导读：掌握专业英文报价邮件，提升国际沟通效率
在国际贸易或跨境合作中，一封清晰、专业且礼貌的英文报价邮件，往往是促成交易的第一步。无论是初次报价，还是后续议价，邮件的语言表达直接影响客户对你的信任感和专业度。
本文精选9个实用英文报价邮件模板，涵盖不同场景（如初次报价、价格调整、批量优惠、限时优惠等），每封邮件均附带精准中文翻译，并配有【点评】与【重点提示】，帮助你快速掌握商务英语表达技巧，同时提升实际业务沟通能力。
模板1：初次报价邮件（Initial Quotation Email）
Dear [Client's Name],
Thank you for your inquiry. We are pleased to provide you with our quotation for the requested products/services as follows:
- Product/Service: [Name]
- Quantity: [Number]
- Unit Price: $[Amount]
- Total Amount: $[Total]
- Delivery Time: [Timeframe]
- Payment Terms: [e.g., 50% in advance, 50% before shipment]
Please note that this quotation is valid for 15 days. Should you have any questions or wish to place an order, feel free to contact us.
Best regards,
[Your Name]
尊敬的[客户姓名]：
感谢您的咨询。我们很高兴为您提供所询产品/服务的报价，详情如下：
- 产品/服务：[名称]
- 数量：[数字]
- 单价：$[金额]
- 总价：$[总额]
- 交货时间：[时间段]
- 付款方式：[例如：预付50%，发货前付50%]
请注意，本报价有效期为15天。如您有任何问题或希望下单，请随时联系我们。
此致
[你的名字]
☑️【点评】 这是一封标准的初次报价邮件，结构清晰，信息完整。
☑️【重点提示】 使用“pleased to provide”体现积极态度；“valid for 15 days”制造轻微紧迫感，促进客户尽快决策。
模板2：附带报价单的邮件（Quotation with Attachment）
Dear [Client's Name],
Thank you for your interest in our products. Attached is the detailed quotation for your review, including itemized pricing, specifications, and terms of delivery.
Key highlights:
- Competitive pricing based on your requested quantity
- Fast production and shipping within 7–10 business days
- Flexible payment options available
We look forward to your feedback and hope to serve you soon.
Warm regards,
[Your Name]
尊敬的[客户姓名]：
感谢您对我们产品的关注。附件是详细的报价单，包含分项价格、规格说明及交货条款，供您审阅。
主要亮点：
- 根据您所询数量提供具竞争力的价格
- 生产及发货迅速，7–10个工作日内完成
- 支持灵活的付款方式
期待您的反馈，希望能尽快为您服务。
此致
[你的名字]
☑️【点评】 适用于报价内容较多、需通过附件展示的情况。
☑️【重点提示】 “Attached is...” 是正式邮件中常用句型；“itemized pricing”强调明细报价，增加透明度。
模板3：批量采购优惠报价（Volume Discount Offer）
Dear [Client's Name],
Thank you for your continued interest. We are happy to offer you a special discount for bulk orders:
- Order 100–499 units: 10% off
- Order 500–999 units: 15% off
- Order 1,000+ units: 20% off
This offer is valid until [Date]. Please find the updated quotation attached. We believe this is an excellent opportunity to strengthen our cooperation.
Looking forward to your reply.
Best regards,
[Your Name]
尊敬的[客户姓名]：
感谢您持续的关注。我们很高兴为您提供批量订单的特别折扣：
- 订购100–499件：9折优惠
- 订购500–999件：85折优惠
- 订购1000件以上：8折优惠
此优惠有效期至[日期]。更新后的报价单请见附件。我们认为这是加强我们合作的绝佳机会。
期待您的回复。
此致
[你的名字]
☑️【点评】 通过阶梯式折扣激励客户增加订单量。
☑️【重点提示】 “special discount for bulk orders”明确优惠性质；“strengthen our cooperation”提升合作氛围，增强客户好感。
模板4：限时优惠报价（Time-Limited Quotation）
Dear [Client's Name],
We are excited to offer you a special quotation with exclusive pricing, valid only until [Date].
- Product: [Name]
- Regular Price: $[Amount]
- Special Price: $[Discounted Amount]
- Savings: $[Difference]
This limited-time offer is designed for valued clients like you. If you confirm your order before the deadline, we will also prioritize production and shipping.
Don’t miss this opportunity!
Sincerely,
[Your Name]
尊敬的[客户姓名]：
我们很高兴为您提供一份特别报价，享有专属价格，仅限[日期]前有效。
- 产品：[名称]
- 原价：$[金额]
- 特惠价：$[折扣后金额]
- 节省金额：$[差额]
此限时优惠专为尊贵客户设计。若您在截止日期前确认订单，我们将优先安排生产和发货。
切勿错过此良机！
此致
[你的名字]
☑️【点评】 利用“稀缺性”心理促进快速决策。
☑️【重点提示】 “exclusive pricing”和“limited-time offer”增强吸引力；“Don’t miss this opportunity!”是经典催促语句。
模板5：价格调整通知（Price Adjustment Notice）
Dear [Client's Name],
We hope this message finds you well. Due to recent increases in raw material costs and logistics expenses, we regret to inform you that we must adjust our pricing effective [Date].
