导读:节日营销如何打动客户?

节日是品牌与客户建立情感连接、提升复购率的黄金时机。一封精心设计的节日促销邮件,不仅能传递温暖,还能有效激发购买欲望。本文精选8个实用英文节日促销邮件模板,每一封都附带精准中文翻译、写作要点解析和重点词汇标注,帮助你提升英文邮件写作能力,同时增强营销效果。适合电商运营、市场推广及英语学习者参考使用。

模板一:节日感恩致谢邮件

📤Subject: Thank You for Being Part of Our Journey This Year 🎄

Dear [Customer's Name],
As the year comes to a close, we want to take a moment to thank you for your continued support. It’s because of amazing customers like you that we’ve been able to grow and share joy throughout the year.
To show our appreciation, enjoy 20% off your next purchase with code: THANKYOU20.
Wishing you a joyful holiday season and a wonderful start to the new year!

Warmly,
The [Brand] Team

📤主题:感谢您今年与我们一同走过了这段旅程 🎄
亲爱的[客户姓名]:
随着这一年接近尾声,我们想借此机会感谢您一直以来的支持。正是因为有像您这样出色的客户,我们才能不断成长,并在这一年中传递快乐。
为表达谢意,使用优惠码 THANKYOU20 可享下一次购物8折优惠。
祝您节日愉快,新年顺心如意!

✍️点评与重点:
• 情感真挚,适合年终总结与客户维系。
• 使用 continued support(持续支持)体现长期关系。
THANKYOU20 优惠码设计简洁易记,增强转化。

模板二:节日限时折扣提醒

📤Subject: Last Chance! 24 Hours Left to Save 30% 🕒

Hi [Name],
This is your final reminder — our holiday sale ends in just 24 hours!
Don’t miss out on 30% off everything with code: HOLIDAY30.
Whether you’re treating yourself or shopping for loved ones, now’s the perfect time to grab what you love.
Shop now before it’s too late!

Hurry,
[Brand] Team

📤主题:最后的机会了!只需24小时,即可享受30%的优惠哦🕒
嗨,[姓名]:
最后提醒!我们的节日促销仅剩24小时!
使用优惠码 HOLIDAY30 可享全场7折优惠。
无论是犒劳自己还是为亲友选购礼物,现在都是入手心仪商品的最佳时机。
抓紧时间购物,错过不再!

✍️点评与重点:
• 标题使用“Last Chance”制造紧迫感,提升打开率。
Don’t miss out 是常见促销句式,强调稀缺性。
treating yourself(犒劳自己)是节日营销高频表达。

模板三:节日礼物推荐清单

📤Subject: The Perfect Gift Awaits — Holiday Picks for Everyone 🎁

Hello [Name],
Struggling to find the right gift? We’ve curated a list of our most-loved items that are sure to delight friends and family.
From cozy essentials to stylish accessories, there’s something for every taste.
Plus, enjoy free shipping on all orders over $50 with code: FREESHIP.

Start shopping the holiday collection today!

Best,
[Brand] Team

📤主题:完美的礼物正在等待您——适合每个人的节日礼物推荐 🎁
你好,[姓名]:
还在为选礼物发愁?我们精心挑选了最受欢迎的商品清单,保证让亲朋好友惊喜连连。
从舒适的日常用品到时尚配饰,总有一款适合TA。
此外,订单满50美元即享免运费,优惠码:FREESHIP

✍️点评与重点:
curated a list(精心策划清单)体现专业性。
cozy essentials(舒适必需品)是节日高频词,营造温馨感。
• 提供免运费激励,降低购买门槛。

模板四:节日专属会员福利

📤Subject: Exclusive Holiday Gift Just for You, [Name] 🎀

Dear Valued Member,
As a special thank-you for being part of our community, we’re giving you early access to our holiday sale — 24 hours before everyone else!
Plus, enjoy an extra 15% off with code: MEMBER15.
This is our way of saying we appreciate you. Shop now and beat the crowds!

With gratitude,
[Brand] Team

📤主题:专为您准备的独家节日礼物,[姓名] 🎀
亲爱的尊贵会员:
感谢您成为我们社区的一员,我们特别为您开放节日促销的提前24小时购买权限!
此外,使用优惠码 MEMBER15 还可额外享受85折优惠。
这是我们表达感谢的方式。立即购物,避开高峰!

