导读：外贸邮件沟通的核心技巧
在国际贸易中，一封专业、清晰且礼貌的英文邮件，往往决定了客户是否愿意与你进一步合作。无论是开发新客户、回复询盘，还是跟进订单，邮件都是外贸人最常用的沟通工具。然而，很多从业者在撰写英文邮件时，常因表达不地道、语气不恰当或结构混乱而错失良机。
本文精心整理了12个外贸高频英文邮件模板，覆盖客户开发与跟进的核心场景。每封邮件均提供完整英文原文、精准中文翻译，并附有【重点点评】，帮助你掌握关键表达、提升写作技巧，轻松应对各类商务沟通。
1. 初次开发客户邮件（Cold Email）
📤Subject: Introduction to Our High-Quality [Product] for [Industry]
Dear [Customer's Name],
I hope this email finds you well. My name is [Your Name], and I represent a professional manufacturer of [Product] based in China. We specialize in providing high-quality, competitively priced solutions for clients in the [Industry] sector.
I noticed your company has a strong presence in [Market/Region], and I believe our products could be a great fit for your business needs. I’d be happy to send you our product catalog and a sample list of best-selling items.
Looking forward to your reply.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：向您介绍适用于[行业]的高品质[产品]
尊敬的[客户姓名]：
您好！我是[您的姓名]，来自中国一家专业生产[产品]的制造商。我们专注于为[行业]领域的客户提供高质量、价格具竞争力的产品。
我注意到贵公司在[市场/地区]拥有强大的影响力，相信我们的产品能很好地满足您的业务需求。我很乐意为您发送产品目录及畅销品清单。
期待您的回复。
此致问候！
[您的姓名]
[职位]
[公司名称]
✍️【重点点评】：开头使用“I hope this email finds you well”是英文商务邮件的经典问候语，礼貌得体。介绍自己时用“represent”比“I am”更正式。“competitively priced”是“价格有竞争力”的地道表达。结尾“Looking forward to your reply”简洁有力，适合开发信。
2. 回复客户询盘（Reply to Inquiry）
📤Subject: Thank You for Your Inquiry – [Product] Details Attached
Dear [Customer's Name],
Thank you for your inquiry regarding our [Product]. We appreciate your interest and are pleased to provide you with the product specifications, pricing, and MOQ (Minimum Order Quantity) as requested.
Please find the attached catalog and quotation for your review. If you have any further questions or need samples, feel free to let us know.
We look forward to the opportunity to work with you.
Best regards,
[Your Name]
📤主题：感谢您的询盘——附上[产品]详细资料
尊敬的[客户姓名]：
感谢您对我方[产品]的询价。我们非常感谢您的关注，并很高兴为您提供所需的产品规格、价格及最小起订量（MOQ）。
随信附上产品目录和报价单，供您查阅。如您有任何问题或需要样品，请随时告知。
期待与您合作的机会。
此致问候！
[您的姓名]
✍️【重点点评】：“Thank you for your inquiry”是回复询盘的标准开头。“as requested”表示“按您要求”，体现专业性。使用“feel free to let us know”比“please tell me”更自然礼貌。附件说明清晰，有助于客户快速处理。
3. 提供报价单（Sending Quotation）
📤Subject: Quotation for [Product] – [Your Company Name]
Dear [Customer's Name],
As per your request, please find our detailed quotation for [Product] attached. The prices are based on FOB [Port] terms, with a lead time of 20-25 days after order confirmation.
We offer flexible payment terms, including T/T and L/C at sight. Sample orders are also available upon request.
Should you have any questions or require further assistance, please don’t hesitate to contact me.
Best regards,
[Your Name]
📤主题：[产品]报价单——[贵公司名称]
尊敬的[客户姓名]：
根据您的要求，随信附上[产品]的详细报价单。报价基于FOB[港口]条款，订单确认后20-25天内交货。
我们提供灵活的付款方式，包括电汇（T/T）和即期信用证（L/C）。样品订单也可按需提供。
如您有任何疑问或需要进一步协助，请随时与我联系。
此致问候！
[您的姓名]
✍️【重点点评】：“As per your request”是“根据您的要求”的正式表达。“lead time”指“生产交货周期”，是外贸常用术语。“don’t hesitate to contact me”是鼓励客户沟通的礼貌句式，增强信任感。
4. 跟进未回复客户（Follow-up Email）
📤Subject: Follow-up on Our Previous Quotation
Dear [Customer's Name],
I hope you're doing well. I'm writing to follow up on the quotation we sent on [Date]. I understand you may be busy, but I’d like to check if you have any questions or need further information.
