导读:节日营销如何打动客户?
节日是品牌与客户建立情感连接的黄金时机。一封精心设计的节日促销邮件,不仅能传递祝福,还能有效提升转化率。本文精选7个实用英文节日促销邮件模板,每个模板均附带中文翻译、重点解析与使用建议,帮助你在节日季用英语精准触达客户,提升销售表现。
模板一:节日限时折扣通知
💻Subject: 🎉 Holiday Flash Sale – 48 Hours Only!
Dear [Customer's Name],
Get ready for the holidays with our biggest flash sale of the year! For the next 48 hours, enjoy up to 50% off on all seasonal favorites. Whether you're shopping for gifts or treating yourself, now is the perfect time to save.
Don’t wait – this offer ends soon!
Happy Holidays,
The [Brand] Team
💻主题:🎉 假日限时促销-仅限48小时!
亲爱的[客户姓名],
准备好迎接节日季了吗?我们今年最大规模的限时闪购开始了!接下来48小时内,所有节日热销商品低至5折。无论是选购礼物还是犒赏自己,现在都是省钱的最佳时机。
别犹豫——优惠即将结束!
节日快乐!
[品牌]团队
点评与重点:
✅ 使用“Flash Sale”和“48 Hours Only”营造紧迫感
✅ “up to 50% off”突出折扣力度
✅ 结尾温馨祝福增强亲和力
📌 适用场景:黑五、圣诞节、新年等重大节日促销
模板二:节日专属礼包推荐
💻Subject: 🎁 Your Exclusive Holiday Gift Box is Here!
Hi [First Name],
This holiday season, we’ve curated a special gift box just for you. Packed with our best-selling items and a personal note, it’s the perfect way to spread joy.
Order by December 15th to ensure delivery before the holidays. Use code HOLIDAY20 for an extra 20% off.
Wishing you a season full of warmth and happiness,
The [Brand] Team
💻主题:🎁 您的专属节日礼盒在这里!
嗨,[名字],
这个节日季,我们为你精心准备了一份专属礼品盒。内含我们的畅销产品和一张手写祝福卡,是传递喜悦的完美选择。
请在12月15日前下单,确保节前送达。使用优惠码HOLIDAY20可再享8折。
祝你节日温暖幸福!
[品牌]团队
点评与重点:
✅ “curated”体现用心挑选,提升价值感
✅ 明确截止日期和优惠码,促进立即行动
✅ “personal note”增强情感共鸣
📌 适用场景:圣诞节、母亲节、情人节等送礼高峰
模板三:节日感恩回馈客户
💻Subject: Thank You for a Wonderful Year – Here’s a Gift!
Dear Valued Customer,
As the year comes to a close, we want to thank you for your support. To show our appreciation, enjoy 30% off your next purchase with code THANKYOU30.
This offer is valid until January 5th. We look forward to serving you in the new year!
With gratitude,
The [Brand] Team
💻主题:感谢您度过美好的一年——这是一份礼物!
亲爱的尊贵客户:
随着一年即将结束,我们衷心感谢您的支持。为表达谢意,您可在下次购物时使用优惠码THANKYOU30,享受7折优惠。
本优惠有效期至1月5日。期待在新的一年继续为您服务!
诚挚感谢,
[品牌]团队
点评与重点:
✅ “Valued Customer”提升客户尊贵感
✅ 感恩主题建立品牌亲和力
✅ 优惠延续至新年,延长转化周期
📌 适用场景:年终答谢、新年促销预热
模板四:节日倒计时提醒
💻Subject: ⏳ 3 Days Left to Save on Holiday Gifts!
Hi [Name],
The holidays are almost here, and so is our biggest sale! With only 3 days left, now’s the time to grab those last-minute gifts at up to 40% off.
Don’t miss out – shop now before it’s too late.
Warm wishes,
The [Brand] Team
💻主题:⏳ 还有3天可以节省节日礼物!
嗨,[名字],
节日临近,我们的年度大促也进入最后3天!现在购买节日礼物,最高可享6折优惠,是抢购尾货的绝佳时机。
别错过——立即下单,以免错过最佳时机。
温馨祝福,
[品牌]团队
点评与重点:
✅ 倒计时制造紧迫感(“3 Days Left”)
✅ “last-minute gifts”精准触达拖延型消费者
✅ 使用感叹句增强号召力
📌 适用场景:节日前3-5天的冲刺提醒
模板五:节日新品发布通知
💻Subject: 🌟 New Holiday Collection Just Dropped!
Dear [Customer],
We’re excited to introduce our brand-new Holiday Collection – designed to bring joy, comfort, and style to your season. From cozy sweaters to festive décor, each piece is crafted with care.
Be the first to explore the collection and enjoy early access with code WELCOME15.
Cheers to a beautiful holiday,
The [Brand] Team
💻主题:🌟 新的假日系列刚刚发布!
亲爱的客户:
我们很高兴推出全新节日系列——旨在为你的节日季带来欢乐、温暖与时尚。从舒适的毛衣到节日装饰,每一件都精心打造。
抢先体验新品系列,并使用优惠码WELCOME15享受早鸟优惠。
祝你度过美好的节日时光!
[品牌]团队
点评与重点:
✅ “Just Dropped”营造新鲜感和潮流感
✅ 强调产品设计与情感价值(joy, comfort)
✅ “early access”激发VIP心理
📌 适用场景:节日新品上线首日推广
模板六:节日客户专属邀请
💻Subject: You're Invited: Exclusive Holiday Event for Our Best Customers
Hi [First Name],
As one of our most loyal customers, we’re inviting you to an exclusive holiday shopping event. Get early access to sales, special gifts, and personal styling tips – all before the public.
Join us from December 10–12. RSVP now to secure your spot!
With appreciation,
The [Brand] Team
💻主题:诚邀您参加:为我们最好的客户举办的独家假日活动
嗨,[名字],
作为我们最忠实的客户之一,诚邀您参加专属节日购物活动。您将优先享受促销、获得特别礼品并获取私人搭配建议,全部早于公众开放。
活动时间为12月10日至12日。立即报名,锁定席位!
深表感谢,
[品牌]团队
点评与重点:
✅ “loyal customers”强化客户身份认同
✅ “exclusive”“early access”提升尊享感
✅ 明确时间与行动指令(RSVP)
📌 适用场景:VIP客户维护、会员专属活动
模板七:节日祝福+购物推荐
💻Subject: Wishing You Joy This Holiday Season 🎄
Dear [Name],
Wishing you peace, joy, and warmth this holiday season. As you celebrate with loved ones, we’ve put together a handpicked selection of gifts that say “I care.”
From thoughtful keepsakes to cozy essentials, find the perfect present for everyone on your list.
Happy Holidays,
The [Brand] Team
💻主题:祝你节日快乐🎄
亲爱的[名字],
祝你在这个节日季平安、快乐、温暖。当你与亲友共度佳节时,我们精心挑选了一系列能表达“我在乎”的礼物。
从贴心的纪念品到舒适的日常好物,总有一款适合你清单上的每个人。
节日快乐!
[品牌]团队
点评与重点:
✅ 先祝福后推荐,情感先行,营销在后
✅ “handpicked”“thoughtful”提升产品温度
✅ 无硬性促销,适合品牌调性温和的场景
📌 适用场景:节日问候邮件中自然植入产品推荐
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