在国际商务沟通中,如何礼貌而有效地请求折扣或议价,是每位职场人必备的技能。一封得体的英文邮件不仅能展现你的专业素养,还能提高谈判成功率。本文精选8个实用英文议价与折扣请求邮件模板,涵盖初次询价、批量采购、长期合作、价格异议等多种场景,并附上精准中文翻译、使用场景说明及语言重点点评,帮助你在实际沟通中游刃有余,提升英语写作与商务谈判双重能力。

 

模板1:初次询价时请求报价优惠

Dear [Supplier's Name],
I hope this message finds you well. We are currently evaluating potential suppliers for [product/service], and your company has come highly recommended. As we are planning to place an initial order, we would like to inquire if you offer any introductory discounts or special pricing for new customers. We believe this could be the beginning of a mutually beneficial partnership.
Looking forward to your response.
Best regards,
[Your Name]


尊敬的[供应商姓名]:
希望您一切安好。我们目前正在为[产品/服务]评估潜在供应商,贵公司获得了高度推荐。由于我们计划下首笔订单,想了解一下贵方是否为新客户提供 introductory discount(首次合作优惠)或特别定价?我们相信这可能是一段互利合作关系的开端。
期待您的回复。
此致
[你的名字]

点评与重点:
✅ 使用“introductory discounts”和“special pricing for new customers”是常见且得体的表达方式。
✅ “mutually beneficial partnership”(互利合作关系)体现合作意愿,提升好感。
✅ 语气礼貌、积极,适合初次接触。

 

模板2:批量采购请求批量折扣

Dear [Supplier's Name],
Thank you for providing the quotation for [product]. We are interested in placing a bulk order of approximately [quantity]. Given the volume, we would like to request a volume discount. We believe that a discounted rate would reflect the efficiency gains on your side as well. Please let us know if you can offer a more competitive price based on this quantity.
We look forward to your favorable reply.
Sincerely,
[Your Name]


尊敬的[供应商姓名]:
感谢您提供[产品]的报价。我们有意订购约[数量]的大批量订单。鉴于采购量较大,我们希望能获得批量折扣。我们认为,较大的订单量也能为贵方节省运营成本,因此希望您能提供更具竞争力的价格。
期待您的积极回复。
此致
[你的名字]

点评与重点:
✅ “bulk order”和“volume discount”是关键词,清晰传达意图。
✅ 提到“efficiency gains on your side”从对方利益出发,增强说服力。
✅ 使用“more competitive price”比直接说“cheaper”更专业。

模板3:基于长期合作意向请求优惠

Dear [Supplier's Name],
We have been working with your team for several months and are satisfied with the quality of your [product/service]. As we plan to expand our operations and increase our order frequency, we would like to discuss the possibility of a long-term pricing agreement or loyalty discount. We believe that a stable, ongoing partnership would benefit both parties.
Could we schedule a call to explore potential cost-saving options?
Best regards,
[Your Name]


尊敬的[供应商姓名]:
我们与贵团队已合作数月,对贵方[产品/服务]的质量感到满意。随着我们业务的扩展和订单频率的增加,我们希望探讨是否可以达成长期定价协议或忠诚客户折扣。我们认为稳定持续的合作将使双方受益。
能否安排一次通话,讨论可能的成本节约方案?
此致
[你的名字]

点评与重点:
✅ “long-term pricing agreement”和“loyalty discount”是长期合作中常见术语。
✅ 强调“stable, ongoing partnership”有助于建立信任。
✅ 主动提议通话,推动谈判进程。

 

模板4:对报价过高提出价格异议

Dear [Supplier's Name],
Thank you for your quotation dated [date]. After reviewing the pricing, we find it slightly above our budget expectations. While we appreciate the quality you offer, we would like to request a revised quote that better aligns with market rates. If possible, could you provide a breakdown of costs to help us understand the pricing structure?
We remain interested in moving forward and hope we can reach a mutually acceptable agreement.
Kind regards,
[Your Name]


尊敬的[供应商姓名]:
感谢您于[日期]提供的报价。经评估,我们发现价格略高于我们的预算预期。尽管我们认可贵方的产品质量,但仍希望您能提供一份更符合市场行情的修订报价。如有可能,能否提供费用明细,以便我们了解定价结构?
我们仍有意推进合作,希望双方能达成共识。
此致
[你的名字]

