导读：掌握英文议价邮件的艺术
在国际商务沟通中，一封得体、专业且富有策略的英文议价邮件，往往能成为赢得订单的关键。无论是与客户协商价格、争取更优付款条件，还是应对供应商的报价，语言的精准与礼貌程度直接影响谈判结果。本文精选10个实用英文议价邮件模板，涵盖不同场景，并附上中文翻译、使用点评与重点词汇解析，帮助你在谈判桌上从容应对，提升沟通效率与成功率。
1. 初次询价邮件模板
📤Subject: Inquiry Regarding Product Pricing and Terms
Dear [Supplier's Name],
I hope this message finds you well. We are currently evaluating potential suppliers for [product name], and we would appreciate it if you could provide a detailed quotation, including unit price, minimum order quantity, delivery time, and payment terms.
If available, please also share product specifications or samples. We look forward to your prompt response and the possibility of future cooperation.
Best regards,
[Your Name]
[Your Position]
📤主题：关于产品价格及条款的询价
尊敬的[供应商姓名]：
希望您一切顺利。我们目前正在评估[产品名称]的潜在供应商，烦请您提供详细报价，包括单价、最小起订量、交货时间及付款条件。
如有可能，请一并提供产品规格或样品。期待您的及时回复，并希望未来有机会合作。
此致
[您的姓名]
[您的职位]
✍️点评与重点：
• 开头礼貌问候，建立良好印象。
• 使用“we would appreciate it if...”表达请求，语气委婉。
• “detailed quotation”强调信息完整性，便于比价。
• 关键词：inquiry（询价）、quotation（报价）、minimum order quantity（最小起订量）。
2. 请求价格折扣邮件模板
📤Subject: Request for Price Discount on Bulk Order
Dear [Supplier's Name],
Thank you for your quotation dated [date]. We are interested in placing a bulk order of [quantity] units. Given the volume, we kindly request a price reduction to [proposed price] per unit.
We believe this adjustment would make the deal more competitive and beneficial for both parties. Please let us know if this is feasible.
Looking forward to your reply.
Best regards,
[Your Name]
📤主题：关于大批量订单的价格折扣请求
尊敬的[供应商姓名]：
感谢您于[日期]提供的报价。我们有意订购[数量]件产品。鉴于订单量较大，恳请将单价调整为[建议价格]。
我们认为此调整将使交易更具竞争力，并实现双赢。请告知此方案是否可行。
期待您的回复。
此致
[您的姓名]
✍️点评与重点：
• 使用“kindly request”表达请求，礼貌且坚定。
• 强调“bulk order”和“beneficial for both parties”突出互利。
• “price reduction”比“discount”更正式，适用于商务场景。
• 关键词：bulk order（大批量订单）、price reduction（降价）、feasible（可行的）。
3. 拒绝报价并要求重新报价
📤Subject: Feedback on Quotation and Request for Revised Offer
Dear [Supplier's Name],
Thank you for your quotation. After careful review, we find the current pricing to be slightly above our budget. While we value the quality of your products, we would like to request a revised offer with a more competitive price.
We are prepared to proceed promptly upon receiving your updated quotation. Please let us know your best possible terms.
Sincerely,
[Your Name]
📤主题：关于报价的反馈及重新报价请求
尊敬的[供应商姓名]：
感谢您的报价。经审慎评估，我们认为当前价格略高于我们的预算。尽管我们认可贵方产品的质量，但仍希望贵方能提供更具竞争力的修订报价。
一旦收到更新报价，我们将尽快推进合作。请告知您最优惠的条件。
此致
[您的姓名]
✍️点评与重点：
• 先肯定对方质量，再提出价格异议，避免直接否定。
• “slightly above our budget”委婉表达价格偏高。
• “revised offer”和“updated quotation”为专业术语。
• 关键词：budget（预算）、revised offer（修订报价）、competitive price（有竞争力的价格）。
4. 接受报价但要求改善付款条件
📤Subject: Acceptance of Quotation with Request for Payment Terms Adjustment
Dear [Supplier's Name],
We are pleased to accept your quotation for [product]. However, we would like to request an adjustment to the payment terms. Instead of 100% advance payment, we propose 30% deposit and 70% upon shipment.
This arrangement would better align with our cash flow and strengthen our partnership. We hope you can accommodate this request.
Best regards,
[Your Name]
📤主题：接受报价但请求调整付款条件
尊敬的[供应商姓名]：
我们很高兴接受您关于[产品]的报价。然而，我们希望调整付款条件。建议将100%预付款改为30%定金，余款70%在发货时支付。
此安排更符合我们的现金流状况，也有助于加强合作关系。希望贵方能予以考虑。
此致
[您的姓名]
✍️点评与重点：
• 先表达接受，再提出附加条件，策略性强。
• 使用“propose”而非“demand”，体现协商态度。
• “cash flow”是商务谈判中的核心概念。
• 关键词：advance payment（预付款）、deposit（定金）、shipment（发货）。
5. 反向议价：客户压价时的回应
📤Subject: Response to Price Negotiation Request
Dear [Client's Name],
Thank you for your interest in our products. We understand your request for a lower price; however, our current pricing reflects the high quality of materials and craftsmanship.
We are unable to reduce the unit price, but we can offer free shipping for orders over [amount] or include a complimentary accessory. We hope this compromise is acceptable.
