[你的名字]
✍️点评与重点：
• 使用“Urgent”强调重要性，但语气仍保持礼貌。
• “We’ll immediately contact...”展现高效响应能力。
• 强调“make a decision”突出客户利益，而非单纯催促。
模板7：提供补充样品或资料
📧Subject: Additional Samples & Catalog Available
Dear [Customer's Name],
Thank you for testing our samples.
Based on your initial interest in [Product Type], I’d like to offer additional samples in different colors/sizes upon request.
I’m also attaching our latest product catalog and specification sheet for your reference.
If you’d like to discuss pricing or place a trial order, I’m happy to assist.
Let’s make your sourcing process easier.
Best regards,
[Your Name]
📧主题：其他样品和目录可用
尊敬的[客户姓名]，
感谢您测试我们的样品。
根据您对[产品类型]的初步兴趣，若您需要，我们可免费提供其他颜色/尺寸的补充样品。
同时附上最新产品目录与规格表供您参考。
若您想了解价格或下试订单，我很乐意协助。
让我们简化您的采购流程。
此致问候，
[你的名字]
✍️点评与重点：
• 主动提供“additional samples”展现服务主动性。
• 附件资料增强专业形象。
• “Let’s make your sourcing process easier”以客户为中心，提升好感。
模板8：最后跟进，礼貌表达期待
📧Subject: Final Follow-up on Sample Feedback
Dear [Customer's Name],
I’m sending this as a final follow-up regarding the samples sent on [Date].
We truly value your interest and would be grateful if you could share your decision or feedback.
If you’re not moving forward at this time, we completely understand and wish you all the best.
However, if there’s anything we can improve or clarify, please let us know – we’re always here to help.
Thank you for considering our products.
Warm regards,
[Your Name]
📧主题：样品反馈的最终跟进
尊敬的[客户姓名]，
此为关于[日期]寄出样品的最后一次跟进。
我们非常重视您的关注，若您能分享最终决定或反馈，我们将深表感谢。
若您目前暂不推进，我们完全理解，并祝您一切顺利。
但若您有任何建议或疑问，欢迎告知——我们始终乐意协助。
感谢您对我们产品的关注。
顺致问候，
[你的名字]
✍️点评与重点：
• “Final follow-up”明确邮件性质，避免后续打扰。
• “We completely understand”体现尊重，维护关系。
• 即使未成交，也保持专业与善意，为未来合作留门。
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