导读：用专业英文邮件赢得价格谈判主动权
在国际商务交流中，价格谈判是合作的关键环节。一封措辞得体、逻辑清晰的英文议价邮件，不仅能表达你的立场，还能展现专业素养，增加谈判筹码。本文精选10个高频使用场景下的英文议价与还盘邮件模板，每一封都附带准确中文翻译，并配有【点评】与【重点词汇/句型】标注，帮助你快速掌握商务英语写作技巧，从容应对各类价格协商场景。
1. 初次询价后请求折扣
📤Subject: Request for Discount on Initial Quotation
Dear [Supplier's Name],
Thank you for your quotation dated [Date]. The product specifications meet our requirements, but the pricing is slightly above our budget. Given the potential for long-term cooperation, could you please offer a more competitive price or a volume-based discount?
We are planning to place a substantial order and hope to establish a mutually beneficial partnership. Looking forward to your favorable reply.
Best regards,
[Your Name]
📤主题：关于初始报价的折扣请求
尊敬的[供应商姓名]：
感谢您于[日期]提供的报价。产品规格符合我方需求，但价格略高于预算。鉴于我们有长期合作的潜力，您能否提供更具竞争力的价格或基于订单量的折扣？
我们计划下一笔大额订单，希望建立互利共赢的合作关系。期待您的积极回复。
此致
[你的名字]
✅【点评】：语气礼貌且留有合作空间，适合初次议价。使用“slightly above our budget”委婉表达价格偏高，避免直接否定。
✅【重点】："volume-based discount"（按量折扣）、"mutually beneficial partnership"（互利共赢的合作关系）——商务高频表达。
2. 基于竞争对手报价提出还盘
📤Subject: Price Negotiation Based on Market Comparison
Dear [Name],
Thank you for your detailed proposal. We have received a more competitive offer from another supplier for a similar product. While we prefer to work with your company due to your reputation, we would like to request a revised quote that aligns more closely with current market prices.
Could you please reconsider your pricing to remain competitive? We believe this adjustment would strengthen our willingness to proceed.
Sincerely,
[Your Name]
📤主题：基于市场对比的价格谈判
尊敬的[姓名]：
感谢您详细的提案。我们已收到另一家供应商针对类似产品的更具竞争力的报价。尽管我们更倾向于与贵公司合作（因贵方声誉良好），但仍希望您能提供一份更贴近当前市场价格的修订报价。
请您重新考虑定价以保持竞争力。我们相信这一调整将增强我们推进合作的意愿。
此致
[你的名字]
✅【点评】：引用竞争报价施加压力，但强调“prefer to work with you”维护关系，策略得当。
✅【重点】："align with current market prices"（与市场价格一致）——专业表达价格匹配。
3. 大批量采购要求阶梯报价
📤Subject: Request for Tiered Pricing Based on Order Volume
Dear [Name],
We are preparing to place an initial order of 5,000 units, with plans to increase to 10,000 units quarterly. Given this scale, we kindly request a tiered pricing structure—for example, a lower unit price for orders exceeding 7,500 units.
Such an arrangement would support our cost planning and encourage larger commitments. Please let us know if this is feasible.
Best regards,
[Your Name]
📤主题：基于订单量的阶梯报价请求
尊敬的[姓名]：
我们正准备下首单5,000件，并计划每季度增至10,000件。鉴于此采购规模，恳请贵方提供阶梯式报价，例如：订单超过7,500件时，单价可降低。
此类安排将有助于我方成本规划，并鼓励更大规模的采购承诺。请告知此方案是否可行。
此致
[你的名字]
✅【点评】：突出未来订单潜力，引导对方让利。使用“tiered pricing structure”体现专业术语。
✅【重点】："encourage larger commitments"（鼓励更大承诺）——促进长期合作的表达。
4. 对报价含糊不清提出澄清并议价
📤Subject: Clarification and Price Discussion on Quotation
Dear [Name],
Thank you for your quotation. However, we noticed that the pricing does not specify whether shipping and handling fees are included. Could you please clarify the total landed cost?
Additionally, if the final cost remains high, we would appreciate a discount for early payment or bulk ordering. We are eager to finalize the deal and hope for your flexibility.
Warm regards,
[Your Name]
📤主题：关于报价的澄清与价格商议
尊敬的[姓名]：
感谢您的报价。但我们注意到价格未明确是否包含运费和手续费。能否请您说明到岸总成本？
此外，若最终成本仍偏高，我们希望获得提前付款或批量订购的折扣。我们有意尽快敲定合作，期待您的灵活配合。
此致
[你的名字]
✅【点评】：先问清细节，再顺势议价，逻辑清晰。使用“landed cost”（到岸成本）准确描述总费用。
✅【重点】："flexibility"（灵活性）——谈判中常用软性要求词。
5. 接受报价但要求附加服务
📤Subject: Acceptance with Request for Additional Services
Dear [Name],
We are pleased to accept your quotation for [Product Name]. However, to proceed, we would like to request complimentary technical support during the first three months and extended warranty coverage.
These additions would significantly enhance the value of the partnership. Please confirm if these terms can be included without affecting the quoted price.
