导读:节日是品牌与客户建立情感连接的黄金时机。一封真诚、得体的英文节日邮件不仅能传递祝福,还能巧妙促进销售转化。本文精选6个适用于圣诞节、感恩节等节日的英文问候与促销邮件模板,每一封都配有精准中文翻译,并附有【点评】与【重点划线】,帮助你掌握商务英语邮件写作技巧,让节日营销真正“不落空”。
1. 经典节日问候邮件(通用型)
💻Subject: Wishing You a Joyful Holiday Season!
Dear [Customer's Name],
As the holiday season approaches, we want to take a moment to thank you for your continued support and trust in our services. Your partnership means the world to us.
Wishing you and your loved ones a season filled with warmth, joy, and wonderful moments. May the new year bring you great success and happiness.
Warmest wishes,
The [Your Company] Team
💻主题:祝您节日愉快!
亲爱的[客户姓名]:
随着节日季的到来,我们想借此机会感谢您一直以来对我们服务的支持与信任。您的合作对我们意义非凡。
祝您与家人度过一个温暖、欢乐、充满美好时刻的节日季。愿新的一年为您带来成功与幸福。
诚挚问候,
[您的公司] 团队
✅【点评】 这是一封简洁得体的通用节日问候邮件,适用于各类客户。语气温暖真诚,不强行推销,适合维护客户关系。
✅【重点划线】 "continued support and trust"(持续的支持与信任)体现对客户的尊重;"means the world to us"(对我们意义非凡)增强情感共鸣。
2. 感恩节专属感谢邮件
💻Subject: Happy Thanksgiving – With Our Heartfelt Thanks
Dear [Name],
This Thanksgiving, we’re especially grateful for customers like you. Your loyalty and feedback help us grow and improve every day.
We’re thankful for the opportunity to serve you and look forward to continuing to support your needs in the year ahead.
Wishing you a peaceful and joyful Thanksgiving with your family and friends.
With gratitude,
The Team at [Your Company]
💻主题:感恩节快乐——衷心感谢您
亲爱的[姓名]:
在这个感恩节,我们特别感谢像您这样的客户。您的忠诚与反馈帮助我们不断成长与进步。
我们感激有机会为您服务,并期待在新的一年继续满足您的需求。
祝您与家人朋友共度一个宁静而愉快的感恩节。
满怀感激,
[您的公司] 团队
✅【点评】 感恩节是表达感谢的绝佳时机。邮件紧扣“gratitude”主题,突出客户价值,增强品牌亲和力。
✅【重点划线】 "especially grateful for customers like you"(特别感谢像您这样的客户)让收件人感到被重视;"help us grow and improve"(帮助我们成长)体现双向关系。
3. 圣诞节促销邮件(限时优惠)
💻Subject: 🎄 Holiday Sale: 30% Off Ends Tonight!
Hi [First Name],
The holidays are here, and so is our biggest sale of the year! For a limited time, enjoy 30% off all items—perfect for gifting or treating yourself.
But hurry—this offer ends at midnight tonight. Don’t miss out on spreading joy at a great price.
👉 Shop Now and Save
Happy Holidays,
[Your Brand]
💻主题:🎄 节日大促:7折优惠今晚截止!
嗨,[名字]:
节日已至,我们一年一度最大促销也来了!限时享受全场商品7折优惠——送礼或自用都超值。
抓紧时间,优惠仅限今晚午夜前。别错过以超值价格传递快乐的机会。
👉 立即选购,立即省钱
节日快乐,
[您的品牌]
✅【点评】 促销邮件需突出紧迫感与价值感。使用表情符号🎄和行动号召(CTA)“Shop Now”提升打开率与点击率。
✅【重点划线】 "biggest sale of the year"(年度最大促销)制造稀缺性;"ends at midnight tonight"(今晚午夜截止)强化时间压力。
4. 圣诞节客户专属礼包邮件
💻Subject: A Special Gift Just for You This Christmas 🎁
Dear Valued Customer,
This Christmas, we’re celebrating you! As a token of our appreciation, enjoy an exclusive gift: a $20 voucher for your next purchase.
No code needed—just log in to your account to claim it. Use it before January 15th and make your holiday shopping even better.
Thank you for being part of our journey. Wishing you a magical holiday season!
The [Your Company] Team
💻主题:这个圣诞节,一份专属好礼送给您 🎁
亲爱的尊贵客户:
今年圣诞节,我们为您庆祝!为表达感谢,我们为您准备了一份专属礼物:下次购物可享20美元优惠券。
无需优惠码,登录您的账户即可领取。请在1月15日前使用,让您的节日购物更超值。
感谢您一路相伴。祝您度过一个神奇的节日季!
[您的公司] 团队
✅【点评】 通过“专属礼包”提升客户归属感,优惠券设置使用期限可促进节后复购。
✅【重点划线】 "token of our appreciation"(感谢的小小心意)表达诚意;"valued customer"(尊贵客户)提升客户心理价值。
5. 节日季客户回顾与展望邮件
💻Subject: Looking Back on a Wonderful Year – Thank You!
Hi [Name],
As the year comes to a close, we’re reflecting on the milestones we’ve achieved—together. From new product launches to your inspiring stories, it’s been an unforgettable journey.
Thank you for being a part of our community. We can’t wait to bring you even more in the coming year.
Wishing you a restful holiday and a bright start to 2025.
Cheers to you,
The [Your Company] Team
💻主题:回顾精彩一年——感谢有您!
嗨,[名字]:
随着这一年接近尾声,我们回顾共同走过的里程碑。从新产品发布到您分享的动人故事,这是一段难忘的旅程。
感谢您成为我们社区的一员。我们期待在新的一年为您带来更多惊喜。
祝您节日安心休憩,2025年迎来光明开端。
向您致敬,
[您的公司] 团队
✅【点评】 适合品牌调性较温暖、注重社区感的企业。通过“回顾+展望”增强客户情感连接。
✅【重点划线】 "milestones we’ve achieved—together"(我们共同实现的里程碑)强调伙伴关系;"inspiring stories"(动人故事)体现客户参与感。
6. 节后返场促销邮件(新年促销)
💻Subject: New Year, New Savings – Up to 50% Off!
Hello [First Name],
The holidays may be over, but the savings aren’t! Kick off the new year with incredible deals on our most popular items.
Whether you’re treating yourself or picking up something you missed, now’s the perfect time to shop.
👉 Shop the New Year Sale
Here’s to a healthy, happy, and prosperous 2025!
Best,
[Your Brand]
💻主题:新年新优惠——最高5折!
您好,[名字]:
节日虽已结束,但优惠仍在继续!用超值折扣开启新的一年,畅享我们最受欢迎商品的特别优惠。
无论是犒劳自己,还是补购错过的商品,现在正是最佳购物时机。
👉 立即选购新年特惠
祝您2025年健康、快乐、兴旺!
此致,
[您的品牌]
✅【点评】 抓住节后消费心理,延续节日营销热度。强调“新年新开始”,赋予购物积极意义。
✅【重点划线】 "savings aren’t!"(优惠仍在!)打破节后冷清预期;"kick off the new year"(开启新年)赋予行动动力。
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