导读:节日营销如何打动客户?
节日是品牌与客户建立情感连接的黄金时机。通过一封精心设计的英文促销邮件,不仅可以提升品牌曝光,还能显著提高客户打开率与转化率。本文精选7个实用英文促销邮件模板,适用于圣诞节、感恩节、新年等重大节日,每个模板均附带精准中文翻译、重点解析与使用建议,帮助你轻松撰写高转化率的节日营销邮件,同时提升英语写作能力。
模板一:限时优惠提醒(Countdown to Holiday Sale)
📤Subject: Only 48 Hours Left to Save 50% – Don’t Miss Out!
Hi [First Name],
Our biggest holiday sale ends in just 48 hours! Now’s your chance to enjoy up to 50% off on all items. Whether you’re shopping for gifts or treating yourself, this is the perfect time to save big.
Hurry — once the clock runs out, so do these deals.
Shop now and make this holiday season unforgettable.
Warm regards,
[Your Brand Team]
📤主题:距离享受50%折扣仅剩48小时了,千万不要错过这个机会!
嗨,[名字],
我们年度最大的节日促销仅剩48小时!现在购买所有商品可享高达5折优惠。无论你是为亲友挑选礼物,还是犒劳自己,现在都是省钱的最佳时机。
抓紧时间——倒计时结束,优惠也将消失。
立即选购,让这个节日季更加难忘。
此致问候,
[品牌团队]
点评与重点:
✅ 使用“Only 48 Hours Left”制造紧迫感,提升打开率。
✅ “Don’t Miss Out”是经典FOMO(错失恐惧)话术,激发行动欲。
✅ “up to 50% off”表达折扣上限,合法合规且具吸引力。
📌 适用场景:促销倒计时、限时折扣。
模板二:节日专属礼包推荐(Exclusive Holiday Gift Bundle)
📤Subject: Your Exclusive Holiday Gift Bundle Is Here!
Dear [First Name],
This holiday season, we’ve put together something special just for you. Introducing our exclusive gift bundle — carefully curated with bestsellers and customer favorites, all wrapped in festive style.
As a valued member, you get early access and 20% off. Offer valid for 72 hours only.
Give the gift of joy — and treat yourself too.
Happy Holidays,
[Your Brand]
📤主题:您的专属节日礼物包已到账!
亲爱的[名字],
这个节日季,我们为你精心准备了一份特别礼物——专属节日礼包。内含畅销商品与顾客最爱,全部以节日风格精美包装。
作为尊贵会员,你可享优先购买权及8折优惠。限时72小时。
送出喜悦,也别忘了犒赏自己。
节日快乐!
[品牌名称]
点评与重点:
✅ “Exclusive”和“valued member”增强客户归属感。
✅ “carefully curated”体现用心,提升品牌调性。
✅ “Give the gift of joy”使用情感化表达,打动人心。
📌 适用场景:会员专属、节日礼包推广。
模板三:感恩节特别致谢(Thank You for Being Part of Our Journey)
📤Subject: Thank You – A Special Gift Just for You
Hi [First Name],
As Thanksgiving approaches, we want to take a moment to say thank you. Because of you, this has been our most successful year yet.
To show our appreciation, enjoy 30% off your next order as our gift to you. No code needed — the discount is applied automatically at checkout.
From our family to yours, we wish you a warm and joyful Thanksgiving.
With gratitude,
[Your Team]
📤主题:谢谢您——一份专为您准备的特别礼物
嗨,[名字],
感恩节将至,我们想借此机会向你表达感谢。正是因为有你,我们才迎来了最成功的一年。
为表谢意,我们为你准备了下一单享7折的专属优惠。无需优惠码,结账时自动减免。
从我们的家庭到你的家庭,祝你度过一个温暖愉快的感恩节。
满怀感激,
[团队名称]
点评与重点:
✅ 以“感恩”为核心,建立情感共鸣。
✅ “No code needed”简化流程,提升转化率。
✅ “From our family to yours”拉近距离,增强亲和力。
📌 适用场景:感恩节营销、客户关系维护。

模板四:新年倒计时促销(New Year, New You – Start Saving Now)
📤Subject: New Year, New You – Up to 60% Off Starts Now!
Hello [First Name],
A brand-new year is just around the corner, and so are amazing deals! Kick off 2025 with up to 60% off on top picks for fitness, fashion, and self-care.
Whether you’re setting goals or refreshing your routine, we’ve got you covered.
Start the year right — shop the New Year Sale before it’s gone!