The new unit price will be $[New Amount], representing an increase of approximately [X]%.
We truly value our partnership and have worked hard to minimize the impact. Orders confirmed before [Date] will still be honored at the current rate.
Thank you for your understanding.
Best regards,
[Your Name]
尊敬的[客户姓名]：
希望您一切安好。由于近期原材料成本和物流费用上涨，我们很遗憾地通知您，自[日期]起，我们将调整产品价格。
新的单价为$[新金额]，涨幅约为[X]%。
我们非常重视与您的合作关系，并已尽力将影响降至最低。在[日期]前确认的订单仍按原价执行。
感谢您的理解。
此致
[你的名字]
☑️【点评】 价格上调需谨慎表达，避免客户流失。
☑️【重点提示】 使用“regret to inform”体现歉意；“valued partnership”强调客户重要性，有助于维系关系。
模板6：样品后跟进报价（Follow-up After Sample Delivery）
Dear [Client's Name],
We hope you have received the samples we sent and had a chance to evaluate them. Based on your feedback, we are pleased to provide a formal quotation for mass production:
- Product: [Name]
- MOQ: [Minimum Order Quantity]
- Unit Price: $[Amount]
- Lead Time: [Timeframe]
We believe our quality and pricing are highly competitive. If you’re ready to proceed, we can start production immediately upon order confirmation.
Looking forward to your positive response.
Warm regards,
[Your Name]
尊敬的[客户姓名]：
希望您已收到我们寄出的样品，并有机会进行评估。根据您的反馈，我们很高兴为您提供正式的大货生产报价：
- 产品：[名称]
- 最小起订量：[数量]
- 单价：$[金额]
- 交货周期：[时间段]
我们相信我们的质量和价格都极具竞争力。若您准备下单，确认订单后我们将立即安排生产。
期待您的积极回复。
此致
[你的名字]
☑️【点评】 样品后是促成订单的关键时机。
☑️【重点提示】 “based on your feedback”体现以客户为中心；“start immediately”突出响应速度，增强客户信心。
模板7：替代方案报价（Alternative Product Quotation）
Dear [Client's Name],
Thank you for your inquiry. While the product you requested is currently out of stock, we would like to suggest an alternative that offers similar performance at a competitive price:
- Alternative Product: [Name]
- Key Features: [List 2–3 features]
- Unit Price: $[Amount]
- Availability: In stock, ready to ship
We have received positive feedback from other clients using this model. Please let us know if you would like to receive a sample or proceed with an order.
Best regards,
[Your Name]
尊敬的[客户姓名]：
感谢您的咨询。您所询产品目前缺货，我们建议一款性能相似、价格具竞争力的替代产品：
- 替代产品：[名称]
- 主要特点：[列出2–3个特点]
- 单价：$[金额]
- 库存情况：有现货，可立即发货
其他客户对该型号反馈良好。如需样品或下单，请随时告知。
此致
[你的名字]
☑️【点评】 缺货时主动提供替代方案，体现专业服务意识。
☑️【重点提示】 “suggest an alternative”语气委婉；“positive feedback”增强说服力。
模板8：重新报价（Revised Quotation）
Dear [Client's Name],
Thank you for your feedback on our previous quotation. As requested, we have reviewed our pricing and are pleased to offer a revised quotation with improved terms:
- Original Price: $[Amount]
- New Price: $[Lower Amount]
- Updated MOQ: [New Quantity]
- Additional Service: Free packaging customization
We hope this updated offer meets your requirements. Please feel free to reach out if further adjustments are needed.
Looking forward to your confirmation.
Sincerely,
[Your Name]
尊敬的[客户姓名]：
感谢您对我们之前报价的反馈。应您的要求，我们已重新审核价格，并很高兴提供一份条款更优的更新报价：
- 原价：$[金额]
- 新价：$[更低金额]
- 更新后的最小起订量：[新数量]
- 增值服务：免费包装定制
希望此更新报价能满足您的需求。如需进一步调整，请随时联系。
期待您的确认。
此致
[你的名字]
☑️【点评】 展现灵活性与合作诚意，有助于推动成交。
☑️【重点提示】 “as requested”表明响应客户需求；“improved terms”强调优化，提升吸引力。
模板9：最终报价（Final Offer）
Dear [Client's Name],
After careful consideration and internal discussion, we are able to offer you our best and final price:
- Product: [Name]
- Quantity: [Number]
- Final Unit Price: $[Amount]
Please note that this is our lowest possible price, and we cannot offer further discounts. This offer is valid for 7 days only.
We truly hope this price works for you and look forward to building a long-term partnership.
Best regards,
[Your Name]
尊敬的[客户姓名]：
经过仔细评估和内部讨论，我们可为您提供最终报价：
- 产品：[名称]
- 数量：[数字]
- 最终单价：$[金额]
请注意，此为我方最低价格，无法再提供折扣。本报价仅限7天内有效。
我们真诚希望此价格能满足您，并期待建立长期合作关系。
此致
[你的名字]
☑️【点评】 用于谈判尾声，明确“最后报价”立场。
☑️【重点提示】 “best and final price”和“lowest possible price”强调不可再让步；“long-term partnership”提升合作愿景。
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