导读:节日营销如何打动客户?
节日是提升品牌曝光和客户回购率的黄金时机。通过发送精心设计的英文促销邮件,不仅可以触达全球客户,还能增强品牌的国际化形象。本文精选7个实用节日促销邮件模板,每一封都包含完整英文原文、中文翻译、重点点评与语言学习提示,帮助你高效开展节日营销,同时提升英语写作能力。
模板一:节日问候 + 限时优惠
📤Subject: Happy Holidays! Enjoy 20% Off for a Limited Time 🎄
Dear [Customer's Name],
Wishing you a joyful holiday season filled with warmth and happiness! To celebrate, we’re offering you an exclusive 20% off your next purchase. Use code HOLIDAY20 at checkout — but hurry, this offer ends on December 25th!
Shop now and make this season even more special.
Warm regards,
The [Brand] Team
📤主题:节日快乐!限时享受8折优惠🎄
亲爱的[客户姓名],
祝您节日愉快,充满温暖与幸福!为庆祝节日,我们为您送上专属优惠——下次购物立享8折。结账时使用优惠码HOLIDAY20,抓紧时间,优惠截止至12月25日!
立即选购,让这个节日更特别。
此致问候,
[品牌]团队
✍️点评与重点:
• 开头以节日祝福建立情感连接,语气亲切。
• “exclusive”(专属)提升客户被重视感。
• 明确写出优惠码和截止日期,增强紧迫感。
• 语言简洁,适合节日氛围。
模板二:感恩回馈老客户
📤Subject: Thank You for Being a Valued Customer 🌟
Hi [First Name],
As the year comes to a close, we want to express our sincere gratitude for your support. To show our appreciation, here’s a special gift: 25% off your next order with code THANKYOU25.
This offer is our little way of saying thank you — and we hope it brings a smile to your holiday season.
With gratitude,
The [Brand] Team
📤主题:感谢您一直以来的支持 🌟
嗨,[名字],
随着这一年接近尾声,我们想衷心感谢您的支持。为表达谢意,我们为您准备了一份特别礼物:使用优惠码THANKYOU25,下次订单可享75折。
这是我们表达感谢的小小心意,愿它为您的节日增添笑容。
满怀感激,
[品牌]团队
✍️点评与重点:
• “sincere gratitude”(真诚感谢)体现品牌温度。
• 使用“valued customer”(尊贵客户)增强归属感。
• “our little way of saying thank you”表达谦逊与真诚,拉近距离。
• 适合用于年末客户维系。
模板三:节日礼物推荐清单
📤Subject: The Perfect Holiday Gifts Are Here 🎁
Hello [Name],
Struggling to find the right gift? We’ve curated a collection of bestsellers that everyone will love — from cozy essentials to stylish accessories.
Browse our Holiday Gift Guide and get 15% off all gift purchases with code GIFT15. Offer valid until January 1st!
Make someone’s holiday brighter today.
Happy gifting,
[Brand] Team
📤主题:完美的节日礼物已上线 🎁
你好,[姓名],
还在为送什么礼物而烦恼?我们精心挑选了畅销商品合集——从舒适的日常用品到时尚配饰,总有一款适合TA。
浏览我们的节日礼物指南,使用优惠码GIFT15,所有礼品享85折优惠。优惠持续至1月1日!
今天就为TA点亮节日吧。
祝你送礼愉快,
[品牌]团队
✍️点评与重点:
• “curated a collection”(精心策划系列)体现专业性。
• “cozy essentials”(舒适必需品)和“stylish accessories”(时尚配饰)用词生动。
• 提供“Gift Guide”(礼物指南)增强用户体验。
• 适合节日购物季推广。

模板四:倒计时提醒 + 免运费
📤Subject: Only 3 Days Left! Free Shipping Ends Soon 🚚
Hi [Name],
Just a quick reminder: our free shipping offer ends in 3 days! Don’t miss your chance to enjoy hassle-free delivery on all holiday orders.
