导读：外贸沟通中英文邮件的关键作用
在全球化贸易中，英文邮件是外贸人与客户沟通的桥梁。一封清晰、专业、礼貌的邮件不仅能提升客户信任度，还能有效推进订单进程。然而，许多外贸新人常因语言表达不地道或格式不规范而错失良机。
为此，本文精心整理了10个外贸高频英文邮件模板，覆盖从客户初次询盘到订单跟进的常见场景。每个模板均提供中英双语对照，并附有【点评】与【重点提示】，帮助你快速掌握实用表达，提升英语写作水平，轻松应对各类客户沟通。
1. 回复客户初次询盘
Dear [Customer's Name],
Thank you for your inquiry regarding our [product name]. We appreciate your interest and would be happy to assist you.
Please find attached our product catalog and price list for your reference. Should you have any specific requirements or need samples, feel free to let us know. We look forward to the opportunity to work with you.
Best regards,
[Your Name]
[Your Position]
亲爱的[客户姓名]：
感谢您对我们[产品名称]的询盘。我们非常感谢您的关注，并乐意为您提供帮助。
随信附上我们的产品目录和报价单供您参考。如果您有具体需求或需要样品，请随时告知。我们期待与您合作的机会。
此致问候，
[你的姓名]
[你的职位]
✅【点评】 这是一封标准的询盘回复邮件，语气礼貌、信息完整。
✅【重点提示】 “Thank you for your inquiry” 是标准开场白；“feel free to let us know” 表达开放态度，鼓励客户进一步沟通。
2. 发送报价单
Dear [Customer's Name],
As requested, please find our quotation for [product/service] attached. The prices are valid for 30 days from the date of this email.
The quotation includes detailed specifications, MOQ (Minimum Order Quantity), packaging, and delivery terms. If you have any questions or would like to discuss customization options, please don’t hesitate to contact us.
We hope our offer meets your expectations and look forward to your feedback.
Sincerely,
[Your Name]
亲爱的[客户姓名]：
应您的要求，随信附上[产品/服务]的报价单。本报价自邮件发出之日起30天内有效。
报价单中包含详细规格、最小起订量（MOQ）、包装方式及交货条款。如有任何疑问或希望讨论定制选项，请随时与我们联系。
希望我们的报价能满足您的期望，期待您的回复。
此致，
[你的姓名]
✅【点评】 报价邮件需清晰列出关键信息，避免客户反复询问。
✅【重点提示】 “valid for 30 days” 明确报价有效期；“don’t hesitate to contact us” 是常用鼓励语，体现专业与主动。
3. 跟进未回复的客户
Dear [Customer's Name],
I hope this email finds you well. I’m writing to follow up on the quotation we sent you on [date].
We understand you may be busy, but we’d like to know if you have any questions or need further information. We’re ready to assist and can offer competitive pricing and fast delivery.
Looking forward to your reply.
Best regards,
[Your Name]
亲爱的[客户姓名]：
希望您一切顺利。我写此邮件是想跟进我们于[日期]发送给您的报价单。
我们理解您可能事务繁忙，但想确认您是否有任何疑问或需要更多信息。我们随时准备协助，并可提供有竞争力的价格和快速交货服务。
期待您的回复。
此致问候，
[你的姓名]
✅【点评】 跟进邮件应保持礼貌，避免显得催促过度。
✅【重点提示】 “I hope this email finds you well” 是经典开场；“follow up on” 表示“跟进”，是外贸高频短语。
4. 请求客户确认订单
Dear [Customer's Name],
Thank you for choosing our products. To proceed with your order, we kindly ask you to confirm the following details:
- Product: [Product Name]
- Quantity: [Number]
- Price: [Amount]
- Delivery Date: [Date]
Please reply to this email to confirm, and we will arrange production immediately.
Thank you for your cooperation.
Best regards,
[Your Name]
亲爱的[客户姓名]：
感谢您选择我们的产品。为推进订单，请您确认以下信息：
- 产品：[产品名称]
- 数量：[数量]
- 价格：[金额]
- 交货日期：[日期]
请回复此邮件确认，我们将立即安排生产。
感谢您的配合。
此致问候，
[你的姓名]
✅【点评】 订单确认邮件需条理清晰，便于客户快速核对。
✅【重点提示】 “To proceed with your order” 表示“为推进订单”；“kindly ask” 比“please ask”更正式礼貌。
5. 通知客户订单已发货
Dear [Customer's Name],
We are pleased to inform you that your order [Order Number] has been shipped today via [Shipping Method].
Tracking number: [Number]
Estimated delivery date: [Date]
You can track the shipment using the link provided by the carrier. Should you have any issues upon receipt, please contact us immediately.
Thank you for your business!
