导读:用英语高效谈判,从一封得体的议价邮件开始

在国际商务合作中,价格谈判往往是达成协议的关键环节。一封措辞得体、逻辑清晰的英文议价邮件,不仅能表达你的立场,还能展现你的专业素养与合作诚意。本文精选9个实用英文还价与议价邮件模板,涵盖初次询价、价格异议、批量折扣请求等常见场景,每封邮件均附中文翻译、重点词汇解析与谈判策略点评,助你提升商务英语沟通能力,轻松应对跨国谈判。

 

模板1:初次询价并试探议价空间

📤Subject: Inquiry and Request for Quotation – Potential for Negotiation
Dear [Supplier's Name],
Thank you for providing the initial product details. We are currently evaluating potential suppliers and would appreciate it if you could send us a formal quotation. Given the possibility of a long-term partnership and bulk orders, we would also like to discuss whether there is room for price adjustment or volume-based discounts.
Looking forward to your reply.
Best regards,
[Your Name]

📤主题:咨询与报价请求——存在协商空间
尊敬的[供应商姓名]:
感谢您提供初步的产品信息。我们目前正在评估潜在供应商,烦请提供正式报价单。鉴于我们有建立长期合作关系及批量采购的可能,想了解贵方是否可考虑价格调整或基于采购量的折扣。
期待您的回复。
此致
[你的名字]

点评与重点:
✅ 使用“possibility of a long-term partnership”暗示合作潜力,为议价铺垫;
✅ “room for price adjustment”委婉表达还价意图,避免直接施压;
✅ 适合用于初步接触,既专业又留有谈判余地。

 

模板2:对报价偏高提出异议

📤Subject: Follow-up on Quotation – Request for Price Review
Dear [Name],
Thank you for your detailed quotation. After careful evaluation, we find your pricing slightly above our current budget. While we value the quality of your product, we would like to kindly ask if there is any flexibility in the pricing, especially for an initial trial order.
We believe this could be the start of a mutually beneficial relationship.
Sincerely,
[Your Name]

📤主题:关于报价的后续事宜——请求重新审核价格
尊敬的[姓名]:
感谢您提供的详细报价。经评估,我们发现贵方报价略高于我方预算。尽管我们认可产品质量,但仍想询问价格是否有调整空间,尤其是针对首批试订单。
我们相信这可能成为双方互利合作的开端。
此致
[你的名字]

点评与重点:
✅ “slightly above our current budget”委婉指出价格偏高,避免冒犯;
✅ 强调“mutually beneficial relationship”突出共赢理念;
✅ 适用于对方报价偏高但你仍有合作意愿的场景。

 

模板3:请求批量折扣

📤Subject: Request for Volume Discount on Large Order
Dear [Name],
We are preparing to place an order for 5,000 units and are very interested in your product. Given the scale of this order, we would like to request a volume discount. Could you please revise the unit price accordingly?
We hope to finalize the agreement soon and look forward to your favorable response.
Best regards,
[Your Name]

📤主题:关于大宗订单的批量采购折扣申请
尊敬的[姓名]:
我们计划订购5000件产品,对贵方产品非常感兴趣。鉴于订单规模较大,特此申请批量折扣。烦请相应调整单价。
希望尽快敲定协议,期待您的积极回复。
此致
[你的名字]

点评与重点:
✅ 明确订单数量“5,000 units”增强议价说服力;
✅ “volume discount”是关键词,直接点明诉求;
✅ 语气坚定但礼貌,适合已有采购意向的阶段。

 

模板4:以竞争对手报价为依据还价

📤Subject: Competitive Pricing Inquiry – Request for Matching Offer
Dear [Name],
Thank you for your quotation. We have received a competitive offer from another supplier with similar specifications at a lower price point. While we prefer to work with your company due to your reputation, we would appreciate it if you could match or come closer to that price.
Please let us know if this is possible.
Kind regards,
[Your Name]

📤主题:竞争性定价咨询——请求获得相应的报价
尊敬的[姓名]:
感谢您的报价。我们已从另一家供应商处获得类似规格但价格更低的报价。尽管我们更倾向于与贵公司合作(因贵方声誉良好),但仍希望贵方能匹配或接近该价格。
请告知是否可行。
此致
[你的名字]

点评与重点:
✅ 使用“competitive offer”和“lower price point”客观陈述事实;
✅ 强调“prefer to work with your company”表达偏好,降低对方防御心理;
⚠️ 使用此策略需谨慎,避免显得威胁或不真诚。

