导读：为什么样品寄出后的跟进至关重要？
在外贸业务中，寄出样品只是第一步。真正决定订单能否成交的关键，往往在于后续的客户跟进。适时、专业且有温度的沟通，不仅能展示你的服务态度，还能有效推动客户做出购买决策。本文精心整理了6个实用英文邮件模板，涵盖从确认收货到催促下单的各个关键节点，每封邮件均配有中文翻译、重点词汇解析和写作点评，帮助你在提升订单转化率的同时，精进商务英语表达能力。
模板一：确认样品已收到
📤Subject: Confirmation of Sample Receipt – Follow-up
Dear [Customer's Name],
I hope this email finds you well. I’m writing to confirm whether you’ve received the samples we sent on [date]. We truly hope they meet your expectations in terms of quality and design.
Could you kindly let us know your initial feedback? We’d be happy to provide additional information or make any necessary adjustments.
Looking forward to your reply.
Best regards,
[Your Name]
📤主题：确认已收到样品——后续事宜处理
尊敬的[客户姓名]：
您好！希望您一切顺利。写此邮件是想确认您是否已收到我们于[日期]寄出的样品。我们真诚希望样品在质量和设计方面符合您的期望。
能否请您告知初步反馈？我们很乐意提供更多信息或根据需要进行调整。
期待您的回复。
此致问候，
[你的名字]
📌点评与重点：
• "I hope this email finds you well" 是商务邮件常用开场白，礼貌得体。
• "initial feedback" 指“初步反馈”，适合用于首次询问客户意见。
• 语气友好且不施加压力，适合初次跟进。
模板二：询问样品测试进展
📤Subject: Follow-up on Sample Testing Progress
Dear [Customer's Name],
Following up on the samples we sent last week, I’d like to kindly check if you’ve had the chance to test them. We’re very interested in your evaluation and any comments you might have.
If there are any technical specifications or documents you need from our side, please don’t hesitate to let us know. We’re here to support you every step of the way.
Thank you for your time and consideration.
Warm regards,
[Your Name]
📤主题：关于样品检测进度的后续情况
尊敬的[客户姓名]：
关于我们上周寄出的样品，想跟进一下您是否已有机会进行测试。我们非常关注您的评估结果以及任何意见或建议。
如果您需要我们提供任何技术参数或文件资料，请随时告知。我们将全程为您提供支持。
感谢您的时间和考虑。
此致问候，
[你的名字]
📌点评与重点：
• "Following up on..." 是“跟进……”的地道表达，自然引入主题。
• "had the chance to test them" 委婉表达“是否已测试”，避免显得催促。
• "We’re here to support you every step of the way" 展现服务意识，增强客户信任。
模板三：提供额外支持或资料
📤Subject: Additional Information for Your Sample Evaluation
Dear [Customer's Name],
Thank you for taking the time to evaluate our samples. To assist you further, I’ve attached our product catalog, technical data sheet, and compliance certificates for your reference.
If you have any questions about materials, production capacity, or lead time, please feel free to ask. We’re ready to move forward based on your requirements.
We look forward to your valuable feedback.
Best wishes,
[Your Name]
📤主题：关于您的样本评估的补充信息
尊敬的[客户姓名]：
感谢您抽出时间评估我们的样品。为协助您进一步了解，我已附上产品目录、技术参数表及合规证书供您参考。
如您对材料、生产能力或交货周期有任何疑问，欢迎随时提出。我们已准备好根据您的需求推进合作。
期待您宝贵的反馈。
顺致问候，
[你的名字]
📌点评与重点：
• "To assist you further" 表达主动帮助的意愿，提升专业形象。
• 邮件中提及具体附件内容，增强可信度。
• "We’re ready to move forward" 暗示准备接单，推动客户决策。
模板四：温和催促客户反馈
📤Subject: Gentle Reminder: Your Feedback on Samples
Dear [Customer's Name],
I hope you’re doing well. I’m following up to see if you’ve had the opportunity to review the samples we sent. It’s been two weeks, and we’d really appreciate your thoughts.
Your feedback is crucial for us to understand your needs better and serve you more effectively.
Looking forward to hearing from you soon.
Kind regards,
[Your Name]
📤主题：温馨提醒：请您提供对样品的意见反馈
尊敬的[客户姓名]：
希望您一切安好。此次跟进是想了解您是否已有机会查看我们寄出的样品。已过去两周，我们非常期待您的意见。
您的反馈对我们更好地理解您的需求并提供更优质服务至关重要。
期待尽快收到您的回复。
此致问候，
[你的名字]
📌点评与重点：
• "Gentle reminder" 表示“温和提醒”，避免让客户感到被催促。
• "It’s been two weeks" 明确时间点，合理提出期待反馈。
• "crucial for us" 强调客户反馈的重要性，提升其参与感。
模板五：推动试单或小批量订单
📤Subject: Ready to Proceed with a Trial Order?
Dear [Customer's Name],
Thank you again for testing our samples. Based on your positive feedback, we believe our product could be a great fit for your market.
Would you be interested in placing a trial order? We can offer preferential pricing and fast production turnaround to support your launch.
Please let us know your thoughts – we’re excited to start this partnership.
Best regards,
[Your Name]
📤主题：准备开始进行试购订单的交易了吗？
尊敬的[客户姓名]：
再次感谢您测试我们的样品。根据您积极的反馈，我们相信该产品非常适合您的市场。
您是否有兴趣下一笔试订单？我们可以提供优惠价格和快速生产周期，支持您的产品上市。
请告知您的想法——我们非常期待开启合作。
此致问候，
[你的名字]
📌点评与重点：
• "Based on your positive feedback" 以客户反馈为切入点，增强说服力。
• "trial order" 指“试订单”，降低客户决策门槛。
• "preferential pricing" 和 "fast production turnaround" 是吸引客户的有效卖点。
模板六：最终跟进，表达合作期待
📤Subject: Final Follow-up: Let’s Move Forward Together
Dear [Customer's Name],
I’ve followed up a few times regarding the samples, and I truly hope they met your standards. If you’re still considering options, I’d like to reiterate our commitment to quality, reliability, and excellent service.
We’re confident we can be your trusted supplier. Please let us know if there’s anything holding you back – we’re happy to help.
Thank you for considering us. We hope to hear from you soon.
Sincerely,
[Your Name]
📤主题：最终跟进：让我们共同前进吧
尊敬的[客户姓名]：
关于样品我已多次跟进，衷心希望产品符合您的标准。若您仍在评估其他选项，我想再次强调我们在质量、可靠性及服务方面的承诺。
我们有信心成为您值得信赖的供应商。如您有任何顾虑，请告知我们，我们很乐意协助解决。
感谢您的考虑，期待您的回复。
此致敬礼，
[你的名字]
📌点评与重点：
• "Final Follow-up" 明确这是最后一次跟进，营造紧迫感。
• "reiterate our commitment" 强调承诺，增强信任。
• "anything holding you back" 主动询问障碍，体现专业与关怀。