导读：在国际商务沟通中，如何用英文礼貌而坚定地进行议价或请求折扣，是每位职场人必须掌握的技能。无论是作为买方争取更优价格，还是作为卖方维护利润底线，一封措辞得体、逻辑清晰的英文邮件都能起到关键作用。本文精选10个高频实用的英文议价与折扣邮件模板，涵盖请求折扣、还价、批量采购优惠、长期合作让利等多种场景，并提供精准中文翻译、使用点评与重点词汇提示，助你提升商务英语写作能力，成为谈判桌上的沟通高手。
1. 请求首次合作折扣
📤Subject: Request for Introductory Discount on First Order
Dear [Supplier's Name],
We are currently evaluating potential suppliers for [product/service], and your company has been highly recommended. As we are considering placing our first order, we would like to request an introductory discount to help us assess the product quality and service efficiency. A reduced rate for this initial purchase would demonstrate mutual commitment and support a strong start to our potential partnership.
Looking forward to your favorable response.
Best regards,
[Your Name]
📤主题：首次订单请求优惠折扣
尊敬的[供应商姓名]：
我们目前正在为[产品/服务]评估潜在供应商，贵公司获得了高度推荐。鉴于我们正考虑下首单，希望申请首次合作折扣，以便我们更好地评估产品质量与服务效率。此次采购若能享受优惠价格，将体现双方的合作诚意，有助于建立良好的合作关系。
期待您的积极回复。
此致
[你的名字]
✍️点评与重点：
• 使用“evaluating potential suppliers”体现专业采购流程。
• “introductory discount”是“首次合作折扣”的标准表达，适合新客户使用。
• 语气礼貌且强调“mutual commitment”（双方承诺），提升合作意愿。
2. 基于大批量采购请求价格优惠
📤Subject: Request for Volume-Based Pricing on Large Order
Dear [Supplier's Name],
We are preparing to place a significant order for [product] totaling [quantity]. Given the scale of this purchase, we kindly request a volume-based discount. Bulk orders like this represent a strong commitment on our part and can lead to ongoing collaboration. We believe a more competitive rate is justified and would greatly appreciate your best offer.
Thank you for your consideration.
Sincerely,
[Your Name]
📤主题：基于大批量订单请求阶梯定价
尊敬的[供应商姓名]：
我们即将为[产品]下一笔大量订单，总量为[数量]。鉴于此次采购规模较大，特此请求批量折扣。此类大额订单体现了我们的合作诚意，也有助于建立长期合作关系。我们认为更优惠的价格是合理的，期待贵方提供最优报价。
感谢您的考虑。
此致
[你的名字]
✍️点评与重点：
• “volume-based pricing”是“阶梯定价”的专业术语，适用于大批量场景。
• “represent a strong commitment”强调买方诚意，增强议价说服力。
• 使用“justified”（合理的）暗示价格调整有理有据。
3. 对报价提出还价请求
📤Subject: Counteroffer on Quoted Price for [Product/Service]
Dear [Vendor's Name],
Thank you for your quotation dated [date] for [product/service]. After careful review, we find the proposed price slightly above our budget. We would like to propose a counteroffer of [your price], which we believe reflects current market conditions and allows for a sustainable partnership. We remain interested in moving forward and hope you can accommodate this adjustment.
Best regards,
[Your Name]
📤主题：对[产品/服务]报价的还价请求
尊敬的[供应商姓名]：
感谢您于[日期]提供的[产品/服务]报价。经仔细评估，我们认为报价略高于预算。我们提议还价至[你的价格]，此价格更符合当前市场行情，也有利于建立可持续的合作关系。我们仍希望推进合作，期待贵方能接受此调整。
此致
[你的名字]
✍️点评与重点：
• “counteroffer”是“还价”的正式用语，适用于商务谈判。
• “slightly above our budget”委婉表达价格偏高，避免直接否定。
• 强调“sustainable partnership”（可持续合作），引导对方考虑长期利益。
4. 以竞争对手低价为由请求匹配价格
📤Subject: Request to Match Competitor’s Pricing
Dear [Supplier's Name],
We have received a competitive quote from another supplier for [product] at a lower rate. While we prefer to work with your company due to [reason: quality, reliability, service], we would like to request that you match or come close to this pricing. Maintaining our partnership is important to us, and we hope you can offer a revised quote to remain competitive.
Looking forward to your reply.
Best regards,
[Your Name]
📤主题：请求匹配竞争对手报价
尊敬的[供应商姓名]：
我们已收到另一家供应商针对[产品]的更具竞争力报价，价格更低。尽管我们更倾向于与贵公司合作（因[质量、可靠性、服务等]），但仍希望贵方能匹配或接近该价格。我们重视与贵方的合作关系，期待您能提供修订报价以保持竞争力。
期待回复。
此致
[你的名字]
✍️点评与重点：
• “competitive quote”和“remain competitive”是价格谈判中的高频词。
• 明确表达“prefer to work with you”可缓解对方防御心理。
• 不透露具体竞争对手名称，保护商业信息。
5. 请求长期合作优惠价
📤Subject: Request for Preferred Pricing Based on Long-Term Partnership
Dear [Supplier's Name],
As one of your long-term clients, we have consistently placed orders over the past [time period]. We value our relationship and would like to discuss the possibility of preferred pricing to reflect our ongoing collaboration. A more favorable rate would further strengthen our partnership and support increased order volumes in the future.
We appreciate your support and look forward to your response.
