导读：为什么展会后的客户跟进至关重要？
参加展会是建立业务联系的绝佳机会，但真正的转化往往发生在展会结束后。据统计，超过80%的潜在客户不会主动联系你，若不在48小时内及时跟进，客户记忆将迅速淡化，错失合作良机。
一封专业、得体的英文跟进邮件，不仅能唤起客户对你的印象，还能展示你的专业度与诚意。本文精心整理了6个实用英文展会跟进邮件模板，涵盖初次联系、产品咨询、报价请求等常见场景，每封邮件均附中文翻译、重点词汇与写作技巧点评，助你提升客户转化率，同时精进商务英语表达能力。
模板一：初次展会后感谢与自我介绍
📤Subject: Great Meeting You at [Exhibition Name] – Follow-up from [Your Name]
Dear [Client's Name],
It was a pleasure meeting you at [Exhibition Name] yesterday. Thank you for taking the time to visit our booth and learn about our [product/service].
I’m [Your Name], [Your Position] at [Company Name]. I’d love to continue our conversation and explore how we can support your business needs.
Please find attached our product brochure for your reference. I’d be happy to schedule a brief call next week to answer any questions you may have.
Looking forward to staying in touch.
Best regards,
[Your Full Name]
[Your Position]
[Company Name]
[Phone Number] | [Website]
📤主题：很高兴在[展会名称]与您见面——来自[您的姓名]的后续跟进
尊敬的[客户姓名]：
很高兴昨天在[展会名称]与您见面。感谢您抽空参观我们的展位并了解我们的[产品/服务]。
我是[公司名称]的[职位]，[您的姓名]。我很希望能继续与您交流，探讨我们如何支持贵公司的业务需求。
随信附上我们的产品手册供您参考。我很乐意下周安排一次简短通话，解答您可能有的任何问题。
期待保持联系。
此致问候，
[您的全名]
[职位]
[公司名称]
[电话] | [网站]
✍️点评与重点：
• 开场自然：用“It was a pleasure meeting you”表达友好，建立情感连接。
• 简洁自我介绍：清晰说明身份与职位，增强可信度。
• 行动引导：“schedule a brief call”明确下一步，推动对话进展。
• 附件提示：“Please find attached”是正式邮件中常用表达，适合附文件时使用。
模板二：针对客户特定兴趣的产品跟进
📤Subject: Following Up on Our Conversation About [Product/Service]
Dear [Client's Name],
It was great speaking with you at [Exhibition Name] about your interest in [specific product or service]. I appreciate your insights into your current challenges with [related issue].
As discussed, our [Product Name] is designed to help companies like yours improve [specific benefit, e.g., efficiency, cost savings]. I’ve attached a detailed case study showing how we helped [similar company] achieve [specific result].
I’d be happy to send you a sample or arrange a product demo at your convenience. Please let me know a time that works for you.
Looking forward to your reply.
Best regards,
[Your Name]
[Your Position]
📤主题：关于[产品/服务]的后续跟进
尊敬的[客户姓名]：
很高兴在[展会名称]与您交流您对[具体产品或服务]的兴趣。感谢您分享贵公司在[相关问题]方面面临的挑战。
正如我们所讨论的，我们的[产品名称]专为帮助像贵公司这样的企业提升[具体优势，如效率、成本节约]而设计。我已附上一份详细案例研究，展示我们如何帮助[类似公司]实现[具体成果]。
我很乐意为您寄送样品，或在您方便时安排产品演示。请告知您合适的时间。
期待您的回复。
此致问候，
[您的姓名]
[您的职位]
✍️点评与重点：
• 个性化内容：提及客户“interest”和“challenges”，展现关注细节。
• 价值传递：用“designed to help”强调产品价值，而非单纯描述功能。
• 案例佐证：附上“case study”增强说服力，是提升信任的有效方式。
• 灵活邀约：“at your convenience”体现尊重客户时间，提升好感。
模板三：报价请求后的正式报价邮件
📤Subject: Quotation for [Product/Service] – As Requested
Dear [Client's Name],
Thank you for your interest in our [Product/Service] during the [Exhibition Name]. As requested, please find the detailed quotation attached for your review.
The quote includes [briefly list key items, e.g., unit price, delivery terms, warranty period]. Should you need any customization or have additional requirements, we’re happy to adjust the offer accordingly.
We offer competitive pricing and reliable after-sales support. I’d be glad to discuss the details or answer any questions you may have.