We are currently offering a special discount for orders placed before [Date], and I’d be happy to assist you in placing an order.
Looking forward to hearing from you soon.
Best regards,
[Your Name]
📤主题：关于此前报价的跟进
尊敬的[客户姓名]：
您好！希望您一切顺利。我写此邮件是想跟进我们于[日期]发送的报价单。我理解您可能较忙，但想确认您是否还有疑问或需要更多信息。
目前我们正对[日期]前下单的客户提供特别折扣，我很乐意协助您下单。
期待尽快收到您的回复。
此致问候！
[您的姓名]
✍️【重点点评】：“I understand you may be busy”体现同理心，避免给客户压力。“follow up on”是“跟进某事”的固定搭配。“special discount”是促销常用词，配合时间节点可提升回复率。
5. 请求样品地址（Request for Sample Address）
📤Subject: Sample Shipment – Please Confirm Your Address
Dear [Customer's Name],
Thank you for your interest in our [Product]. We are ready to send you a sample for evaluation.
Could you please confirm your full shipping address, including phone number and zip code? Also, let us know if you prefer to use your own courier account (e.g., DHL, FedEx).
We look forward to your confirmation.
Best regards,
[Your Name]
📤主题：样品寄送——请确认您的收货地址
尊敬的[客户姓名]：
感谢您对我方[产品]的兴趣。我们已准备好寄送样品供您测试。
请确认您的完整收货地址，包括电话号码和邮政编码。另外，请告知您是否希望使用您自己的快递账户（如DHL、FedEx）。
期待您的确认。
此致问候！
[您的姓名]
✍️【重点点评】：“for evaluation”表示“用于评估”，专业且准确。“Could you please”比“Can you”更礼貌。“courier account”指“快递账户”，是国际寄样常用表达。
6. 确认订单（Order Confirmation）
📤Subject: Order Confirmed – Thank You for Your Business
Dear [Customer's Name],
Thank you for placing order # [Order Number]. We have received your purchase order and confirmed all details, including product specifications, quantity, and delivery date.
Production will begin immediately, and we will keep you updated on the progress. The deposit has been received, and the balance will be due before shipment.
Should there be any changes, please inform us as soon as possible.
Best regards,
[Your Name]
📤主题：订单已确认——感谢您的合作
尊敬的[客户姓名]：
感谢您下达订单# [订单号]。我们已收到您的采购订单，并确认了所有细节，包括产品规格、数量和交货日期。
生产将立即启动，我们会持续向您更新进度。定金已收到，余款将在发货前支付。
如有任何变更，请尽早告知我们。
此致问候！
[您的姓名]
✍️【重点点评】：“place an order”是“下单”的标准表达。“purchase order”即“采购订单”，缩写为PO。“keep you updated”表示“让您随时了解进展”，体现服务意识。
7. 通知生产进度（Production Update）
📤Subject: Production Update – Your Order # [Number] is 50% Complete
Dear [Customer's Name],
We would like to inform you that your order # [Number] is currently 50% complete. The production is on schedule, and we expect to finish by [Date].
We will send photos of the finished products before packaging for your approval.
Thank you for your trust in our company.
Best regards,
[Your Name]
📤主题：生产进度通知——您的订单# [编号]已完成50%
尊敬的[客户姓名]：
特此通知，您的订单# [编号]目前已完成50%。生产按计划进行，预计将于[日期]完成。
包装前我们将发送成品照片供您确认。
感谢贵司对我们的信任。
此致问候！
[您的姓名]
✍️【重点点评】：“on schedule”表示“按计划进行”，增强客户信心。“for your approval”强调客户拥有最终确认权，体现尊重与专业。
8. 安排发货通知（Shipping Notification）
📤Subject: Shipment Arranged – Tracking Number Attached
Dear [Customer's Name],
We are pleased to inform you that your order # [Number] has been shipped today via [Shipping Method].
Please find the tracking number: [Number], and the shipping documents are attached for your reference.
We hope the goods will arrive in good condition and on time. Should you have any issues upon receipt, please contact us immediately.
Thank you again for your business.
