导读：外贸沟通中，一封专业得体的英文邮件是赢得客户信任的关键
在国际贸易中，邮件是最常用的沟通方式。一封结构清晰、语言得体的英文邮件不仅能准确传达信息，还能展现你的专业素养。本文精心整理了外贸人日常工作中最常使用的10个英文邮件模板，涵盖客户开发、报价、订单确认、催款等高频场景。每个模板均提供完整英文原文、精准中文翻译，并附有【点评】和【重点词汇/句型】，帮助你快速掌握商务英语写作技巧，轻松应对各类客户沟通。
1. 回复客户询盘（Reply to Inquiry）
📤Subject: Re: Inquiry about [Product Name]
Dear [Customer's Name],
Thank you for your inquiry regarding our [Product Name]. We appreciate your interest in our products.
We are pleased to inform you that we can supply high-quality [Product Name] at competitive prices. Please find the detailed quotation attached for your review.
If you have any further questions or need additional samples, please don’t hesitate to let us know. We look forward to the opportunity to work with you.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：关于[产品名称]的咨询
尊敬的[客户姓名]：
感谢您对我方[产品名称]的询盘，我们非常感谢您对我们产品的关注。
我们很高兴地通知您，我们可以提供高质量的[产品名称]，价格具有竞争力。详细的报价单已随邮件附上，请查阅。
如您有任何疑问或需要样品，请随时与我们联系。期待与您合作。
此致
敬礼！
[您的姓名]
[职位]
[公司名称]
【点评】：这是最基础也是最重要的邮件类型。开头表达感谢，体现礼貌；中间突出产品优势和价格竞争力；结尾主动提供帮助并表达合作意愿，增强客户好感。
【重点句型】：
- Thank you for your inquiry regarding...（感谢您对……的询盘）
- Please find the detailed quotation attached（请查收附件中的详细报价）
- Don’t hesitate to let us know（请随时告知）
2. 发送报价单（Sending Quotation）
📤Subject: Quotation for [Product/Service]
Dear [Customer's Name],
As requested, please find our quotation for [Product/Service] as follows:
Product: [Product Name]
Quantity: [Number]
Unit Price: USD [Price]
Delivery Time: Within [Number] days after order confirmation
Payment Terms: T/T 30% in advance, 70% before shipment
The above prices are valid for 15 days. Should you have any questions or wish to place an order, please feel free to contact us.
Looking forward to your reply.
Best regards,
[Your Name]
📤主题：[产品/服务] 报价单
尊敬的[客户姓名]：
根据您的要求，现提供[产品/服务]报价如下：
产品：[产品名称]
数量：[数量]
单价：USD [价格]
交货期：订单确认后[天数]天内
付款方式：30%预付，70%发货前电汇
以上价格有效期为15天。如您有任何问题或希望下单，请随时联系我们。
期待您的回复。
此致
敬礼！
[您的姓名]
【点评】：报价邮件需清晰列出关键信息，避免歧义。使用项目符号或分行列出更易读。
【重点词汇】：
- Quotation（报价单）
- Delivery Time（交货期）
- Payment Terms（付款条件）
- Valid for... days（有效期为……天）
3. 跟进未回复客户（Follow-up Email）
📤Subject: Follow-up on Our Quotation
Dear [Customer's Name],
I hope this email finds you well. I’m writing to follow up on the quotation we sent you on [Date].
We understand you may be busy, but we would appreciate it if you could let us know your thoughts on our offer. If there are any concerns or adjustments needed, we are happy to discuss them.
We believe our product offers excellent value and would be a great fit for your market.
Looking forward to hearing from you soon.
Best regards,
[Your Name]
📤主题：关于我方报价的跟进
尊敬的[客户姓名]：
希望您一切安好。此邮件是关于我们于[日期]发送给您的报价单的跟进。
我们理解您可能较忙，但仍希望您能告知对我们报价的看法。如有任何疑虑或需要调整，我们很乐意进一步沟通。
我们相信我们的产品性价比高，非常适合您的市场。
期待您的回复。
此致
敬礼！
[您的姓名]
【点评】：跟进邮件语气要礼貌且不显催促。表达理解客户忙碌，同时强调产品优势，激发兴趣。
【重点句型】：
- I hope this email finds you well（希望您一切安好）
- I’m writing to follow up on...（我写此邮件是为了跟进……）
- We would appreciate it if...（如……我们将不胜感激）
4. 确认订单（Order Confirmation）
📤Subject: Order Confirmation - [Order Number]
Dear [Customer's Name],
Thank you for your order! We are pleased to confirm that we have received your order [Order Number] for [Product Name].