模板5:提出附加条件换取价格优惠

📤Subject: Proposal for Price Reduction in Exchange for Faster Payment
Dear [Name],
We are ready to proceed with the order and can offer faster payment terms (within 7 days of invoice) if you are able to provide a 10% discount on the current price. This would help us both—improving your cash flow and reducing our cost.
Please let us know if this arrangement works for you.
Best regards,
[Your Name]

📤主题:为加快付款速度而提出的降价建议
尊敬的[姓名]:
我们已准备下单,若贵方能提供10%的价格折扣,我方可接受更快付款条件(发票后7天内付款)。此举对双方有利——贵方可加快资金回笼,我方则降低成本。
请告知此安排是否可行。
此致
[你的名字]

点评与重点:
✅ 提出“faster payment terms”作为交换条件,体现合作诚意;
✅ “help us both”强调双赢,提升说服力;
✅ 是高阶谈判技巧,适用于已有合作基础的双方。

 

模板6:请求免费样品或试用装

📤Subject: Request for Complimentary Sample Before Bulk Purchase
Dear [Name],
We are considering a large order but would first like to evaluate the product quality. Could you please provide a complimentary sample? We believe this step is essential before committing to a long-term contract.
Thank you for your support.
Sincerely,
[Your Name]

📤主题:批量采购前的免费样品申请
尊敬的[姓名]:
我们正考虑下大订单,但希望先评估产品质量。能否提供免费样品?我们认为这是签订长期合同前的必要步骤。
感谢您的支持。
此致
[你的名字]

点评与重点:
✅ “complimentary sample”是专业表达“免费样品”的方式;
✅ 强调“essential before committing”说明必要性,增强合理性;
✅ 常用于采购前的质量验证阶段。

 

模板7:谈判陷入僵局时的缓和邮件

📤Subject: Revisiting Our Discussion – Seeking a Win-Win Solution
Dear [Name],
We understand that pricing is a sensitive topic, and we respect your position. However, we truly value the potential of working together. Would you be open to a middle-ground solution—perhaps a smaller discount with extended order volume over time?
We remain flexible and hope to find a way forward.
Best regards,
[Your Name]

📤主题:重新审视我们的讨论——寻求一种双赢的解决方案
尊敬的[姓名]:
我们理解价格是敏感话题,也尊重贵方立场。但我们非常重视合作潜力。贵方是否愿意考虑折中方案——例如小幅折扣,但未来逐步增加订单量?
我方保持灵活态度,期待找到前进路径。
此致
[你的名字]

点评与重点:
✅ “middle-ground solution”表达妥协意愿;
✅ “extended order volume over time”提供未来利益,增强吸引力;
✅ 适用于谈判停滞时,重建沟通桥梁。

 

模板8:接受报价但请求附加服务

📤Subject: Acceptance of Quotation with Request for Additional Support
Dear [Name],
We are pleased to accept your quotation. To support a smooth implementation, could you include free installation or extended warranty at no extra cost? This would greatly enhance our confidence in the partnership.
We look forward to finalizing the details.
Sincerely,
[Your Name]

📤主题:接受报价并请求提供额外支持
尊敬的[姓名]:
我们很高兴接受您的报价。为确保顺利实施,贵方能否免费提供安装服务或延长保修期?这将极大增强我们对合作的信心。
期待敲定细节。
此致
[你的名字]

点评与重点:
✅ 即使接受价格,也可争取“additional support”提升价值;
✅ “at no extra cost”明确不增加费用;
✅ 是“软性议价”策略,适合价格无法下调时使用。

 

模板9:最终确认协议并表达合作期待

📤Subject: Confirmation of Agreed Terms and Next Steps
Dear [Name],
Thank you for your cooperation during the negotiation process. We confirm our acceptance of the final terms, including the agreed price and delivery schedule. We are excited to begin this partnership and will send the formal purchase order shortly.
Looking forward to a successful collaboration.
Best regards,
[Your Name]

📤主题:确认已达成的一致条款及后续行动安排
尊敬的[姓名]:
感谢您在谈判过程中的配合。我们确认接受最终条款,包括商定价格与交货时间表。我们期待开启合作,并将很快发送正式采购订单。
期待成功合作。
此致
[你的名字]

点评与重点:
✅ “confirmation of agreed terms”明确达成共识;
✅ “excited to begin”传递积极情绪,巩固关系;
✅ 是谈判收尾的关键邮件,体现专业性与诚意。

 

结语:掌握语言,更掌握策略

英文议价邮件不仅是语言表达,更是谈判策略的体现。通过以上9个模板,你不仅能学会如何用英语得体地提出价格请求,更能理解“共赢思维”“条件交换”“情绪管理”等核心谈判原则。建议收藏本文,在实际沟通中灵活套用,逐步形成自己的商务英语风格。

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