Plus, use code SAVE10 for an extra 10% off — because we want your season to be stress-free and joyful.
Shop before December 20th to ensure on-time delivery.
Best wishes,
The [Brand] Team
📤主题:仅剩3天!免运费优惠即将结束 🚚
嗨,[姓名],
温馨提醒:我们的免运费优惠还剩3天!别错过为节日订单享受无忧配送的机会。
此外,使用优惠码SAVE10还可额外享9折——我们希望您的节日轻松又愉快。
请在12月20日前下单,确保准时送达。
美好祝愿,
[品牌]团队
✍️点评与重点:
• “Just a quick reminder”(温馨提醒)语气友好,不显打扰。
• “hassle-free delivery”(无忧配送)突出服务优势。
• 叠加优惠(免运费+折扣)提升转化率。
• 明确配送截止日,帮助客户决策。
模板五:节日慈善联动
📤Subject: Your Purchase Makes a Difference This Holiday 🌍
Dear [Name],
This holiday season, we’re partnering with a global charity to give back. For every order placed, we’ll donate a portion to support children’s education.
Shop with purpose and spread joy — because the best gifts are the ones that give back.
Thank you for helping us make a difference.
With care,
The [Brand] Team
📤主题:您的每一次购买都在改变世界 🌍
亲爱的[姓名],
今年节日季,我们携手全球慈善机构回馈社会。每完成一笔订单,我们将捐赠一部分用于支持儿童教育。
带着善意购物,传递温暖——因为最有意义的礼物,是能回馈社会的礼物。
感谢您与我们一同创造改变。
诚挚问候,
[品牌]团队
✍️点评与重点:
• “make a difference”(创造改变)是常用公益表达,情感强烈。
• “Shop with purpose”(有意义地购物)提升品牌价值观。
• 适合注重社会责任的品牌,增强客户认同感。
• 语言温暖,富有感染力。
模板六:新年促销预热
📤Subject: New Year, New Deals — Early Access Just for You! 🎉
Hi [Name],
The new year is just around the corner, and we’re kicking it off with big savings! As a loyal customer, you get early access to our New Year Sale — up to 50% off select items.
Shop before the public launch and grab the best deals first.
Cheers to a fresh start,
The [Brand] Team
📤主题:新年新优惠——仅为您开放的抢先体验!🎉
嗨,[姓名],
新年即将来临,我们以超值优惠开启新篇章!作为忠实客户,您可优先参与新年大促——精选商品低至5折。
在公众活动开始前抢先选购,抢购最佳优惠。
祝新年焕然一新,
[品牌]团队
✍️点评与重点:
• “just around the corner”(即将到来)是地道表达。
• “early access”(抢先体验)制造稀缺感。
• 强调“loyal customer”(忠实客户)提升归属感。
• 适合节后清仓或新年促销预热。
模板七:节日后感谢 + 会员专享
📤Subject: Thank You for a Wonderful Holiday Season 💖
Dear [Name],
Thank you for being part of our journey this holiday season. We’re so grateful for your trust and support.
To say thanks, we’re giving you VIP access to our members-only sale — enjoy 30% off for the next 48 hours with code VIP30.
We can’t wait to see what the new year brings — together.
With appreciation,
The [Brand] Team
📤主题:感谢您共度美好节日季 💖
亲爱的[姓名],
感谢您在这个节日季与我们同行。我们非常感激您的信任与支持。
为表谢意,我们为您开放会员专属特卖的VIP通道——未来48小时内使用优惠码VIP30可享7折。
期待在新的一年,继续与您携手前行。
衷心感谢,
[品牌]团队
✍️点评与重点:
• 节后感谢信增强客户好感,常被忽略但极具价值。
• “VIP access”和“members-only”提升尊贵感。
• 限时48小时,制造紧迫感。
• 结尾展望未来,延续客户关系。