✍️点评与重点:
• 强调“exclusive”(专属)和“early access”(优先权限),增强会员归属感。
Valued Member 比普通称呼更显尊重。
• 适合用于忠诚客户维护,提升复购。

模板五:节日倒计时提醒

📤Subject: 3 Days Left to Get Your Gifts on Time! ⏳

Hi [Name],
Time is running out! To ensure your holiday gifts arrive on schedule, order by this Friday.
Still not sure what to get? Check out our top-rated gifts that ship quickly and come with a smile guarantee.
Don’t wait — make this holiday season unforgettable.

Cheers,
[Brand] Team

📤主题:还有3天就可以按时收到您的礼物了!⏳
嗨,[姓名]:
时间不多了!为确保节日礼物准时送达,请在本周五前下单。
还没想好送什么?看看我们评分最高的礼物推荐,发货迅速,保证让人会心一笑。
别再犹豫,让这个节日季变得难忘吧!

✍️点评与重点:
• 使用倒计时制造紧迫感,推动决策。
ship quickly(快速发货)解决客户顾虑。
smile guarantee(微笑保证)是创意表达,增强亲和力。

模板六:节日慈善联动营销

📤Subject: Your Purchase Helps Spread Holiday Joy 🌟

Dear [Name],
This holiday season, we’re partnering with local charities to give back to those in need.
For every order placed, we’ll donate a meal to a family in need.
Shop with purpose and help us make a difference — because the true spirit of the holidays is giving.

With warmth,
[Brand] Team

📤主题:您的购买有助于传播节日的欢乐气氛🌟
亲爱的[姓名]:
今年节日季,我们与本地慈善机构合作,为需要帮助的人送去温暖。
每完成一笔订单,我们将为一个困难家庭捐赠一份餐食。
带着善意购物,与我们一同传递改变——因为节日的真谛在于给予。

✍️点评与重点:
• 将购物与公益结合,提升品牌温度。
give back(回馈社会)是CSR(企业社会责任)常用表达。
• 情感共鸣强,适合塑造品牌形象。

模板七:节日后清仓促销

📤Subject: New Year, New Starts — Up to 50% Off Everything! 🧹

Hi [Name],
The holidays are over, but the savings aren’t!
We’re clearing out last season’s favorites to make room for new arrivals.
Enjoy up to 50% off — perfect for treating yourself in the new year.
Use code: NEWTAGS at checkout.

Hurry, while supplies last!

[Brand] Team

📤主题:新年,新的开始——所有商品均享最高50%的折扣!🧹
嗨,[姓名]:
节日结束了,但优惠还在继续!
我们正在清仓上一季的畅销商品,为新品腾出空间。
全场最高5折优惠,正好为新年犒劳自己。
结账时使用优惠码:NEWTAGS

✍️点评与重点:
• 抓住节后消费低谷,激活沉睡客户。
clearing out(清仓)和 make room for(为……腾空间)是清仓常用表达。
• 优惠码 NEWTAGS 双关“新标签”,有趣易记。

模板八:新年目标激励型邮件

📤Subject: Ready to Crush Your Goals in 2025? Let’s Start Here 💪

Hey [Name],
A new year means new opportunities. Whether you’re aiming to learn more, stay healthy, or simply enjoy life, we’re here to help.
Kickstart your journey with 25% off our most popular products — use code: NEWME25.
You’ve got this — and we’ve got your back.

Let’s make it happen,
[Brand] Team

📤主题:准备好在2025年实现自己的目标了吗?让我们从现在开始吧 💪
嘿,[姓名]:
新的一年意味着新的机会。无论你想多学点知识、保持健康,还是更享受生活,我们都愿助你一臂之力。
使用优惠码 NEWME25,享最受欢迎产品75折优惠,开启你的新年旅程。
你能做到,我们永远支持你。

✍️点评与重点:
• 结合“新年新目标”心理,情感激励强。
Crush your goals(实现目标)是积极有力的表达。
• 优惠码 NEWME25 巧妙呼应“成为更好的自己”。

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