Cheers to a healthier, happier you,
[Your Brand]
📤主题:新年,新自我——现在购买即可享受最高60%的折扣!
你好,[名字],
崭新的一年即将到来,超值优惠也已上线!迎接2025年,精选健身、时尚与自我护理商品低至4折。
无论你是在设定目标,还是想焕新生活,我们都能满足你的需求。
把握开端,立即选购新年特惠,优惠不等人!
祝你更健康、更快乐,
[品牌名称]
点评与重点:
✅ “New Year, New You”是经典新年营销口号,易引发共鸣。
✅ 列举具体品类(fitness, fashion, self-care)增强相关性。
✅ “Start the year right”赋予行动积极意义。
📌 适用场景:新年促销、目标激励型营销。
模板五:圣诞礼物灵感推荐(Still Looking for the Perfect Gift? We’ve Got Ideas!)
📤Subject: Stuck on Gifts? Here Are 10 Perfect Picks for Everyone
Hi [First Name],
Not sure what to get for your loved ones? We’ve handpicked 10 top-rated gifts that are sure to impress — from cozy essentials to tech wonders.
Plus, all orders ship free and arrive in time for Christmas. No more last-minute stress!
Browse our holiday gift guide and find the perfect match today.
Warm wishes,
[Your Team]
📤主题:不知道该送什么礼物吗?这里有10个适合所有人的完美选择
嗨,[名字],
还在为送什么礼物发愁?我们精心挑选了10款高人气礼物,从舒适生活必备到科技好物,总有一款能打动人心。
此外,所有订单免运费,并确保在圣诞节前送达。告别最后一刻的焦虑!
立即浏览我们的节日礼物指南,找到最合适的那一款。
温馨祝福,
[团队名称]
点评与重点:
✅ “Stuck on Gifts?”直击用户痛点,引发点击。
✅ “handpicked”和“top-rated”增强可信度。
✅ 强调“free shipping”和“on-time delivery”,消除购买顾虑。
📌 适用场景:节日送礼指南、解决客户决策难题。
模板六:节日季忠诚客户回馈(Our Way of Saying Thanks This Holiday)
📤Subject: A Little Something from Us – Just for You
Dear [First Name],
During this season of giving, we want to give back to you. As a loyal customer, you’re invited to enjoy a special gift: $25 off your next purchase of $100 or more.
Use code: HOLIDAY25 at checkout. Offer ends December 20th.
Thank you for choosing us — we’re grateful to have you with us.
Wishing you peace and joy this holiday season,
[Your Brand]
📤我们的一点心意——专送给你
亲爱的[名字],
在这个分享的季节,我们也想回馈你。作为忠实客户,你将享受专属好礼:单笔订单满100美元立减25美元。
结账时输入优惠码:HOLIDAY25。优惠截止12月20日。
感谢你一直以来的选择,我们非常珍惜你的支持。
愿你在这个节日季平安喜乐,
[品牌名称]
点评与重点:
✅ “loyal customer”强化身份认同。
✅ 明确优惠门槛与使用方式,减少客户困惑。
✅ “a little something”语气亲切,不显功利。
📌 适用场景:老客户回馈、节日专属优惠码。
模板七:节日祝福+品牌故事(Wishing You a Joyful Holiday – From Our Family to Yours)
📤Subject: Our Holiday Wishes for You
Dear [First Name],
As the year comes to a close, we want to pause and reflect on the moments that matter. At [Your Brand], we believe the holidays are about connection, kindness, and shared joy.
Thank you for being part of our story. May your days be filled with warmth, laughter, and love.
We’ll be back in January with new products and fresh inspiration — until then, take care and enjoy the season.
With heartfelt wishes,
[Your Team]
📤主题:我们送给您的节日祝福
亲爱的[名字],
随着一年接近尾声,我们想停下脚步,回顾那些重要的时刻。在[品牌名称],我们相信节日的意义在于联结、善意与共享的喜悦。
感谢你成为我们故事的一部分。愿你的每一天都充满温暖、欢笑与爱。
我们将于一月带着新产品与新灵感回归——在此之前,请好好照顾自己,尽情享受节日时光。
诚挚祝福,
[团队名称]
点评与重点:
✅ 不推销产品,专注情感传递,提升品牌形象。
✅ “from our family to yours”营造温馨氛围。
✅ 提及“new products”为节后营销埋下伏笔。
📌 适用场景:品牌关怀、节日祝福、非销售型邮件。
👉 关注 水滴英语作文网,掌握国际职场秒懂的商务英语,让邮件成为你的升职加速器!