导读：掌握外贸沟通全流程，提升成交转化率
在国际贸易中，一封专业、得体的英文邮件往往是赢得客户信任的第一步。从客户初次询盘到最终下单成交，整个流程通常包含多个关键阶段。本文将为你梳理从询盘到成交的7个核心环节，提供每个阶段的完整英文邮件模板，并附上精准中文翻译与实用点评，帮助你掌握商务英语写作技巧，提升沟通效率与成交转化率。
阶段一：回复客户询盘（Responding to Inquiry）
📤Subject: Thank You for Your Inquiry – Product Details Attached
Dear [Customer's Name],
Thank you for your interest in our products. We appreciate your inquiry and are pleased to provide the information you requested.
Please find attached our product catalog and detailed specifications. If you have any specific requirements or need a quotation for certain items, please let us know. We are ready to support you with competitive pricing and reliable service.
Looking forward to your reply.
Best regards,
[Your Name]
[Your Position]
[Company Name]
📤主题：感谢您的询盘——产品资料已附上
尊敬的[客户姓名]：
感谢您对我们产品的关注。我们非常感谢您的询盘，并很高兴为您提供所需信息。
随信附上我们的产品目录及详细规格。如果您有具体需求或需要某些产品的报价，请随时告知。我们可提供具有竞争力的价格和可靠的服务支持。
期待您的回复。
此致问候！
[您的姓名]
[您的职位]
[公司名称]
✍️点评与重点：
• 开头表达感谢，体现礼貌与专业；
• 使用“appreciate”比“thank you”更正式；
• “attached”后接资料，清晰明了；
• 主动提出可提供报价，引导下一步沟通。
阶段二：提供报价（Quotation Proposal）
📤Subject: Quotation for [Product Name] – Competitive Pricing & Fast Delivery
Dear [Customer's Name],
As requested, please find our quotation for [Product Name] below:
- Product: [Product Name]
- Quantity: [Number]
- Unit Price: USD [Price]
- Total Amount: USD [Total]
- Delivery Time: Within [Number] days after order confirmation
- Payment Terms: T/T 30% in advance, 70% before shipment
We offer high-quality products with strict quality control and on-time delivery. Should you have any questions or need samples, feel free to contact us.
We look forward to your positive response.
Best regards,
[Your Name]
[Your Position]
📤主题：[产品名称]报价单——价格优惠，交货迅速
尊敬的[客户姓名]：
根据您的要求，以下是[产品名称]的报价信息：
- 产品：[产品名称]
- 数量：[数量]
- 单价：USD [价格]
- 总金额：USD [总金额]
- 交货时间：订单确认后[天数]天内
- 付款方式：30%预付，70%发货前付清
我们提供高质量产品，严格品控，准时交货。如您有任何问题或需要样品，请随时联系我们。
期待您的积极回复。
此致问候！
[您的姓名]
[您的职位]
✍️点评与重点：
• 报价信息清晰分项列出，便于客户阅读；
• 强调“quality control”和“on-time delivery”增强信任；
• 提及样品支持，促进进一步沟通；
• 使用“positive response”表达期待，语气积极。
阶段三：跟进未回复客户（Follow-up Email）
📤Subject: Follow-up on Quotation – Any Questions?
Dear [Customer's Name],
I hope this email finds you well. I’m writing to follow up on the quotation we sent on [Date].
Have you had a chance to review it? If you have any questions or need further details, please don’t hesitate to let me know. We’d be happy to assist you in making the best decision.
Also, our current promotion is valid until [Date], so placing the order soon could help you save more.
Looking forward to hearing from you.
Best regards,
[Your Name]
📤主题：关于报价的跟进——您有问题吗？
尊敬的[客户姓名]：
希望您一切顺利。我写此邮件是想跟进我们于[日期]发送的报价单。
您是否已有机会查看？如有任何疑问或需要更多细节，请随时告知。我们很乐意协助您做出最佳决策。
另外，我们目前的促销活动截止到[日期]，尽早下单可为您节省更多成本。
期待您的回复。
此致问候！
[您的姓名]
✍️点评与重点：
• 使用“I hope this email finds you well”作为开场，礼貌自然；
• “don’t hesitate to let me know”是经典表达，鼓励客户提问；
• 提及促销截止日期，制造紧迫感，促进成交；
• 语气友好，不显催促。
阶段四：客户要求降价（Negotiating Price）
📤Subject: Re: Price Adjustment Request – Our Best Offer
Dear [Customer's Name],
Thank you for your feedback. We understand your request for a lower price, and we have reviewed it carefully.
While our current pricing already reflects high value for quality, we can offer a 5% discount for an order quantity of 500 units or more. This is our best possible offer without compromising product quality or service.
We believe this adjustment balances competitiveness and sustainability. Please let us know if this works for you.