Best regards,
[Your Name]
📤主题：关于价格协商请求的回复
尊敬的[客户姓名]：
感谢您对我们产品的关注。我们理解您希望降低价格，但当前定价反映了材料与工艺的高品质。
单价无法下调，但订单金额超过[金额]可享免费运输，或赠送一件配件。希望此折中方案能被接受。
此致
[您的姓名]
✍️点评与重点：
• 坚守价格底线，同时提供替代优惠，展现灵活性。
• “reflects the high quality”强调价值支撑价格。
• “compromise”体现合作意愿。
• 关键词：craftsmanship（工艺）、complimentary（免费赠送的）、compromise（折中方案）。
6. 长期合作优惠请求
📤Subject: Request for Long-Term Partnership Pricing
Dear [Supplier's Name],
We have been consistently ordering from your company for the past [time period]. As we plan to expand our collaboration, we kindly request a special pricing structure for long-term partners.
A discounted rate would not only support our growth but also solidify our business relationship. We look forward to discussing this opportunity.
Warm regards,
[Your Name]
📤主题：长期合作优惠价格请求
尊敬的[供应商姓名]：
过去[时间段]我们一直从贵公司持续采购。随着合作计划的扩展，我们恳请为长期合作伙伴提供特别价格方案。
优惠价格不仅有助于我方发展，也将巩固双方合作关系。期待就此机会进一步商谈。
此致
[您的姓名]
✍️点评与重点：
• 强调历史合作记录，增强议价资本。
• “consistently ordering”体现客户价值。
• “solidify our business relationship”突出长期利益。
• 关键词：long-term partnership（长期合作）、pricing structure（价格结构）、discounted rate（折扣价）。
7. 对比竞争对手报价后的议价
📤Subject: Competitive Pricing Discussion Based on Market Research
Dear [Supplier's Name],
We have received competitive offers from other suppliers with similar product specifications. While we prefer to continue working with you, we need to align our costs with market rates.
Could you please review your quotation and see if a price adjustment to [target price] is possible? We value our relationship and hope to reach a mutually beneficial agreement.
Best regards,
[Your Name]
📤主题：基于市场调研的竞争力价格讨论
尊敬的[供应商姓名]：
我们已收到其他供应商在相似产品规格下的竞争性报价。尽管我们更倾向于继续与贵方合作，但仍需使成本与市场水平保持一致。
请贵方重新评估报价，是否可将价格调整至[目标价格]？我们重视合作关系，希望达成互利协议。
此致
[您的姓名]
✍️点评与重点：
• 提及竞争对手但不点名，施加适度压力。
• “we prefer to continue working with you”表达忠诚度，软化语气。
• “mutually beneficial agreement”强调共赢。
• 关键词：competitive offers（竞争性报价）、market rates（市场价格）、price adjustment（价格调整）。
8. 接受报价并确认订单
📤Subject: Order Confirmation Based on Your Quotation
Dear [Supplier's Name],
We are pleased to confirm our order as per your quotation dated [date]. Please find the order details below:
Product: [Product Name]
Quantity: [Number]
Unit Price: [Price]
Total Amount: [Total]
Delivery Date: [Date]
Payment Terms: [Terms]
Please issue the pro forma invoice and confirm receipt. We appreciate your cooperation.
Best regards,
[Your Name]
📤主题：根据报价确认订单
尊敬的[供应商姓名]：
我们很高兴确认按照您[日期]的报价下单。订单详情如下：
产品：[产品名称]
数量：[数量]
单价：[价格]
总额：[总价]
交货日期：[日期]
付款条件：[条款]
请开具形式发票并确认收悉。感谢您的配合。
此致
[您的姓名]
✍️点评与重点：
• 结构清晰，列出关键信息，避免歧义。
• “pro forma invoice”为国际贸易常用术语，指形式发票。
• “confirm receipt”确保对方知悉订单。
• 关键词：order confirmation（订单确认）、pro forma invoice（形式发票）、delivery date（交货日期）。
9. 要求免费样品
📤Subject: Request for Free Samples Before Placing Order
Dear [Supplier's Name],
We are interested in your [product name] and would like to evaluate the quality before placing a formal order. Could you please send us [number] free samples?
We will cover the shipping cost if required. Your support will help us make an informed decision and potentially lead to a long-term partnership.
Thank you in advance.
Best regards,
[Your Name]
📤主题：下单前请求免费样品
尊敬的[供应商姓名]：
我们对贵方的[产品名称]感兴趣，希望在正式下单前评估质量。能否提供[数量]件免费样品？
如需，我们可承担运费。您的支持将帮助我们做出明智决策，并可能促成长期合作。
提前致谢。
此致
[您的姓名]
✍️点评与重点：
• 表达购买意向，增强对方提供样品的意愿。
• 主动提出承担运费，体现诚意。
• “informed decision”强调专业性。
• 关键词：free samples（免费样品）、shipping cost（运费）、informed decision（明智决策）。
10. 议价成功后的感谢邮件
📤Subject: Thank You for the Favorable Terms
Dear [Supplier's Name],
Thank you for your flexibility and support in reaching an agreement on the pricing and terms. We appreciate your willingness to accommodate our needs.
We believe this collaboration will be the start of a strong and lasting partnership. Looking forward to our first shipment.
Warm regards,
[Your Name]
📤主题：感谢提供的优惠条款
尊敬的[供应商姓名]：
感谢您在价格与条款协商中的灵活与支持。我们感激您对我们需求的配合。
相信此次合作将是长期稳固伙伴关系的开端。期待首批货物的交付。
此致
[您的姓名]
✍️点评与重点：
• 成交后及时致谢，维护客户关系。
• “flexibility and support”肯定对方让步。
• “lasting partnership”展望未来，增强信任。
• 关键词：favorable terms（优惠条款）、accommodate（满足）、lasting partnership（长期合作）。
总结：善用语言，赢得谈判
英文议价邮件不仅是信息传递工具，更是建立信任、展现专业与推动合作的艺术。通过以上10个模板，你可以根据不同场景灵活调整措辞，既保持礼貌，又不失立场。记住：清晰、真诚、互利是商务沟通的核心。多加练习，你将在国际谈判中游刃有余。