Best regards,
[Your Name]
📤主题：接受报价但附加服务请求
尊敬的[姓名]：
我们很高兴接受贵方关于[产品名称]的报价。但为推进合作，我们希望获得前三个月的免费技术支持及延长保修服务。
这些附加服务将极大提升合作价值。请确认是否可在不调整报价的前提下包含这些条款。
此致
[你的名字]
✅【点评】：表面接受，实则变相压价。通过“value-added”方式争取更多权益。
✅【重点】："complimentary technical support"（免费技术支持）——常见增值服务请求。
6. 以付款方式换取价格优惠
📤Subject: Request for Discount in Exchange for Early Payment
Dear [Name],
We are prepared to make full payment within 7 days of invoice receipt. In return, we kindly request a 5% discount on the total amount as an incentive for early settlement.
This arrangement would improve cash flow for both parties and demonstrate our commitment. We hope you can accommodate this request.
Sincerely,
[Your Name]
📤主题：以提前付款换取折扣请求
尊敬的[姓名]：
我们可在收到发票后7天内完成全额付款。作为回报，恳请贵方给予总金额5%的折扣，作为提前结清的激励。
此安排将改善双方现金流，并体现我方合作诚意。希望贵方能予以支持。
此致
[你的名字]
✅【点评】：用“early payment”作为谈判筹码，合理且具说服力。
✅【重点】："incentive for early settlement"（提前结清的激励）——财务术语，专业可信。
7. 长期合作框架下的年度议价
📤Subject: Annual Price Review and Renewal Discussion
Dear [Name],
As our annual contract approaches renewal, we would like to discuss a revised pricing model based on our consistent order volume and timely payments.
Given our strong partnership, we kindly request a 7% reduction in unit price for the upcoming year. We are confident this adjustment will support continued collaboration.
Looking forward to your proposal.
Best regards,
[Your Name]
📤主题：年度价格复审与续约商议
尊敬的[姓名]：
随着年度合同即将到期，我们希望基于稳定的订单量和准时付款记录，商讨修订定价模式。
鉴于双方良好的合作关系，恳请贵方在下一年度将单价下调7%。我们相信此调整将促进持续合作。
期待您的方案。
此致
[你的名字]
✅【点评】：强调历史合作表现，增强议价正当性。使用“consistent order volume”体现稳定性。
✅【重点】："annual price review"（年度价格复审）——长期合作中的标准流程术语。
8. 拒绝报价并提出新还盘
📤Subject: Counteroffer Following Quotation Review
Dear [Name],
Thank you for your quotation. After careful evaluation, we find the proposed price to be beyond our acceptable range. We would like to submit a counteroffer of [Amount] per unit, which we believe reflects current market conditions and our intended order volume.
We remain interested in working with you and hope you can accept this revised offer. Please let us know your thoughts.
Sincerely,
[Your Name]
📤主题：报价评估后的还盘
尊敬的[姓名]：
感谢您的报价。经审慎评估，我们认为所报价格超出我方可接受范围。现提出还盘：单价[金额]，此价格我们认为更符合当前市场状况及我方订单规模。
我们仍希望与贵方合作，期待您能接受此修订报价。请告知您的意见。
此致
[你的名字]
✅【点评】：拒绝但留余地，使用“counteroffer”明确还盘行为，专业且不失礼。
✅【重点】："reflects current market conditions"（反映当前市场状况）——增强还盘合理性。
9. 以市场波动为由请求重新议价
📤Subject: Request for Price Re-negotiation Due to Market Changes
Dear [Name],
Due to recent fluctuations in raw material costs and logistics expenses, we are experiencing increased pressure on our pricing structure. To maintain our competitiveness, we kindly request a temporary price reduction or promotional support for the next quarter.
We value our partnership and believe this adjustment will help us navigate current challenges together.
Best regards,
[Your Name]
📤主题：因市场变动请求重新议价
尊敬的[姓名]：
由于近期原材料成本和物流费用波动，我方定价结构面临压力。为保持市场竞争力，恳请贵方在下一季度提供临时降价或促销支持。
我们重视合作关系，相信此调整将助力双方共渡当前挑战。
此致
[你的名字]
✅【点评】：以客观因素为由，降低对方抵触情绪。使用“navigate challenges together”增强共情。
✅【重点】："fluctuations in costs"（成本波动）——解释价格压力的常用表达。
10. 最终确认还盘并设定期限
📤Subject: Final Counteroffer – Response Required by [Date]
Dear [Name],
This will be our final offer: [Amount] per unit for an order of [Quantity]. We require your confirmation by [Date] to proceed with the purchase.
We have considered all factors and believe this is a fair and reasonable proposal. If we do not hear from you by the deadline, we will assume the negotiation is closed.
Thank you for your understanding.
Best regards,
[Your Name]
📤主题：最终还盘——请于[日期]前回复
尊敬的[姓名]：
此为我们最终报价：订购[数量]件，单价[金额]。请于[日期]前确认，以便我们推进采购。
我方已综合考量各项因素，认为此提案公平合理。若未在截止日前收到回复，我们将视为谈判终止。
感谢您的理解。
此致
[你的名字]
✅【点评】：设定最后期限，制造紧迫感，适用于谈判尾声。语气坚定但不失礼貌。
✅【重点】："final offer"（最终报价）、"assume the negotiation is closed"（视为谈判终止）——明确结束信号。
结语：掌握模板，灵活运用
以上10个英文议价与还盘邮件模板覆盖了从初次询价到最终确认的完整谈判流程。建议读者在实际使用中根据具体情境调整措辞，保持专业、礼貌与逻辑清晰。同时，注意积累文中的【重点词汇与句型】，它们不仅是谈判利器，更是提升商务英语写作能力的关键。