Order Details:
Product: [Product Name]
Quantity: [Number]
Total Amount: USD [Amount]
Delivery Date: [Date]
Payment Status: [Paid / Pending]
We will begin production immediately and keep you updated on the progress. Please let us know if there are any special requirements.
Thank you again for your business.
Best regards,
[Your Name]
📤主题：订单确认 - [订单编号]
尊敬的[客户姓名]：
感谢您的订单！我们很高兴确认已收到您关于[产品名称]的订单[订单编号]。
订单详情：
产品：[产品名称]
数量：[数量]
总金额：USD [金额]
交货日期：[日期]
付款状态：[已付款 / 待付款]
我们将立即安排生产，并持续向您更新进度。如有特殊要求，请告知。
再次感谢您的合作。
此致
敬礼！
[您的姓名]
【点评】：订单确认邮件是建立信任的重要环节。信息要准确完整，语气热情专业。
【重点词汇】：
- Order Confirmation（订单确认）
- Order Details（订单详情）
- Payment Status（付款状态）
- Keep you updated（持续更新）
5. 通知发货（Shipping Notification）
📤Subject: Shipment Arranged for Order [Order Number]
Dear [Customer's Name],
We are pleased to inform you that your order [Order Number] has been shipped today via [Shipping Method].
Shipping Details:
Tracking Number: [Number]
Estimated Arrival: [Date]
Courier: [Courier Name]
The shipping documents are attached for your reference. Should you have any questions upon arrival, please feel free to contact us.
Thank you for your trust in our service.
Best regards,
[Your Name]
📤主题：订单[订单编号]已安排发货
尊敬的[客户姓名]：
我们很高兴通知您，您的订单[订单编号]已于今日通过[运输方式]发出。
发货详情：
运单号：[号码]
预计到达时间：[日期]
承运公司：[快递公司名称]
运输单据已随邮件附上供您参考。货物到达后如有任何问题，请随时联系我们。
感谢您对我们服务的信任。
此致
敬礼！
[您的姓名]
【点评】：及时通知发货能提升客户满意度。提供追踪号和预计时间，增强透明度。
【重点词汇】：
- Shipment arranged（已安排发货）
- Tracking Number（运单号）
- Estimated Arrival（预计到达时间）
- Shipping documents（运输单据）
6. 请求客户付款（Payment Reminder）
📤Subject: Reminder: Payment for Invoice [Invoice Number]
Dear [Customer's Name],
This is a gentle reminder that payment for Invoice [Invoice Number] in the amount of USD [Amount] is due on [Due Date].
As of today, the payment has not been received. We kindly ask you to arrange the payment at your earliest convenience to avoid any delay in processing future orders.
Our bank details are provided in the invoice. Please send us the payment confirmation once completed.
Thank you for your attention.
Best regards,
[Your Name]
📤主题：提醒：请支付发票[发票编号]款项
尊敬的[客户姓名]：
此邮件提醒您，发票[发票编号]金额为USD [金额]的款项应于[到期日]支付。
截至目前，我们尚未收到付款。烦请您尽快安排付款，以免影响后续订单处理。
银行账户信息已在发票中提供。付款完成后，请发送付款凭证给我们。
感谢您的关注。
此致
敬礼！
[您的姓名]
【点评】：催款邮件需礼貌但明确。使用“gentle reminder”（温和提醒）降低对抗感。
【重点句型】：
- This is a gentle reminder that...（此为温和提醒……）
- Payment has not been received（尚未收到付款）
- At your earliest convenience（尽快）
7. 处理客户投诉（Handling Complaint）
📤Subject: Apology and Solution for [Issue]
Dear [Customer's Name],
We sincerely apologize for the inconvenience caused by [describe the issue, e.g., the delayed delivery / damaged goods].
We take full responsibility and have investigated the matter. To resolve this, we will [solution, e.g., send a replacement immediately / offer a 10% discount on your next order].
Your satisfaction is our top priority, and we value your feedback. Please let us know if this solution works for you.