Best regards,
[Your Name]
📤主题：已安排发货——附运单号
尊敬的[客户姓名]：
很高兴通知您，您的订单# [编号]已于今日通过[运输方式]发出。
运单号为：[编号]，随附运输单据供您查阅。
希望货物能准时安全抵达。如收货时有任何问题，请立即与我们联系。
再次感谢您的合作。
此致问候！
[您的姓名]
✍️【重点点评】：“We are pleased to inform you”是通知好消息的正式表达。“tracking number”即“物流单号”，必须清晰标注。“on time and in good condition”是客户最关心的两点，值得强调。
9. 请求客户付款（Payment Reminder）
📤Subject: Friendly Reminder: Payment for Order # [Number] Due
Dear [Customer's Name],
This is a gentle reminder that the balance payment for order # [Number] is due on [Date].
Please kindly arrange the payment as soon as possible to avoid any delay in shipment.
Our bank details are provided in the original invoice. If you have already made the payment, please ignore this email and accept our thanks.
Best regards,
[Your Name]
📤主题：温馨提醒：订单# [编号]余款到期
尊敬的[客户姓名]：
此为温馨提醒，订单# [编号]的余款应于[日期]前支付。
请尽快安排付款，以免影响发货进度。
银行账户信息详见原始发票。如您已付款，请忽略此邮件，并接受我们的感谢。
此致问候！
[您的姓名]
✍️【重点点评】：“friendly reminder”语气友好，避免生硬。“gentle reminder”和“kindly arrange”体现礼貌催促。“ignore this email”是处理已付款客户的得体表达。
10. 处理客户投诉（Handling Complaint）
📤Subject: Apology and Solution for Your Concern
Dear [Customer's Name],
We sincerely apologize for the issue you’ve experienced with your recent order. We take your feedback seriously and have investigated the matter.
To resolve this, we would like to offer a replacement shipment at no cost or a partial refund, whichever you prefer.
We value your business and will take steps to ensure this does not happen again.
Please let us know your preferred solution.
Best regards,
[Your Name]
📤主题：对您反馈问题的致歉与解决方案
尊敬的[客户姓名]：
对于您在最近订单中遇到的问题，我们深表歉意。我们高度重视您的反馈，并已对此事展开调查。
为解决此问题，我们愿免费补发货物或提供部分退款，由您选择。
我们珍视与您的合作，并将采取措施避免类似情况再次发生。
请告知您希望的解决方案。
此致问候！
[您的姓名]
✍️【重点点评】：“sincerely apologize”表达真诚歉意。“take your feedback seriously”体现重视客户。“at no cost”是“免费”的地道说法。提供选择方案（replacement or refund）展现专业与诚意。
11. 请求客户评价（Request for Feedback）
📤Subject: How Was Your Experience with Us?
Dear [Customer's Name],
We hope you are satisfied with the products and service from our recent cooperation.
If you have a moment, we would greatly appreciate your feedback or a review on your experience. Your input helps us improve and serve you better.
Thank you once again for choosing us as your supplier.
Best regards,
[Your Name]
📤主题：您对我们的服务满意吗？
尊敬的[客户姓名]：
希望您对我们最近的合作产品与服务感到满意。
若您有时间，我们非常希望能收到您的反馈或评价。您的意见将帮助我们改进并提供更优质的服务。
再次感谢您选择我们作为供应商。
此致问候！
[您的姓名]
✍️【重点点评】：“We hope you are satisfied”是请求反馈的温和开场。“greatly appreciate”表达高度感激。“your input helps us improve”强调客户意见的价值，提升回复意愿。
12. 节日问候邮件（Festival Greeting）
📤Subject: Wishing You a Happy [Festival]!
Dear [Customer's Name],
On this special occasion of [Festival], we would like to extend our warmest wishes to you and your team.
Thank you for your trust and support throughout the year. We look forward to continuing our successful partnership in the coming year.
Wishing you health, happiness, and prosperity!
Best regards,
[Your Name]
📤主题：祝您[节日]快乐！
尊敬的[客户姓名]：
值此[节日]之际，谨向您及您的团队致以最诚挚的祝福。
感谢您一年来的信任与支持。我们期待在新的一年继续与您携手合作。
祝您身体健康、幸福美满、事业兴旺！
此致问候！
[您的姓名]
✍️【重点点评】：节日邮件重在情感维系。“extend our warmest wishes”是节日祝福的正式表达。“look forward to continuing our partnership”强化合作关系，为后续合作埋下伏笔。