导读：掌握英文报价邮件，提升专业形象
在国际商务沟通中，发送专业、清晰的英文报价邮件是赢得客户信任的关键一步。尤其对于刚入行的外贸人员或自由职业者，如何用得体的语言表达价格、服务内容和合作意愿，往往令人头疼。本文精心整理了8个实用英文报价邮件模板，涵盖初次报价、重新报价、批量折扣、附加服务等多种常见场景，并配有准确中文翻译、重点标注和使用点评，帮助你在实际工作中快速上手，轻松应对客户沟通。
模板1：初次报价邮件（标准版）
📤Subject: Quotation for [Product/Service Name] - [Your Company Name]
Dear [Client's Name],
Thank you for your inquiry regarding our [product/service]. We appreciate the opportunity to provide you with a quotation.
Please find the details below:
- Product/Service: [Name]
- Quantity: [Number]
- Unit Price: USD [Amount]
- Total Amount: USD [Total]
- Delivery Time: [e.g., 7-10 business days]
- Payment Terms: [e.g., 50% in advance, 50% before shipment]
Should you have any questions or require further information, please feel free to contact us. We look forward to the possibility of working together.
Best regards,
[Your Full Name]
[Your Position]
[Company Name]
[Phone Number]
📤主题：关于[产品/服务名称]的报价 - [公司名称]
尊敬的[客户姓名]：
感谢您对我们[产品/服务]的咨询。我们很荣幸为您提供报价。
详情如下：
- 产品/服务：[名称]
- 数量：[数量]
- 单价：美元[金额]
- 总价：美元[总额]
- 交货时间：[例如：7-10个工作日]
- 付款方式：[例如：预付50%，发货前付50%]
如您有任何疑问或需要更多信息，请随时联系我们。期待与您的合作。
此致
敬礼！
[您的姓名]
[职位]
[公司名称]
[电话号码]
点评与重点：
✅ 使用“Thank you for your inquiry”礼貌开场，体现专业性。
✅ 信息条目清晰，使用项目符号（-）提升可读性。
✅ 包含关键商务要素：价格、数量、交付时间、付款方式。
📌 重点词汇：“quotation”（报价）、“delivery time”（交货时间）、“payment terms”（付款条款）。
模板2：附带报价单的邮件
📤Subject: Attached Quotation for Your Review - [Reference Number]
Dear [Client's Name],
As requested, please find attached our detailed quotation for [product/service]. The document includes specifications, pricing, and terms of delivery.
Key Highlights:
- Competitive pricing based on current market rates
- High-quality materials and reliable performance
- Flexible delivery options available upon request
We believe this proposal offers excellent value for your needs. If you have any feedback or would like to discuss customization, we are happy to assist.
Looking forward to your response.
Warm regards,
[Your Name]
[Job Title]
📤主题：随附报价单供您审阅 - [参考编号]
尊敬的[客户姓名]：
根据您的要求，随信附上我们关于[产品/服务]的详细报价单。文件包含规格、价格及交货条款。
主要亮点：
- 基于当前市场水平的具竞争力价格
- 高品质材料，性能可靠
- 可根据需求提供灵活的交货选项
我们相信此方案能很好地满足您的需求。若您有任何反馈或希望讨论定制化服务，我们乐意协助。
期待您的回复。
此致
[您的姓名]
[职位]
点评与重点：
✅ 使用“as requested”表明响应客户需求，增强信任感。
✅ 强调“attached”和“detailed quotation”，提示客户查看附件。
✅ 使用“Key Highlights”突出优势，引导客户关注卖点。
📌 重点短语：“attached quotation”（附带报价单）、“flexible delivery options”（灵活交货选项）。
模板3：重新报价或价格更新邮件
📤Subject: Updated Quotation for [Product/Service] - Revised Pricing
Dear [Client's Name],
Following our previous discussion, we are pleased to send you an updated quotation for [product/service]. Due to recent changes in material costs, the pricing has been adjusted accordingly.
Here is the revised information:
- Previous Unit Price: USD [Old Amount]
- New Unit Price: USD [New Amount]
- Reason for Change: Increase in raw material costs
- Valid Until: [Date]
We understand the importance of stable pricing and have worked to minimize the impact. Please let us know if you would like to proceed with the order based on this updated quote.