Looking forward to your feedback.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：应要求提供[产品/服务]报价单
尊敬的[客户姓名]：
感谢您在[展会名称]期间对我们[产品/服务]的关注。应您的要求，随附详细报价单供您审阅。
报价包含[简要列出关键项目，如单价、交货条款、保修期]。如需定制或其他需求，我们很乐意相应调整报价。
我们提供具竞争力的价格和可靠的售后服务。我很乐意进一步讨论细节或解答您的任何疑问。
期待您的反馈。
此致问候，
[您的姓名]
[您的职位]
[公司名称]
✍️点评与重点：
• 主题明确：“As Requested”表明响应及时，增强专业感。
• 结构清晰：列出报价包含内容，帮助客户快速理解。
• 灵活性表达：“happy to adjust”展现合作意愿，降低客户决策压力。
• 附加优势：提及“after-sales support”可增强客户信心。
模板四：展会后二次跟进（若客户未回复）
📤Subject: Following Up – [Previous Subject Line]
Dear [Client's Name],
I hope this message finds you well. I’m following up on my previous email regarding [briefly mention topic, e.g., product information, quotation].
I understand you may be busy, but I’d appreciate the opportunity to reconnect and see if there’s any way we can assist you. Perhaps a 10-minute call would be convenient?
If you’re no longer interested, I completely understand. Either way, I’d appreciate a quick note so I can update our records.
Thank you for your time, and I look forward to hearing from you.
Best regards,
[Your Name]
[Your Position]
📤主题：再次跟进——[之前的主题]
尊敬的[客户姓名]：
希望您一切顺利。我在此跟进之前关于[简要提及主题，如产品信息、报价]的邮件。
我理解您可能很忙，但仍希望能再次联系，了解我们是否能为您提供帮助。或许安排一次10分钟的通话会方便吗？
如果您已无兴趣，我完全理解。无论如何，烦请简短回复，以便我们更新记录。
感谢您的时间，期待您的回复。
此致问候，
[您的姓名]
[您的职位]
✍️点评与重点：
• 语气礼貌：“I understand you may be busy”体现同理心，避免压迫感。
• 降低门槛：“10-minute call”让客户感觉负担小，更易接受。
• 尊重选择：“If you’re no longer interested”给予客户退出空间，提升品牌好感。
• 请求反馈：即使被拒绝，也能获得信息，优化客户管理。
模板五：邀请客户参加线上产品演示
📤Subject: Invitation: Live Demo of [Product Name] – Next Week
Dear [Client's Name],
It was great meeting you at [Exhibition Name]! To help you better understand how [Product Name] can benefit your business, we’re hosting a live online demo next [Day, Date] at [Time] [Time Zone].
The session will cover key features, real-world applications, and a Q&A segment. We’d be honored to have you join.
Please reply to this email or click ‘Accept’ below to confirm your attendance. A calendar invite will follow.
If the time doesn’t work for you, let me know – we can arrange a private session at your convenience.
Best regards,
[Your Name]
[Your Position]
📤主题：邀请函：下周[产品名称]在线直播演示
尊敬的[客户姓名]：
很高兴在[展会名称]与您见面！为帮助您更好了解[产品名称]如何为贵公司带来价值，我们将于下周[星期，日期] [时间] [时区]举办一场在线直播演示。
本次演示将涵盖核心功能、实际应用场景及问答环节。诚挚邀请您参加。
请回复此邮件或点击下方“确认”以报名。稍后将发送日历邀请。
若时间不便，请告知，我们可为您安排专属私密演示。
此致问候，
[您的姓名]
[您的职位]
✍️点评与重点：
• 价值导向：强调“benefit your business”，聚焦客户利益。
• 内容预告：列出“key features, Q&A”提升参与意愿。
• 双重选择：提供公开与私密选项，满足不同客户偏好。
• 行动明确：“reply or click”给出清晰操作指引。
模板六：展会后建立长期联系的友好邮件
📤Subject: Staying Connected – Let’s Keep in Touch
Dear [Client's Name],
I hope you had a great time at [Exhibition Name]! I truly enjoyed our conversation about [topic discussed].
Even if we don’t move forward right away, I’d love to stay connected. I’ll occasionally share industry insights, product updates, or helpful resources that might interest you.
Please feel free to reach out if you ever need support or advice. Let’s build a long-term partnership!
Warm regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：保持联系——让我们持续沟通
尊敬的[客户姓名]：
希望您在[展会名称]度过了愉快的时光！很高兴与您交流[讨论话题]。
即使我们暂时没有立即合作，我也希望能保持联系。我将不定期分享行业洞察、产品更新或对您可能有帮助的资源。
如果您需要支持或建议，欢迎随时联系我。让我们建立长期合作关系！
此致问候，
[您的姓名]
[您的职位]
[公司名称]
✍️点评与重点：
• 情感维系：用“I truly enjoyed”强化正面印象。
• 长期视角：强调“long-term partnership”，展现战略思维。
• 价值持续输出：“share insights”让客户感受到持续价值，而非一次性推销。
• 开放邀请：“feel free to reach out”降低沟通门槛，鼓励互动。
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