导读：如何专业回应客户“价格太高”？
在国际商务沟通中，客户提出“Your price is too high”是非常常见的场景。如何用英文礼貌、专业地回应，既能维护客户关系，又能守住利润底线，是每个外贸人或商务人士必备的技能。
本文精选6个实用英文议价与还价邮件模板，涵盖不同情境：从解释价值、提供替代方案，到灵活还价与设定底线。每个模板均附带精准中文翻译、使用场景说明与重点词汇点评，帮助你在真实沟通中游刃有余，提升英语商务写作能力。
模板一：礼貌回应价格异议，强调产品价值
Dear [Customer's Name],
Thank you for your feedback regarding our pricing. We understand that cost is an important factor in your decision-making process. While our price may appear higher than some alternatives, we believe the superior quality, reliability, and after-sales support we provide justify the investment. Many of our long-term clients have found that choosing quality over the lowest price leads to better overall value and fewer issues down the line.
We’d be happy to discuss how our product/service can specifically benefit your business.
Best regards,
[Your Name]
亲爱的[客户姓名]，
感谢您对我们价格的反馈。我们理解成本在您的决策过程中非常重要。虽然我们的价格可能比一些替代方案略高，但我们相信我们提供的卓越品质、可靠性以及售后服务使这一投资物有所值。许多长期客户发现，选择优质产品而非最低价格，最终能带来更高的整体价值，并减少后续问题。
我们很乐意进一步探讨我们的产品/服务如何具体帮助贵公司。
此致问候，
[你的姓名]
点评与重点：
✅ 使用“justify the investment”（证明投资合理）突出性价比。
✅ “superior quality, reliability, and after-sales support” 是展示价值的核心词汇，可灵活替换。
✅ 语气尊重且坚定，不贬低竞争对手，体现专业素养。
模板二：提供更具性价比的替代方案
Dear [Customer's Name],
Thank you for your interest in our product. We appreciate your concern about the price. To better meet your budget, we’d like to suggest our [Product Model B] option, which offers similar functionality at a more competitive price point. It’s designed for businesses looking for a balance between performance and cost-efficiency.
I’ve attached a comparison sheet for your reference. Please let me know if you’d like a quote for this alternative.
Sincerely,
[Your Name]
亲爱的[客户姓名]，
感谢您对我们产品的关注。我们理解您对价格的顾虑。为了更好地符合您的预算，我们建议您考虑我们的[产品型号B]，它在功能上相似，但价格更具竞争力。该型号专为追求性能与成本效益平衡的企业设计。
我已附上对比表供您参考。如需该替代方案的报价，请随时告知。
此致，
[你的姓名]
点评与重点：
✅ “more competitive price point” 是商务英语中表达“更优惠价格”的常用说法。
✅ 提供具体替代方案并附对比表，展现主动服务意识。
✅ “balance between performance and cost-efficiency” 是打动客户的关键词。
模板三：以量换价，鼓励批量采购
Dear [Customer's Name],
Thank you for your message. We understand your concern about pricing. We’d like to inform you that we offer tiered pricing based on order volume. For example, if you increase your order quantity to [X] units, we can offer a discount of [Y]%. This could significantly reduce your per-unit cost while ensuring a steady supply.
Would you be interested in discussing a larger order or a long-term agreement?
Best regards,
[Your Name]
亲爱的[客户姓名]，
感谢您的来信。我们理解您对价格的担忧。我们想告知您，我们根据订单数量提供阶梯式定价。例如，若您将订单数量增加至[X]件，我们可以提供[Y]%的折扣。这将显著降低您的单件成本，同时确保稳定供应。
您是否有兴趣讨论更大订单或长期合作协议？
此致问候，
[你的姓名]
点评与重点：
✅ “tiered pricing”（阶梯定价）和“per-unit cost”（单件成本）是谈判中的关键术语。
✅ 用具体数字增强说服力，体现灵活性。
✅ 主动引导客户考虑长期合作，提升客户粘性。
模板四：有限度让步，设定还价底线
Dear [Customer's Name],
Thank you for your offer. After careful review, we’re able to offer a one-time special price of [New Price] for this order, as a gesture of goodwill and to support our ongoing partnership. Please note that this price is only valid for this specific order and cannot be applied to future purchases.
We hope this adjustment meets your expectations. Looking forward to your confirmation.
Sincerely,
[Your Name]
亲爱的[客户姓名]，
感谢您的报价。经过仔细评估，我们愿意为本次订单提供一次性特别价格[新价格]，以表达善意并支持我们持续的合作关系。请注意，此价格仅适用于本次订单，不适用于未来采购。
希望这一调整能满足您的期望。期待您的确认。
此致，
[你的姓名]
点评与重点：
✅ “one-time special price” 强调让步的临时性，避免客户形成依赖。
✅ “gesture of goodwill”（善意表示）提升情感共鸣。
✅ 明确设定底线，保护利润空间，同时维持合作关系。
模板五：反向议价，要求附加条件换取降价
Dear [Customer's Name],
We appreciate your business and understand your request for a lower price. While we’re unable to reduce our standard pricing, we could consider a discounted rate if you’re able to commit to a longer contract term or make an advance payment. For example, a 50% upfront payment would allow us to offer a 5% discount.
Please let us know if any of these options work for you.
Best regards,
[Your Name]
亲爱的[客户姓名]，
感谢您的合作，我们理解您对降价的要求。虽然我们无法降低标准价格，但如果贵方能承诺更长的合同期或预付款项，我们可以考虑提供折扣。例如，50%的预付款可让我们提供5%的折扣。
请告知这些选项是否适合您。
此致问候，
[你的姓名]
点评与重点：
✅ “commit to a longer contract term” 和 “advance payment” 是换取折扣的常见条件。
✅ 使用“unable to reduce… but could consider…” 结构，既拒绝又留有余地。
✅ 体现商业智慧：用客户资源换取价格灵活性。
模板六：坚定拒绝不合理还价，维护品牌价值
Dear [Customer's Name],
Thank you for your message. We truly value your interest in our product. After thorough evaluation, we regret to inform you that we’re unable to match the price you’ve requested, as it would not cover our production and service costs. Our pricing reflects the high standards we maintain in quality and customer support.
We hope you understand, and we remain committed to delivering the best value in our industry.
Sincerely,
[Your Name]
亲爱的[客户姓名]，
感谢您的来信。我们非常重视您对我们产品的兴趣。经过全面评估，我们很遗憾地告知您，无法满足您提出的价格要求，因为该价格无法覆盖我们的生产与服务成本。我们的定价反映了我们在品质与客户服务方面坚持的高标准。
希望您能理解，我们将继续致力于在行业中提供最佳价值。
此致，
[你的姓名]
点评与重点：
✅ “regret to inform you” 是正式拒绝的礼貌表达。
✅ 强调“production and service costs”和“high standards”，合理解释定价依据。
✅ 即使拒绝，仍表达尊重与合作意愿，维护品牌形象。
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