Looking forward to your confirmation.
Best regards,
[Your Name]
📤主题：关于价格调整请求——我们的最优报价
尊敬的[客户姓名]：
感谢您的反馈。我们理解您对降价的要求，并已认真评估。
尽管我们当前价格已充分体现产品价值，但对于500件以上的订单，我们可以提供5%的折扣。这是我们在不牺牲质量和服务前提下的最优报价。
我们认为此调整在竞争力与可持续性之间取得了良好平衡。请告知此方案是否可行。
期待您的确认。
此致问候！
[您的姓名]
✍️点评与重点：
• 先表示理解，建立共情；
• 使用“best possible offer”强调让步极限；
• 将折扣与订单量挂钩，引导客户增加采购；
• 强调“without compromising quality”，维护品牌形象。
阶段五：确认订单（Order Confirmation）
📤Subject: Order Confirmed – Thank You for Your Trust
Dear [Customer's Name],
We are pleased to confirm your order as follows:
- Order No.: [Number]
- Product: [Product Name]
- Quantity: [Number]
- Unit Price: USD [Price]
- Total Amount: USD [Total]
- Delivery Date: [Date]
- Payment Status: 30% received, balance due before shipment
Production will start immediately. We will keep you updated on the progress and provide shipping details once the goods are ready.
Thank you again for choosing us. We value your business and look forward to a long-term partnership.
Best regards,
[Your Name]
📤主题：订单已确认——感谢您的信任
尊敬的[客户姓名]：
我们很高兴确认您的订单信息如下：
- 订单号：[编号]
- 产品：[产品名称]
- 数量：[数量]
- 单价：USD [价格]
- 总金额：USD [总金额]
- 交货日期：[日期]
- 付款状态：已收30%预付款，余款发货前付清
生产将立即启动。我们将持续向您汇报进度，并在货物准备就绪后提供发货详情。
再次感谢您的选择。我们重视与您的合作，期待建立长期伙伴关系。
此致问候！
[您的姓名]
✍️点评与重点：
• 使用“pleased to confirm”表达积极情绪；
• 信息完整，避免后续争议；
• 承诺“keep you updated”，增强客户安全感；
• 结尾强调“long-term partnership”，提升客户粘性。
阶段六：发货通知（Shipping Notification）
📤Subject: Shipment Arranged – Tracking Number Attached
Dear [Customer's Name],
We are happy to inform you that your order has been shipped today via [Shipping Method].
Below are the shipping details:
- Tracking Number: [Number]
- Estimated Delivery: [Date]
- Shipping Company: [Name]
- Documents: Commercial Invoice and Packing List attached
You can track your package using the link: [Tracking Link]
Should you have any questions upon receipt, please feel free to contact us. We hope everything meets your expectations.
Best regards,
[Your Name]
📤主题：货物已发出——运单号已附
尊敬的[客户姓名]：
我们很高兴通知您，您的订单已于今日通过[运输方式]发出。
发货详情如下：
- 运单号：[编号]
- 预计到达时间：[日期]
- 运输公司：[名称]
- 随附文件：商业发票和装箱单
您可通过以下链接追踪包裹：[追踪链接]
收货后如有任何问题，请随时联系我们。希望一切符合您的期望。
此致问候！
[您的姓名]
✍️点评与重点：
• “happy to inform you”传递积极情绪；
• 提供完整物流信息，体现专业性；
• 附上关键文件，方便客户清关；
• 再次开放沟通渠道，提升服务体验。
阶段七：售后跟进与维护关系（After-Sales Follow-up）
📤Subject: How’s Everything? We’re Here to Help
Dear [Customer's Name],
I hope you have received your order safely. We’d like to check if everything arrived in good condition and meets your expectations.
If you have any feedback or need further assistance, please don’t hesitate to let us know. Your satisfaction is our top priority.
Also, we’re currently launching new products in [Category]. If you’re interested, I’d be happy to send you the latest catalog.
Thank you again for your trust. Looking forward to serving you again soon.
Warm regards,
[Your Name]
📤主题：一切顺利吗？我们随时为您服务
尊敬的[客户姓名]：
希望您已安全收到货物。我们想确认一下货物是否完好无损，是否符合您的预期。
如有任何反馈或需要进一步协助，请随时告知。您的满意是我们的首要任务。
此外，我们正在推出[品类]的新产品。如果您感兴趣，我很乐意为您发送最新产品目录。
再次感谢您的信任。期待再次为您服务。
此致问候！
[您的姓名]
✍️点评与重点：
• 以关心客户体验开场，建立情感连接；
• 强调“satisfaction is our top priority”提升品牌形象；
• 主动推荐新品，创造二次销售机会；
• 使用“Warm regards”比“Best regards”更显亲切。