导读:节日是电商营销的黄金时段,一封精心设计的英文促销邮件不仅能提升转化率,还能展现品牌的专业形象。然而,语言表达不当或文化误解可能导致营销‘踩雷’。本文精选7个适用于圣诞节、黑色星期五等节日的英文促销邮件模板,每封邮件均提供完整中英文对照、语言亮点点评和重点词汇标注,帮助你在跨文化沟通中游刃有余,同时提升英语写作能力。

1. 圣诞节促销邮件模板(通用款)

📤Subject: 🎄 It’s the Most Wonderful Time of the Year – Up to 50% Off!

Dear [Customer's Name],

The holiday season is here, and we’re spreading the cheer with a special Christmas sale! For a limited time, enjoy up to 50% off on your favorite items. Whether you’re shopping for gifts or treating yourself, now is the perfect time to save.

Our best deals are waiting — don’t miss out!

Happy Holidays,
The [Brand] Team

 

📤主题:🎄 一年中最美好的时光——最高5折优惠!

亲爱的[客户姓名]:

节日季已至,我们正用一场特别的圣诞促销传递喜悦!限时享受您最喜爱商品最高5折优惠。无论您是为亲友挑选礼物,还是犒赏自己,现在都是省钱的最佳时机。

最棒的优惠就在眼前——千万别错过!

节日快乐!
[品牌] 团队敬上

✍️点评与重点:

  • “It’s the most wonderful time of the year” 是经典圣诞歌曲名,唤起情感共鸣,适合节日氛围。
  • “spreading the cheer” 意为“传递欢乐”,地道表达,增强亲和力。
  • “up to 50% off” 是促销常用语,强调折扣上限,吸引点击。
  • 使用表情符号🎄可提升打开率,但不宜过多。

 

2. 黑色星期五限时抢购邮件

📤Subject: Black Friday Flash Sale: 24 Hours Only!

Hi [First Name],

The wait is over — our biggest sale of the year is LIVE! For the next 24 hours only, enjoy massive discounts across all categories. From electronics to fashion, everything is on fire!

But hurry — once the clock runs out, these deals are gone.

Shop Now →

The [Brand] Team

 

📤主题:⏳ 黑色星期五闪购:仅限24小时!

嗨,[名字]:

等待终于结束——我们一年一度最大促销现已开启!仅限未来24小时,全品类享受巨额折扣。从电子产品到时尚服饰,全场热卖中!

但请抓紧——倒计时结束,优惠即刻消失。

立即抢购 →

[品牌] 团队

✍️点评与重点:

  • “Flash sale” 指“限时闪购”,强调紧迫感。
  • “on fire” 是口语化表达,意为“热销”,生动有趣。
  • “once the clock runs out” 比“when time is up”更具画面感,增强紧迫性。
  • 使用箭头符号“→”引导行动,提升转化。

 

3. 感恩节致谢客户邮件

📤Subject: 🍂 Thank You for Being Part of Our Journey

Dear Valued Customer,

This Thanksgiving, we want to express our deepest gratitude. Your support means the world to us. To show our appreciation, enjoy an exclusive 20% off your next order as our gift to you.

Wishing you a joyful and peaceful holiday season.

With thanks,
The [Brand] Family

 

📤主题:🍂 感谢您一路同行

亲爱的尊贵客户:

在这个感恩节,我们想向您表达最深的谢意。您的支持对我们意义非凡。为表感激,我们为您送上专属优惠:下一单享8折。

祝您节日愉快,平安喜乐。

诚挚感谢,
[品牌] 全体成员

✍️点评与重点:

  • “Valued customer” 比“Dear customer”更显尊重与情感。
  • “means the world to us” 是强调重要性的地道表达。
  • “exclusive... as our gift to you” 突出专属感和品牌温度。
  • 使用“Family”替代“Team”增强情感连接。

4. 圣诞礼物推荐邮件

📤Subject: 🎁 Stuck on Gifts? Here Are Our Top Picks for Everyone on Your List

Hi [Name],

Struggling to find the perfect gift? We’ve curated a collection of bestsellers that everyone will love. From cozy sweaters to smart gadgets, we’ve got you covered.

