导读：为什么样品寄出后的跟进至关重要？
在国际贸易和跨境销售中，寄送样品是促成订单的关键一步。但很多卖家往往在寄出样品后就陷入被动等待，错失了最佳的成交时机。适时、专业的英文跟进邮件不仅能体现你的服务意识，还能有效推动客户做出采购决策。
本文为你整理了9个实用的英文样品跟进邮件模板，涵盖寄出通知、使用反馈、催促回复等不同场景，每封邮件均附带精准中文翻译，并标注重点表达和使用技巧，帮助你在实际沟通中更自信、更高效地促成交易。
1. 样品已寄出通知邮件
📤Subject: Sample Shipped – Tracking Number Attached
Dear [Customer's Name],
We are pleased to inform you that the requested samples have been shipped today via express delivery. Please find the tracking number below for your reference:
Tracking Number: [Insert Number]
Estimated Delivery: [Insert Date]
We hope you will be satisfied with the quality and look forward to your feedback. Should you have any questions, feel free to reach out.
Best regards,
[Your Name]
📤主题：样品已发货 - 附上了跟踪号码
尊敬的[客户姓名]：
我们很高兴通知您，您所要求的样品已于今日通过快递寄出。以下是运单号码，供您查询：
运单号：[插入号码]
预计送达时间：[插入日期]
希望您对样品质量满意，期待您的反馈。如有任何问题，欢迎随时联系我们。
此致敬礼！
[你的名字]
✍️点评与重点：
• 使用“pleased to inform you”表达积极态度，体现专业服务。
• 提供tracking number（运单号）和estimated delivery（预计送达时间）是关键信息，增强客户信任。
• 结尾用“look forward to your feedback”自然引导客户回复。
2. 样品已签收确认邮件
📤Subject: Confirmation of Sample Delivery
Dear [Customer's Name],
Our courier has confirmed that the samples were delivered to your address on [Date]. We hope they arrived in perfect condition.
Could you kindly let us know if everything is in order and whether you would like to proceed with a trial order? We are ready to support you with any further information.
Looking forward to hearing from you soon.
📤主题：样品交付确认
尊敬的[客户姓名]：
我们的快递公司已确认样品于[日期]送达贵司地址。希望样品完好无损地抵达。
烦请您确认是否一切正常，并告知是否有意向安排试订单？我们随时准备为您提供更多资料支持。
期待您的回复！
✍️点评与重点：
• “delivered to your address”明确说明送达，避免客户遗忘。
• 使用“Could you kindly”是礼貌请求的经典句型，比“Can you”更正式。
• “proceed with a trial order”是推动客户下单的委婉表达，适合初期跟进。
3. 首次使用反馈询问邮件
📤Subject: How Did You Like the Samples?
Dear [Customer's Name],
It’s been a few days since you received the samples. We’d love to hear your initial thoughts on the quality, texture, and overall performance.
Your feedback is very important to us and will help us better serve your needs. If there’s anything you’d like to adjust or discuss, we’re happy to assist.
Warm regards,
[Your Name]
📤主题：样品怎么样？
尊敬的[客户姓名]：
距离您收到样品已过去几天，我们非常想了解您对样品质量、手感及整体表现的初步看法。
您的反馈对我们非常重要，有助于我们更好地满足您的需求。若您有任何调整建议或想进一步沟通，我们乐意协助。
顺致问候！
[你的名字]
✍️点评与重点：
• “initial thoughts”引导客户分享第一印象，降低回复压力。
• 强调“your feedback is very important”让客户感到被重视。
• 使用“texture”和“performance”等专业词汇，提升邮件专业度。
4. 温和催促客户回复邮件
📤Subject: Following Up on Sample Feedback
Dear [Customer's Name],
I hope this message finds you well. I’m writing to gently follow up on the samples we sent last week. Have you had a chance to evaluate them?
We understand you may be busy, but your input would be greatly appreciated so we can move forward accordingly.
Thank you for your time and consideration.
📤主题：跟进样本反馈
尊敬的[客户姓名]：
希望您一切安好。我写信是想温和地跟进一下我们上周寄出的样品，不知您是否已有机会评估？
我们理解您可能较忙，但您的意见对我们非常重要，将有助于我们推进后续工作。
感谢您的时间和关注。
✍️点评与重点：
• “gently follow up”表达不催促的礼貌态度，避免让客户反感。
• “Have you had a chance…”是委婉询问的经典句式。
• “move forward accordingly”暗示合作进展，激发客户责任感。
5. 强调优势推动试订单邮件
📤Subject: Ready to Place a Trial Order?
Dear [Customer's Name],
Based on your interest in our samples, we believe this product could be a great fit for your market. Many of our clients have seen strong sales after starting with a small trial order.
