导读:每逢节日,电商平台迎来流量高峰,但如何将流量转化为订单?一封设计精良、语言地道的英文促销邮件,往往是转化的关键。本文精选8个适用于不同节日场景的英文促销邮件模板,每一封都包含完整内容、中文翻译、重点词汇与表达点评,帮助你在提升销售的同时,精进商务英语写作能力。
模板1:节日大促预热邮件
💻Subject: Get Ready! Our Biggest Sale of the Year Starts Soon 🎉
Hi [Name],
We’re counting down to our annual holiday sale — and you’re invited! Starting this Friday, enjoy up to 50% off on your favorite items. Don’t miss out — mark your calendar and be the first to shop!
💻主题:准备好了吗?年度最大促销即将开启🎉
嗨 [姓名],
我们正在倒数年度节日大促——你已获邀!本周五起,你最喜爱的商品最高可享5折优惠。别错过——记好日期,第一时间抢购!
点评与重点:
✅ “counting down”(倒数)营造紧迫感;
✅ “up to 50% off” 是促销常用表达,意为“最高5折”;
✅ “mark your calendar” 意为“记在日历上”,口语化且亲切。
模板2:节日限时折扣提醒
💻Subject: Only 24 Hours Left to Save 40%! ⏳
Hi [Name],
Time is running out! Our 40% off holiday special ends tonight at midnight. Shop now and save big on gifts, fashion, and more. Don’t wait — deals this good won’t last!
💻主题:仅剩24小时!40%折扣即将结束⏳
嗨 [姓名],
时间不多了!我们的节日40%折扣优惠将于今晚午夜结束。立即购物,享受礼品、服饰等品类的大额优惠。别犹豫——这么好的优惠不会持续太久!
点评与重点:
✅ “Time is running out” 强调紧迫性,适合限时促销;
✅ “save big” 是“大幅省钱”的地道表达;
✅ “won’t last” 暗示稀缺性,激发购买欲。

模板3:节日礼物推荐邮件
💻Subject: Stuck on Gifts? Here Are Our Top Picks 🎁
Hi [Name],
Not sure what to get your loved ones? We’ve curated the perfect holiday gift guide for every budget and style. From cozy sweaters to smart gadgets, find something special for everyone on your list.
💻主题:送礼没灵感?看看我们的精选推荐🎁
嗨 [姓名],
不知道送什么给亲朋好友?我们为你精心准备了适合各种预算和风格的节日礼物指南。从舒适的毛衣到智能小工具,总有一款适合你清单上的每个人。
点评与重点:
✅ “Stuck on gifts” 表达“送礼困扰”,自然引发共鸣;
✅ “curated” 意为“精心挑选的”,提升品牌专业感;
✅ “cozy sweaters” 中“cozy”是节日常用形容词,传达温暖氛围。
模板4:节日免运费通知
💻Subject: Free Shipping on All Orders This Weekend Only! 🚚
Hi [Name],
This weekend only, enjoy free shipping on every order — no minimum required! Whether you’re shopping for gifts or treating yourself, now’s the perfect time to check out.
💻主题:本周末全场订单免运费!🚚
嗨 [姓名],
仅限本周末,所有订单享受免运费优惠——无最低消费限制!无论你是为送礼购物还是犒劳自己,现在都是结账的最佳时机。
点评与重点:
✅ “no minimum required” 明确说明无门槛,增强吸引力;
✅ “treating yourself” 是“犒劳自己”的地道说法;
✅ 使用🚚表情符号增强视觉吸引力。
模板5:节日倒计时提醒
💻Subject: 3 Days to Go — Last Chance for Holiday Deals! ⏰
Hi [Name],
The holiday sale ends in 3 days! This is your final reminder to grab those must-have items before prices go back up. Shop now and make this season unforgettable.
💻主题:仅剩3天!节日优惠最后机会!⏰
嗨 [姓名],
节日促销还剩3天结束!这是你抢购必备商品的最后提醒,否则价格将恢复原价。立即购物,让你的节日季更加难忘。
点评与重点:
✅ “last chance” 强化稀缺心理;
✅ “must-have items” 指“必备商品”,常用于营销文案;
✅ “prices go back up” 比“return to original price”更口语化。
模板6:节日感恩回馈邮件
💻Subject: Thank You! Here’s 15% Off as Our Gift to You 🌟
Hi [Name],
We’re so grateful for your support this year. As a token of our appreciation, enjoy 15% off your next order with code THANKYOU15. Offer valid through the holiday season.
💻主题:感谢有你!送你15%折扣作为心意🌟
嗨 [姓名],
感谢你今年的支持。为表谢意,你的下一笔订单可使用优惠码 THANKYOU15 享受15%折扣。优惠有效期贯穿整个节日季。
点评与重点:
✅ “grateful for your support” 表达感恩,增强客户情感连接;
✅ “token of appreciation” 意为“感谢的小小心意”,正式且温暖;
✅ 提供具体优惠码,便于追踪营销效果。

模板7:节日库存紧张提醒
💻Subject: Almost Gone! Your Favorite Items Are Selling Fast 🔥
Hi [Name],
Hurry! The items you love are flying off the shelves. Don’t miss out — secure yours before they’re sold out. Shop now while supplies last.
💻主题:快抢光了!你喜爱的商品正热销中🔥
嗨 [姓名],
快点!你喜爱的商品正在迅速售罄。别错过——在售完前尽快下单。库存有限,售完即止。
点评与重点:
✅ “flying off the shelves” 意为“热销”,形象生动;
✅ “secure yours” 比“buy now”更具紧迫感;
✅ “while supplies last” 是促销常用语,强调库存有限。
模板8:节日后清仓促销
💻Subject: Post-Holiday Sale: Clear Out & Save Up to 60%! 🧹
Hi [Name],
The holidays are over, but the savings aren’t! Our post-holiday clearance sale is live — refresh your wardrobe or stock up on essentials at unbeatable prices. Don’t miss this final chance to save!
💻主题:节后清仓:大扫除,最高省60%!🧹
嗨 [姓名],
节日结束了,但省钱还没结束!我们的节后清仓促销已开启——以超值价格更新衣橱或囤积必需品。别错过这最后的省钱机会!
点评与重点:
✅ “post-holiday” 明确时间点,适合节后营销;
✅ “clear out” 一语双关,既指“清理”,也呼应“大扫除”;
✅ “unbeatable prices” 强调价格优势,增强说服力。
结语:模板活用,语言与销售双提升
以上8个英文促销邮件模板覆盖节日营销的关键节点,语言地道、结构清晰,既可用于实际运营,也能作为英语学习的优质素材。建议读者在使用时根据品牌调性适当调整语气,并注意替换变量(如[Name]和优惠码),让邮件更具个性化与专业感。
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