We hope to regain your trust and continue our partnership.
Best regards,
[Your Name]
📤中文翻译：
主题：关于[问题]的致歉与解决方案
尊敬的[客户姓名]：
对于[问题，如：延迟发货/货物损坏]给您带来的不便，我们深表歉意。
我们对此负全部责任，并已展开调查。为解决此问题，我们将[解决方案，如：立即补发货物/下次订单提供10%折扣]。
您的满意是我们的首要任务，我们重视您的反馈。请告知此方案是否可行。
我们希望重新赢得您的信任，并继续合作。
此致
敬礼！
[您的姓名]
【点评】：处理投诉时，态度诚恳是关键。先道歉，再说明原因，最后提出具体解决方案。
【重点句型】：
- We sincerely apologize for...（我们为……深表歉意）
- We take full responsibility（我们承担全部责任）
- Your satisfaction is our top priority（您的满意是我们的首要任务）
8. 请求客户推荐（Request for Referral）
📤Subject: Thank You & A Small Favor
Dear [Customer's Name],
Thank you for your continued support and trust in our products. We truly value our partnership.
If you are satisfied with our service, we would be grateful if you could recommend us to any business partners who might need [Product/Service].
As a token of appreciation, we are happy to offer you a special discount on your next order.
Thank you in advance for your kind support.
Best regards,
[Your Name]
📤中文翻译：
主题：感谢您及一个小请求
尊敬的[客户姓名]：
感谢您一直以来对我们产品的支持与信任，我们非常珍视与您的合作关系。
如您对我们的服务满意，恳请您向可能需要[产品/服务]的商业伙伴推荐我们。
为表感谢，我们愿为您提供下次订单的特别折扣。
提前感谢您的支持。
此致
敬礼！
[您的姓名]
【点评】：在客户满意时提出推荐请求更易成功。提供奖励可提高积极性。
【重点句型】：
- We truly value our partnership（我们非常珍视合作关系）
- We would be grateful if you could...（如您能……我们将不胜感激）
- As a token of appreciation（作为感谢的表示）
9. 节日问候邮件（Festival Greeting）
📤Subject: Wishing You a Happy [Festival]!
Dear [Customer's Name],
As [Festival, e.g., Christmas, New Year] approaches, we would like to take a moment to thank you for your support throughout the year.
Wishing you and your team a joyful holiday season and a prosperous new year ahead!
We look forward to continuing our successful cooperation in the coming year.
Warmest regards,
[Your Name]
[Company Name]
📤中文翻译：
主题：祝您[节日]快乐！
尊敬的[客户姓名]：
随着[节日，如：圣诞节、新年]的临近，我们想借此机会感谢您一年来的支持。
祝您和您的团队节日愉快，新年兴旺发达！
期待来年继续成功合作。
诚挚问候！
[您的姓名]
[公司名称]
【点评】：节日问候有助于维护客户关系。简短温馨即可，避免过度营销。
【重点句型】：
- Wishing you a joyful holiday season（祝您节日愉快）
- Prosperous new year（兴旺的新年）
- Continue our successful cooperation（继续成功合作）
10. 终止合作通知（Ending Cooperation）
📤Subject: Notice of Discontinuation of Service
Dear [Customer's Name],
After careful consideration, we regret to inform you that we will no longer be able to supply [Product/Service] effective [Date].
This decision was not made lightly and is due to [brief reason, e.g., supply chain adjustments / strategic changes].
We sincerely appreciate your business and partnership over the years. We will support you through the transition period and assist with any final orders.
Thank you for your understanding.
Best regards,
[Your Name]
📤中文翻译：
主题：关于停止服务的通知
尊敬的[客户姓名]：
经慎重考虑，我们遗憾地通知您，自[日期]起，我们将不再提供[产品/服务]。
此决定并非轻率作出，原因是[简要说明，如：供应链调整/战略变更]。
我们衷心感谢您多年来对我们的支持与合作。在过渡期间，我们将继续为您提供支持，并协助处理最后订单。
感谢您的理解。
此致
敬礼！
[您的姓名]
【点评】：终止合作需保持专业与尊重。说明原因但不过度解释，表达感谢是关键。
【重点词汇】：
- Regret to inform（遗憾地通知）
- Effective [Date]（自[日期]起生效）
- Transition period（过渡期）
- Final orders（最后订单）