Kind regards,
[Your Name]
📤主题：基于长期合作请求优惠价格
尊敬的[供应商姓名]：
作为贵公司的长期客户，我们在过去[时间段]持续下单。我们重视合作关系，希望探讨给予优惠价格的可能性，以体现我们的长期合作。更优惠的价格将进一步巩固双方关系，并有助于未来提升订单量。
感谢您的支持，期待回复。
此致
[你的名字]
✍️点评与重点：
• “long-term clients”和“ongoing collaboration”突出合作历史。
• “preferred pricing”是“客户优惠价”的标准表达。
• 暗示“increased order volumes”作为未来回报，增强议价筹码。
6. 以付款周期缩短换取折扣
📤Subject: Request for Early Payment Discount
Dear [Supplier's Name],
We would like to propose an early payment arrangement: if we reduce our payment terms from [current days] to [shorter days], could you offer a discount of [X]%? This adjustment would improve cash flow for both parties and demonstrate our commitment to a reliable partnership. We believe this mutually beneficial arrangement is worth considering.
Thank you for your time.
Best regards,
[Your Name]
📤主题：请求提前付款折扣
尊敬的[供应商姓名]：
我们提议一项提前付款安排：若我们将付款周期从[当前天数]缩短至[更短天数]，贵方是否可提供[X]%的折扣？此举将改善双方现金流，并体现我们建立可靠合作关系的诚意。我们认为这一互利安排值得考虑。
感谢您的时间。
此致
[你的名字]
✍️点评与重点：
• “early payment discount”是财务术语，常用于B2B谈判。
• 强调“improve cash flow”（改善现金流）对双方有利，提升说服力。
• 使用“mutually beneficial”突出共赢，降低对方抵触情绪。
7. 拒绝不合理涨价并请求维持原价
📤Subject: Request to Maintain Current Pricing Amid Price Increase Notice
Dear [Supplier's Name],
We acknowledge your recent notice of a price increase for [product]. However, given our long-standing relationship and consistent order volume, we kindly request that you maintain the current pricing for the next [time period]. Sudden increases may impact our budget planning, and we believe our loyalty deserves recognition.
We hope for your understanding and continued support.
Sincerely,
[Your Name]
📤主题：针对涨价通知请求维持当前价格
尊敬的[供应商姓名]：
我们已收到贵方关于[产品]涨价的通知。然而，鉴于我们长期的合作关系及稳定的订单量，恳请贵方在接下来的[时间段]内维持现有价格。价格突然上调可能影响我方预算规划，而我们的忠诚合作也应得到认可。
期待您的理解与支持。
此致
[你的名字]
✍️点评与重点：
• “long-standing relationship”强调合作历史，增强情感诉求。
• “loyalty deserves recognition”委婉表达应得回报，避免对抗语气。
• 使用“impact budget planning”说明实际困难，增强合理性。
8. 接受报价但请求附加服务免费
📤Subject: Acceptance of Quote with Request for Complimentary Service
Dear [Supplier's Name],
We are pleased to accept your quotation for [product/service]. To support a smoother implementation, we kindly request that [specific service, e.g., installation, training] be provided at no additional cost. This would greatly enhance the value of the deal and reflect your commitment to customer satisfaction.
We look forward to finalizing the agreement.
Best regards,
[Your Name]
📤主题：接受报价但请求免费附加服务
尊敬的[供应商姓名]：
我们很高兴接受贵方关于[产品/服务]的报价。为确保顺利实施，恳请将[具体服务，如安装、培训]作为免费项目提供。此举将显著提升交易价值，也体现贵方对客户满意度的重视。
期待尽快完成协议签署。
此致
[你的名字]
✍️点评与重点：
• “at no additional cost”是“免费”的正式表达，适合商务场景。
• “enhance the value of the deal”强调增值，而非单纯索取。
• 在接受报价后提出，谈判地位更有利。
9. 批量续单请求特别优惠
📤Subject: Request for Special Discount on Renewal Order
Dear [Supplier's Name],
We are preparing to renew our order for [product] in large quantities. As this is a repeat purchase and reflects our continued trust in your offering, we would appreciate a special discount as a gesture of appreciation. A favorable rate would encourage even stronger future collaboration.
Thank you for considering this request.
Kind regards,
[Your Name]
📤主题：续订大单请求特别折扣
尊敬的[供应商姓名]：
我们即将为[产品]进行大批量续订。此次为重复采购，体现了我们对贵方产品持续的信任，因此希望贵方能给予特别折扣以示感谢。优惠价格将激励我们未来更深入的合作。
感谢您的考虑。
此致
[你的名字]
✍️点评与重点：
• “repeat purchase”和“continued trust”突出客户忠诚度。
• “gesture of appreciation”强调折扣是“感谢之举”，降低商业感。
• 用“encourage stronger collaboration”暗示未来潜力。
10. 卖方婉拒折扣但提供其他价值
📤Subject: Our Commitment to Value Despite Limited Pricing Flexibility
Dear [Customer's Name],
Thank you for your request for a discount. While our pricing is already highly competitive and margins are tight, we are unable to offer further reductions at this time. However, to support your business, we can provide [free shipping, extended warranty, additional support, etc.] at no extra cost. We believe this adds significant value while maintaining the quality and reliability you expect.
We value your partnership and are here to support your success.
Best regards,
[Your Name]
📤主题：虽无法降价，但我们承诺提供额外价值
尊敬的[客户姓名]：
感谢您提出的折扣请求。尽管我们的价格已极具竞争力且利润空间有限，目前无法进一步降价。但为支持贵方业务，我们可免费提供[免费运输、延长保修、额外支持等]。我们相信这能在保障质量与可靠性的同时，为贵方带来显著价值。
我们重视合作关系，愿持续支持您的成功。
此致
[你的名字]
✍️点评与重点：
• “margins are tight”委婉说明利润低，避免直接拒绝。
• 提供替代方案（free shipping等）展现合作诚意。
• 强调“value”而非“price”，转移谈判焦点至整体利益。
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