点评与重点:
✅ 使用“slightly above our budget expectations”比直接说“too expensive”更委婉。
✅ 请求“breakdown of costs”(费用明细)体现专业性。
✅ 结尾强调“mutually acceptable agreement”保持合作基调。

 

模板5:季节性促销或清仓时请求特别折扣

Dear [Supplier's Name],
We understand that you may be clearing inventory for the upcoming season. We are interested in purchasing [product] in larger quantities and would like to inquire if you are offering any seasonal discounts or clearance deals. If so, we would appreciate it if you could share the details and any applicable terms.
Looking forward to your update.
Best regards,
[Your Name]


尊敬的[供应商姓名]:
我们了解到贵方可能正在为即将到来的季节清理库存。我们有意批量采购[产品],想了解是否提供季节性折扣或清仓优惠?如有的话,烦请告知具体细节及相关条款。
期待您的回复。
此致
[你的名字]

点评与重点:
✅ “clearing inventory”和“clearance deals”是库存清理常用表达。
✅ 使用“applicable terms”体现对条款的关注,显得专业。
✅ 语气积极,抓住时机提出请求。

 

模板6:竞争对手报价更低时的议价策略

Dear [Supplier's Name],
We appreciate your prompt response and detailed quotation. However, we have received a more competitive offer from another supplier for a similar product. While we prefer to continue working with you due to [reason: e.g., reliability, service], we would like to ask if you can match or improve upon that pricing. We believe maintaining our partnership is valuable and hope we can find a way forward.
Thank you for your understanding.
Sincerely,
[Your Name]


尊敬的[供应商姓名]:
感谢您及时回复并提供详细报价。然而,我们已从另一供应商处获得类似产品的更具竞争力的报价。尽管如此,由于[原因:如可靠性、服务等],我们更倾向于与贵方继续合作,因此想请问您是否可以匹配或优于该价格?我们认为维持合作关系具有价值,希望双方能找到解决方案。
感谢您的理解。
此致
[你的名字]

点评与重点:
✅ 使用“more competitive offer”而非直接贬低对方价格,保持礼貌。
✅ 强调“prefer to continue working with you”增强对方合作意愿。
✅ “match or improve upon that pricing”是谈判中常用表达。

模板7:付款方式优惠请求(如预付款折扣)

Dear [Supplier's Name],
We are preparing to place an order for [product] and would like to discuss the possibility of an early payment discount. If we make full payment in advance, would you be able to offer a reduced rate, such as 2-5% off the total? This would help us manage costs while also providing you with improved cash flow.
Please let us know if this is feasible.
Best regards,
[Your Name]


尊敬的[供应商姓名]:
我们即将下单采购[产品],想探讨是否可提供提前付款折扣。如果我们全额预付,贵方是否可以给予2%-5%的价格优惠?这不仅有助于我们控制成本,也能为贵方改善现金流。
请告知此方案是否可行。
此致
[你的名字]

点评与重点:
✅ “early payment discount”是财务术语,专业且明确。
✅ 提出具体折扣范围(2-5%)增强可信度。
✅ 强调“improved cash flow”为对方提供利益点。

 

模板8:老客户请求专属优惠

Dear [Supplier's Name],
As a long-standing customer, we have consistently placed orders with your company over the past [number] years. We value our relationship and your reliable service. In light of our ongoing partnership, we would like to request a special customer discount or exclusive pricing as a gesture of appreciation. We hope this can further strengthen our collaboration.
Thank you for considering our request.
Warm regards,
[Your Name]


尊敬的[供应商姓名]:
作为长期客户,我们在过去[数字]年中一直向贵公司下单采购。我们珍视与贵方的合作关系及可靠服务。鉴于我们持续的合作,我们希望能获得客户专属折扣或特别定价,作为对长期合作的认可。我们相信这将进一步加强双方协作。
感谢您考虑我们的请求。
此致
[你的名字]

点评与重点:
✅ “long-standing customer”和“exclusive pricing”突出身份与诉求。
✅ 使用“gesture of appreciation”强调情感价值。
✅ 语气尊重且合理,适合老客户使用。

 

结语:灵活运用,提升议价成功率

以上8个英文议价与折扣请求邮件模板,覆盖了商务沟通中的常见场景。关键在于:语气礼貌、理由充分、表达清晰,并始终强调双方共赢。建议读者根据实际情境灵活调整内容,同时注意语法准确与格式规范。掌握这些表达,不仅能提升英语写作能力,更能增强国际商务谈判的自信与效率。

 

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