Best regards,
[Your Name]
亲爱的[客户姓名]：
我们很高兴通知您，您的订单[订单号]已于今日通过[运输方式]发出。
运单号：[号码]
预计送达日期：[日期]
您可通过承运商提供的链接跟踪物流信息。如收货时有任何问题，请立即与我们联系。
感谢您的支持！
此致问候，
[你的姓名]
✅【点评】 发货通知是建立客户信任的重要环节。
✅【重点提示】 “We are pleased to inform you” 表达积极情绪；“tracking number” 和 “estimated delivery date” 是关键信息，不可遗漏。
6. 请求客户支付尾款
Dear [Customer's Name],
Your order [Order Number] is ready for shipment. As per our agreement, the final payment of [Amount] is now due.
Please complete the payment at your earliest convenience so we can proceed with delivery. Once payment is confirmed, we will send the shipping documents.
Thank you for your prompt attention to this matter.
Sincerely,
[Your Name]
亲爱的[客户姓名]：
您的订单[订单号]已准备发货。根据协议，现需支付尾款[金额]。
请尽快完成付款，以便我们安排发货。付款确认后，我们将发送运输单据。
感谢您对此事的及时处理。
此致，
[你的姓名]
✅【点评】 催款邮件需语气坚定但不失礼貌。
✅【重点提示】 “is now due” 表示“现已到期”；“at your earliest convenience” 是委婉催促的常用表达。
7. 回复客户投诉
Dear [Customer's Name],
Thank you for bringing this issue to our attention. We sincerely apologize for the inconvenience caused.
We have investigated the matter and found that [brief explanation]. To resolve this, we offer [solution, e.g., replacement, refund, discount].
We value your feedback and are committed to improving our service. Please let us know if this solution is acceptable.
Best regards,
[Your Name]
亲爱的[客户姓名]：
感谢您向我们反馈此问题。对于由此带来的不便，我们深表歉意。
我们已调查此事，发现[简要说明原因]。为解决此问题，我们提供[解决方案，如更换、退款、折扣]。
我们重视您的反馈，并致力于提升服务质量。请告知我们此方案是否可行。
此致问候，
[你的姓名]
✅【点评】 处理投诉时，道歉与解决方案缺一不可。
✅【重点提示】 “bring this issue to our attention” 是正式表达“提出问题”；“we value your feedback” 体现客户重视。
8. 请求客户推荐或好评
Dear [Customer's Name],
We hope you are satisfied with the products and service you received. If so, we would greatly appreciate it if you could recommend us to others or leave a review on your platform.
Your support means a lot to our business growth. Please let us know if there’s anything we can do to further assist you.
Thank you again for your trust and cooperation.
Best regards,
[Your Name]
亲爱的[客户姓名]：
希望您对我们提供的产品和服务感到满意。如是，我们非常感谢您能向他人推荐我们，或在您的平台上留下评价。
您的支持对我们的业务发展意义重大。如需进一步协助，请随时告知。
再次感谢您的信任与合作。
此致问候，
[你的姓名]
✅【点评】 推荐请求应建立在良好合作基础上，语气真诚。
✅【重点提示】 “would greatly appreciate it if” 是委婉请求的高级表达；“means a lot” 强调重要性。
9. 延长报价有效期
Dear [Customer's Name],
We understand you are still evaluating our quotation. To support your decision-making, we are pleased to extend the validity of our offer to [new date].
The original terms and prices remain unchanged. If you have any further questions, please feel free to contact us.
We look forward to your positive response.
Sincerely,
[Your Name]
亲爱的[客户姓名]：
我们理解您仍在评估我们的报价。为支持您的决策，我们很高兴将本报价有效期延长至[新日期]。
原报价条款和价格保持不变。如有其他问题，请随时与我们联系。
期待您的积极回复。
此致，
[你的姓名]
✅【点评】 延长报价体现灵活性与客户关怀。
✅【重点提示】 “To support your decision-making” 展现合作诚意；“remain unchanged” 避免客户误解条款变动。
10. 节日问候邮件
Dear [Customer's Name],
Wishing you and your team a wonderful [Festival Name]! May this season bring you joy, success, and prosperity.
Thank you for your continued trust and partnership. We look forward to strengthening our cooperation in the coming year.
Warmest regards,
[Your Name]
[Your Company]
亲爱的[客户姓名]：
祝您和您的团队[节日名称]快乐！愿这个节日为您带来喜悦、成功与繁荣。
感谢您一直以来的信任与合作。我们期待在新的一年进一步加强合作。
诚挚问候，
[你的姓名]
[你的公司]
✅【点评】 节日问候有助于维系客户关系，提升好感。
✅【重点提示】 “Wishing you” 是节日祝福常用开头；“continued trust and partnership” 强调长期关系。
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