We can offer preferential pricing and fast production turnaround for your first order. Let us know your target quantity and we’ll prepare a customized quotation.
Best regards,
[Your Name]
📤主题：准备下试订单吗？
尊敬的[客户姓名]：
根据您对我们样品的关注，我们认为该产品非常适合您的市场。许多客户在试订单后都实现了良好的销售表现。
我们可为您的首单提供优惠价格和快速生产周期。请告知您的目标数量，我们将为您准备专属报价。
此致敬礼！
[你的名字]
✍️点评与重点：
• “could be a great fit”强调产品匹配度，增强客户信心。
• “preferential pricing”和“fast production turnaround”是促成订单的关键卖点。
• 主动提出“customized quotation”体现个性化服务，提升转化率。
6. 提供额外样品或颜色选择邮件
📤Subject: Additional Samples Available Upon Request
Dear [Customer's Name],
We noticed you haven’t provided feedback on the initial samples yet. If you’d like to see other colors, sizes, or material options, we’d be happy to send additional samples at no cost.
Just let us know your preferences and we’ll arrange shipment immediately.
Looking forward to supporting your decision-making process.
📤主题：可应要求提供额外样品
尊敬的[客户姓名]：
我们注意到您尚未对首批样品提供反馈。若您希望查看其他颜色、尺寸或材质选项，我们很乐意免费寄送更多样品。
请告知您的偏好，我们将立即安排寄出。
期待为您的决策提供更多支持。
✍️点评与重点：
• “at no cost”强调免费，降低客户尝试门槛。
• “arrange shipment immediately”展现响应速度，增强信任感。
• 此邮件适用于客户沉默但未明确拒绝的情况，提供新接触点。
7. 样品反馈积极后的推进邮件
📤Subject: Great to Hear You Like the Samples – Next Steps?
Dear [Customer's Name],
Thank you for your positive feedback on the samples! We’re excited about the possibility of working together.
To move forward, we can prepare a formal quotation and production timeline based on your required quantity. Please let us know your target order size and preferred delivery date.
We’re ready to make this happen!
📤主题：很高兴听到你喜欢这些样本——下一步是什么？
尊敬的[客户姓名]：
感谢您对样品的积极反馈！我们非常期待与您合作的可能。
为推进合作，我们可以根据您的数量需求准备正式报价和生产周期表。请告知您的目标订单量和期望交货日期。
我们已准备好为您服务！
✍️点评与重点：
• “positive feedback”直接回应客户好评，建立情感连接。
• “formal quotation”和“production timeline”是进入正式合作的标志性步骤。
• 结尾“we’re ready to make this happen”传递积极行动力，增强客户信心。
8. 长时间未回复的重新激活邮件
📤Subject: Checking In – Are You Still Interested?
Dear [Customer's Name],
I hope you’re doing well. I’m checking in to see if you’re still considering our product after reviewing the samples.
If you have any concerns or need further information, we’re here to help. Alternatively, if your plans have changed, we’d appreciate a quick note so we can update our records.
Thank you for your time.
📤主题：签到 - 你还感兴趣吗？
尊敬的[客户姓名]：
希望您一切顺利。我写信是想确认一下，在查看样品后，您是否仍在考虑我们的产品？
若您有任何疑虑或需要更多信息，我们乐意协助。若您计划有变，也请简单告知，以便我们更新记录。
感谢您的时间。
✍️点评与重点：
• “checking in”是温和重启对话的常用表达。
• 提供两种选择：“need help”或“plans changed”，降低客户回复压力。
• 体现专业性的同时保持尊重，避免咄咄逼人。
9. 最终促成订单的限时优惠邮件
📤Subject: Limited-Time Offer for First Order
Dear [Customer's Name],
To encourage our collaboration, we’re offering a special 10% discount on your first order if placed within the next 7 days.
This is a great opportunity to test the product with reduced risk and faster ROI. We’ve reserved stock for you and can start production immediately upon confirmation.
Let us know if you’d like to take advantage of this offer – we’re excited to work with you!
📤主题：首次订购限时优惠
尊敬的[客户姓名]：
为促进合作，若您在7天内下单，我们将为您提供首单9折特别优惠。
这是以更低风险试用产品并快速获得回报的绝佳机会。我们已为您预留库存，确认订单后即可立即安排生产。
如您希望享受此优惠，请告知我们——我们期待与您合作！
✍️点评与重点：
• “limited-time offer”制造紧迫感，促进快速决策。
• “reduced risk and faster ROI”从客户利益角度强调优势。
• “reserved stock”体现重视与准备充分，增强客户安全感。
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