Sincerely,
[Your Name]
[Company Name]
📤主题：关于[产品/服务]的更新报价 - 价格调整通知
尊敬的[客户姓名]：
根据我们之前的沟通，现向您发送[产品/服务]的更新报价。由于近期原材料成本变动，价格已相应调整。
更新信息如下：
- 原单价：美元[原金额]
- 新单价：美元[新金额]
- 调价原因：原材料成本上涨
- 报价有效期至：[日期]
我们理解价格稳定性的重要性，已尽力将影响降至最低。如您希望基于此更新报价下单，请告知我们。
此致
[您的姓名]
[公司名称]
点评与重点：
✅ 诚实说明调价原因，增强客户理解与信任。
✅ 使用“updated quotation”和“revised pricing”明确邮件目的。
✅ 提供“Valid Until”设定报价有效期，促进客户尽快决策。
📌 重点句型：“Due to recent changes in...”（由于近期……变化）。
模板4：批量采购优惠报价邮件
📤Subject: Special Volume Pricing for [Product Name] - Limited Time Offer
Dear [Client's Name],
Thank you for your continued interest in our products. We are excited to offer you a special volume discount for [product name] based on larger order quantities.
Our tiered pricing is as follows:
- 100–499 units: USD [Price] per unit
- 500–999 units: USD [Price] per unit (5% discount)
- 1,000+ units: USD [Price] per unit (10% discount)
This offer is valid until [Date]. We recommend placing your order soon to take advantage of these savings.
Please let us know your intended quantity so we can prepare the formal quotation.
Best wishes,
[Your Name]
[Company Name]
📤主题：[产品名称]批量采购特惠价 - 限时优惠
尊敬的[客户姓名]：
感谢您对我们产品的持续关注。我们很高兴为您提供[产品名称]的大宗订单特别折扣。
分级定价如下：
- 100–499件：每件美元[价格]
- 500–999件：每件美元[价格]（95折）
- 1000件以上：每件美元[价格]（9折）
此优惠有效期至[日期]。建议尽快下单以享受优惠。
请告知您计划采购的数量，以便我们准备正式报价单。
此致
[您的姓名]
[公司名称]
点评与重点：
✅ 使用“Special Volume Pricing”吸引客户注意大单优惠。
✅ 采用“tiered pricing”展示阶梯价格，激励客户增加订单量。
✅ 加入“Limited Time Offer”制造紧迫感，促进成交。
📌 重点词汇：“volume discount”（批量折扣）、“tiered pricing”（分级定价）。
模板5：服务类项目报价邮件
📤Subject: Service Proposal and Quotation for [Project Name]
Dear [Client's Name],
Thank you for considering us for your [project type, e.g., website development] needs. We are pleased to submit our service proposal and quotation as follows:
- Scope of Work: [Brief description of services]
- Estimated Hours: [Number] hours
- Hourly Rate: USD [Amount]
- Total Estimated Cost: USD [Total]
- Project Timeline: [Start Date] to [End Date]
Our team has extensive experience in this field and is committed to delivering high-quality results on time.
We would be happy to schedule a call to discuss the details further. Please let us know your availability.
Kind regards,
[Your Name]
[Company Name]
📤主题：关于[项目名称]的服务提案与报价
尊敬的[客户姓名]：
感谢您考虑由我们为您提供[项目类型，如网站建设]服务。现提交我们的服务方案及报价如下：
- 工作范围：[服务简述]
- 预估工时：[数量]小时
- 每小时费率：美元[金额]
- 预估总费用：美元[总额]
- 项目周期：[开始日期]至[结束日期]
我们的团队在此领域经验丰富，致力于按时交付高质量成果。
我们乐意安排电话会议进一步讨论细节，请告知您方便的时间。
此致
[您的姓名]
[公司名称]
点评与重点：
✅ 使用“Scope of Work”明确服务范围，避免后续争议。
✅ 提供“Estimated Hours”和“Hourly Rate”，体现透明计价。
✅ 主动提议电话沟通，展现积极合作态度。
📌 重点短语：“submit our service proposal”（提交服务提案）、“project timeline”（项目周期）。
模板6：含附加服务的报价邮件
📤Subject: Quotation with Optional Add-on Services - [Product/Service]
Dear [Client's Name],
We are pleased to provide the quotation for [product/service] as requested. In addition, we offer several value-added services that may enhance your experience.