Plus, all orders ship free and arrive in time for Christmas!

Explore Gift Ideas →

The [Brand] Team

 

📤主题:🎁 礼物没灵感?我们为您精选了适合每个人的礼物

嗨,[名字]:

还在为选礼物发愁?我们精心挑选了畅销好物,保证收礼人满意。从舒适毛衣到智能设备,应有尽有。

此外,所有订单免运费,并确保在圣诞节前送达!

查看礼物推荐 →

[品牌] 团队

✍️点评与重点:

  • “Stuck on gifts?” 用疑问句引发共鸣,贴近用户痛点。
  • “curated a collection” 意为“精心策划系列”,体现专业性。
  • “cozy sweaters” 中“cozy”常用于描述温暖舒适的衣物,是节日高频词。
  • 强调“free shipping”和“on time delivery”解决用户顾虑。

 

5. 节日倒计时提醒邮件

📤Subject:3 Days Left to Save Big This Holiday Season!

Dear [Name],

Time is running out! Our holiday sale ends in just 3 days. Don’t miss your chance to save on must-have items before they’re gone.

Shop now and make this season unforgettable.

The [Brand] Team

 

📤主题:节日大促仅剩3天!

亲爱的[名字]:

时间不多了!我们的节日促销还剩最后3天。别错过抢购必备好物的省钱机会,售完即止。

立即选购,让这个节日季难忘非凡。

[品牌] 团队

✍️点评与重点:

  • “Time is running out!” 是制造紧迫感的经典句式。
  • “must-have items” 指“必备单品”,激发购买欲。
  • 简洁有力,适合最后一波提醒。
  • 主题行明确标注天数,提升打开率。

 

6. 元旦新年促销邮件

📤Subject: 🎉 New Year, New Deals – Kick Off 2025 with Savings!

Hi [Name],

Welcome to 2025! Start the year strong with amazing deals on top products. Whether you’re upgrading your tech or refreshing your wardrobe, now’s the time to make it happen.

Here’s to a fresh start and big savings!

Cheers,
The [Brand] Team

 

📤主题:🎉 新年新优惠——用省钱开启2025!

嗨,[名字]:

欢迎来到2025年!用顶级产品的超值优惠强势开启新年。无论您想升级电子设备,还是焕新衣橱,现在就是行动的最佳时机。

祝您新年新气象,省钱又省心!

敬上,
[品牌] 团队

✍️点评与重点:

  • “Kick off 2025” 意为“开启2025年”,动词“kick off”常用于活动启动。
  • “Start the year strong” 是激励性表达,契合新年氛围。
  • “Here’s to...” 是祝酒常用句式,用于表达美好祝愿。
  • 主题使用“New Year, New Deals”形成押韵,易记且吸引人。

 

7. 节后清仓促销邮件

📤Subject: 🧹 Post-Holiday Cleanup: Last Chance for Up to 60% Off!

Dear [Name],

The holidays are over, but the savings aren’t! We’re clearing out inventory with up to 60% off select items. Perfect for treating yourself or planning ahead for next year.

These deals won’t last — grab them before they’re gone!

The [Brand] Team

 

📤主题:🧹 节后大扫除:最高6折,最后机会!

亲爱的[名字]:

节日已过,但优惠不停!我们正在清仓,精选商品最高6折。无论是犒劳自己,还是为明年做准备,都是绝佳时机。

优惠不等人——趁还没售罄赶紧抢购!

[品牌] 团队

✍️点评与重点:

  • “Post-holiday cleanup” 巧妙将“清仓”比喻为“大扫除”,轻松幽默。
  • “clearing out inventory” 是“清仓”的标准商务表达。
  • 强调“planning ahead for next year”拓展使用场景。
  • 适合节后流量低谷期激活用户。

 

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