Base Quotation:
- Product: [Name]
- Price: USD [Amount]
Optional Add-ons:
- Installation Support: +USD [Amount]
- Extended Warranty (1 year): +USD [Amount]
- Training Session (2 hours): +USD [Amount]
These add-ons are optional and can be selected based on your needs. Please let us know which services you'd like to include.
Thank you for your consideration.
Best regards,
[Your Name]
[Company Name]
📤主题：含可选附加服务的报价 - [产品/服务]
尊敬的[客户姓名]：
现按要求提供[产品/服务]的报价。此外，我们还提供多项增值服务，可进一步提升您的使用体验。
基础报价：
- 产品：[名称]
- 价格：美元[金额]
可选附加服务：
- 安装支持：+美元[金额]
- 延长保修（1年）：+美元[金额]
- 培训课程（2小时）：+美元[金额]
以上附加服务为可选项，可根据您的需求选择。请告知您希望包含的服务。
感谢您的考虑。
此致
[您的姓名]
[公司名称]
点评与重点：
✅ 使用“value-added services”提升服务附加值印象。
✅ 清晰区分“Base Quotation”和“Optional Add-ons”，便于客户选择。
✅ 鼓励客户定制服务组合，提升成交可能性。
📌 重点词汇：“add-on services”（附加服务）、“extended warranty”（延长保修）。
模板7：报价确认与催促回复邮件
📤Subject: Follow-up: Quotation for [Product] - Awaiting Your Response
Dear [Client's Name],
I hope this message finds you well. I'm following up on the quotation we sent on [Date] for [product/service].
We have not yet received your feedback, so I wanted to check if you have any questions or need further clarification.
Please note that the quoted price is valid until [Date]. We would appreciate it if you could confirm your interest by [Deadline] so we can proceed with production/delivery.
Looking forward to hearing from you soon.
Best regards,
[Your Name]
[Company Name]
📤主题：跟进：关于[产品]的报价 - 等待您的回复
尊敬的[客户姓名]：
希望您一切顺利。我们于[日期]向您发送了关于[产品/服务]的报价，现特此跟进。
目前尚未收到您的反馈，特此询问您是否有任何疑问或需要进一步说明。
请注意，本报价有效期至[日期]。如您能在[截止日期]前确认意向，我们将不胜感激，以便安排生产/发货。
期待您的回复。
此致
[您的姓名]
[公司名称]
点评与重点：
✅ 使用“following up”礼貌提醒，避免显得催促过急。
✅ 强调报价有效期和截止日期，制造合理紧迫感。
✅ 主动提出答疑，展现服务意识。
📌 重点句型：“awaiting your response”（等待您的回复）、“valid until”（有效期至）。
模板8：最终报价与合作邀请邮件
📤Subject: Final Quotation and Invitation to Proceed with Order
Dear [Client's Name],
Thank you for your time and valuable feedback during our discussions. Based on your requirements, we are pleased to send you our final quotation.
- Product: [Name]
- Quantity: [Number]
- Total Amount: USD [Amount]
- Delivery: [Details]
- Payment: [Terms]
We believe this offer represents the best balance of quality and value. If everything meets your approval, we kindly invite you to confirm the order at your earliest convenience.
We are ready to begin immediately upon confirmation.
Warm regards,
[Your Name]
[Company Name]
📤主题：最终报价及下单邀请
尊敬的[客户姓名]：
感谢您在沟通中的宝贵时间和反馈。根据您的需求，我们现发送最终报价。
- 产品：[名称]
- 数量：[数量]
- 总金额：美元[金额]
- 交货：[详情]
- 付款：[条款]
我们相信此报价在质量与价值之间达到了最佳平衡。如一切符合您的要求，诚邀您尽快确认订单。
收到确认后，我们将立即启动工作。
此致
[您的姓名]
[公司名称]
点评与重点：
✅ 使用“final quotation”明确这是最后一次报价，推动客户决策。
✅ 表达对客户反馈的重视，增强关系亲密度。
✅ 使用“kindly invite you to confirm”礼貌促单，不显强硬。
📌 重点短语：“at your earliest convenience”（尽快）、“ready to begin immediately”（可立即启动）。
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